Who are the most popular 25 British people on Instagram UK in 2024? Find out the top list of the most followed Brits and their Instagram accounts in the UK in 2024.

By Mau, a Senior Instagram marketing specialist at eDigital.

Marketers are reading > How much do influencers charge?


Before you start your Instagram influencer outreach program in the United Kingdomlet me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is made to make money from you.
  • The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your CRM.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:


Some of our best virtual assistants have uncovered the top 25 most popular British people on Instagram getting millions of Instagram followers fast and free.

Many popular British people, creators, influencers, celebrities and artists entered this year’s “The Top 10 Most Followed Instagram Celebrities in the United Kingdom list.

Yet few sit high above the frou-frou and have become a key conduit of Influencer marketing dollars in the UK and overseas. These top 10 popular UK-based stars on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio and Justin Bieber with hundreds of millions of Instagram followers.

Even some of the world’s most popular computer-generated celebrities on Instagram may have more followers than some of these British Instagram celebrities in the United Kingdom.

25. Rita Ora

16.1+ million people on Instagram follow Rita Ora. 

Rita Sahatçiu Ora is a British singer, songwriter and actress. She rose to prominence in February 2012 when she featured on DJ Fresh’s single, “Hot Right Now”, which reached number one in the UK. Her debut studio album, Ora, released in August 2012, debuted at number one in the United Kingdom. Her husband Taika David Cohen ONZM, known professionally as Taika Waititi is a popular film-maker from New Zealand.

Rita has been seen wearing popular fashion brands such as Chanel, Fendi, Stella McCartney, Ives Saint Laurent, Prabal Gurung, Miu Miu, Adidas, Charlotte Tilbury make-up, Buccellati & Hassanzadeh Jewelry, Iconic London glow, has promoted Leica cameras and offered an incredible performance at International Women’s Day Spotify show 2023 and another one at Eurovision 2023. 

Rita has also collaborated with other brands including Wonderland & BritishGQ magazine, Brit Awards, American Heart Association (Go Red for Women) and others. 

Dive into the > The top 10 Female Brits on Instagram

24. Marcus Rashford

17+ million people on Instagram follow Marcus Rashford

Marcus Rashford is an English elite footballer and a popular Brit on Instagram. Marcus Rashford plays as a forward for Premier League club Manchester United and the England national team. Marcus is considered one of the best forwards in the world, he is known for his attacking, dribbling, composure, and athleticism.

Marcus Rashford celebration mentality mental health pointing temple head

Marcus Rashford celebration mentality mental health pointing temple head

Sports marketers are reading > The world’s most followed footballers on Instagram 


While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, and augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move”

Natasha Gillezeau wrote on AFR

Marketers – who decide on Instagram influencer marketing budgets – as part of a social media strategy – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

You will also like > The best time to post on Instagram

23. Louis Tomlinson

18+ million people on Instagram follow Louis Tomlinson

Louis Tomlinson british singer wallpaper collage

Louis Tomlinson British singer wallpaper collage

Louis William Tomlinson is an English singer and songwriter. He rose to fame as a member of the boy band One Direction. Tomlinson began his career appearing in television dramas before he auditioned for the British music competition series The X Factor in 2010.

Popular this month > The top trending music, songs and sounds on TikTok right now.

22. Perrie Edwards

19.4+ million people on Instagram follow Perrie Edwards @perrieedwards

Perrie Louise Edwards is a British singer and member of the British girl group Little Mix. The women’s band has sold millions of records worldwide, making them one of the world’s best-selling girl groups of all time.

In 2026, Perrie Edwards bared her boobs in a daring see-through mesh top for what’s considered a “cheeky selfie” by today’s standards of morality.

I know what you are thinking:

Men can show off their chest so why women can’t?

And why doesn’t Instagram allow bare-chest women photography? 

Trending > The top fitness hashtags for Instagram

The most popular people on Instagram UK influence thousands of consumers and their choices. No doubt, these top Instagram stars based in the UK have the power to help marketers achieve the social media marketing goals set on a professional social media strategy document.

You will also like > The top 10 social media trends right now

21. Demi Rose Mawby

19.9+ million people on Instagram follow Demi Rose Mawby. (@demirose)

Demi Rose Mawby is from Birmingham, the UK, She is a fashion and bikini model and a DJ. The majority of her Instagram content is fashion-based, showing off editorial shoots she’s been involved with and collections with fashion brands, but she’s also used her platform to talk about bereavement and updates on her mental health.

Learn how to brief an influencer today!


British Influencers can help you increase brand awareness, thereby driving more traffic to your website. Popular Brits on Instagram have the power to drive more people towards your products or services. This is because consumers trust the recommendations made by their favourite influencers in Britain. Marketers are using our Top 150 Brits on Instagram” list to start their Influencer Outreach program to cherry-pick the right influencers. Then you can contact your preferred influencers and negotiate deals that will lead to more sales.

Next > The top 20 most-followed Brits on Instagram or the top 150 most-followed Brits on Instagram

Need training on how best to promote your brand? Contact us today! 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.


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2024-02-20T12:22:33-05:00February 20th, 2024|Instagram|
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