THE BEST LOYALTY PROGRAM PRESENTATION TEMPLATE IN POWERPOINT

The best loyalty program presentation template in Powerpoint. Design a loyalty program template. You can now use the best PowerPoint template for a Loyalty Program presentation.

Written by Mau, a Senior Loyalty Program Designer at eDigital.

THE BEST LOYALTY PROGRAM PRESENTATION TEMPLATE IN POWERPOINT

Loyalty programs are a major tool for businesses to communicate their brand and value proposition. They play an important role in enhancing the customer experience. And they are a critical mechanism for understanding customers in order to better serve them.

Programs, therefore, need to be designed with very specific, focused objectives in line with the brand’s overall strategy. Is the main objective to increase customer engagement and loyalty? To add new revenue streams or increase the share of the customer wallet? Is it to increase purchasing frequency or average basket size, or both?

There are many different ways that brands can use their loyalty program to produce results for the business – and many different tools for reaching those objectives.

Thousands of marketers working for some of the top fastest-growing industries are looking for the best strategies to run rewards/loyalty programs.

Some of our best Instagram virtual assistants have discovered consumers love loyalty programs to get access to experiences money cannot buy while saving money using exclusive member discounts.

And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, optimising your rewards/loyalty program for your customers is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.

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HOW TO DESIGN A LOYALTY PROGRAM

Loyalty programs have evolved over the years, becoming more experiential and customised.

Partnerships play a bigger role today and are likely to continue expanding. And many programs are designed not only to hit financial targets but also to capture customer data. At the same time, as consumers’ expectations evolve, they are increasingly willing to pay for a more rewarding experience.

KEY FACTORS OF A GREAT LOYALTY PROGRAM

• Paying for rewards. Membership programs continue to increase in scale and impact, enabled by businesses’ growing data and analytical capabilities. You can launch new paid membership programs or introduce paid options to their current programs, especially in industries where customers have expressed an interest. We expect to see more programs generating meaningful results in terms of loyalty and engagement that boost top-line growth. Such programs are even being offered today in industries not traditionally known for membership programs, such as restaurants and automotive brands.
• Greater customer engagement. Several consumer-facing brands have been experimenting with new program models and engagement tactics in recent years. In particular, we find a growing trend in programs that work to build deeper customer connections through partnerships and communities. These programs can create value for customers that are not tied to the cost of a company’s product offerings. More importantly, they allow businesses to use first-party customer data in increasingly sophisticated ways.
• Personalisation. When looking to generate higher engagement and loyalty among membership programs, personalisation is the leading tool for success. Keep in mind that paid programs help customers feel invested in the program through the fees they pay, therefore, a paid program is more likely to have higher engagement and loyalty if well-designed.
• Partnerships. Walmart, for example, has strategically partnered with Paramount Global to offer Walmart Plus members access to the Paramount Plus media streaming program. This makes Walmart Plus competitive with the likes of Amazon Prime, while also introducing new members to Paramount’s streaming service. Partnership reciprocity, such as buying from one company and getting a coupon from a partner company, will help keep the brand top-of-mind for consumers even while they are experiencing another brand’s products and services.
• Cross-promotion. Disney, in turn, is exploring opportunities to build seamless connections across its physical and digital offerings, such as extending special discounts on Disney World resort hotels to members of its Disney+ streaming service. In late 2022, the company also launched a test run of a new shopping opportunity that allows Disney+ subscribers to purchase exclusive Disney merchandise online.
• Community. A sense of community will encourage consumers to interact with the brand – and sometimes one another -more frequently. Sephora and Lululemon are using their membership programs to build communities with their customers through in-store workshops and wellness and beauty events. Such communities can strengthen customers’ emotional connection with a brand and promote brand loyalty organically. The 17 million customers who are registered for Sephora’s Beauty Insider Community, for instance, can engage with each other by asking questions, joining challenges, swapping tips, and sharing photos of their “new looks.” Meanwhile, Lululemon offers access to live events, such as community runs and pop-up yoga classes, to both its Essentials membership program and paid Studio program, along with the program’s more traditional benefits.
• Mobile-first and frictionless cross-channel experience. Where membership is automatically recognised on a device, in-store, and online—will allow customers to shop seamlessly.
• Gamification. Gamification can boost engagement with the brand and motivate desired behaviours.

While loyalty program fees may be a successful way to engage customers, they also come with a high bar for satisfaction. For a paid program to reach scale and generate meaningful customer engagement, the program has to deliver the benefits it promises and provide perceived value to the customer. If it does not, high attrition rates are the likely outcome.

HOW TO CREATE VALUE IN A LOYALTY PROGRAM

CONSUMERS LOVE LOYALTY PROGRAMS

Whether you are using the 4 p’s of the marketing mix model or another marketing strategy framework; rewards/loyalty programs are a powerful tool for the modern marketer as they will become part of your promotion strategy to increase sales and boost customer purchase frequency.

And from the customer point of view, there are a few fundamental reasons why people love loyalty/rewards programs:

• Make them feel they are saving money:
  • Get the best and exclusive discounts and deals they would not get otherwise
  • Get early access to sales.
  • Get no-cost shipping
• Make them feel they are special
  • Get VIP or premium service.
  • Receive exclusive gifts because of their total transaction value during the year.

For example, I recently completed two months on the ultimate driving Brisbane to Cairns road trip visiting top stops and I had the opportunity to use some of the few rewards programs I am a member of.

So before I started the epic road trip I made sure I had all the “rewards/loyalty” apps on my phone ready to be used as much as I could and save money, making the overall cost of my travel adventure less expensive.

One factor to keep in mind is that getting a VIP experience – early access and personalised recommendations – has become significantly more important according to a recent survey by Yotpo, a Loyalty and Rewards program company.

THE EVOLUTION OF LOYALTY PROGRAMS

Loyalty programs have evolved way beyond paper stamp cards giving you a no-cost coffee every 10th purchase.

One example is shoe retailer Foot Locker’s program, FLX, which allows particularly big-spending members to exchange loyalty points for guaranteed spots in line to bag the latest releases before anyone else. Customers can also convert points into donations to charity. According to the Foot Locker, Q2 2021 Earnings Call, FLX has more than 25 million members, who spend 75% more than non-members with the retailer.

Not every business is as large as Foot Locker, of course. But being smaller doesn’t mean companies can’t offer similar schemes to their most loyal patrons.

This year, small businesses innovating in the loyalty and rewards space saw a big boost in investment. According to CB Insights, State of Retail Tech Report Q2 ’21, funding to businesses that help broker loyalty programs increased nearly 60% in the second quarter of 2021 to $413 million, while the number of deals rose by 25%.

And it’s not just those who are funding businesses who have noticed the importance of loyalty programs and rewards. Those running them have, too. The number of mentions of ‘loyalty’, ‘reward’ and ‘personalised’ by executives in earnings calls remains high.

As to where the investment is going, there are now services that can build personalised programs using artificial intelligence (AI).

Loyalty platform Punchh (bought in April 2021 at a valuation of $500 million) is just one of many businesses professing to boost customer engagement through AI and the analysis of a huge range of data, from customers’ prior purchases to what kinds of messages they respond to.

Marketers are reading: The most popular loyalty programs in Australia.

Conclusion

Marketers have good reason to get their loyalty programs right as the top-performing loyalty programs generate up to three times the engagement of less-successful programs and an average 35 percentage points greater share of the customer wallet. Paid subscriptions in particular score higher in loyalty and engagement. Source: BCG survey.

To maximise loyalty program results, marketers should:

• Design programs purposefully, creating specific, focused objectives in line with the overall business strategy.
• Offer a broad spectrum of benefits and rewards; financial returns alone are not enough to drive customer behaviour.
• Emphasise personalisation and a sense of community, encouraging frequent consumer interaction with the brand.

Successful loyalty program design should achieve simplicity, personalisation, and a frictionless customer experience—while keeping program economics sustainable.

Customer loyalty is hard to earn and easily lost. Companies that invest in thoughtful design and execution of their loyalty programs have a tremendous opportunity ahead.

Next: Contact us to get your template!

Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST LOYALTY PROGRAM PRESENTATION TEMPLATE IN POWERPOINT

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