THE BEST 19 FACEBOOK MARKETING TOOLS IN 2024

The best 19 Facebook marketing tools in 2024 – list. The top 19 Facebook marketing software options. Increase sales from Facebook with these Facebook tools in 2024.

Written by Mau, a Senior Facebook Marketer at eDigital.

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THE BEST 19 FACEBOOK MARKETING TOOLS IN 2024

Before you find the best tools for your Facebook marketing, let me tell you something you probably have been turning a blind eye to…

Facebook is not helping your business

• Facebook is a “money extraction” machine. Their business model is to make money from you.
• The Facebook algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 2% of your followers may see your posts (If you are lucky!)
• You keep trying to build an audience on Facebook you will never own. 
• You cannot transfer your hard-earned Facebook followers to your best CRM software.
• Your customer acquisition costs from Facebook ads are through the roof.

The solution

I can offer the best digital marketing strategy workshop that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

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Our best Instagram virtual assistants have uncovered some of the best Facebook marketing tools and software below.

AD OPTIMISATION TOOLS FOR FACEBOOK

Adespresso is a Facebook ads tool that lets you create and test hundreds of ads in minutes, so you can find the most effective ones. This takes the guesswork out of running an ad campaign and makes it easier to get the most out of your sponsored Facebook content. Adespresso has even compiled a library of examples of top-performing Facebook ads to inspire you.

Headline analyser. Images may hold the top spot for an ad’s impact, but your headline is number two. CoSchedule has analyzed top-performing headlines for engagement and conversion. Now they’re ready to pass on this wisdom to you. Paste in your headline and the tool will give you a grade, benchmarked against other top-performing content and tips for improving it.

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ANALYTICS TOOLS

Facebook Insights

Insights is a free Facebook analytics tool that makes it easy to measure the performance of your business’s page. Insights tracks likes, page views, reach, and more.

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Hootsuite Analytics

With Hootsuite Analytics you get real-time results, insights into trends, and team metrics. This makes it easier to measure the impact of your Facebook campaigns and see what content resonates best with your audience. 

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Meltwater shows you ways of improving your Facebook page by analysing engagement data.

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DATA MANAGEMENT AND PRIVACY

Facebook’s clear history allows you to delete data Facebook has collected from you and about you.

DESIGN TRENDS FOR FACEBOOK CONTENT

FACEBOOK CHATBOT SOFTWARE

Octane AI. Increase revenue for your Shopify store. Octane AI enables Shopify merchants to increase revenue with a Facebook Messenger bot.

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Facebook Live. On average, people spend 3x longer watching a Live video than a video that’s no longer live. That makes this video platform a powerful tool to engage your audience and increase your following. Get started on Facebook Live and increase your brand’s following.

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FACEBOOK MESSENGER TOOLS

Manychat.com lets you create a Facebook Messenger bot for marketing, sales and support. It’s easy and free.

IMAGE / PHOTO EDITING TOOLS FOR FACEBOOK

MANAGEMENT TOOLS FOR FACEBOOK POSTING

Facebook page manager app makes it easy to manage your Facebook page and marketing campaigns when you’re away from your desktop. You can also manage multiple pages from one place—a must-have for managing your social campaigns on the go. Get it on the App Store or Google Play.

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MARKETING TOOLS FOR FACEBOOK

Facebook “invite all” app. An extension to invite all your friends to a Facebook event, group or Facebook business page in one click.

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smo.knowem.com is a tool to check your website’s HTML markup code is optimised for Facebook’s Open Graph.

Yopto is a tool that helps you ask for reviews to be published on your Facebook business page once users buy from your website. You can then use these user-generated reviews to create Facebook ads.

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INSIGHTS AND DATA FOR FACEBOOK MARKETING

Facebook IQ

Emplifi

Emplifi is a great Facebook marketing tool to get insights about the most popular Facebook pages. You can filter the data by country which is useful when designing local Facebook marketing campaigns. Emplifi offers a free social media benchmark tool where you can compare your Facebook page performance against your competitors’ Facebook pages.

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SENTIMENT ANALYSIS TOOLS FOR FACEBOOK

Brandwatch

Brandwatch monitors not just how much engagement you’re getting, but whether the talk is positive or negative. Brandwatch is part of Cision which is also the owner of Falcon.io.

Brand24

Brand24 helps you to collect some of your public Facebook mentions including:

• • Public posts in which your FB Page has been tagged
  • Public posts that were published by your FB Page
  • Public posts published by individual users on your FB Page
  • Comments to public posts published by your FB Page
  • Facebook Page reviews

Meltwater

Meltwater is one of the world’s best social media listening tools. You can track conversations about your company, brands and employees or competitors on Facebook and other social media platforms with Meltwater. You can also use Meltwater to track conversations about specific topics that are important for your business.

Rapidminer

RapidMiner is another sentiment analysis tool. It uses a specialty text mining approach to evaluate the type of engagement (positive or negative) you’re getting in what it calls “unstructured content sources.” This means places like Facebook posts or online reviews. It also identifies areas for business growth, maps trends among your customers and consumers, and gathers feedback from your product launches.

VIDEO EDITING SOFTWARE FOR FACEBOOK

Facebook Creator Studio

Even though the majority of people on Facebook watch videos with no sound, you’ll still want to find a soundtrack that fits your video. Facebook Creator Studio offers music and audio tracks to use on your Facebook video content for free.

Facebook creator studio sound collection music tracks

POPULAR FACEBOOK MARKETING ARTICLES

• The new optimal Facebook group cover image size
• The most optimal Facebook post image size
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CONCLUSION

Some of the above best Facebook marketing tools are helping marketers and business owners better manage and optimise their marketing efforts on Facebook. Having some of the best tools for your marketing and promotional posts on Facebook will help ensure your content gets seen by your current and potential customers.