THE TOP 10 GRAPHIC DESIGN TRENDS FOR 2023
Find below the top 10 graphic design trends for 2023 list. The latest global graphic design predictions, movements and new graphic design developments in 2023.
Brought to you by Mau. Senior Digital Marketing Specialist at eDigital.
THE TOP 10 GRAPHIC DESIGN TRENDS FOR 2023
Are you stressed or cannot sleep properly thinking about what will be the top graphic design trends in 2023?
You are not alone!
Thousands of professional designers and art directors, marketers and creative professionals in fashion, food and alcohol, sports, art, travel and other growing industries are looking for new graphic design opportunities, possibilities, movements and shifts driving the whole graphic design industry in 2023.
IMPORTANCE OF GRAPHIC DESIGN TRENDS
Generation Alpha and Gen Z are the first digital native generations. Their expectations for graphic design and visuals are completely different from predecessor generations (Gen X, Baby Boomers). This means marketers who are targeting the youth need to adapt their branding, visuals and graphic design to resonate with these young audiences.
And, whether your customer service has not been that great or your brand is yet to meet your marketing objectives, becoming aware of the top graphic design trends for 2023 is a great way to increase brand preference and trust which ultimately will boost leads, sales, profits and brand equity.
Being aware of the latest graphic design trends does not mean you gotta follow them blindly. Consider the below examples more as a source of inspiration or as a creative exercise you can experiment with and see if you can fuse them as part of your business branding.
One final point before you get started, you may also find some of the below trends featured in articles from top design studios, design schools and design agencies. The names may vary but the trend is still the same.
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Below, our best virtual assistants are sharing some of the top graphic design trends marketers can expect in 2023.
THE TOP 10 GRAPHIC DESIGN TRENDS FOR 2023
10. GLOWING COLOUR PALETTES
From neon green to acid yellow, glowing colour palettes are everywhere on marketing materials and social media posts and TikTok viral videos – bringing a perfectly progressive neon, Gen-Z fluorescent aesthetic to all industries. Some of the world’s most popular fashion brands are following this trend.
Louis Vuitton neon gradient fashion design trend
Popular executions of this trend include the highly watched Elton John and Dua Lipa – Cold Heart remix.
glowing colours graphic design trend fluro fluorescent – Trip O Nation
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9. 60’s AND 70’s VISUALS
Austin Powers visual types will be banging on-trend in 2023. Retro graphic design elements – especially – from the 1960s and 1970s are popular right now. To recreate this trend, think funky fonts, checkerboard details, flower-power icons, and a healthy dose of retro.
60s 70s graphic design trend vintage retro funky
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8. TWISTED TYPOGRAPHY
The power of words in life is as powerful as well-designed typography.
Contrasting fonts have been on trend for some time now – but this year, it’s all about adding different typefaces to a single word or sentence. The result is fresh, fun, and rebellious. Experiment with pairing modern fonts with slab serifs, or elegant scripts with a simplistic sans serif. The bigger the C contrast, the better the result.
twisted typography contrasting fonts graphic design trend – Nike
breathe font typography – Canva ad – 1 million+ views
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7. MAXIMALISM
Excessive graphic elements, high saturation and no empty spaces are on-trend. Think opposing patterns or crazy pop art styles will catch your audience off guard and you will be on the right track to a great maximalist design.
maximalist graphic design trend
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6. THE RISOGRAPH LOOK
The traditional “riso” style prints are a hot graphic design trend this year. Risograph printing visuals are made by applying layers of colour to a surface, often with varying levels of opacity. The result is inconsistent and littered with texture. On social media, this trend has been digitised – but all the perfect imperfections remain.
popular risograph print graphic design trend – The Rizzeria
How to be successful with this trend? Stick to two or three bright colours and strong shapes. Look for fun opportunities with colour overlap, irregularities, and texture.
Cat says: “I do not care about trends”
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5. 3D BUBBLE FONTS & TYPOGRAPHY
3d bubble fonts/typography are in fashion!
The latest 3d bubble font graphic design trend is inspired by the 1980s graffiti movement, Jeff Koons’s “Rabbit” stainless steel sculpture and 3d pixel art (aka voxel art) which has become one of the most popular Twitter trends.
This top graphic design trend is all about exaggerated 3d bubble fonts that look like metal, neon, candy, chrome, ice cream or soupy. Throw in a bold colour palette to make these inflated 3d letters pop.
3d bubble font typography soup – David Milan
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metallic 3d font bubble 70s hippie wobbly letters trend – ana & yvy
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4. CLASHING COLOUR PALETTES
This year, it’s all about dialling up the colour contrast. Think candy pink with scarlet red, or acid lime with soft lilac. Combine with layers of grit and grain, and use shapes to guide your transitions.
gritty graphic design trend gradient texture – Instagram – Logic: confessions of a dangerous mind.
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clashing colours interior design trend
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3. MULTIDIMENSIONAL MASHUPS
Inspired by some of the world’s top 10 tv series right now and the Netflix series: “Arcane: league of legends” – which combines breathtaking 2d illustration and 3d animations – this popular graphic design trend is all about pairing surreal 2d and 3d elements; creating a multi-dimensional effect. Perfect for elevating a fashion shoot or product mock-up. For extra impact, pair 3d shapes with a chromatic, holographic finish. The more it looks like molten metal, the better. This visual trend is cool, hyper-modern and fun.
2d 3d multidimensional mashup mix graphic design trend swatch watch
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multidimensional mashup 3d graphic design trend – Caique Moretto
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multidimensional mashup 2d 3d graphic design trend – Hermès fashion brand
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2. GRUNGE TEXTURES
How to give your designs an extra edge next year? Ramp up the grain and add some noise – top graphic design trendsetters like it loud!
grain texture graphic design trend – Dohie Kim
You can bring a bit of commotion into a smooth pastel gradient to totally change a design story – subverting a sweet palette into something grungy and hyper-cool.
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1. ANTI DESIGN
An anti-design is what it sounds like: rejecting traditional design principles and aesthetics. Your audience’s senses will be challenged by asymmetry, colour clashes, bare interfaces, stark fonts, and busy patterns in this top graphic design trend.
anti-design trend graphic chaos – Franko Kay via Instagram
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anti-design graphic design trend woman’s lips – eDigital Mashup – Copyrights
Anti-design’s (related but not entirely synonymous with Brutalism) spirit of rebellion can apply in any design context.
This popular “anti-design” graphic design trend has been criticised for appearing ugly just for “ugliness” sake. However, to its supporters, it results in projects liberated from the beauty standards constructed by conventional designers. The anti-designers plan to break the rules entirely in 2023.
BONUS TREND: FAN-GENERATED DIGITAL ART
Fans and influencers are building their own communities with their own rules and creating and owning the content and conversations in them. If you are lucky – they may invite your brand to participate. Fans can create content for you but they will co-own it and expect payment for it.
These fan-built worlds will visually be promoted as fan tokens, NFT collaborations, fashion & collectibles, NFT avatars, crypto gaming visuals, voxel art (3d pixel art), LARP (Live action role-playing games), cosplay images, role-playing designs, virtual product pics.
Example: In January 2022, Adidas – in partnership with luxury fashion brand Prada – launched the first collaborative NFT: Adidas for Prada re-source in the Web3. The below image is a digital art creation project comprising 3,000 individual tiles created by fans. adidas invited fans to contribute to the artwork, for free, by capturing an image showcasing what “play” means to them. In an open raffle, with an allocation of places for Into the Metaverse NFT holders, 3,000 images were selected to participate, with each creator receiving a revenue share of the final artwork, and secondary market royalties from their individual tile NFT.
From there, digital artist @zach.lieberman created Adidas for Prada re-source by Zach Lieberman: a final artwork based upon an immersive patchwork of decentralised community image tile contributions. Zach Lieberman’s final art piece was minted as the final artwork NFT and auctioned on @superrare.co. After auction fees, all proceeds will be distributed among all individual image tile creators, Zach Lieberman and Slow Factory: a non-profit organisation working to create education to drive meaningful solutions and inclusive communities.
adidas & luxury fashion brand: prada NFT user ad fan-generated digital art – Source: Instagram
CONCLUSION
Last but not least, most of the time these top design trends in 2023 do not appear in isolation. Often, you will find them blended and/or mixed. Instead of thinking of them independently, try to think of ways that you can combine certain aspects of them and come up with something unique that potentially can be the start of a new graphic design trend 🙂
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THE TOP 10 GRAPHIC DESIGN TRENDS FOR 2023
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