THE BEST 10 ONLINE AFFILIATE MARKETING SOFTWARE IN 2024

Find the best 10 affiliate marketing software, platforms, networks and companies in 2024. Increase affiliate revenue with these top affiliate tools.

Let affiliates sell for you and increase your sales with one of the best referral software and pay commissions only when you make a sale.

Find below some of the best online affiliate marketing software, companies, platforms and networks and increase your sales and pay commissions only for successful purchases with an affiliate marketing partner.

But before we jump to the Best Online Affiliate Networks list, you might want to refresh your knowledge on what an affiliate network is and its benefits 🙂

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THE TOP BENEFITS OF USING A REFERRAL PROGRAM SOFTWARE OR AN AFFILIATE NETWORK

  • Pay after a sale is made. Almost all of the costs to marketers and advertisers for affiliate marketing are not paid until after a sale is made. It’s an entirely commissioned-based approach that eliminates much of the financial risk associated with more traditional methods of marketing. In short, if you don’t sell a product, you don’t pay. But, you receive all of the marketing and promotion that comes with promoting your brand and product through affiliate marketing for free.
  • Cost-effective channel for consumer discovery. Affiliates will promote your product to consumers who might be in their discovery phase. Leading them to brand preference and engagement and incremental sales at compelling ROIs. Advertisers are increasingly relying on their affiliate channels to broaden their brand exposure with relevant context.
  • Build Consumer Trust via affiliate partners. When selecting an affiliate network, ask about their refining process—does the Affiliate Network build a network tailored to your brand or is it generic? Effective affiliate marketing relies on trust, and this trust comes from knowing the affiliate network takes the time to understand your brand, your market position and your goals and then uses this information to build a strategic Affiliate network. Selecting a Network that invests in your brand will ensure consumers only see your brand in suitable and appropriate places, therefore enabling them to trust you.
  • Globalise your brand. Affiliate marketing offers the ability to diversify your sales sources, taking your brand and propelling it to reach consumers in other country markets. For example, if you run a boutique fashion clothing store that also has an online retail site, you may notice untapped marketing potential outside of your local area. In response, you turn to an affiliate marketing agency, which connects your brand with publishers in fashion capitals in the World: London, New York, Paris, Milan, etc. These online affiliate publishers pinpoint which of their customers like fashion and send them a promotional offer or advertisement, which includes a trackable link back to your website. Your site begins seeing hits traced back to the online affiliate publisher’s link, and you see your reach expanding globally. Meanwhile, your affiliate marketing network partner is keeping track of the exact number of hits and sales generated by way of the publisher link, in turn determining precisely how much commission they earn. The result is an efficient and cost-effective route to brand globalisation. Affiliate marketing is an efficient way to drive revenue while remaining mindful of costs.
  • Low-cost initial investment. Using an affiliate network is an effective low-cost internet advertising strategy.
  • Tangible results. Their strategic use can significantly boost your sales results, product branding and website traffic. Adding affiliate tracking software to your site is one of the most effective ways to achieve more sales and more traffic.

DIFFERENT TYPES OF AFFILIATES

There is a great variety of opportunities for different types of publishers (affiliates) – ranging from individuals with a Facebook account or blog to content review sites, deal aggregators, and app developers. As people continue to invent new ways to refer traffic to merchants, new models will surface. Below is a quick list of the top models:

  • Content Affiliate: Blogging. The publishers create valuable content, unique to their site, that is of interest to its visitors. Content sites include news and op-ed outlets, blogs, review sites, and more.
  • Deal & Coupon Affiliates. Publishers aggregate and provide their visitors with coupons that can be redeemed or deals that are currently running on the merchant’s site.
  • Loyalty & Rewards Affiliates: Publishers provide either a reward or incentive for purchases in the form of points, miles, cashbacks, charitable payments, etc.
  • Online Comparison Shopping (OCS) Affiliates: Publishers aggregate product information from multiple retailers to enable customers to search for items and compare products based on price, reviews, features, and other criteria.
  • Email Marketing Affiliates: Publishers promote merchants via email – featuring deals, promotions, and products they think the customer might be interested in purchasing.
  • Social Sharing Affiliate. An individual, influencer, or group of individuals who have a loyal audience (community) that they can monetise.
  • Tools & Mobile App Affiliates. Publishers develop technical solutions that enhance or simplify the online shopping experience. Tools range from browser extensions and downloadable software to mobile applications.

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THE TOP 10 ONLINE AFFILIATE NETWORKS FOR 2024 – LIST

10. AFFISE

Affise Performance is specifically crafted to cater to Affiliate Networks and Digital Agencies.  Affise provides advanced analytics, automation, and anti-fraud capabilities.

With Affise, you can efficiently onboard and train partners for rapid productivity. Generate awareness and drive revenue through consistent and scalable partner marketing efforts, showcasing new products, creative content, and enticing incentives.

9. IMPACT

We have seen many of our partners moving from Impact to Partner Stack.

As an affiliate, we never really enjoy Impact as it was cumbersome to get referral links and for some odd reason, we had to have different accounts for each partner, which does not make any sense.

8. PARTNERSTACK

PartnerStack logo png

PartnerStack logo png

Partnerstack (Former GrowSumo) is one of the most popular affiliate platforms for technology, software and SAAS businesses. We have seen a dramatic shift from partners moving to this platform, especially in the SAAS space. Key benefits:

  • A Full-Stack Solution. Manage all of your partner channels, reseller, affiliate and ambassador programs in one spot, including payouts & compliance.
  • Marketplace. The average PartnerStack customer sees a +30% lift coming through our Marketplace
  • Happy clients. Happy clients include Brand24, CrowdFire, Drip, JungleScout, Keap, PixelMe, Proof, Story Chief and Unbounce.
  • CRM Integrations. Integrations with Salesforce and Hubspot allow full visibility into your channel revenue throughout the sales cycle. Automate and reward partners based on different CRM stages to improve partner experience, drive more revenue and reduce fraud.
  • Different attribution methods. PartnerStack understands that different partner types require different attribution methods. Reward beyond links with lead forms and deal registration to better align with your partners and minimize channel conflict.
  • Automated payouts. Save time and automate the partner payout experience through PartnerStack. We handle the payout & compliance globally so you can review & approve your earnings, make one payment to PartnerStack, and let us take care of paying out your partners.

7. TAPFILIATE

Tapfiliate enables you to create, track and optimise your affiliate programs. Tapfiliate is cloud-based affiliate tracking software. Key features:

  • It is super easy to set it up and create your commission structure.
  • You can add your digital promotional assets such as banners, text links, videos and social posts for your affiliates to use.
  • You can add affiliates through an invite URL, manually, through SSO or the API.
  • You can set multiple commission types for different products/SKUs fixed or percentage-based which is cool.
  • Tapfiliate can also be used for companies looking for a Multilevel affiliate marketing strategy, also known as MLM, Multi-tier affiliate marketing, sub-affiliates or network marketing, which is an affiliate marketing strategy where affiliates are incentivised to recruit new affiliates.
  • The typical incentive is a percentage of the commissions that each newly recruited affiliate down the line earns. This can go on for a certain number of “levels”. The resulting structure looks like a pyramid also called a “downline”.
  • Tapfiliate affiliate tracking software lets you create unlimited MLM levels for your affiliate programs.

6. JVZOO

JVZoo is an affiliate marketing platform that allows sellers to easily list, promote, and sell their products, and affiliate marketers to easily find interesting products at great prices to promote

5. RAKUTEN ADVERTISING

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.

In 2005, Rakuten acquired LinkShare.

“Use attribution modelling to split out commission based on the affiliates’ participation in a sale. An affiliate network that offers attribution modelling will definitely help advertisers identify and reward – with the right commission –  both upper and down funnel affiliates”

Mau

4. AWIN (former Zanox)

awin logo png

awin logo png

Awin is a global affiliate network that connects your brand to consumers worldwide who can earn commissions promoting your products and services. Whether your product is high-end retail or pet insurance, hotels or broadband, Awin network of 100,000 active affiliates covers a diverse range of sectors. They approve all publishers before they join the network, so you can partner in confidence. Awin provides a clear, simple and easy-to-use interface for all activities. Monitor your campaigns, optimise performance and reveal powerful insights. Offices: London, Baltimore, Zurich, Madrid, Warsaw, Stockholm, Amsterdam, Milano, Berlin, Paris, Sao Paulo. Top clients include eBay.

3. CLICKBANK

ClickBank built its reputation by paying its affiliates on time, every time for 17 years. Affiliates can choose to get paid as often as every week, through multiple payment options. ClickBank partners with digital marketers like you to sell your products to over 200 million customers around the globe. ClickBank offers affiliates a wide catalogue of quality digital products and a reputation for reliability – ClickBank pays commissions on time, every time so affiliates never have to worry about when they will get paid. Also, thanks to ClickBank’s HOPLINK™ tracking system, affiliates always get credit for their sales even if a customer waits up to 60 days to purchase after clicking your link Clickbank pays some of the highest commissions out there because they know quality affiliates are worth paying for. ClickBank works with its product creators to set the most competitive commissions possible, up to 75%. Affiliates can choose to promote products that offer customers upsell options as part of the purchase process. Up-sells deliver more value to customers and put more money in their pockets. With ClickBank’s advanced reporting, affiliates have access to detailed data about impressions, clicks, and sales for your offers. Armed with this data, affiliates can fine-tune their campaign targeting to increase their earnings.

Offices: Boise, Idaho – Broomfield, Colorado USA
Founded: 1998

2. CJ AFFILIATE 

Formerly known as Commission Junction, CJ publishers have access to top brands. CJ is an online advertising company owned by Publicis Groupe operating in the affiliate marketing industry, which operates worldwide.

1. SHAREASALE

ShareASale has been in business for 17 years, exclusively as an Affiliate Marketing Network. Their technology receives accolades for speed, efficiency, and accuracy – and their reputation as a fair and honest business is well known within the industry. Key features:

  • Affiliates sign-ups and payments. ShareASale will process and write your Affiliates’ checks free of charge each month
  • Affiliate approval. ShareASale pre-screens all of your Affiliates.
  • Real-time tracking. You will know the moment a banner is clicked, a sale is made and a commission is generated.
  • Segmentation: Use tags to segment and group affiliates. Easily track the trends of specific affiliate groups, deliver targeted content
  • Set up rule-based commissions.
  • Reports. The clickstream report allows you to view recent clicks that a consumer made prior to the purchase.
  • Merchant API: Utilise the ShareASale API to retrieve reporting data on an automated basis, update creatives, void/edit transactions and more.
  • FTP Download permission: At your option, you may grant permission for an affiliate to download your data feed via the ShareASale FTP server. This is completely optional and at your discretion.
  • Affiliate helpdesk: Your affiliates may contact the help desk at any time for the life of their membership, without any cost to you.

THE STATE OF AFFILIATE MARKETING SOFTWARE

If you aren’t familiar with affiliate marketing platforms or referral programs, you might not know that it is a 17-billion-dollar business. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing. That last stat comes from a new report conducted by Forrester Consulting entitled Networks Help Drive Affiliate Marketing Into the Mainstream.

Affiliate is here to stay with big movers and shakers in the industry lately. (Read: what is affiliate marketing?) Affiliate network Commission Junction (and all its subsidiaries) was acquired by digital marketing firm Conversant (formerly known as ValueClick), which was then acquired by data marketer Alliance Data. Ebates was acquired by Japanese e-commerce firm Rakuten.

According to Forrester, Affiliate Marketing has more than 80% of advertisers and 84% of publishers running affiliate programs as part of their marketing efforts.

In Q2 of 2016, US retailers experienced a 4.5% increase in e-commerce sales, yielding $97.3 billion in revenue. This accounts for 8.1 per cent of total sales, driven by the fact that consumers have more convenient ways than ever to buy online.

Now is the time for marketers to think even bigger and action affiliate marketing strategies that fully optimise their budgets. Affiliate marketing is one strategy that’s proven to boost sales and lead to increased profits at scale.

When thinking of what digital marketing resources to use next, consider the power of Affiliate Marketing and choose a performance marketing company with the expertise and resources to effectively build and manage a network that will promote your brand and grow your business.

THE MOST COMMON AFFILIATE PROGRAMS’ TERMS AND CONDITIONS

FOR AFFILIATES:

Some of the most popular clauses that affiliates need to be mindful of are:

  • As an affiliate, you cannot use our brand name in the domain of their website or social media pages used to promote your advertiser. Affiliate networks encourage affiliates to create their brand and include the advertiser as part of the merchants you partner with to monetise their traffic.
  • When posting sponsored content, The FTC recommends (1 – See references at the bottom of this article) that the disclosure should be placed with the endorsement message itself. Adding disclosure hashtags such as #Sponsored, #sp, #spon, #promotion or #ad hashtags is no longer enough. The new FTC endorsement guidelines confirm that creators posting images/photos must superimpose the disclosure over the picture to make sure viewers have enough time to notice and read it. If creators are posting videos, the disclosure should be in the video and not just in the description uploaded with the video.” And by “in the video,” the FTC means with verbal and written (superimposed) disclosures, as some viewers may watch without sound and others may not notice superimposed words. Disclosure hashtags should not be posted and hidden within a string of hashtags and should be in the caption, not a comment.
  • Paid advertising that directly links to advertisers is not allowed to affiliates. Paid ads commonly need to land on your affiliate site first. Use of advertiser-branded keywords in any paid ads is not allowed either unless the affiliate is directly approached by the Affiliate Network or advertiser with permission to do this.

AFFILIATE GLOSSARY

  • CR. CR stands for Conversion Rate and is calculated by taking the number of times an offer converts and dividing it by the number of times it was clicked. CR %= Conversions / Clicks
  • EPC. EPC stands for Earnings Per Click. It’s derived by dividing the commission earned by the number of clicks. This metric is provided to potential affiliates to gauge how well an offer from an advertiser is performing across a particular affiliate network. Remember that EPC does not correlate to an actual payout. EPC $ = Commission Earned / Clicks
  • Some affiliate networks reset their CR and EPC stats every 30 days, so an offer with 0 CR and EPC isn’t necessarily a “bad” offer. It’s probably either new or hasn’t been promoted in a while. Some networks allow you to see how long an offer has been live.
  • Raw clicks. Raw Clicks refer to the total number of times your offer was clicked.
  • Unique clicks. Unique Clicks refer to users. For example: If I click your offer five times, it would be 5 raw clicks and 1 unique one.
  • On Sale” offers: Sale offers convert on purchase. For example, buying a t-shirt or purchasing software.
  • Lead offers: Some offers convert upon the lead. Entering an email address, completing a form or signing up for a service would all be considered “lead” offers. Email submits dating and most gaming offers are lead offers.
  • Offer restrictions. Some offers might have specific ways to be promoted and specific ways how you can and cannot promote offers to keep you out of trouble.

SEVEN STEPS FOR SUCCESSFUL AFFILIATE MARKETING & REFERRAL PROGRAMS

A successful affiliate marketing program is based on careful planning, research, strategy and management. Whether your objective is to improve e-commerce sales, customer registrations, trials or downloads, for immediate or long-term impact, you – as an advertiser – must:

  1. Establish the goals of the program.
  2. Decide on the right profile of the affiliate to deliver the program.
  3. Decide how you will reward different types of affiliates.
  4. Make sure the most deserving affiliates get paid accordingly.
  5. Create content suitable for each affiliate.
  6. Put someone in charge of approaching affiliates reviewing applications and managing relationships.
  7. Optimise your website to convert the new traffic when it arrives.

References

  1. Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements. Media Release

OTHER POPULAR AFFILIATE PLATFORMS AND SOFTWARE

  • AffiliateXe
  • Avangate
  • Avantlink
  • Brandbassador
  • Cake
  • Everflow
  • Fintel Connect
  • Flexoffers
  • GiddyUp
  • GoAffPro
  • Lead Dyno
  • OffersHub
  • Partnerize
  • PepperJam Network
  • Phonexa
  • Post Affiliate Pro
  • Reditus
  • Referral Factory
  • Refersion
  • RewardStyle
  • Roster
  • SaaSquatch
  • Scaleo
  • ShopStyle
  • Skimlinks
  • Swaarm
  • TrackDesk
  • Trackier
  • Tune
  • UpPromote
  • VigLink
  • Voluum
  • We can track
  • Zinfi

CONCLUSION

Online affiliate platforms provide a cost-effective way to increase sales. By partnering with affiliates, marketers can expand their brands’ reach and tap into new customer segments without investing heavily in marketing and advertising. Affiliates earn a commission for each sale or lead they generate, creating a win-win situation for both parties.

eDigital can help you conceptualise, plan, develop, run and optimise successful affiliate marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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THE BEST AFFILIATE MARKETING SOFTWARE, COMPANIES, PLATFORMS IN 2024

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