HOW TO WRITE THE BEST CREATIVE PHOTOGRAPHY BRIEF TEMPLATE IN 2024
Find below how to write the best creative photography brief and template in 2024. The top tips, ideas and examples to get the best out of your photographer and a premium photography brief template you won’t find anywhere else.
By Mau, a Senior Director of Photography and Marketer at eDigital.
WHAT IS A CREATIVE PHOTOGRAPHY BRIEF?
A creative photography brief is a document written by anyone who needs commercial or corporate photography services delivered by a professional photographer. A well-crafted photography brief is always appreciated and well-received by a talented photographer as it will include all the information necessary to deliver a successful photography assignment.
CGI & AI-GENERATED PHOTOGRAPHY VS REAL PHOTOGRAPHY
Why would you brief a photographer when you can now get CGI and/or (AI) generated images?
A few fashion brands are already using virtual models on their e-commerce websites having bought the idea that AI-generated imagery can increase model diversity and decrease the costs of casting and shooting. Tech startups selling AI-generated virtual models promise to increase the representation of different ethnicities and gender diversity for their clients.
However, for some marketers, choosing real people for their visuals is a massive element for their marketing campaigns’ success.
These marketers use casting and influencer agencies to find real brand ambassadors who can authentically represent their brands and the communities they serve.
These marketers are looking for real humans with specific talents, skills and interests beyond just being a face for a marketing campaign.
In this scenario, a well-crafted photography brief is still an essential tool.
Even professionals creating computer-generated imagery (CGI) for companies will surely appreciate a brief from their clients to ensure the result is the most optimal one.
THE TOP 8 BENEFITS OF A CREATIVE PHOTOGRAPHY BRIEF
- Offer background information and the top reasons for the photography assignment. You can offer background information and the key reasons for the photography assignment.
- Define clear objectives. You let your photographer know your ideas, expectations and what you are trying to achieve with the new images (objectives). Get your photographer to understand your exact imagery requirements for your brand taking into account your goals, usage (in which context and for what purpose) and the exact audience to be reached with the new visual imagery.
- Get top-quality images. You cannot always use your iPhone to get the best quality photos. Both creative and technical requirements are a mixture of art and science. Even some Australians with the most Instagram followers use professional photography services.
- Allow for extra creative ideation. Within a brief, you can show your photographer some other images you like (image boards) or any other creative inspiration or input important to your brand. This can include mode/talent specifications, preferred colour palettes, textures, lighting, fonts, etc.
- Optimisation of limited resources. When access to your modelling talent and/or locations is limited and no other dates are available; you need to ensure the photo shoot goes according to an exact plan.
- Help you minimise errors. The more detail in your brief the more likely you get the exact photos you want and reduce any misinterpretations.
- Avoid delays or extra costs. Your brief should include the expected shooting date and image delivery times. A well-crafted creative photography brief should help your photographer deliver extraordinary work with no hassle, at the right time and on budget.
- Copyrights. Specifying your copyright needs is as important as the quality of the photography you get. You should ensure you obtain “rights of usage” and other legalities.
- Get the right quote (price). The photographer will use your creative photography brief as a base to draft an initial quote for the assignment. This is because the photographer can look at the brief and think: “Aha okay, so I’ll need to rent those flashes for that shot, bring those lenses, and I’ll need to do this much travelling to get all those locations in”.
Yeah! You are getting the picture. You are now starting to understand the power of a professional brief document.
“Successful creative photography may feel like that unique soundtrack that moves you emotionally or makes you reflect on an issue that your customers can positively be involved in and find ways to bring solutions to it”
Mau, Director of Photography at eDigital
BEFORE WRITING A CREATIVE PHOTOGRAPHY BRIEF
Before you write your creative photography brief; you should:
- Check the photographer’s experience. Ensure your chosen photographer has demonstrable experience photographing your industry and ideally he/she is a buyer of your product/service. Some photographers might be extraordinary in a specific type of photography but not in all types of photography. Every industry requires different photographic skills and brings different challenges. Some photographers focus on a specific type of photography, ie. fashion, art, nature, landscape, portrait, christening, baby portraits, weddings, food, travel or fitness or corporate photography.
- Check top influencers. Some social media influencers are also creative producers and/or photographers. Briefing an influencer through a social media influencer platform could be great for reach but you may be limited to final creative outputs and image quality (unless the influencer is also a top professional photographer).
- Involve key stakeholders. When having an initial meeting with your professional photographer, you may want to get input from stakeholders who are involved with your brand visuals. These include graphic designers, agency account managers, brand managers and/or marketers. If a set of meetings are required to define the exact photos you need; ensure you have a structured agenda and expected outcomes so your photography brief document is agreed upon and approved.
WHY A CREATIVE PHOTOGRAPHY BRIEF IS SO IMPORTANT?
Using a professional photographer is the best option if you want total control and certainty of visual outputs. When you hire a photographer for a commercial or corporate photoshoot assignment you have decision power on:
- The exact location and models to be used.
- Creative elements and quality of the final results
- The exact quantity of images to be delivered
- Delivery deadlines
Your brand visuals and images are – more than ever – a vital element for your business. Professionally produced photography can be used to engage your most valuable audience and help you increase brand awareness and preference.
Commissioned photography work that includes professional photoshoots is a part of almost any company’s marketing and advertising day-to-day activities.
Any form of successful marketing will require great photography.
No surprise, thousands of business owners and marketers engage in commissioned photography assignments to be completed by professional photographers to ensure they get the exact images they were after.
You can help your photographer minimise any potential errors, challenges and issues by writing a flawless creative photography brief to be passed to your photographer. This way all parties responsible for the photoshoot are on the same page and agree on objectives and deliverables.
A GREAT BRIEF STARTS WITH A GREAT TEMPLATE
A really good Photography Brief must cover all details needed to ensure a successful photo shoot and offer all information and insights to help your photographer deliver the best results.
Save time and get this premium creative photography brief – template
- Instant access. Do not wait for anything. Once you pay, you will be redirected to a confirmation page with the link to the template.
- Secure. Once you access this premium template, you can save securely your copy in seconds on your PC/laptop or keep it on your Google Docs account.
- 100% guaranteed delivery. You can always contact us if there is an issue.
- Fast support. Same-day response to any questions.
- Access your template anywhere/anytime. Just need an internet connection.
- Real-time interactive collaboration. You can grant permission to edit your document to other team members and see changes and/or updates in real time.
- A universe of add-ons/plugins is available. Bring and manipulate data from your marketing department into your brief document using powerful plugins and add-ons available only on Google Docs.
- Turn data into powerful charts. Use the Google Docs editor to create and customise charts, if needed.
- Voice typing. Lazy to type? Use Google Docs voice recognition to fill in your template.
- Perpetual access. Save the link to the template to always access the latest version of this template anytime.
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PHOTOGRAPHY BRIEF TEMPLATE – SECTIONS
✔ Objectives and goals
✔ Marketing channels
✔ Talent requirement
✔ Image technical specs
✔ Creative examples
✔ Inspiration Board
✔ Creative brief
✔ Location details
✔ Photography copyrights
✔ Shooting dates
✔ Final photo delivery details
✔ Payment instructions
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Initially, I was intimidated by the task of briefing my photographer. This template not only made it so easy to write all requirements but also my photographer loved it. The photographer clearly understood what we wanted to achieve. Thank you.
Alex W. ✅ Verified user
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HOW TO WRITE A CREATIVE PHOTOGRAPHY BRIEF – STEPS
1. TARGET AUDIENCE
Describe the people that you want to reach with your new photos. The new photos may be used to persuade current customers, potential customers, investors, partners or employees to take some sort of action. Is there any demographic and psychographic data about your audience you can share with your photographer?
A fictional example is below:
“The new images will be used for a campaign in which we will be reaching mothers between 33 and 40 years old who live on the West Coast of the USA with small children who are looking for great luxury high fashion inspiration and interested in sustainable products. They value practical yet styling solutions for their family life. Most of these mothers are professionals who work part-time or have their home-based businesses. Their free time is spent at the beach or in national parks with their family. They buy online, however, they visit shopping malls to see what’s new. They take online courses to upskill and they have shown interest in our top product XYZ. They love watching ZZZ on TV and also enjoy CCC with other mothers” Quality is extremely important and is considered the top factor when buying our products. They like to use Pinterest for pinning photos that convey VVV and use Instagram to follow top celebrities including WWW”.
2. CLEAR OBJECTIVES
You want photos for a specific reason. A creative brief will let your professional photographer understand the exact reasons you want creative images and photos and the exact actions/activities you will be using your new imagery for.
You should write exactly what you want to achieve (measurable goals and objectives). Remember, visuals are mainly to be used to create a “feeling” that no text, stats or any other rational element can convey.
Before approaching your preferred photographer, please have clear answers to the below questions:
- What do I want my target audience of the photos to feel when watching my new set of photos?
- How unique do the new photos need to be to stand out from the millions already published on the internet, social media, blogs, print (newspaper/magazines/journals), billboards and any other channels?
- What is the main call to action? A call to action is what you want viewers to do once they see the photo or image. Options include:
- Call your business or send an email enquiry.
- Make a “like” or “share” the photo on social media.
- Subscribe to your blog.
- Download a guide
- Buy your brand
- Book your service
PHOTOGRAPHY NEEDS – EXAMPLES
Marketers and business owners may need professional photographs for a variety of reasons and projects. Some of the most popular needs include:
- Launch a new product/service into the market. Here is an example of a creative product photograph given to media and tech journalists for the global launch of Nothing Ear 1 wireless earphones. Two red bugs with black dots mating surely pay attention to an otherwise standard photograph.
- Print campaigns. Communicate to your photographer the specific newspaper/magazine names or any specific rules/instructions they should consider when delivering the final image set. Also, a great idea is to show your photographer other similar images advertised in the magazine/newspaper you will be publishing your new photographs. Remember, the photo requirements for a print ad in a “Vogue” magazine will surely be substantially different than for a local magazine.
- Social media amplification. Ensure your photographer is aware of the type of photos and style your brand uses via social media. You might also want to provide examples of your best (most liked- most shared photo). This will help your photographer understand what has worked for you in the past. See this great example of how a photographer works with a beauty brand to produce exclusively unique images.
- Interior decor. Brief your photographer about the image size and material you will be using when printing on a large scale. Also, you might want to invite your photographer to inspect the wall or area where the photo will be displayed. Photographers might want to check the area and the natural light and ensure the colours will match. Your photographer may suggest a better location and the size needed for your printed large-scale image. An example of a printed-large scale image can be found here.
- Product packaging and/or labels. Specify to your photographer the exact type of product(s) the image will be shown and the size and material (i.e. packaging) where the image will be printed. The photographer might recommend a specific image for the type of size and material you will be printed on. An example of a photography assignment for product packaging can be found here.
- Marketing collateral and/or promotional material. You may want to use a well-produced photo for a marketing flyer, business card, brochure, PowerPoint presentation or for the new version of your media kit. The photographer can offer input and ideas for the right photo to be used on your marketing collateral and/or promotional material. An example of a photography assignment for marketing collateral can be found here.
- Corporate portraits. “C” level and directors’ professional portrait headshots are needed for annual reports, media releases, company newsletters and investor reports. An example of a corporate portrait photography assignment can be found here.
- PR. a form of commercial photography with a news angle, PR photography is commissioned to create images for a business or an organisation to get free press. The commissioned images are used for press releases, public relations activities or for pr campaigns; helping enhance press coverage in newspapers, magazines and increasingly on social media platforms. Example: This photo on an Instagram post is one of the thousands of photos published by 300+ photographers around the world for one of the most awarded PR campaigns in 2019 run by Dove and GettyImages.
- Events. If you are running an event or your CEO is speaking at an event, you surely will need a professional photographer to ensure you have visual material that you can use later on either for your content strategy, PR or marketing collateral or campaigns. Example: The Super Bowl is one of the most popular events in the U.S.A. This official image is a combination of different photographs with an illustrated background.
- Product pages on your e-commerce website. You want the best photos of your products to be uploaded on the product pages of your website. This is a common reason to get some new photos. You want to ensure your product appears nice and people can zoom in to see details. In fashion marketing, for example, potential online buyers want to be able to see all the details of your designs. Here is an example of a visually awkward product photoshoot (sneaker/shoe). It seems that the shoe has shrunk but it has been designed and manufactured that way.
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This photography brief template has become an essential tool for our team. It covers everything a photographer should know about your photo needs. It’s an absolute must-have for any marketing team.
Chris P. ✅ Verified Buyer
3. SPECIFY MEDIA PLATFORMS WHERE PHOTOS WILL BE USED
Inform your photographer about the exact media platforms you will be promoting the photos.
Normally if photos are only used for social media or a website, the image size/quality resolution does not need to be as high definition as when using them for print, large-scale posters or billboards. P
Photographers will generally charge less for photos that will ONLY be used for the web.
Some large global clients might require photography for a foyer, gallery or museum where the viewer might be extremely close to the image, in this case, a photographer could be asked to use top high-quality equipment such as a Hasselblad H6D-100c 100mp camera equipment which you will not see often that can cost over USD$40.000.
On the other hand, a photographer might use an entry-level Nikon full-frame 610 camera equipment with a basic lens which will cost in total less than USD$2.000 and still offer great images small to medium scale print or web.
4. DEFINE IMAGE LICENSING/COPYRIGHTS
Rule of thumb – Do not infringe.
In the US, a photographer does own the copyright the moment he/she presses the shutter.
However, damages for willful infringement are generally capped at the market value. When photographers register their image with the US Copyright Office, they can be awarded up to $150,000 per image for a willful infringement plus legal costs.
Photographers can still register a photo even after it’s been infringed. In this scenario, photographers just lose some rights that they would have if registered before the infringement, which is the right to statutory damages and collecting their lawyer fees.
In Australia – for example – for photos taken on or after 30 July 1998, the general rule on ownership depends on the purpose for which the photographs were taken:
- if the photos were taken for “private or domestic purposes” (such as family portraits, or wedding photos), the first owner of the copyright in them is the client, unless the photographer and client agree otherwise; however if they were taken for any other purpose (e.g. commercial shots), the photographer will be the first owner of the copyright, unless the photographer and client agree otherwise.
You also have the option to agree with our photographer on the right level of copyrights needed. Photographers might charge you differently depending on which of the below copyright options you require.
- Full copyrights. You (the client) own the photos. This is great when you want to use photos for commercial purposes. Example: print them on t-shirts/postcards/calendars/posters you sell or a massive national billboard campaign you are about to launch. Price: PREMIUM – Photographers will charge you a premium price as they are giving away the copyrights to your business.
- Specific platform rights + industry-exclusive rights + perpetual time rights. The photographer will own the copyrights and offer you the rights to use the photo for a specific platform (either internet, outdoor or print), industry-exclusive rights (The photographer won’t sell the same photo to your industry competitors) and give you perpetual time rights (unlimited time to use the image). In this agreement, you cannot sell the photo or use the photo as the main element of the product/service you are aiming to sell. Price: HIGH – The photographer will charge you a high price as we are giving you the right to use the image at any point in time.
- Specific platform rights + industry-exclusive rights + time specific. The photographer will own the copyrights and offer you the rights to use the photo for a specific platform (either internet, outdoor or print), industry-exclusive rights ( Photographer will NOT sell the same photo to your industry competitors) and give you a specific time frame to use the photo. On this agreement, you cannot sell the photo or use the photo as the main element of a product/service you sell. Price: MEDIUM
- Specific platform rights + industry non-exclusive rights + time specific. The photographer will own the copyrights and offer you the rights to use the photo for a specific platform (either internet, outdoor or print), The photographer will be able to sell the photo to your competitors and give you a specific time frame to use the photo. On this agreement, you cannot sell the photo or use the photo as the main element of a product/service you sell. Price: LOWEST OF ALL OPTIONS.
- Rights for “transformative” work. In certain instances, you (the client) want to ensure you have the right to “alter/edit/modify” a photograph with a new expression, meaning, or message. This is called “transformative work”. You want that new photograph to be used for promotional material including – for example – an exhibition catalogue, a billboard, or a post on Twitter. Make sure you include this in your copyright agreement.
Here is a benchmark of photography license fees when buying photography from stock image websites or influencer platforms. The more photos you buy, the cheaper per photo.
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The template helped us get the exact photography we wanted. Thank you.
Emily T. ✅ Verified Buyer
5. AGREE ON THE EXACT PHOTO SHOOT TIME
If it is a public holiday, night time or a weekend day, photographers might charge you more. If your photoshoot is outdoors, ensure you describe to your photographer your plan in case of bad weather conditions, rain, etc.
Photoshoot date changes: If you as a client need to change the shoot date a few times, the photographer can include an extra travel expense fee to account for airline change fees. Keep in mind that any changes in the original schedule might increase production level and the re-negotiation of the project across the board meaning the crew would be incurring additional time, so the photographer may include an extra day fee for them to handle the workload.
6. CONFIRM THE EXACT LOCATION DETAILS
Describe to your photographer the location settings.
How is the lighting available? Is it natural light? Artificial light? What resources are available within the location that might help with the photo shoot? Can the photographer inspect the location before the shooting date?
If it is an outdoor setting you might want to email some photos of the setting to your photographer and specify how the sunlight might sit at the time of the shooting.
Checking the location before the shooting date is ideal however this might increase the quote from the photographer.
If you are hiring a venue for the photoshoot, you should find out any restrictions that the photographer needs to be aware of.
A good idea is to ensure photographers and talent have instructions on how to get to the location to ensure all participants are on time.
Leave instructions on who to call if they get lost.
Photographer Travel/Scout Days: The photographer would travel in and scout the location before the shoot day, and then fly back home the day after the shoot. He, therefore, can include some travel/scout days.
7. CHECK HOW CASTING (MODELS) IS SOURCED
Casting (Models) can make or break a shoot, and it runs deeper than the look and style of a model. Chemistry is crucial and often the difference between a good shoot and a great one. A fantastic image – in most cases – demonstrates collaboration between photographer and models as a truly shared vision, each skill set shaping the shoot and elevating the creative experience.
The photographer’s ability to get the most out of the models is key. No surprise most top photographers have a defined pool of models they love working with.
Most read today > The best tips on how to deal with top models during a photoshoot
As a client, you must check what process the photographer has in place to source and motivate the casting to be used for your assignment.
Questions you might want to ask:
- Has the “hero” model already worked in the past with your photographer? Are they friends? what type of work have they created? can you see examples?
- If the casting used for the assignment is new to your photographer, how does the photographer ensure the casting keeps them happy and motivated to create the most amazing creative output?
Sometimes the ideal casting is not necessarily professional models and you need to find out how competent and comfortable is your photographer to guide and lead a non-professional modelling talent.
Some of the world’s top photographers have an almost unrivalled ability to construct moments that feel at once utterly authentic yet somehow strange and beguiling. In part, a result of their sensitivity and the amazing rapport these photographers develop with their talent and models.
Photographers may quote higher if the date is too close to the shooting date as their pipeline of work might be busy with other paid assignments.
There are many phases to creating and delivering professional images including:
- Drawing the storyboard
- Sourcing the talent and props
- Setting everything up
- Tightening up the details in post-production.
The above can take an entire day or week depending on your brief so it is important to discuss the timings with your photographer in advance.
9. OFFER INSTRUCTIONS ON HOW THE PHOTOS NEED TO BE DELIVERED
Would you like the photos delivered online platforms such as Dropbox, Google Drive or Yousendit?
If so, please add in the brief the correct email address you want to be notified of when photos are ready to be downloaded.
If you prefer giving an external hard drive to your photographer, that’s fine, just mention the date you will be dropping it off in the brief.
Photographers might like the latter as it might be a faster process depending on how quick is their internet connection.
10. CONFIRM THE NUMBER OF FINAL PHOTOS
You and your photographer will need to agree on the exact number of photos to be delivered.
Some photographers might not give you all the photos taken as some might be just “test” photos and others might not be as good. You should agree on the final amount of “best” photos to be delivered.
✔︎ Tip: Some photographers work with clients who are happy to get just 5-10 photos and then select a couple to be used. There are cases where you might want more than 10 photos; a good example is a wedding where you would like – let’s say – the best 100 photos. A photographer desperate to take many photos can be seen as an “annoyance” by your guests.
11. DEFINE THE EXACT PHOTO FILE DETAILS
Do you need NEF (Raw), JPEG, GIF or PNG? what exact image size -height and width. Important! Are the photos going to be edited/manipulated by a professional re-toucher? In that case, you may need to brief your photographer to give you raw photos.
12. OFFER FULL VISUAL CREATIVE INSIGHTS AND INSTRUCTIONS WITH EXAMPLES
Things to consider are:
- Talent. Are you getting the talent to sign release forms? or do you need the photographer to find talent and get release forms signed? What’s your plan if talent does NOT show up? Would the photographer charge you any fee if the shoot needs to be cancelled or postponed? Get this clear in your brief.
- Assistants. You might want to list people who might be present during the shoot. Examples: other photographers, videographers, assistants, kids, babies, etc. This way, the photographer is not surprised.
- Printing. Do you need the photos to be printed? If so, please add in your brief the exact material and size you want your photos to be printed. Some photographers work with local printing houses so they can put you in touch with them.
- Borders. Do you want final photos with a specific border? which colour? any examples? Add this to your brief.
- Blurring (Bokeh). Bokeh is simply adding some sort of creative blur around the main subjects of your photograph. Professional photographers may use different techniques to create bokeh (blur). For example, the below image uses a combination of both foreground and background bokeh effects. An example of a well-shot image with a blurring effect can be found here.
- Decor and complementary elements. Do you want a specific element to be part of some of the photos: table, chair, tree, car, or horse? etc. Add this to your brief so your photographer can predict photographic needs far in advance. Photographers cannot simply “guess” the elements you want. You should write this down as it might impact the shooting. Tip: Avoid using fake (faux) artificial plants in your photography as it will send a message you may also be using fake or artificial materials or ingredients in the making of your offering. An example of a well-executed creative image with complementary elements can be found here.
- Exact subjects in the photo. If you are running an event, ensure you brief your photographer about the exact key people you need images of. Also, do you want photos of the full model/talent body, upper body or only faces? Do you want people together or separately? Do you want photos of people in front of a specific wall that might have your brand printed?
- Define colours. Do you want new photos to follow your brand colours or brand guidelines? Which colours? What exact colour combinations are needed to stand out? Do you need photos in black and white? full colour? sepia (reddish-brown)? You need to define this so your photographer can plan accordingly. Specific colours define brands, you can see some examples here.
- Uniqueness. What elements can you bring to make my new photos so unique? Can you bring talent/people never shot before? Unique costumes? specific backdrops needed to create unique backgrounds? Unique makeup on models? Unique concept? Your photographer might assist you in creating a unique composition. A great example of a unique composition in photography can be found here. or here.
- Background. Do you need a clean background to accommodate the text/logo? What text/logo is going to be added to the background? Will there be any other images/illustrations added next to your new photos? Which ones? This is important as your photographer will prepare the shoot to allow for a clean background to accommodate your text. You can see an example of the use of a clear background in photography here.
“A clean background can communicate as much as any overlay text”
Tip: Create and share a Pinterest board with your photographer so he can see the type of images you are after.
13. DEFINE PHOTO FORMATS
Static photography is only one format option these days. Professional photographers are also producing different types of visual creative photography formats.
14. INSTRUCT HOW THE PHOTOGRAPHER WILL BE PAID – PAYMENT DETAILS
In the photography proposal you will be writing, you should instruct your photographer in advance on how you are going to pay (cash, credit card, direct bank transfer) for the session and photos.
Also, provide the date for the photographer to send you the first invoice. You might want to ask your photographer for a discount if you pay the full price in advance. Some photographers are freelancers and will not mind giving you a discount if you can bring them the full cash $ in advance.
⭐️⭐️⭐️⭐️⭐️ Great value
Thanks for following up, yes the template was great. Our photographer was surprised by the level of detail and we received fantastic photos as a result.
Kate B. ✅ Verified Buyer
The latest version of this template has just been released. Don’t miss this introductory price offer only valid this week.
15. ENSURE MODEL RELEASE FORMS AND PROPERTY RELEASE FORMS ARE IN CHECK
When receiving the final images from your photographer and if people, art or properties have been included in your final photos; ensure all the required model release forms, art release forms and/or property release forms are properly signed by the related parties and hard copies are handed to you.
To make this process easier, when you buy this carefully crafted Premium Photography Brief Template, you will also receive a Model Release Form template and a Property Release Form Template you can hand out to your professional photographer or production house.
Popular this month > How to write a creative video production brief
16. RECOGNISE WHAT GOES ON FROM A PHOTOGRAPHER’S PERSPECTIVE SO YOU CAN UNDERSTAND THEIR QUOTE
In this article >> “How photographers price for a photography assignment” you will discover all the aspects photographers need to consider to come up with a final price.
HOW TO OPTIMISE YOUR PHOTOGRAPHY ASSIGNMENT BUDGET
- Limit your shooting talent to the required minimum.
- Decrease the number of images to be licensed.
- Make a list of the top 3-5 non-negotiable priority creative requirements and make sure no one adds more to that list.
- Use natural light as much as possible.
- Do not change the agreed shooting dates, times and locations.
- Handle all of the post-processing in-house if you can.
WHY DO COMPANIES STILL PAY FOR PROFESSIONAL PHOTOGRAPHY?
- Increase brand equity. Remarkable visual imagery, photos and pictures have the power to help across your customer purchase funnel: from brand awareness and preference to customer loyalty over time.
- Influence purchase behaviour. Uniquely inspirational photography has the power to influence purchase behaviour in massive ways. Think of the last time you bought an eco-friendly product vs a standard one. or an organic product vs a non-organic one? It is likely images play an important role in conveying the brand benefits and messages at the point of purchase.
- Change attitudes. I cannot think of a better example than non-profits. For years, non-profit organisations have used powerful images carefully produced by creative photographers to drive people to not only donate but to donate more and more often.
Whether it’s for a personal event, business promotion, or any other purpose, properly briefing a photographer is essential to ensure that you get the desired images.
Encourage your photographer to ask questions and seek clarification if any aspects of the photography brief are unclear. This collaborative approach ensures that the final images meet your requirements and reflect the photographer’s skill and creativity.
Next > Get your premium creative photography template now!
You won’t find this template anywhere else. The latest version of this template has just been released.
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Photographers are also using > The best client print release form
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