THE BEST TIME TO POST ON TIKTOK IN 2024

Find the best time to post on TikTok in 2024. Get more views, more likes, more followers and more website visits by posting your videos on the best day and time on TikTok.

By Mau, a Senior Digital Marketing Specialist at eDigital.

Some of our best virtual assistants researched the best time to post TikTok videos from some of the best social media tools to help you increase engagement (likes, comments and new followers).

THE BEST DAYS AND TIMES TO POST ON TIKTOK IN 2024

Before you find the best days and times to post on TikTok, let me tell you something you probably have been turning a blind eye to…

TikTok is not helping your business

TikTok is a “money extraction” machine. Their business model is to make money from you.
The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
You keep trying to build an audience on TikTok you will never own.
You cannot transfer your hard-earned TikTok followers to your best CRM software.
Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:

Lower customer acquisition costs.
Minimise dependency on paid media.
Build a marketing engine with marketing assets and channels you fully own.
Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

POSTING ON TIKTOK AT THE BEST TIME

Since its launch in 2016 (See social media history timeline), TikTok offered a chronological feed but that changed in 2020 with an updated TikTok algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post!

Professional marketers working for the most popular brands on TikTok follow the top TikTok marketing trends and publish their videos at the most optimal time, sending a signal to the TikTok algorithm that the video published is of quality and may move up on followers’ feeds and be shown to more users.

Posting when your TikTok fans are the most active is one of the ways marketers are trying to get results from TikTok. But even if you manage to get a good engagement rate, with a current low reach of a max of 2%, you will reach a few of your followers.

⚡️ Marketers are also reading > The new TikTok ads interest targeting list

✔︎ Tip: You can try a combination of the best times to post on TikTok with some of the top trending TikTok hashtags or the most popular TikTok hashtags.

For example, you may want to use specific industry hashtags (i.e. fashion – fitness – food – travel) and post your TikTok videos at the best time in the hope of hacking the TikTok algorithm and getting more reach and engagement.

THE BEST TIME TO POST ON TIKTOK FOR 2023

Recently I did the ultimate driving Brisbane to Cairns road trip visiting top stops but I did not have much time to post on TikTok so I wanted to figure out the best day and time to post on TikTok making sure I was not missing or forgetting it.

So before I started the epic road trip I asked my best virtual assistants to find out what the best time is for posting on TikTok and below is what TikTok marketing experts say…

AGORA PULSE

Visit your TikTok Analytics dashboard and view the location and gender of your TikTok followers. You can see which content they engage with best and at what times.

CANVA

When’s the best hour to post? Ideally, when your target audience is awake and using the app! If you have a TikTok Pro account, you can access data on your target audience, including the time that they are most active on the app. Similarly, you can use your other social media metrics to find out your audience’s active hours online.

You will also like > The top 10 most popular TikTok songs right now

eDigital

It does not matter what time you post your TikTok videos.

Two reasons:

The TikTok algorithm will present global users (located in different time zones) random videos TikTok believes they will watch regardless of what day or time you posted it.
Not even some of the official TikTok accounts on TikTok (i.e. TikTok, TikTok Australia or TikTok for Business) publish their TikTok videos at a specific optimal day or time. Do not believe us! You can use this timestamp tool and get the date and the exact time any video on TikTok gets published.

And if the above reasons are not enough to stop you from finding the most optimal hour to publish your next TikTok video, let me tell you something you probably have been turning a blind eye to:

If you are lucky – even posting your TikTok video at the best day and time, you are likely to get a maximum of 2% reach.

Yes, that’s right, only 2% of your hard-earned followers will see your TikTok video.

We know it sucks.

The solution

Book eDigital’s digital marketing strategy workshop that will help you:

Lower customer acquisition costs.
Minimise dependency on paid media.
Build a marketing engine with marketing assets and channels you fully own.
Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

FORBES

Forbes has not confirmed the exact best time to post on Tiktok, however a great article they published confirmed the below points:

Post every day. The platform’s algorithm (at least what we know about it) favours regular posting. Aim to post something new every single day.
Be relevant. TikTok is silly. It’s fun for the sake of being fun. That means you need to match the same level of energy and enthusiasm to be relevant. You don’t need to learn the dances (we didn’t learn or post a single dance).
Try trends that are outside of your comfort zone. If TikTok has taught us anything, it’s to slow down and do something a little silly that’s outside of your comfort zone. People forever laugh knowing that Mick Fleetwood created a TikTok account just so he could recreate the popular cranberry juice skateboarding video. Ocean Spray even got in on the action themselves and recreated the video with its CEO. The company also gifted a truck to the creator of the original video. There’s not much substance to some of these videos, and you don’t really need to understand them.
Repost videos that did not perform well later in the evening. Sometimes videos don’t get many views, and you may not have done anything wrong. Just repost the exact same video a few hours later, and all of a sudden the video may be presented to far more followers. No need to feel weird about it; just delete the first one (just a few watched it anyway).
Be authentic, and rely on what the brand is actually excited about. One video that went viral for a TikTok creator was so wholesome. It was a simple, static video of their ice cream and a short explanation that the brand was about to hit 5,000 followers and we wanted the video to bring in the remaining followers we needed. As if it were a call to arms, the brand reached 15,000 followers within a few hours.

best time to post a TikTok video

You will enjoy watching > This year’s top 10 graphic design trends

Tip: A good practice when putting together the best social media brief when hiring a new agency; includes asking them to post on the best days and times on TikTok.

INFLUENCER MARKETING HUB

Influencer Marketing Hub conducted a study to identify the best global times to post on TikTok. In the study, they analysed 100,000 TikTok posts to discover the best time to post for each day of the week.

Here is the result of their study in Eastern Standard Time (EST):

Mon: 6 am, 10 am, 10 pm
Tues: 2 am, 4 am, *9 am
Wed: 7 am, 8 am, 11 am
Thur: 9 am, *12 pm, 7 pm
Fri: *5 am, 1 pm, 3 pm
Sat: 11 am, 7 pm, 8 pm
Sun: 7 am, 8 am, 4 pm

Note: The asterisked (*) times are when TikTokers are most active on the platform.

What is the best time to post on TikTok? Answer: 6 am to 7 am, and 7 pm to 11 pm. The days with the highest engagement are Tuesday by 9 am, Thursday by noon, and Friday by 5 am.

⭐️ Just in > The top 25 most-followed Australians on TikTok

HOOTSUITE

According to Karolina Mikolajczyk at Hootsuite, the best times to post on TikTok for maximum engagement are:

Tuesday: 7:00 am (PT)
Thursday: 10:00 am (PT)
Friday: 5:00 AM (PT)
Pacific Standard Time

TikTok serves content to a global audience. 5:00 am in Los Angeles is 8:00 am in New York, 1:00 pm in London and 10:00 pm in Sydney. Find where most of your audience lives. Time zones really matter.

Morning posts seem to do better early in the week (Monday to Wednesday), while TikTok videos posted in the afternoon and evening gain more traction over the weekend (Thursday to Sunday).

Hot read > The top 10 most popular TikTok songs right now

LATER

When it comes to honing in on your best time to post on Tiktok, take note of the content that performed the best each week on your TikTok Analytics and identify when it was posted. Video Performance + Time Posted + Audience Timezone = Best Time to Post

Of course, there is still a bit of guesswork left in the mix, there is no definitive answer to when every brand should post to TikTok. But this should give you a strong indication of what time will work for you and your audience.

From here, you can fine-tune as you start to manage and measure your content performance. You may notice that as your profile grows, your audience location and online behaviours change too, so keep checking in on your reporting and altering your strategy.

TikTok creators are checking out > The best time to post on TikTok on Sundays

SHOPIFY

Shopify has not confirmed any insights on the best time to post on TikTok. However, they offer the Onollo plugin and Onollo tells you the best time and date to schedule a post on your social media accounts.

Popular today > This year’s top 10 Social Media Marketing trends

SOCIAL PILOT

According to a blog post published by one of the best social media scheduling tools: Social Pilot, there is no best time to post on TikTok. This is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on TikTok to watch video content.

Jung Kook imitating Khaby Lame funny meme – Jumperrante video

SPROUT SOCIAL

The best time to post on TikTok depends on several factors. While your choice of platform and your industry both matter, your audience activity plays the biggest role. So ideally, you should look at your post-performance to get valuable data about the perfect post-timing for your business.

Just updated > The best time to post on TikTok on Sunday

EARTHWEB

According to Jason Wise from EarthWeb, the best times to post on TikTok are:

The best time to post on TikTok on Monday is 6 a.m., 10 a.m., and 10 p.m.
The best time to post on TikTok on Tuesday is 2 a.m., 4 a.m., and 9 a.m.
The best time to post on TikTok on Wednesday is 7 a.m., 8 a.m., and 11 a.m.
The best time to post on TikTok on Thursday is 9 a.m. / 12 p.m. / 7 p.m.
The best time to post on TikTok on Friday is 5 a.m., 1 p.m., 3 p.m.
The best time to post on TikTok on Saturday is 11 a.m., 7 p.m., and 8 p.m.
The best time to post on TikTok on Sunday is 7 a.m. / 8 a.m. / 4 p.m.

POST FREQUENCY

These general trends may not align with when your audience is engaged with your brand on TikTok. When you collect your social data, start by aligning your posts with these general guidelines and adjust your schedule accordingly, based on the level of engagement generated during various times of the day. The consensus seems to be that there isn’t a true best day and time to post on TikTok, the argument being that TikTok engagement depends on many factors, including industry, the type of content shared, or posting frequency.

Marketers are reading > How to upload your own music to a TikTok video

Find out > The total number of TikTok users worldwide

WHAT IF YOU DO NOT POST AT THE BEST TIME?

As long as you make some content that people find compelling, you can go viral on TikTok. Virality is not limited by your follower count. Even if you have no followers at all, your first video could go viral. A good piece of advice is to create and share what inspires you, videos that are fun or helpful (solve a pressing issue or challenge) and the rest will take care of itself.

For those starting on TikTok, don’t worry too much about statistics, the number of followers or the best time to post your TikTok videos – all of this will happen organically.

SCHEDULING YOUR TIKTOK VIDEOS TO BE PUBLISHED AT THE BEST TIME

Marketers and professional TikTok influencers are busy people who want to post at the right time for maximum impact. That’s why TikTok launched Video Scheduler in March 2021, a new feature that allows Creators and Business Accounts to schedule a TikTok video post up to 10 days in advance. You can find this feature on the web upload page. Once you’ve scheduled a post, it will then be visible on both the web version and the app version of TikTok. You can schedule videos anywhere from 15 minutes to 10 days in advance of publishing. You’ll need a TikTok Business Account or TikTok Creator Account in order to access desktop scheduling. If you don’t already have one, you can go to Settings > Account to change your account type.

Just in > How to contact TikTok support email address

Here’s how to schedule – steps:

Log in to your account at tiktok.com on a web browser, and click on the Cloud icon at the top right-hand corner of your feed.
You will then be directed to the upload video page, where you can upload videos, add a caption including hashtags, edit the cover image, choose who can view it, and set your privacy settings–including whether people can comment on or duet your video.
After uploading and editing, toggle the schedule button and select a date and time to schedule your post. The time zone will default to your computer setting.
Click schedule to schedule your post! You can see your scheduled posts alongside drafts in the Profile view.

Get TikTok marketing support today! Contact us

Expert tip: As with regular posting, you won’t be able to edit the video, captions, or scheduled time after scheduling the video post. If you need to change what you’ve scheduled, you can the scheduled post and re-upload it after making any edits. When a scheduled video is posted, you’ll receive a push notification to alert you that your TikTok video post is live.

FINAL TIPS

Marketers of some of the top 10 most-followed brands on TikTok are using TikTok Analytics to find out what’s the most popular day and times your followers are watching your videos.

To have access to TikTok Insights data for your account, you will have to have a TikTok Pro Account (different from an individual account). You can also check the visitation data on Google Analytics to confirm the most popular days and times people are visiting your website/app. These insights will give you an indication and some testing ground to decide the best time to post on TikTok.

Things to consider:

Did you notice any correlation between Google Analytics data and TikTok Insights data? is there any correlation between popular dates and times shown on Google Analytics and TikTok Insights data?
If your main TikTok audience is based in Australia, test different key times during the day when people are generally free. 8 am (while they commute to work), 12:15 pm (lunch break) and 5:30 pm (returning home) or 9 pm when they are in resting at home.
Sunday nights are a really good time to post your TikTok videos about your upcoming week’s activities, events, offers, promotions or discounts. You may want to publish a TikTok video on a Sunday eve around 8:30 pm or 9 pm when people are generally relaxing and getting ready and planning their week ahead. Related: the best time to post on TikTok on Sundays.
Consider the times your “Customer Service Department” is open as people might see a post and give you a call or send you an email.

CONCLUSION

Whether you post on TikTok at the most optimal time or not, your reach on TikTok has been limited anyway by its algorithm.

As said previously, the TikTok algorithm wants you to pay for ads. Therefore, you need to design a winning digital marketing strategy so you do not rely on algorithm changes and updates while you minimise your cost per customer acquisition.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
Training: social media marketing training and digital marketing training.
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Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

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