THE TOP 25 MOST POPULAR FOOD HASHTAGS ON TIKTOK FOR 2023

Find the top 25 most popular food hashtags on TikTok for 2023. Copy-paste the best hashtags for food bloggers, restaurants and chefs on TikTok.

By Mau, a Senior Digital Marketing Strategist at eDigital.

THE TOP 25 MOST POPULAR FOOD HASHTAGS FOR TIKTOK FOR 2023

Before you start using some of the top 25 most popular food hashtags on TikTok for 2023, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

• If you are lucky, your organic TikTok videos reach an average of 2% of your followers. That’s crazy! This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on TikTok that you do not even own.
• You cannot transfer your hard-earned TikTok followers to your own CRM or another platform.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

Book eDigital‘s marketing strategy training that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

✔︎ People are also reading > The most popular healthy food hashtags on Instagram

THE TOP 25 FOOD HASHTAGS ON TIKTOK

Our best virtual assistants have uncovered the top 25 most popular food hashtags for TikTok.

Does Jamie Oliver, Nick DiGiovanni or Zach Choi use some of the top 25 most popular food hashtags for TikTok? Likely they do not need to, but you may do.

Copy-paste the most relevant food hashtags to attract your most profitable customer segments.

25. #foodporn

38+ billion views

For steak addicts, the below video is really #foodporn!

Editor’s pick > The best food marketing research in Australia

24. #diet

37+ billion views

Interesting read > The top 10 Gen Z characteristics every marketer should know

23. #baking

38+ billion views

Marketers are also checking > The top 25 most popular food hashtags on Instagram

22. #pasta

39+ billion views

Just in > The most popular vegan food hashtags on Instagram

By 2050, there will be 9.7 billion people on Earth. One of our biggest challenges is how to produce enough food to feed growing populations. At the moment, 75% of the world’s food is produced from just 5 animals and 12 plants. The last pandemic has also shown the fragile food system is vulnerable to supply chain disruptions, diseases and weather. To feed growing populations, countries must produce more protein, more sustainably and from more sources. 

Most read this week > How to eat healthy food every day on a budget

The top 3 trending food influencers on TikTok:

• @mattstoney. 3+ million followers. Matt is an American competitive eater and YouTuber. He is popular for his 100-layer lasagna and his video of the most Korean fire noodles ever eaten. 
• @karissaeats. 2+ million followers.
• @mattymatheson. 500+ thousand followers.

21. #cheese

40+ billion views

Related: #queso

Next > The top 20 food hashtags on TikTok

FOOD INFLUENCER SPOTLIGHT

From cooking tutorials to comedy skits, Aja Kitchen offers its fans a little bit of everything.

Aja Kitchen is not on TikTok, but since its launch on YouTube in 2021, the channel has figured out exactly how to lean into YouTube Shorts’ top trends. The channel’s most popular short, includes a non-verbal skit, an apple-carving tutorial, a moral lesson and a clear hero (all in 60 seconds). The result: in just under two weeks, the Short has produced 160+ million views.

Aja Kitchen comedy hub’s multi-part “Emoji Eating” series has also brought in hundreds of millions of views.

The Aja Kitchen channel on YouTube has won 3+ million subscribers in just over a year on YouTube. Now—after two years on the platform—the culinary Indian hub claims a massive 5+ million subscribers.

Compare this list with > The top 25 most popular food hashtags on Instagram

OTHER POPULAR FOOD HASHTAGS ON TIKTOK

#tiktokfoodie 31+ billion views
#foodreview 30+ billion views

#dinner 30+ billion views
#streetfood 30+ billion views
#seafood 23+ billion views

Marketers are reading > The most popular healthy food hashtags on Instagram

#sushi 23+ billion views
#restaurant 22+ billion views
#snack 22+ billion views. Related: #snacks – #merienda
#tea 21+ billion views.
#bbq 21+ billion views. Related: #barbacoa – #barbecue 4+ billion views

You will also like > The most searched food recipes Google Australia

#lunch 21+ billion views. Related: #almuerzo
#cookies 20+ billion views. Related: #cookie 8+ billion views – #galletas
#CakeDecorating 20+ billion views
#tacos 19+ billion views. Related: #enchiladas – #burrito 5+ billion views – #quesadillas

#koreanfood 19+ billion views

Just updated > The top 25 trending hashtags on TikTok right now

#steak 17+ billion views

#cookwithme 16+ billion views. Related: #DinnerWithMe 5+ billion views
#foodchallenge 15+ billion views
#milk 15+ billion views
#healthyrecipes 15+ billion views

❤️ Do you sell Valentine’s Day food? Check out the most popular Valentine’s Day hashtags on Instagram

WHY DO PEOPLE SHARE FOOD PHOTOS ON TIKTOK?

As food dishes and recipes have become a new form of art, delicate palettes and hungry consumers are ready to experience the unique food options, snap them and share them on TikTok.

Not only young people but all generations are looking for food and restaurant recommendations from experts, food sites and friends on TikTok. They find food photography a great way to document their experiences and enjoy the best eateries where they find the best food. This has a domino effect on profits as more people filling vacant tables means an increase in sales.

As trendy food becomes fashionable items, clever food retailers are catering to this hunger perfectly with unique foods and innovative dishes.

Their success does not rely on hashtags, it is all about product development. Hashtags are just a tool to further amplify the social media promotion of their new food creations.

Examples include:

• The Dalgona Bobamisu, by the Burwood Hotel (Sydney, Australia). The Dalgona Bobamisu is a deconstructed tiramisu with boba pearls and a coffee foam called “dalgona”. The Dalgona trend had gone viral on TikTok during lockdown where people made the foamy coffee at home and the Burwood pub has now paid its own tribute to the fad.

“This dish always appears on social media because they look good and taste really good so customers come back to eat it over and over. I analyse our social media reach and our videos of some of our dishes have a lot of reach in America as well, so it’s quite global”

Shirley Li, Burwood Hotel social media marketing specialist. Source: Daily Telegraph.

But among their top sellers is their Nuclear Fire Noodles – a combination of spicy instant ramen, shoestring fries, crispy seaweed and their nuclear fire hot sauce that has foodies going wild. Customers come in and see their posters about them and their videos on TikTok get curious and want to try them. “It’s one of our biggest sellers and we have both the extreme version and the regular version” The pub also offers bubble tea-inspired cocktails for those craving something sweet after the firey noodles.

It’s all about TikTok videos these days if you want to bring a young demographic to your food business and since COVID means consumers can’t travel, people still want to try new food locally and share the experience on TikTok.

“People expect us to only have steaks and burgers and schnitzels, which we do have. But our East meets West menu is a huge point of attraction.” Ms Li said.

Among them is Bubble Nini tea which combines the ever-popular bubble tea with a florist shop to create beverages that look as good as the bouquets they are surrounded by.

People on TikTok are also proving that the most shareable food videos don’t have to be expensive with affordable foods like Bengong’s Tea and Bakery’s yummy melon and strawberry bread and Mr Hot Dog’s delicious fried Korean corn cakes being a hit on TikTok.

THE BEST TIPS FOR FOOD HASHTAGS ON TIKTOK

Download > The best Allergen Guide Sheet Template for food and restaurant business owners.

OTHER TOP TRENDING FOOD HASHTAGS ON TIKTOK

Some of the most followed brands on TikTok also use the below popular food hashtags on TikTok.

#ramen 14+ billion views
#hungry 14+ billion views (related: #starving 229m+)
#noodles 12+ billion views
#healthyfood 12+ billion views
#deliciousfood 12+ billion views

⚡️ Trending today > The top 10 graphic design trends right now

#eggs 11+ billion views
#roast 11+ billion views
#homecooking 10+ billion views
#lunchbox 10+ billion views

Popular read > Australia’s most popular takeaway food right now

#hotdog 9+ billion views
#rice 9+ billion views
#foodblogger 9+ billion views
#cakes 8+ billion views. Related: #cheesecake 6+ billion views – #cakeart 5+ billion views
#brunch 7+ billion views
#salmon 7+ billion views

#bubbletea 7+ billion views
#smoothie 7+ billion views
#donuts 7+ billion views
#chips 7+ billion views
#soup 6+ billion views
#kebab 6+ billion views
#BakingRecipe 6+ billion views

#healthyrecipe 5+ billion views
#vegetarian 5+ billion views
#milkshake 5+ billion views
#lunchtime 5+ billion views. Related: #dinnertime 3+ billion views
#cookingtips 5+ billion views
#picnic 5+ billion views
#schoolunch 5+ billion views
#cookingvideo 4+ billion views
#torta 4+ billion views
#croissant 4+ billion views
#potatoes 4+ billion views
#fasting 3+ billion views
#dumplings 3+ billion views
#yogurt 3+ billion views. Related: #froezenyogurt
#takeaway 2+ billion views
#cookiedough 2+ billion views
#yummychallenge 2+ billion views
#lunchformyhusband 2+ billion views
#foodart 2+ billion views
#bagel 1+ billion views
#healthydessert 1+ billion views

If you have a restaurant or a food business, you could also use some of the latest Google Search insights to know what people also love to cook at home and offer it at your venue.

TOP HASHTAGS FOR FOOD INFLUENCERS ON TIKTOK

#homemadefood 0.9+ billion views
#empanadas 0.7+ billion views
#dinnerparty 0.6+ billion views

Marketers are also reading > The most-followed British influencers on Instagram

#soulfood 0.5+ billion views
#gelato 0.3+ billion views
#supper 0.3+ billion views
#tastyfood 0.3+ billion views
#fishandchips 0.3+ billion views
#superfood 0.2+ billion views
#foodphotography 0.2+ billion views
#feast 0.2+ billion views
#udon 0.2+ billion views
#buffet 0.1+ billion views
#superfood 0.1+ billion views

NICHE FOOD HASHTAGS FOR TIKTOK

#baguette
#tortilla
#frappe
#couscous
#nycfoodie
#tiktokchef

⭐️ Most views today > The top Gluten-free hashtags on Instagram

Most shared article > The top vegetarian food hashtags on Instagram

FINAL FOOD HASHTAGS TO CONSIDER

#madefromscratch
#kefir
#fajitas
#sorbet
#shawarma
#gyoza

Top read > The top 30 healthy food hashtags

#nasigoreng
#arepas
#enchiladas
#quesadilla
#homemadepizza
#chickensoup
#laksa

⚡️ Trending: Food influencers have also been using some of the most popular TikTok hashtags to acquire new fans and build their food businesses.

Do not miss > The top vegan food hashtags on Instagram

“If you are lucky, TikTok is showing your videos to 2% of your followers. Forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – a Senior Digital Marketing Strategist at eDigital. 

THE MOST POPULAR BRANDED FOOD HASHTAGS ON TIKTOK

There is no surprise the top most popular branded food hashtags are for fast-food brands selling junk food.

#subway
#kfc
#pizzahut
#burgerking
#macdonalds
#nandos

IS BODY POSITIVITY/ACCEPTANCE HELPING THE JUNK FOOD INDUSTRY?

People who neglect the care of their bodies and follow harmful eating habits (junk food) are sending the message to their new generations (children) that it is normal to be unfit, out of shape or physically weak.

Popular hashtags such as #bodypositivity #bodyacceptace #loveyourbody are trending and maybe justify the addiction to eating junk food while people subscribe to popular fitness apps or virtual home gym programs to quickly burn fat.

You may find – in reality – most people can’t keep up with their fitness demands, routines or goals and – sadly – give up; making them less prone to keep consistent daily exercise and healthy food habits.

Some supermarkets and grocery stores are not helping either.

For example, you may visit Woolworths, Coles or other supermarket chains in Australia – to find out the food offered may not be that healthy; especially the packaged and/or processed food – taking most of the shelf space these days – containing high amounts of preservatives, unhealthy fats (saturated and trans fats), sugar, salt (sodium), additives such as artificial flavours and/or colours.

HOW YOU CAN HELP

Restaurant managers and food business owners who are not offering junk food or soft drinks in their venues are contributing to making their clients and local communities healthier.  Offering scientific-based information about the food you sell to your customers not only shows respect but will also delight customers who take pride in looking after themselves.

These actions will increase repeat visitation and customer loyalty. They will also decrease customer churn rate (Number of customers who visited you once and never come back).

When posting on social media, add hashtags that promote your commitment to healthy food such as:

#nonprocessed
#zerosugar
#nofat
#nosalt
#nopreservatives
#madelocally
#freshproduce
#nomsg
#noartificialflavours
#noartificialcolours

⚡️ Trending today > The most popular travel hashtags for Instagram

NEW FOOD TRENDING ON TIKTOK WILL BRING NEW FOOD HASHTAGS

1. ALTERNATIVE PROTEIN

By 2035, Europe and North America are expected to have reached the point of “peak meat,” and consumption of animal proteins will begin to decline, pushed by concerns about the environmental costs of growing all the animals eaten, how those animals are treated and the consequences for human health of eating so much conventional protein.

Alternative proteins are no longer a niche market and have become a mainstream phenomenon. Restaurants, cafes and fast-food chains (especially in developed countries) are already offering plant-based meats and milk options. By 2035, 22% of all the meat, seafood, eggs, and dairy consumed around the globe is very likely produced with an alternative protein.

For example, did you know the #peaprotein hashtag on Twitter had a 42% YoY increase? This was revealed on Twitter’s alternative food trends report.

Expert tip > Combine your hashtags with the most popular food emojis as described in the list below.

THE TOP FOOD DELIVERY APP HASHTAGS ON TIKTOK

#doordash 2b+
#ubereats 2b+
#grabfood 1b+
#gofood 1b+
#foodpanda 800m+
#justeat 700m+ ⚡️fast rising
#grubhub 300m+
#deliveroo 300m+
#wolt 300m+
#menulog 145m+

No surprise food and travel are so connected! You go to a new city or town and you want to try the local produce. Do not miss adding some of the most popular Travel hashtags

TRENDING FOOD INFLUENCERS ON TIKTOK RIGHT NOW

• Zach Choi ASMR. Get ready for a lot of gentle knife scraping and soft stirring sounds. Choi produces every kind of soothing cooking noise. Examples include frying up some hot dogs, make deep-fried, bacon-wrapped cheese. Choi’s multiformat approach (mukbang videos and other pieces of long-form content) has pushed his channel toward the top of TikTok but also YouTube and Instagram.

CONCLUSION

The TikTok algorithm relies heavily on hashtags to categorise and discover food content. Using food hashtags on TikTok effectively involves striking a balance. Don’t use too many hashtags, as they may come across as spammy, but ensure you use enough relevant ones to increase your food content’s discoverability and engagement.

Also, stay up-to-date with trending food-related hashtags to leverage the popular food right now and increase the chances of your food content reaching a wider audience and potentially for your food videos to go viral. 

Next > The top 20 food hashtags on TikTok

Need training on how best to promote your brand? Contact us today! 

Did you know… Our readers support us with their generous donations. We invite you to donate today and join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

THE MOST POPULAR FOOD HASHTAGS ON TIKTOK

was brought to you by Mau

Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

Book Mau for your next training day or join 5k+ marketers receiving Mau’s e-newsletter