THE BEST DIGITAL MARKETING TOOLS FOR 2024 – LIST
Find below some of the best Digital marketing tools, software and platforms used by top marketers for 2024. From free to paid top digital marketing software, platforms, tools and apps to help you optimise your digital marketing.
Brought to you by Mau, Global Head of Digital Marketing Strategy at eDigital.
THE BEST DIGITAL MARKETING TOOLS FOR 2024
With over 5k marketing tools, platforms and tech vendors available, it is not easy to decide which exact tools can help you get the most out of your digital marketing dollars. Below are some of our preferred Digital Marketing tools.
You can use Trust Radius for software comparison, it will give you an indication of what real users think about these tools, platforms and software.
WHAT IS AN ENTERPRISE DIGITAL MARKETING TOOL?
Are you reviewing or shopping for digital marketing technology? Surely you’ve encountered an “enterprise” version of almost any marketing service on the market. For marketers, looking to add new capabilities to their tech stack, “enterprise” has real meaning. It is synonymous with robustness, continual innovation and improvement and – importantly – security, flexibility and scalability. Unfortunately, many platforms out there see “enterprise” as merely a positioning tactic. Slapping “enterprise” in front of your brand name is a cheap way to leverage the attention of marketers with real challenges. For those digital marketing tools “enterprise” often just means “expensive” and nothing more. What should you look at as an enterprise digital marketing tool?
Security – Safeguarding your company’s data should be a top priority. Most large organisations will already have data management and privacy policies in place. To comply with these policies, enterprises often need their digital marketing tools to have access to management controls and authentication systems.
Scalability – The larger the organisation and customer base, the greater the demands on their systems. Enterprise marketing teams need to make sure the technology they’re adopting can handle current and future system demands with minimal maintenance and administrative oversight. Is it easy to expand usage to new users or regional divisions? Will it be agile enough to seamlessly integrate with our other digital marketing tool stack?
Flexibility – Enterprise challenges are constantly evolving and new technologies are emerging to solve these problems, so it’s critical to build a digital marketing stack that will be able to accommodate and play nicely with any new system you may need to integrate in the future. Different digital marketing tools that can easily connect and communicate with one another can optimise workflows to increase productivity, data visibility and insights.
THE BEST DIGITAL MARKETING TOOLS FOR 2024
APPS FOR SOCIAL MEDIA VIDEOS
The Anchor.fm tool transforms audio files to video, transcribing content into easy-to-follow (highly shareable) text you can listen to (on mute). You will like it because most major social platforms aren’t built for audio consumption. Sharing a URL to an hour-long podcast on Facebook will rarely convert to direct listeners at the moment. Auto-playing videos with mute-friendly captions are an effective way to grab people’s attention. Anchor’s tool lets you trim audio clips so you can share a minute from an insightful podcast, transcribed with captions. Here’s an example.
APP INTEGRATION SOFTWARE
IFTTT is a free platform that helps you do more with all your apps and devices. (if this, then that) is the easy, free way to get your apps and devices working together. As an example, the below screenshot shows free and easy integrations you can do for your Instagram marketing.
Mulesoft.com is an integration platform for connecting SaaS & enterprise applications, data, API’s and devices. Companies can re-architect their SOA infrastructure from legacy systems, proprietary platforms, and custom integration code to create business agility. You can migrate technology infrastructure to the public or private cloud and prioritize the adoption of SaaS applications and other cloud technologies. You can deploy integrations in a hybrid environment, connecting to both SaaS applications and on-premises systems seamlessly.
Zapier.com makes it easy to automate tasks between web apps. Zapier enables users to connect the web apps they use to move data between them and use event-based automation to avoid repetitive tasks. Users can find integrations in different categories such as billing, accounting, invoicing; bookmarking; CMS; CRM; charting; and customer support. Triggers, Searches and Actions are the building blocks that power your integrations. Triggers watch for events in your apps and then kick off a sequence of searches and actions. Searches look up existing data, and Actions create new items. These combos—called “Zaps”—complete your tasks automatically. You can also try using one trigger to send multiple searches and actions into motion. Multi-Step Zaps help your apps work in harmony. The below screenshot shows some examples of how you can automate your LinkedIn marketing using Zapier.
APP STORE OPTIMISATION TOOLS
Mobile Action is a popular app store optimisation & app intelligence tool. Discover new app insights. App monetisation. App advertising metrics. App downloads counter. Products: App store optimisation, market intelligence, app analytics.
This tool enables you to export your app’s reviews on Google Play into one JSON file. The extension gathers information about the number of stars, version of the application, comment’s author, date, time, title and text for any given review.
APP TRACKING TOOLS
- AppAnnie.com is the standard in-app analytics and app market data, giving you one easy-to-use platform for running your app business.
- Sensortower.com is the leading provider of app market intelligence and insights for the global app economy. Founded in 2013 and based in San Francisco, CA, Sensor Tower provides app usage and app revenue data, share of voice, and app engagement metrics.
ATTRIBUTION FOR APPS
In the app world, attribution is not as developed or granular as on the internet. This is particularly important for certain verticals, such as e-commerce, where users are far more likely to shop and make purchases with tablets than with smartphones. Tablets, as a percentage of total transactions in the mobile arena, are growing fast. So advertisements or affiliate campaigns through the web or other native apps will need reattribution so that e-commerce store owners pay the proper commission.
For this reason, app analytics and business intelligence companies need to offer publishers reliable re-engagement attribution or reattribution capabilities as this is a task that few app publishers and app owners can take on themselves. Doing this well means visits are monitored and each click tracked to ensure third-party attribution or to confirm the success of re-engagement methods.
Attribution is generally achieved through the use of unique page URLs that reflect the origin of the visitor, or through cookies. A user clicks on an advertisement at CNET for a new MacBook laptop, for example. The ad sends the user to BestBuy. The user buys the MacBook. BestBuy is aware of users coming via a CNET ad and not, for example, via an ad on Gizmodo. App installs and specific events can be set up as conversion points and attribute users to the source that persuaded them to re-engage with an app. In the case of re-engagement campaigns, since the app has already been installed and each user attributed to a particular source at installation, they need to be reattributed to see what campaign or creative the user came from this time around.
ADJUST.com combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalised over the lifetime of the user. Additional product features include app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. Adjust is an official Facebook mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide.
Attribution, which is the art of connecting a conversion to its source, is a critical component of determining the return on investment of any marketing campaign. If you cannot attribute user actions to a specific campaign or creative, you cannot track their behaviour to understand whether a marketing campaign re-engaged any existing users.
Datalicious is a global data analytics agency that helps marketers improve customer journeys through the implementation of smart data-driven marketing strategies including web analytics, data engineering, media mix modelling, multi-touch attribution and predictive modelling.
Rakuten Marketing provides its proprietary attribution and insights platform, Cadence, to all clients so they are empowered to maximise their digital investment across devices with complete transparency. Cadence enables marketers to see the influence “display” impressions have had on on-site visits via other channels further along the user journey. This sophisticated approach to performance marketing measurement enabled marketers to understand the impact of their display campaigns in a uniquely accurate way. It provides insights not only into the performance of the overall display activity but also into the performance of the individual strategies being trialled at the same time.
AUDIENCE IDENTIFICATION, DATA & MEASUREMENT
Acxiom.com offers products and services that enable people-based marketing, as well as provide a data foundation for marketers. Acxiom serves financial, health care, insurance, automotive, travel, and government sectors worldwide.
AUSTRALIANS ON SOCIAL MEDIA
Albert.ai is positioning itself to be a self-learning digital marketing AI that handles a lot of the more complex processes for you. Things like autonomous targeting, autonomous media buying, cross-channel execution, and autonomous testing and optimisation.
Mailchimp offers marketing automation so you can build your brand, sell more and stay connected with your customers while removing manual tasks from your to-do list. To help you get started or ramp up your efforts, MailChimp has developed a series of educational resources covering mainly marketing automation challenges. They’ll explain how it works and how you can combine different automation types.
The challenge is you have so many providers to choose from – HubSpot, Autopilot, Drip, and Marketo, to Act-On, Eloqua, and more. And with so many options, you do not really have the time to personally evaluate them all – or sort through biased sales pitches. Ops.tv interviewed 100+ marketing experts to learn the nuts and bolts of marketing automation providers and created this Free Marketing Automation Buyer Spreadsheet! Ops.tv is an independent community of top sales, marketing, and customer success executives, you’ll get a raw, unbiased look at what these providers actually offer. This way, you can choose the solution that meets the unique requirements of your business. From which providers are most cost-effective for your company size, to which ones have the CRM or other integrations you’re interested in, to which ones can segment based on the criterion that is most important to you.
How to use Medium for Marketers by Buffer
BROKERS FOR BUYING ONLINE E-COMMERCE BUSINESSES
- The best ROI calculator (Return on Investment Calculator)
- The best CPM calculator (Cost per Thousand Calculator)
CALL TRACKING TOOLS
Offers a call tracking product that allows you to record and track calls in Google Analytics and AdWords in the exact same way as you would track regular traffic. The simple installation offers a no-cost white-label portal and wholesale options.
This is a Multi-touch Call tracking and Marketing Attribution tool for your forms, phone calls, live chat & eCommerce integrated with your CRM.
- The best goodbye email message to colleagues – samples
- The best farewell message to a boss – samples
CAUSE-RELATED MARKETING TOOLS FOR CHARITIES AND NON-PROFIT ORGANISATIONS
- How to use “storytelling” to inspire more giving. Charity: Water – Case Study – Raising $260 million in 12 years.
CLASSES & APPOINTMENTS BOOKING SOFTWARE
MindBodyonline.com. Appointment software for yoga and other health-related businesses.
CHROME EXTENSIONS TOOLS
Extensity Do you have too many extensions installed on your Chrome browser? Don’t want to overload your Chrome browser and easily gather and manage all your Chrome extensions with Extensity.
COPYRIGHT INFRINGEMENT TOOLS
Copyscape.com This is a tool that can help you protect your content and monitor for infringing works. Copyscape offers a free plagiarism checker to search for stolen content. It helps you double-check that no one has stolen your content. Just plug in a URL for the content that you believe has been copied and Copyscape will notify you about new copies.
Google copyright removal. You can ask Google to remove copyright material from its web search results. Fill in this Google Infringement Notification, if Google accepts the request, they’ll remove the content from their search results. Not only will this affect the particular page of stolen content, but it can also impact the entire site’s SEO potential.
- Why You Should Tell Your Origin Story and How to Do It.
- 401 Ridiculous Power Words to increase conversions by Summo.
- The best 7 ways to write opening paragraphs for your blog posts.
- Text replacement tool
- Word counter tool
CONSUMER RESEARCH TOOLS
TONGA.com Crowdsourced creative ideas and videos.
WARC.com Database of best advertising and marketing ideas and strategies from successful brands.
The only 7 plots a marketing and advertising story can fit in to be memorable.
CROSS-CHANNEL CAMPAIGN MANAGEMENT SOFTWARE
- Insider. Insider enables enterprise marketers to connect customer data across channels like the web, apps, email, text, and messaging apps to personalise experiences. You can uncover customers’ interests and preferred touchpoints as well as which customer segments are likely to convert, buy, and churn.
CUSTOMER SERVICE PLATFORMS
Dream support.io. Outsource your customer service to Dream Support. Smooth training and onboarding. An experienced support specialist will supervise your new team player and back him up. Convenient integration: the support process is integrated into your help desk. Regular reports based on customer support success metrics. Multilingual speakers.
DATA COLLECTION DISCOVERY TOOLS
MaxMind.com to identify user geography
Ghostry.com to see what data is being collected from your site by your partners.
SimilarWeb.com also has a free tool that publishers can use.
DATA VISUALISATION TOOLS
Power BI Power BI transforms your data into rich visuals. You can spot trends as they happen and take informed decisions.
DIGITAL MARKETING MAGAZINES
Issuu.com Find some of the most popular digital marketing magazines, digital marketing reports and presentations.
Find some of the best tools and apps to sell Digital Products.
DISPLAY BANNER ADVERTISING TOOLS
DISPLAY BANNER ADVERTISING BENCHMARKS
DISPLAY BANNER COMPETITOR SEARCH
Find out what banner ads your competitors are using at this moment. A great tool to find high-impact banner ad creatives. Moat is a cross-platform analytics and measurement company that offers viewability, attention, and brand safety solutions across display, video, mobile, and more. Moat tool focuses on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers – such as Twitter – rely on Moat as a trusted partner.
DYNAMIC PRICING SOFTWARE
DYNAMIC PRICING Consulting. eDigital is offering free consultation sessions to online retailers on how to implement dynamic pricing and alert online visitors when products they are interested in drop in price or are restocked. The end goal is to have the shopper complete the purchase as a result of these types of notifications/alerts. These alerts make it possible for retailers to re-market to their customers to improve the likelihood of checkout. Abandoned carts are a major problem for online retailers. Approximately 72% of online shoppers are likely to abandon their carts and only 8% will return to make the purchase. Reduce cart abandonment rates and set up dynamic pricing and alerts today, contact us!
The Guide to Dropshipping with AliExpress.
How to Quickly Start a Profitable Dropshipping Business
EVENT MANAGEMENT SOFTWARE
Eventbrite allows you to promote and manage the registration and selling of your tickets in an efficient manner, while giving your customers, multiple options to buy your tickets from both desktops and mobile phones.
EvilBrain.org. Sometimes you have a massive email list that you need to add commas to it, then this is the tool.
EXPERIENTIAL MARKETING TOOLS
EXPLAINER VIDEO TOOLS
PIEHOLE.tv Pinhole creates explainer videos that get your brand noticed. They work in animation (great for company or product overview videos), live-action, website explainers, salesforce videos and silent videos.
FASHION MARKETING TIPS
unique.prototypo.io Easily get fonts that you’ll never see anywhere else.
Paperform Helps you create styled forms. You can upload pictures and brand the form with your media, colours and fonts. Monthly packages start at $15/month. See the amazing online forms you can create with Paperform in this video 🙂
Sleeknote is a lead generation tool, that let digital marketers create personalised slide-ins and pop-ups.
Wufoo creates contact forms, online surveys and invitations and collects the data, registrations and payments.
FULFILMENT PROVIDERS FOR E-COMMERCE SITES
PARCELPOINT ParcelPoint is the click and collect and easy returns specialist for online retailers. One of Australia’s largest collection point networks, where online shoppers can pick up and return their orders 7 days and after-hours for maximum convenience. It can be integrated with your e-commerce platform and offers a seamless customer experience at checkout. Powerful returns management platform that combines all returns methods.
✪Expert tip: Before choosing a fulfilment provider, check the new “Keep it” option implemented by Amazon, Walmart and other companies that use artificial intelligence to decide whether it makes economic sense to process a return.
FUNNEL MAPPING TOOLS
funnelytics.io Want to really impress your boss, clients, investors, or senior executives? Show them exactly how your marketing funnel is going to make them boatloads of cash, using this easy-to-use funnel mapping tool. Did I also mention that it’s free?
GAMING MARKETING – MARKETING FOR GAME DEVELOPERS
codaplatform.com. Game developers have a lot on their plate beyond developing games. There’s testing, marketing, monetization, ad serving, analytics, optimization, user acquisition and a heap of other commercial considerations. Coda provides marketing and monetisation technology for game developers. Coda’s platform also helps game developers understand the market for their games and ideate concepts before jumping in, which gives smaller developers a chance to compete in a hit-driven market. Coda offers a pure view into multiple games, which gives them insight into which network partners give the best CPMs.
GENERATION YEARS CHART – TEMPLATE
GIFS – ANIMATED IMAGES
Yesware – One of the most popular extensions for Gmail. The free version enables you to see who’s opened your Gmail emails and provides a history of all activities. The paid version features Mail Merge which can help create campaigns, add follow-up letters, test different templates and track your results.
Just Not Sorry – When sending an important email, it’s crucial to show yourself as a confident and persuasive person. However, common words like “just”, “sorry” and “I think” can reduce your impact. This Chrome extension highlights “weak” words in your Gmail emails and allows you to edit them before sending.
GOOGLE ADS TOOLS
ClickCease.com protection software will exclude invalid IPs and block fake clicks. This will boost your Google Ads campaigns and allow you to acquire more customers. ClickCease automatically sends fraudulent IPs to your Google Ads exclusion list in real-time making sure bots, competitors or any harmful sources do not get the opportunity to click on your ads and no damage is done to your Google Ads budget.
FIND THE HTML COLOURS OF A IMAGE
html-color-codes.info Find the HTML colour code on an image.
INTELLECTUAL PROPERTY – COUNTERFEIT PROTECTION TOOLS
ipshark.com Stop online counterfeits & unauthorized resellers, fast. Free Setup. No Contract.
IMAGE FILE CONVERSION
Onlinecovert.com: free tool to convert your image to PNG, GIF, BMP, HDR/EXR, EPS, ICO, JPG, SVG, TGA, TIFF, WBMP, and WEBP.
LunaPic.com: used to be a great tool but got greedy and added unnecessary page refreshes to present you with more banner ads.
OCR2edit.com. Convert text on an image to a text file.
IMAGE TO VIDEO TOOLS
INFOGRAPHIC DESIGN TOOLS
Infographics are an essential element of any social media marketing strategy. They not only boost engagement and increase social share but also help in getting more backlinks. Although marketers understand the importance of infographics, many use only a few infographics a month. This is mainly due to a perceived high investment required to create perfect infographics. Below are some of the best infographic tools that can be used to create professional infographics quickly. Some of these tools have an option to create free accounts with limited usage.
INTERNATIONAL WOMEN’S DAY
INTERNET TRENDS (GLOBAL)
- How to influence people at work
- The best Corporate S0cial Responsibility examples
- The best critical thinking process framework
- The best New Year’s resolution ideas
- The best professional code of ethics and template
- The best public speaking skills
- The top 8 most important leadership skills
- What is critical thinking?
LOGO DESIGN TOOLS
Logo Maker Shop App. Free text and graphic design creator on iTunes.
Marketplacer.com is the leading online marketplace platform technology used by businesses and entrepreneurs to create successful online marketplaces. Clients include: Myer, Jayco, Bob Jane T-Marts, Accent Group (The Athlete’s Foot, etc)
MOBILE AD NETWORKS
MOBILE APP DEVELOPERS
MOBILE WEBSITE DEVELOPERS
MULTIPLE SHOPPING ENGINE COMPARISON MANAGEMENT TOOLS
Crescodata.com Cresco Data removes the pain and complexity of managing multiple shopping comparison engines (SCE), shopping portals, marketplaces and Product Listing Ads (PLA). Cresco Data will ensure your product inventory is displayed across the widest range of digital channels and localised for each market. The Cresco Data platform will create and manage master product feeds ready to synchronise across multiple marketplaces.
MUSIC AND SOUND TOOLS
BeSound.com: Royalty-free music and sounds
SoundSnap.com Fantastic sounds for your next video or movie. Prices start as low as $3 per sound.
Collabosaurus connects your brand with other, complementary brands for powerful strategic partnerships and marketing cross-promotion. The Collabosaurus algorithm ‘matchmakes’ your brand with businesses that have similar target markets, and who are able to help you achieve your marketing goals (and vice versa). Collabosaurus cuts down the research, reach-out and negotiation time it takes to source partnerships the old-school way. It offers collaborations and brand partnerships across events, social media and events. They also run regular events, workshops and online courses. Founders: Jessica Ruhfus. Featured on: the Daily Telegraph, The Huffington Post, News.com.au and Business Insider. Collabosaurus is an Australian-based company.
PHYSICAL MARKETING MAIL PROVIDERS
Click2Mail.com makes it easy for your brand to send physical mail at the right time in one click. From marketing letters to invoices, follow-up postcards or product announcement letters. Click2Mail will handle the sorting, labelling, applying postage and transporting of your mail for a cost just above the price of postage alone. You can create postcards or letters based on Triggers in your other apps. For example, you can automatically send a physical invoice when a specific type of email is received. Or send postcards when new data is created in your database. You can even automatically send postcards based on new social media posts. Click2Mail now integrates with hundreds of other apps so you can send mail on autopilot. Things you can do: Mail postcards to new Typeform entry submitters, send postcards to new Google Forms submitters, Mail out Click2Mail postcards to new entry submitters, mail a letter from newly labelled Gmail emails, mail personalised letters out from Click2Mail when new rows are added on Google Sheets, Send out postcards for new Google Sheet rows
Copyright Essentials by Getty Images
Creative photography brief template by eDigital
24Slides.com is a library of free presentation templates
PRESS RELEASES DISTRIBUTION
The enormous guide to pricing psychology
PRINT ON DEMAND SERVICES
Printful, SPOD, Printify, Apliiq Dropship, Teelaunch, CustomCat, Lulu Xpress, T-Pop, JetPrint: Print On Demand and AOP+ Easy Print on Demand.
PROGRAMMABLE SPREADSHEET TOOLS
Nusii is a “proposal” software that offers online proposal templates, open notifications, your own custom domain, proposal tracking, personal branding, automation and online signatures. Great for sales and marketing teams who want to quickly create and track proposals to be sent to prospective clients.
PUBLIC RELATIONS TOOLS, SUPPORT & TRAINING
eReleases – Media Releases Tool. Key features: Custom US national PR Newswire distribution, Major media outlets, reaching journalists, reporters, bloggers, radio and television.
Prowly.com. From finding relevant media contacts to sending eye-catching visual press releases, Prowly has everything you need to get your PR work done.
Createspace.com self-publishing, indie publishing run by Amazon.
Dimerapp.com makes it easy to publish your documentation, with a distraction-free writing experience and beautiful, handcrafted themes.
Feefo.com is a consumer ratings and reviews platform. Allows inviting customers to review your products and services, getting only genuine, verified reviews. Feefo partners with Google, Bing and Yahoo to provide reviews within SEO and Adwords campaigns. They can support photo and video reviews.
Yopto.com allows you to ask for reviews once users buy from your website via email (review form on the email which is even easier). Also, Yotpo can create Facebook ads with Facebook reviews which get 4x higher click-through rates.
SELF PUBLISHING TOOLS
APPS FOR DIGITAL PRODUCT DOWNLOADS
SendOwl is a third-party app that lets you sell all kinds of digital goods with Shopify. One of the biggest assets that SendOwl offers is that it hosts digital products for you. Simply upload the file to their servers, choose the product to associate it with, and take care of the rest. Whenever a product is sold using SendOwl, it automatically generates and sends a time-sensitive download link to the customer. It’s all automated, and no daily management is required.
Sky Pilot lets you sell music, movies, pictures and more with your Shopify store. You can create custom pages on your store where customers can easily download, view, or stream files associated with all their orders. Customers can even log in to their accounts and access any of their past digital purchases. Best of all, it’s all instant and automated.
Fetch was one of the (if not the) first-ever Shopify app – pretty cool! Their digital download delivery service is flawless and is used by many different Shopify store owners. All files are hosted with Fetch, and downloads are delivered to customers automatically.
Downtown is one of the simplest, most powerful, and secure digital delivery applications for Shopify. One of my favourite features is that you can include provisional serial numbers in your digital download orders, as well as limit the number of download attempts per file.
SMS MARKETING TOOLS
Infobip.com allows you to automate the process of sending SMS, push notifications, email, phone and chat to your customers; ensuring you’re reaching out to customers at the perfect time by setting up Zaps to auto-send Infobip messages based on new customer data in your favourite apps. Examples of things you can do: Get SMS messages from Infobip for new successful sales on PayPal, get or send SMS messages through Infobip for new WooCommerce orders and Send information about new rows on Google Sheets with Infobip SMS.
VoodooSMS.com offers bulk SMS messaging in the UK to companies interested in keeping top of mind via SMS marketing. Voodoo is a cloud-based platform that is used to easily send text messages to your customers. It allows you to tag your messages and access delivery reports that can be used to optimise future messages. It can be integrated with other tools via Zapier.
SOCIAL PROOF TOOLS
Fomo ⚡ eDigital recommended ⚡ Fomo publicly displays what other website visitors are doing or completing on your website to help you increase sales and conversions. By using Fomo, your web visitors will be curious about what others are doing, completing or purchasing while instantly establishing trust and credibility by showing off the interactions the moment they happen. F.O.M.O. (fear of missing out) means people will want to interact and buy as they see other people also interacting and buying from your website. You can also use Fomo to display activities in more than 750+ apps you might be already using via Zapier integrations. This means you can broadcast and display your actions from internal tools or promote your customer engagement allowing new visitors to know how much people love your site.
How to learn better and easier via active learning.
THANK YOU PAGE TOOLS
Rokt.com Get the maximum return on investment when a customer completes a purchase or engages your marketing offer using Rokt’s transaction marketing platform. Below is an example of a Rokt widget once a user completes a purchase at the Kogan website.
TIKTOK MARKETING TOOLS
- The best time to post on TikTok
- The top reasons why TikTok skyrocketed in popularity.
- The top 25 most popular TikTok hashtags
- The top 25 trending TikTok hashtags right now
PixelMe is a tool that helps you serve specific ads on Facebook, Twitter, Linkedin & Google to people who click on a link. Key benefits:
- Social Media on steroids. Track all the people who clicked on your link on social media and retarget them on ad platforms.
- Increase your CTR. Build perfect custom audiences and target interested people. In tests, PixelMe increased clickthroughs by more than 600%
- Retarget your blog readers. Add a retargeting pixel when you promote your blog article on social media. Add a retargeting pixel in links in the article itself.
- Influencers. When working with influencers, add a retargeting pixel to the links they share on your behalf. Use the pixel to build perfect custom audiences for future initiatives.
- Events platforms. Organising an event? Retarget the people who clicked on your event link but didn’t sign up. Increase sign-up rates over time.
- HR platforms. Retarget candidates who looked at your job listing but didn’t apply. Increase application rates.
USER EXPERIENCE TOOLS
RageGrade by FullStory. Have you ever wondered just how great/poor the customer experience is on your website or app? Now you can find out. Rage Grade has a letter grade from A to C- that tells you exactly how your customer frustration compares to other sites like yours. Rage Grade is the next step in your quest to proactively detect and bring key moments of customer distress to your attention. In addition to a letter grade, you’ll also see the top 10 most frustrating customer sessions, letting you jump directly to the exact moments of rage in the session replays. Wondering how your grade is calculated? Rage Grade uses machine learning to analyse all the frustration signals generated by your users—things like Error Clicks, Rage Clicks, mouse thrashing, and form abandonment. RageGrade will tally up all these signals and benchmark your performance against your industry, so you know how you’re doing relative to the competition.
USER PERSONA CREATOR TOOLS
xtensio.com/user-persona is an interactive toolbox for startups, consultancies and marketing agencies. Create user personas and lean canvases
Australia’s Marketers Guide to Creating un-skippable video advertising.
How to make quick and easy professional videos for your marketing social media.
ScreenSpace.io enables app companies to create studio-quality 3D device videos easily, using browser-based real-time interactivity and the latest cloud rendering technology. Great if you need a video to launch your next app!
VIDEO PROMOTION AMPLIFICATION PROVIDERS
BraveBison.io (former Rightster) helps video owners, publishers & brands get the right video to the right audience, on the right platform, at the right time.
Youtube blog: (Learn video content best practices)
VIDEO TRANSCRIPTION SERVICES
VIRTUAL REALITY TOOLS
With.in is an app that allows you to create content and stories for virtual reality handsets. Try it 🙂
VIRTUAL WAITING ROOMS
Queue-it.com. A great tool for popular product drops. Better manage website/app traffic peak with a virtual waiting room to deliver a fair online experience without crashes or bots. When web traffic surges suddenly, it overloads even the world’s largest businesses. When visitors exceed your site or app’s capacity, Queue-it will redirect them to a branded waiting room using a standard HTTP 302 redirect. They’re then throttled back in a first-come, first-served order using another HTTP 302 redirect, and get a security token validating they’ve been through the waiting room. Visitors who reach your site get the user experience they deserve, even when you’re flooded with traffic.
VISUAL SEARCH TOOLS
Have you found an image to want to promote on your Instagram account but are not sure what the element inside the image is called? then you need to use an image recognition tool or visual search tool. A great tool to find the name of birds, trees, flowers, dog types, etc.
Camfindapp.com is a visual search and image recognition mobile app developed by Image Searcher, Inc. in 2013. Powered by their API, CloudSight, it allows users to identify any item just by taking a picture with their smartphone, providing a range of information including related images, local shopping results, price comparisons and web results.
Wellsaidlabs.com helps you create a voiceover for all your content needs: advertising, corporate e-learning videos, digital assistants, call centre operators, video-game characters, etc. Recent breakthroughs in deep learning have made it possible to replicate many of the subtleties of human speech. These voices pause and breathe in all the right places. They can change their style or emotion. However, it’s still difficult to maintain the realism of a voice over the long stretches of time that might be required for an audiobook or podcast.
WEBSITE BUILDER / DEVELOPMENT TOOLS
BuiltWith is a Chrome extension that shows information about widgets, analytics, frameworks, publishing, advertising, standards and other technologies that were used to build any web page.
Form Filler is a Chrome extension tool that helps you fill all form inputs on any page with random data. You can test your own forms quickly, but you also may find it advantageous if you need to sign up for services that don’t have email validation. Also, you can predefine settings and fill out any form with your own data with a click.
gochyu.com is a WordPress theme detector
WIFI INTERNET CONNECTION LIMITS
Learn how to create a new Mac address on Windows and IOS so you can use unlimited internet access from time-limited Wi-Fi hotspots.
WRITING / TEXT EDITING TOOLS
Convertcase.net You can convert text to upper case or lower case.
Grammarly. Avoid constant spelling and grammar errors when creating your digital marketing campaigns or social media posts you spent time carefully crafting. Grammarly is a free tool that flags popular grammar errors from contextual spelling errors to poor word choices.
Hemingwayapp.com. You want people to read what you’re promoting or posting on social media, right? The first step is clear writing. The Hemingway editor highlights sentences that are overly complex and gives suggestions for improvement.
Some of the above best digital marketing tools are used by thousands of professional marketers. Digital marketing tools are important as they can save marketers’ time when planning, executing and analysing their campaigns. If you are a MarkTech vendor that offers a great tool for marketers and wants to promote it on the eDigital website, please contact us, we will be happy to review your digital marketing solution, service, tool or software.
eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.
Our digital marketing services include:
- Strategic planning for social media and other digital marketing channels.
- Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
- Marketing training: social media training and digital marketing training.
- SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
- Celebrity and influencer marketing campaign strategy.
- Brand development. Logo creation, brand personality development and design of marketing materials.
- Consumer contests/competitions/giveaways.
- Email marketing. Dip sequence design and deployment.
- Conversion rate optimisation. It is also called “path to purchase” optimisation.
Contact us today and start boosting your leads and sales.
Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.
THE BEST DIGITAL MARKETING TOOLS IN 2024
Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.