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THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2026
The top 25 fashion hashtags on TikTok in 2026 list.
The most popular and trending fashion hashtags on TikTok in 2026.
The most-used TikTok fashion hashtags by fashionistas, fashion brand marketers and fashion designers selling clothes and fashion accessories.
By Mau, a Senior TikTok Marketer at eDigital.
THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2026
Before you check this “Top 25 Most Popular Fashion Hashtags on TikTok” list , let me tell you something you might find hard to admit:
TikTok is mugging you in broad daylight 🔫 while you thank them for the privilege.
TikTok’s algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed into your office printer: Vanessa from the marketing team who does not even know your name. 😵
You own nothing 🤡 of your TikTok account.
You’re renting followers from landlords who charge you extra just to talk to your own audience.
It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥
Meanwhile, Shou Zi Chew (TikTok’s CEO) is swimming in a pool filled with your ad spend dollars. 🏊♂️💰
Your current situation:
❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄
The intervention your marketing needs:
✅ Stop being TikTok’s favourite ATM 🏧❌
✅ Own your audience (revolutionary concept!) 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that you own and control 🤖❤️
Throwing money at TikTok ads hoping for results is expensive self-harm with the worse ROI. 🔥
Ready to break up with TikTok’s abuse?
Book a strategy session and learn to build marketing that works for you, not against your bank account. 🚀
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Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
THE TOP 25 MOST POPULAR FASHION HASHTAGS ON TIKTOK IN 2026
The research was completed by some of our best TikTok fashion marketing specialists.
25. #dresses
#dresses is one of the most popular fashion hashtags on TikTok used in 3.9+ million posts
#dresses popular fashion hashtag on TikTok @boutiqueelegancia. black dress with the new Chanel logo.
Combine it with #dress (#dress is one of the top 10 most popular fashion hashtag on TikTok)
Chanel made it to the exclusive list of the world’s top 25 luxury high fashion brands on Instagram
24. #adidas
#adidas is one of the most popular fashion hashtags on TikTok used in 3.9+ million posts
Popular read: the top 25 trending hashtags on TikTok right now
Mark Bryan genderless fashion freedom no gender mutable identity
Fashion creators on TikTok also checked out the top 25 most-followed Australians on Instagram
Food and fashion go together and marketers are also using some of the top 25 most popular food hashtags on TikTok
23. #mensfashion
#mensfashion is one of the most popular fashion hashtags on TikTok used in 4.1+ million posts
Related: #fashionmen 72k – #fashionman 20k #menfashion – #modamasculina is the Spanish word for men’s fashion. Comparte en TikTok todos esos estilos y pintas que te hacen sentir bien y ser tú mismo, sin importar el que diran. Crea tus videos con el numeral: #ModaMasculina y entra en los desafios de moda masculina.
Dani Alves fashion style
Just in: this year’s top 10 social media marketing trends
22. #ropa
#ropa is one of the most popular fashion hashtags on TikTok used in 4.2+ million posts.
Ropa means clothes in English.
Combine #ropa with: #clothes – #clothing
Some of the top Spanish fashion models on TikTok are using the #ropa hashtag including:
- Tatiana Kaer (tati) 18+ million followers on TikTok @userv1hmq08pe3
Popular this month: the top 25 trending hashtags on TikTok right now
You will also like the best social media strategy template
21. #hoodie
#hoodie is one of the most popular fashion hashtags on TikTok used in 4.7+ million posts
Similar: #sweater – #hoodies – #sweaters – #sweatshirt
Pep Guardiola hoodie Puma green olive FA Cup final Manchester City FC winner 2023
Fashion nomads are reading the best travel hashtags for TikTok
Whether you hashtag your fashion content or not, TikTok will only show your fashion post to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your fashion business.
Next: the top 20 fashion hashtags on TikTok
Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:
✅ Most views today: the top 25 most-followed British people on Instagram
USE THE MOST POPULAR FASHION HASHTAGS TO REACH SPECIFIC CUSTOMERS
Before you start using some of the above top 25 most popular fashion hashtags on TikTok you may want to also use some niche, unique fashion hashtags that will connect you to your exact audience.
For example, if you provide fashion for the New York socialite, you may also want to use “#fashionNYC” related hashtags.
Publishing popular fashion hashtags will surely bring you likes to your TikTok videos, but it may not be enough to reach your desired audience.
If you want to have – let’s say – 50 great exclusive clients per week, then you do not necessarily need thousands of “likes” and “followers” on TikTok.
You may decide to reach – let’s say – rich wives 35-45 years old who are looking for some of the top 25 luxury high fashion brands in San Francisco’s Haight Ashbury area. That’s quite a niche and that could be enough business for your fashion brand. Then you will use far better hashtags as you know the exact people you want to reach.
Need TikTok fashion marketing strategy support? We run marketing strategy training to help you improve your fashion marketing on TikTok.
⭐️ Popular read: the world’s top 25 female fitness trainers on Instagram
You do a lot! You help people look great with the top and latest fashion designs and trends. You deserve to have a real marketing strategy that showcases the top benefits of your service for your fashion customers!
THE TOP 25 FASHION HASHTAGS SPARK THE CONVERSATION ON TIKTOK
The number of TikTok users hashtagging fashion brands, designers and trends has been growing steadily in the last few years.
Rather than focusing on just selling unique fashion design styles and trends; fashion marketers should look to work with other fashion brands and/or artists. Whether this is increasing the number they partner with, collaborative fashion marketing campaigns can hugely increase the number of followers and boost sales.
As some fashion enthusiasts are already comfortable wearing different fashion labels, it is imperative, that fashion marketers come up with new innovative offerings to get people back to the cash registers in their stores or their shopping carts on their websites.
Marketers are also reading the top 25 fashion hashtags on Instagram
Reminder: The above are just the most popular fashion hashtags on TikTok. You should also check out “The best 10 Fashion hashtags on TikTok“ List and “The top 10 trending Fashion hashtags on TikTok” List.
Next: the top 10 trending fashion hashtags on TikTok
✔️ You should also use some of the top 25 trending hashtags on TikTok right now
THE TOP 25 FASHION HASHTAGS FOR TIKTOK SHARES
- #zara
- #estilo
- #fashionstyle. Mix this #fashionstyle hashtag with some of the top 25 most popular hashtags on TikTok. The #fashionstyle hashtag is used on some of the most popular fashion marketing campaign ideas and examples. Related: #fashionstylist – #fashionstyles
- #dior
- #bra. Related: underwear – #panties – #underpants – #lingerie – #brassiere. Note: For some reason, the #undies and #knickers hashtags seem to be banned by TikTok as it does not show in any content.
- #vinted
- #hat. The #hat hashtag may be too generic, therefore you may want to mix it with some of the top 25 most popular fashion hashtags on TikTok to ensure you reach more people. Related hashtags: #hats. People are using the #hat hashtag on TikTok to show the world their most unique and best hat creations.
- #prada
- #balenciaga
- #boots
- #ilovefashion
- #vogue. You can find the best #vogue magazine on TikTok including videos, exclusive fashion shoots, collections, interviews and behind-the-scenes content. Mix this hashtag with some of the most popular hashtags on TikTok.
- #fashiontrends. The #fashiontrends hashtag is not on the “Top 25 trending hashtags on TikTok right now” List but it is a niche and trending fashion hashtag for your fashion business. Similar: #fashiontrend
- #sustainablefashion. #sustainablefashion is one of the top 25 sustainability hashtags on TikTok. Even some of the world’s top luxury high fashion brands are using the #sustainablefashion hashtag to showcase their environmental credentials and innovation progress concerning sustainable fashion practices.Related: #upcycledfashion – #recycledfashion
- #cargopants. Cargo pants are trending on TikTok and people are loving checking out some of the best cargo pants for men this year.
- #fashionhacks. The #fashionhacks hashtag is one of the top 25 trending hashtags on TikTok right now. Related #fashionhack
- #мода. мода is the Russian word for fashion
- #jacket. You have surely seen some of the world’s top 25 luxury high fashion brands using the widely popular #jacket hashtag on TikTok. Related: #coat – #rainjacket
- #hermes
- #catwalk. Mix this #catwalk hashtag with some of the top 25 most popular hashtags on TikTok.
- #victoriassecret Related: #victoriasecret
- #jd
- #tommy. Related: #TommyHilfiger
- #versace
- #metgala Related: #metgalafashion – #grammysfashion
- #puma
Editor’s pick: The world’s top 25 sporting athletes on Instagram
THE TOP 25 FASHION HASHTAGS FOR LIKES ON TIKTOK
- #crocs. Global brand ambassador: Sydney Sweeney (American actor)
- #vans
- #maybelline
- #fendi
- #ysl. Related: #yvessaintlaurent – #SaintLaurent
- #lululemon
- #fashionshow. Is your fashion brand ready for the next fashion show? You know what hashtag to use: #fashionshow. The #FashionShow is not one of the top 25 trending hashtags on TikTok right now but it is a great and niche hashtag to be used by fashion marketers and fashion designers. TikTok videos using the #FashionShow hashtag also include some of the most popular TikTok songs to increase their chances of videos going viral.
- #socks. It is no surprise the #socks hashtag is getting traction among fashion lovers who want to have the most unique pairs, especially when wearing shorts. Even some of the top 25 most-followed Aussies on TikTok have been seen using the #socks hashtag on TikTok. Activewear business owners who are selling socks for cycling, gym, and diabetes (circulation) are also using some of the top 25 fitness hashtags for TikTok. An example is the popular sock brand: @Stanceofficial on TikTok with 60k+ followers.
- #valentino
- #supreme
- #celine
- #womensfashion. Related: #womenfashion – #modafemenina (Moda femenina is the Spanish word for women’s fashion)
- #freepeople
- #converse
- #kidsfashion. Related: #fashionkids – #modainfantil (Moda infantil are the Spanish words for kids’ fashion)
- #ファッション. ファッション is the Japanese word for fashion. お気に入りのファッションを投稿しよう
- #primark
- #Depop
- #newbalance
- #summerfashion
- #fashionable
- #diyfashion
- #burberry
- #armani. Related: #emporioarmani
- #fashiontips. Related: #fashiontip. Show TikTok fashion fans your fashion tips and secrets for unlocking the next level of fashion style!
Just in: this year’s top 10 social media marketing trends
✅ Marketers are using: The best social media strategy template
THE TOP 25 FASHION HASHTAGS FOR NEW TIKTOK FOLLOWERS
- #calvinklein
- #lacoste
- #activewear. With so many people in Australia using active wear for their outdoor activities and weekend getaways, it is not a surprise that some of the top 25 most-followed Australians on Instagram are using this #activewear hashtag on TikTok too. The #activewear hashtag is a popular fashion hashtag on TikTok especially used with some of the top 25 travel hashtags on TikTok. Related: #gymwear – #fitnesswear – #fitnessfashion – #gymfashion
- #loreal
- #springfashion
- #fashioninspiration
- #ootn (outfit of the night)
- #fashionmodel. Related: #fashionmodels
- #موضه (Arabic word for fashion)
- #gap
- #newyorker
- #Swarovski
- #belt. Mix this #belt hashtag with some other specific ones. For example, if you are selling active wear for men you can use some of the top 25 fitness hashtags on TikTok to reach more people.
- #carhartt
- #fashionbag
- #levis
- #RalphLauren
- #scarf Related: #scarves
- #pjs. related: #pyjamas
- #fashionlover. Related: #fashionlovers – #fashionlove Tip: Fashion marketers are also using some of the top 25 most popular hashtags on TikTok
- #DolceGabbana
- #bershka
- #fashionjewelry Related: #fashionjewellery
- #forever21
- #fashionphotography. Related: #fashionphotographer – #fashionshoot – #fashionphoto (Related: How to write a creative photography brief and template)
⚡️Trending this week: the top 25 most-followed Australians on TikTok
THE TOP 9 FASHION HASHTAGS FOR TIKTOK STITCHES
- #Skechers
- #fashionaddict Related: #fashionfreak
- #modafashion
- #asics
- #uniqlo
- #underarmour
- #asos
- #michaelkors
- #miumiu
Fitness brands selling fashion are using: The top 25 fitness hashtags on TikTok
THE TOP 9 FASTEST-GROWING FASHION HASHTAGS ON TIKTOK
- #fila
- #clothingstore Related: #fashionstore
- #fashionshoes
- #reebok
- #PatekPhilippe
- #fashiondiaries Related: #fashondiary
- #quicksilver
- #rickowens
- #poshmark
⭐️ Fashion marketers are loving: how to write the best creative photography brief
⚡️Just in: The world’s top 25 most popular people on TikTok
Marketers are printing the new TikTok Advertising Interest Targeting list
✪ Expert tip: “Add popular fashion hashtags to your TikTok videos to increase your chances of being displayed on the TikTok Discover section” Mau
Most read today: The most popular TikTok songs going viral
THE TOP 10 FASHION HASHTAGS FOR TIKTOK DUETS
- #fashionfails. Even some of the top 25 most-followed Australians on Instagram are using TikTok to showcase those moments where fashion goes wrong, whether it’s about trying out bangs, struggling on a runway or a fashion outfit not quite working out.
- #fashionillustration. Related: #fashionillustrator
- #패션. 패션 is the Korean language word for fashion. Is your brand targeting the trendy fashion Korean market? Use the popular #패션 hashtag and let Koreans know about your fashion brand.
- #fashionstudent
- #hoka
- #urbanoutfitters
- #americaneagle
- #oldnavy
- #SteveMadden
- #modapraia (means beach fashion in Portuguese) A popular fashion hashtag in Brazil, Portugal and Portuguese-speaking countries in Africa.
Do not rely only on the most popular fashion hashtags on TikTok. You should also check out:
Fashion marketers are also reading the top 10 most-followed fashion brands on Instagram – list.
Next: the top 20 fashion hashtags on TikTok
Have your say! 🗣
💬 Users’ comments about this “Top 25 Fashion Hashtags on TikTok” ranking list:
- “Fashion marketers think slapping #fashion #style #OOTD on a post will hit sale targets 💸 and finally unlock that sweet middle-manager chair 📈 At the same time, TikTok’s busy promoting raccoons in bucket hats” 🎩 ✨ Amancio Arnault
Send us your comment and get your opinion published!
🎬 Conclusion
So, you’re about to use some of these top 25 fashion hashtags on TikTok on your next fashion video on TikTok. Smart move. 👍🏼
But just throwing this popular fashion hashtags out there isn’t going to get you the sales you’re dreaming of 🙄 from TikTok.
If you want your fashion content to actually work its magic and not just sit there like a sad afterthought, you need a professional marketing and content strategy that stands out. 💥
Contact us to help you turn your fashion content into a powerful force that gets the attention your fashion brand deserves and brings new sales for your fashion business.
Don’t just add popular fashion hashtags on your next TikTok fashion video; make your entire marketing and content unique, relevant and unforgettable.
Email us, and let’s make sure your fashion content actually works for your fashion business goals. 💪🏼
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THE TOP 25 FASHION HASHTAGS ON TIKTOK IN 2026
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