THE BEST SWEEPSTAKES RULES TEMPLATE
Copy and paste the below free best Sweepstakes rules template. Write the best sweepstakes giveaway terms & conditions document with this premium template & launch your contest today!
Brought to you by Mau, a Sweepstakes Giveaway Promotions Specialist at eDigital.
WHAT ARE SWEEPSTAKES IN MARKETING?
A Sweepstakes is a marketing or consumer sales promotion that involves the offering of prizes to participants, where winners are selected by chance and no consideration is required.
A Sweepstakes is a marketing campaign in which entrants can win a prize based on chance. No purchase, payment, or other consideration is permitted and the winner is picked randomly.
CAN I RUN A SWEEPSTAKES GIVEAWAY PROMOTION IN AUSTRALIA?
In Australia, a sweepstakes giveaway is considered a “Game of Chance” as it requires a random draw to pick the winners. You then are required to get a permit depending on the states your Sweepstakes is running in and the value of your prize. These Game of Chance promotions in Australia are often called Trade Promotion Lotteries.
If you do not want to get into the hassle of applying for contest permits, you can run a “game of skill“ competition that does not need permits in Australia.
THE BEST SWEEPSTAKES RULES TEMPLATE
The marketing industry continues to generate interest in various brands, products, and services by offering unique and engaging sweepstakes promotions. Marketers design contests to reach and attract all kinds of consumers.
The success of Sweepstakes depends on whether it is designed and administered in compliance with applicable sweepstakes laws. To be sure that your promotion is legal, it is critical that you consult with an experienced sweepstakes attorney or lawyer.
NO PURCHASE NECESSARY OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES.
The [YOUR BRAND NAME] – [CONTEST NAME] sweepstakes is sponsored by [SPONSOR’S NAME] (“Sponsor”). This sweepstake giveaway is governed by these official rules (“Official Rules”). By participating in the sweepstakes, each entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the sweepstakes, as determined by Sponsor and its agents, are final in all respects. This sweepstakes giveaway is subject to all federal, state and local laws and regulations and is void where prohibited by law.
The Sweepstakes is open to legal residents of [ADD LOCATION], where not prohibited by law, who are eighteen (18) years of age or older at the time of entry, who have Internet access and a valid e-mail account prior to the beginning of the sweepstake giveaway period, except for employees of [CONTEST NAME] and members of their immediate family. Sponsor has the right to verify the eligibility of each entrant.
The Sweepstakes begins on or about [month] [day], [year] at approximately [hour] PT and ends on [month] [day], [year] at [hour]PT. (“Sweepstakes Period”). All entries must be received on or before the time stated during that submission period. Sponsor reserves the right to extend or shorten the sweepstakes at their sole discretion. The final prize pack winner will be selected on[month] [day], [year].
HOW TO ENTER
You can enter the Sweepstakes ONCE PER DAY/ EVERY 24 HOURS through [ADD WEBSITE LOCATIONS OR APP LOCATIONS], by selecting your favorite #[ADD HASHTAG] image, filling out the entry form and Liking the [YOUR BRAND NAME] Facebook/Instagram/TikTok page if you choose. You can also enter the same way, direct via this link to the entry page – https://[ADD WEBSITE ADDRESS]
Each week beginning the week of [month] [day], [year] [YOUR BRAND NAME] will select a winner from eligible entries received during the Submission Period. **A total of [ADD NUMBER] winners will be chosen at random. The winners will be announced each week on or about noon PT beginning [month] [day], [year] through until [month] [day], [year]. The randomly selected winners will be contacted by email and/or phone. Each entrant is responsible for monitoring the [YOUR BRAND NAME] social media accounts for prize winner announcements and/or other communications related to this sweepstakes. If a potential prize winner cannot be reached by the Administrator (or Sponsor) within fifteen (15) days, using the contact information from their entry, or if the prize is returned as undeliverable, that potential prize winner shall forfeit the prize. Upon the request of the Sponsor, the potential winner may be required to return an Affidavit of Eligibility, Release and Prize Acceptance Form. If a potential winner fails to comply with these official rules, that potential winner will be disqualified. Prizes may not be awarded if an insufficient number of eligible entries are received.
Each of the [ADD NUMER] Prize Packages will consist of [package description] available to be won through the weekly entry draws on approximately [enter dates]. The approximate Value of each prize pack is USD$[ADD VALUE] each. Instant Win offers from [YOUR BRAND NAME] will appear when you select your favourite product image and complete your entry form. They will include one of the following offers that are redeemable through the SHOP link or at http:// [ADD PROMO CODES]
Terms and conditions may apply. Incidental expenses and all other costs and expenses which are not specifically listed as part of a prize in these Official Rules and which may be associated with the award, acceptance, receipt and use of all or any portion of the awarded prize are solely the responsibility of the respective prize winner. ALL FEDERAL, STATE AND LOCAL TAXES ASSOCIATED WITH THE RECEIPT OR USE OF ANY PRIZE IS SOLELY THE RESPONSIBILITY OF THE WINNER.
The prize is non-transferable. No substitution or cash equivalent of prizes is permitted. Sponsor and its respective parent, affiliate and subsidiary companies, agents, and representatives are not responsible for any typographical or other errors in the offer or administration of the Sweepstakes, including, but not limited to, errors in any printing or posting or these Official Rules, the selection and announcement of any winner, or the distribution of any prize. Any attempt to damage the content or operation of this Sweepstakes is unlawful and subject to possible legal action by Sponsor. Sponsor reserves the right to terminate, suspend or amend the sweepstakes, without notice, and for any reason, including, without limitation, if Sponsor determines that the Sweepstakes cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond Sponsor’s control corrupt the administration, security, fairness, integrity or proper play of the Sweepstakes. In the event any tampering or unauthorized intervention may have occurred, Sponsor reserves the right to void suspect posts at issue. Sponsor and its respective parent, affiliate and subsidiary companies, agents, and representatives, and any telephone network or service providers, are not responsible for incorrect or inaccurate transcription of entry information, or for any human error, technical malfunction, lost or delayed data transmission, omission, interruption, deletion, line failure or malfunction of any telephone network, computer equipment or software, the inability to access any website or online service or any other error, human or otherwise.
INDEMNIFICATION AND LIMITATION OF LIABILITY
BY ENTERING THE SWEEPSTAKES, EACH ENTRANT AGREES TO INDEMNIFY, RELEASE AND HOLD HARMLESS THE SPONSOR AND ITS PARENT, AFFILIATE AND SUBSIDIARY COMPANIES, THE FACEBOOK PLATFORM, ADMINISTRATOR, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS FROM ANY LIABILITY, DAMAGES, LOSSES OR INJURY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM THAT ENTRANT’S PARTICIPATION IN THE SWEEPSTAKES AND THE ACCEPTANCE, USE OR MISUSE OF ANY PRIZE THAT MAY BE WON. SPONSOR AND ITS PARENT, AFFILIATE AND SUBSIDIARY COMPANIES DO NOT MAKE ANY WARRANTIES, EXPRESS OR IMPLIED, AS TO THE CONDITION, FITNESS OR MERCHANTABILITY OF THE PRIZE. SPONSOR AND ITS PARENTS, SUBSIDIARIES, AFFILIATES, ADVERTISING AND PROMOTIONAL AGENCIES, AND ALL THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES AND AGENTS DISCLAIM ANY LIABILITY FOR DAMAGE TO ANY COMPUTER SYSTEM RESULTING FROM ACCESS TO OR THE DOWNLOAD OF INFORMATION OR MATERIALS CONNECTED WITH THE SWEEPSTAKES.
By participating, each entrant grants Sponsor permission to use his/her name, likeness or comments for publicity purposes without payment of additional consideration, except where prohibited by law.
This sweepstake giveaway is sponsored by: [CONTEST NAME]
Any questions regarding this Sweepstakes should be directed to email@example.com or by sending a private message through the [YOUR BRAND NAME] Facebook page.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter, Pinterest, Google+, Apple® or Visa®. Any questions, comments or complaints regarding the promotion will be directed to Sponsor.
[YOUR BRAND NAME] is a registered trademark of [YOUR COMPANY NAME].
THE TOP 6 MARKETING BENEFITS OF RUNNING A SWEEPSTAKES PROMOTION
- Increase your email database of potential customers. Entice potential customers to give you their email or phone number with a great prize.
- Generate engagement. Entrants can earn bonus entries for completing actions that give them a better chance of winning. Have them refer friends, share or leave reviews.
- Get UGC for free. You can offer extra entries to people who upload a photo as part of your Sweepstakes giveaway. You then can use the photo as part of your marketing material.
- Re-market your warm leads. With extra offers ( via drip emails), product benefits (via re-marketing display banner ads) or email invitations to try/test your brand.
- Unlock new audiences. Entrants can refer friends to your promotion to earn more entries, exposing your brand to an entirely new audience.
- Drive brand awareness and website traffic. A Sweepstakes giveaway not only generates more brand awareness and traffic to your website but it can also be a positive and exciting experience that fosters more trust in your brand from your potential customers.
- Boost sales by increasing purchase order size. Purchase-based Sweepstakes. Example: $1 spend = 1 entry. The more you spend, the better the chances of winning.
A well-crafted “terms and conditions” document is an important element when running a consumer sweepstakes.
Terms and conditions offer a legal framework, promote fairness and transparency, protect participants and your brand, and set clear guidelines for successful consumer sweepstakes.
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THE BEST SWEEPSTAKES TERMS AND CONDITIONS TEMPLATE
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