Find below the world’s top 25 sports athletes on Instagram in 2024 list. The latest ranking list of the world’s top 25 most famous and popular sports people, players, celebrities and influencers on Instagram with the most followers.

By Mau, a Sports fan and a Senior Instagram Marketing Specialist at eDigital.


Before you discover the world’s most followed sports athletes on Instagram in 2024, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
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  • Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your best CRM software.
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25. Zinedine Zidane

Zinedine Zidane, popularly known as Zizou, is a French professional football manager and former player who played as an attacking midfielder. He most recently coached Spanish club Real Madrid F.C. and is one of the most successful football coaches in the world.

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24. Toni Kroos

Toni Kroos is one of the world’s most-followed sports athletes on Instagram with 47+ million followers.

Toni Kroos is a German professional footballer who plays as a midfielder for La Liga club Real Madrid FC and the Germany national team.

Widely regarded as one of the greatest midfielders of all time, he is known for his vision, passing, creativity, crossing and set-piece ability.

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23. Vinicius Jr

Vinicius Jr is one of the world’s most-followed sports athletes on Instagram with 47+ million followers.

Vinicius Jr is a Brazilian-born football player.

Vini is one of the best football left-wingers in Europe who currently plays for Real Madrid FC.

The talented soccer player is one of the world’s top 10 most-followed footballers on Instagram. Vinicius has been a frequent victim of racial abuse mainly in Spain.

Vinicius jr caricature cartoon Vini anti racial abuse ear plug sun glasses

Vinicius jr caricature cartoon Vini anti-racial abuse ear plug sunglasses

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22. Conor McGregor 

Conor McGregor is one of the world’s most popular sports athletes on Instagram with 47+ million followers (@thenotoriousmma)

Who isn’t familiar with Conor McGregor?

Is Conor a bad guy trying to do good things or is he a good guy who (sometimes) does bad things?

He is notorious by name but more notorious by nature. The Irish-born professional UFC fighter has had a roller coaster life.

The popular MMA fighter has sparked media attention for his verbal assaults, fights in public spaces, warrants for arrest, you name it.

McGregor has collaborated with top brands including Lamborghini boats, Road House movie, the popular Irish pub Mc&Sons in London, Forged Irish Stout drink and The Black Forge Inn bar in Dublin.

Conor McGregor Irish Instagram UK

Conor McGregor Irish Instagram UK

21. Mahendra Singh Dhoni

Mahendra Singh Dhoni is one of the world’s most popular sports athletes on Instagram with 48+ million followers.

Mahendra Singh Dhoni is an Indian-born elite cricket player.

MS Dhoni Indian cricketer caricature

MS Dhoni Indian cricketer caricature

MS Dhoni is a professional cricket player.

Passionate, humble and smart, MS Dhoni continues to win the hearts of many cricket fans. Dhoni still is among the front-runners of the Indian cricket team and brings in the rich experience of winning many tournaments.

Learn how to write the best influencer brief when running a marketing campaign with a top sport athlete.

Next > The top 20 sports athletes on Instagram or the top 100 sports athletes on Instagram

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Top marketers working for global sports brands are doing Influencer Marketing outreach with this exclusive World’s top 200 sports athletes on Instagram list.

Each entry includes:

  • Full name
  • Link to the Instagram account
  • Instagram followers count (as of January)
  • Main sport category
  • Gender (Female, male, lgbtqia+)

Get immediate access to this premium list!

This premium list is being used by professionals working for some of the top global sports brands. A great list for:

  • Global Brand Strategists
  • Global Marketing Directors
  • Sports Account Directors
  • Digital Marketers
  • Influencer Marketing Strategists
  • Social Media Managers for sports brands

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Some of these top 25 most popular sports athletes on Instagram have a large and dedicated fan base as fans often have a strong emotional connection with them.

Partnering with them can significantly increase your brand’s exposure as their followers are likely to pay attention to their endorsements and collaborations and they may be more inclined to make a purchase.

These sports stars are seen as role models and admired for their sports achievements and skills.

By selecting the right sports celebrity that aligns with your target audience, you can effectively reach and connect with your desired customer base.

When working with some of these top 25 sports athletes on Instagram, you should leverage their personal experiences, achievements, and values to tell a captivating narrative that resonates with your target audience.

Authenticity and relevance are vital for a successful collaboration with a sports athlete on Instagram.

You may want to consider the long-term impact of the partnership, as the association with one of the top 25 sports celebrities on Instagram can have lasting effects on your positive brand’s reputation and perception.

eDigital can help you conceptualise, plan, develop, run and optimise successful sports marketing campaigns that generate leads and sales for your sports brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training.
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy.
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next > The top 20 sports athletes on Instagram or the top 100 sports athletes on Instagram

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