What are the world’s top 10 most popular brands on TikTok in 2024? 

Find out the top list of the most followed brands on TikTok globally.

Some of our best virtual assistants have just completed research that uncovers the top brands on TikTok with the most followers in 2024.


Before you get distracted by the most popular brands on TikTok in 2024, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

  • If you are lucky, the videos you publish on TikTok reach 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on TikTok you will never own.
  • Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your CRM.
  • Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

Popular read today > The top 25 trending TikTok hashtags right now


Below you will find the most popular brands on TikTok. However, your brand does not necessarily have to be on TikTok. For example, the fashion brand: Chanel is not on TikTok; while others based their whole strategy around TikTok (Example:

Below are the most-followed brands on TikTok making them the most popular.

You can also check out:

⚡️ Breaking news > The new TikTok logo PNG

Similar content > The best 10 fashion hashtags for TikTok

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10. Overtime

Overtime is followed by 26+ million people on TikTok.

overtime logo png

overtime logo png

Overtime is a software company offering online sports streaming services with its own content production office and team in Los Angeles, California. Overtime is headquartered in Brooklyn, New York and was founded by Dan Porter and Zachary Weiner in 2016. Overtime not only produces original sports content for TikTok but also for YouTube, Snapchat and Instagram. Jeff Bezos (Amazon) is one of its top investors.


Juventus FC is followed by 30+ million people on TikTok.

La Juve (As commonly known) is a professional football club based in Turin, Piedmont, Italy. Juventus shares updates, news and celebrations on its TikTok fan page. 

Juventus Football Club competes in the Serie A (the top tier of the Italian football league). Nicknamed Vecchia Signora (“the Old Lady“), the club has won many Italian, European and intercontinental titles.

✅  Marketers are using > The best social media marketing plan template

8. FC Barcelona

FC Barcelona is followed by 32+ million people on TikTok.


Without Messi, Neymar, Iniesta or Suarez; Barcelona F.C continues to be one of the most popular brands on TikTok. Barcelona is also one of the world’s most popular brands on Instagram. Barcelona F.C. is one of the brands with the best content on TikTok.

☠️ TikTokers are reading > The top 25 most popular hashtags on TikTok

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7. Tottenham Hotspur FC (@spursofficial)

Tottenham Hotspur FC is followed by 33+ million people on TikTok.

Tottenham logo png spurs

Tottenham logo png spurs

Tottenham Hotspurs F.C. (Also called: Spurs) is one of the most followed football clubs on TikTok. The club is based in Enfield, London, United Kingdom and its modern stadium: Tottenham Hotspur Stadium is located in North London.

Marketers are using > The best social media strategy plan template

Popular today > The top 25 most popular hashtags on TikTok

6. BarStool Sports

BarStool Sports is followed by 35+ million people on TikTok.

barstool sports logo png

barstool sports logo png


Barstool Sports is an American blog website and digital media company headquartered in New York City that produces content on sports and pop culture. Founded by David Portnoy in 2003 in Milton, Massachusetts, the company’s two primary owners are The Chernin Group and Penn Entertainment.

Barstool Sports is surely one of the best brands to follow on TikTok and also has 200k+ followers on Snapchat

Marketers are reading > The top 10 social media marketing trends

5. Netflix

Netflix is followed by 37+ million people on TikTok.

Netflix, Inc. is an American subscription streaming service and production company based in Los Gatos, California. Listed on the Nasdaq stock exchange,  Netflix had 260+ million subscribers worldwide. Netflix has played an important role in independent film distribution offering access and distribution to new low-budget films.

Netflix is also one of the best company pages on Linkedin.

You will also enjoy finding out > The top 10 most followed brands on Instagram

4. Real Madrid FC

Real Madrid FC is followed by 39+ million people on TikTok.


Cristiano Ronaldo left Real Madrid but that has not stopped the Real Madrid brand from winning millions of followers on TikTok. Real Madrid football club is also one of the world’s most popular brands on Instagram.

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3. PSG (Paris Saint Germain FC)

PSG is followed by 41+ million people on TikTok.

psg logo png

PSG logo png

Paris Saint Germain FC is one of the world’s most-followed brands on TikTok and a popular football club in France. PSG is also one of the most-followed brands on Instagram.

2. ESPN 

ESPN is followed by 44+ million people on TikTok.

ESPN is an American international cable sports channel owned by ESPN Inc which is owned by The Walt Disney Company and Hearst Communications.

ESPN was founded in 1979 by Bill Rasmussen, his son Scott Rasmussen and Ed Eagan.

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1. TikTok

TikTok is followed by 78+ million people on TikTok.

TikTok is the world’s most-followed brand on TikTok.

⚡️ Trending > How to write the best digital marketing plan

Professional marketers and top influencers are using this Premium list of the top 250 brands on TikTok to cherry-pick potential partners, sponsors and brand collaborations.

Just in > How to contact TikTok support email address

A quick question: Is your TikTok marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing TikTok marketing.


Below are the top 5 factors for marketing success on TikTok.

  1. The Top 10 TikTok Marketing Trends
  2. The Top 5 Trending Effects on TikTok
  3. Music: the top songs that are going viral on TikTok right now.
  4. The TikTok culture and its jargon.

Ready to book a TikTok marketing training session? Contact us.

Next > Get your Premium list of the top 250 brands on TikTok. Ready on Google Sheets for immediate access.


Professional marketers want to increase sales from TikTok and they are following some of the above most popular brands on TikTok to get ideas and tips on what type of videos to publish and when.

As mentioned before, organic publishing on TikTok will take you nowhere as TikTok will only show your content to a maximum of 5% of your followers.

Most marketers then turn to TikTok advertising which could work as long as they are seeing ROI. However, there are other ways you can increase sales that do not need social media ads. You can book our exclusive training and we can show you how to boost your leads and sales while minimising your ad dependency. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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