THE NEW TIKTOK LOGO PNG IN 2024

The new TikTok logo PNG in 2024. The latest TikTok logo full-colour on a transparent background. The current official TikTok logo large and small pixel sizes free to download HD. 

Brought to you by Mau, a Senior Logo Designer and marketer at eDigital.

Download > TikTok logo black PNG

THE NEW TIKTOK LOGO PNG IN 2024

Before you start using the latest TikTok logo PNG in 2024let me tell you something you probably have been turning a blind eye to…

TikTok is not helping your business

  • TikTok is a “money extraction” machine. Their business model is to make money from you.
  • The TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on TikTok you will never own. 
  • You cannot transfer your hard-earned TikTok followers to your CRM.
  • Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

THE LATEST TIKTOK LOGO PNG IN 2024 – TRANSPARENT BACKGROUND

Marketers working for some of the most popular brands on TikTok are downloading this TikTok logo PNG full-colour HD for free!

new TikTok logo png vertical full colour

The new TikTok logo PNG vertical full-colour HD wordmark on a transparent background

The new TikTok logo is not as minimalistic as the new Apple logo but can easily compete with some of the world’s most popular logos, even with the most recognised top luxury high fashion brands’ logos.

TikTok is one of the most popular social media platforms in the world, also known as Douyin in China

⭐️ Popular today > How to write the best social media brief + template

TIKTOK LOGO PNG MEDIUM – HORIZONTAL

 

TikTok logo png icon text horizontal

The new TikTok logo PNG full-colour icon and wordmark horizontal medium size

Popular read > The world’s top 10 best logos

TIKTOK LOGO PNG LARGE – HORIZONTAL

Click on the below TikTok logo to see it in large size (1001×249 pixels)

TikTok logo png large

The new TikTok logo PNG full-colour icon and wordmark large size

WHAT WAS  THE INSPIRATION BEHIND THE TIKTOK LOGO?

The new TikTok logo was designed to inspire creativity and bring enjoyment to users and creators.

Users love watching other people showcasing their authentic selves through comedy, dancing, sports or oddly satisfying videos.

Inspired by TikTok’s mission, the designer of the official TikTok logo wanted to create a logo that spoke to the stage that TikTok created for so many talented people.

The official TikTok blog confirmed that the designer of its logo is a young person who loves attending concerts, especially rock concerts. The idea of the logo was inspired as the designer stood in the large crowd surrounded by darkness looking up at the bright stage. The designer wanted to emulate this experience in the TikTok logo design.

The designer wanted to create a logo that would reflect the experience of being in a theatre of sorts and watching creators express themselves. To do this, the designer chose the colour black as the background of the logo to excite users with the performance of the app.

Once the sketch of the music note was completed, the designer wanted it to look distinctive against the black background. So, an electronic wave effect to the 2D design was added. Multiple iterations of the music note were tried and then selected the one that was most appealing to the eye.

The new TikTok logo feels cool and exciting while standing out from the other social media apps. Marketers working for some of the most followed brands on TikTok are enjoying using this logo.

THE NEW TIKTOK ICON GLYPH 2024 – FREE DOWNLOAD

TikTok icon glyph

The new TikTok icon glyph full colour on a transparent background 

Other popular TikTok logo styles

THE NEW TIKTOK WORDMARK BLACK – HORIZONTAL 

Click on the below TikTok black font logo to get the full large-size

Tiktok logo font full colour horizontal

The new TikTok wordmark font full colour horizontal

TIKTOK LOGO FONTS

The designers and creators of the TikTok logo have chosen a simple yet perfectly legible sans-serif font type.

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TIKTOK LOGO ON SMOOTH EDGES BLACK SQUARE 2024

TikTok logo on smooth edges black square

The new TikTok logo on smooth edges black square

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WHAT DOES THE TIKTOK LOGO STAND FOR?

Since the first TikTok app release in 2016, the TikTok logo has had only minor changes and modifications. The TikTok app and its logo were launched in China under the name Douyin.

While the Douyin name was used in China, the app was launched internationally as TikTok.

In 2017, ByteDance (TikTok’s parent company), purchased a social media app Musical.ly and merged it with TikTok.

Inspired by TikTok’s mission, the designer of TikTok’s logo wanted to create a logo that emulated the experience of being at a rock concert and watching musicians express themselves. To do this, the designer chose the colour black as the background of the logo to excite users for the performances behind the app.

Once the sketch of the music note was completed, the designer wanted it to look distinctive against the black background. So, he added an electronic wave effect to the 2D design. He tried multiple iterations of the music note and then selected the one that was most appealing to the eye.

The TikTok logo designer wanted to resonate with the users’ experience on TikTok. He wanted the TikTok logo to feel cool and exciting.

The new TikTok logo consists of the following two parts: the musical “d note” and the wordmark.

The parts can be positioned in several different ways.

The wordmark can be placed under the note, and in this case, the note will be comparatively large.

When the note is placed to the left of the text, it is only slightly larger than the letters.

The TikTok’s logo “d” symbol hasn’t undergone any notable modifications since its launch. The TikTok logo wordmark, on the contrary, was slightly tweaked in 2019.

In the original wordmark, “Tik” and “Tok” were given as two separate words: a gap can be seen between them. While this was the most notable difference, it wasn’t the only one.

The glyphs themselves looked vaguer, there were fewer clear angles. For instance, the ends of the top bar on the “T’s” or the “k’s” on the original logo.

Most read > The latest count of TikTok users worldwide

WHAT COLOUR IS THE TIKTOK LOGO?

The new latest TikTok logo colours and html colour codes are:

  • Pink (Hex: #ff0050)
  • Aqua (Hex: #00f2ea)
  • Black (Hex: #000000)

Popular TikTok-related content:

⚡️ Trending today > The world’s most popular Tiktok influencers

CONCLUSION

The new TikTok logo was designed to inspire creativity and bring fun to TikTok users and to showcase their authentic selves through comedy, humour, dancing, pranks, sports, tricks, jokes, oddly satisfying videos, stunts, tips and more.

The latest TikTok logo is used by top marketers and creators to promote their TikTok accounts; however, – as said previously – the TikTok algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your connections and or followers. 

Therefore, you must design a digital marketing strategy that brings leads and sales from channels you fully own such as your website or app. 

eDigital can help you conceptualise, plan, develop, run and optimise successful TikTok advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > Download the new TikTok logo black png, the new TikTok icon black png, the new TikTok logo white png or the new TikTok icon white png

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE NEW TIKTOK LOGO PNG IN 2024

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Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

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2024-02-17T18:33:35-05:00February 17th, 2024|logos|
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