Find below all the information about our best social media marketing training options.

eDigital’s best social media marketing courses and practical social media training workshops.

Book your social media training to be delivered online or at your office in Sydney, Brisbane, Melbourne or Perth Australia.


Before you dive into our best social media marketing training. Let me tell you a truth you probably do not want to hear.

With less than 1% organic reach on social media across all industries, the key question is:

Why would you (the marketer) want to keep spending your precious time publishing posts that not even 1% of your followers get to see?

My clients often tell me they feel they are not getting much from their social media efforts.

They are right and the situation is not going to change.


Because all social media platforms’ business models are designed to extract as much money as they can from you through ads.

In the beginning, social media platforms will let you build a great fan base and offer you above-average organic reach but then they will change their algorithm to get you to pay for ads to obtain the free reach you initially had.

I have personally seen many clients experiencing this situation many times before they contacted me.

It sucks, I know.

And the worst part of it is:

You are trying so hard to build fans on platforms you do not own.

This means you cannot transfer your hard-earned fans from Instagram or TikTok to your CRM. right?

Keep investing time in this it is absolute nonsense.

However, most marketers are blind to seeing the reality or do not want to accept it.

And you are still right now, right here, trying to become better at using those “money extraction” machines.


It does not matter how good or how cool your content pieces are.

Less than 1% of your fans (on average) will get to see your organic content on TikTok, Instagram or Facebook (unless you boost them).

You may say:

“Yes Mau, that’s “ridiculous” I get almost nothing, zero. nada!”

Shisss: yeah, it is a waste of your precious time.

We can help your marketing team look beyond social media marketing and come up with a strategy that allows you to:

  1. Decrease customer acquisition costs and minimise dependency on both organic and paid ads on social media with successful growth marketing strategies.
  2. Build content channels and assets you fully own.
  3. Get customers to do they talk on your behalf on social media (Advocacy)

Book one best social media marketing training sessions today.


Your eDigital’s Social Media Training session or workshop will include:

  1. Defined agenda. We work with you to confirm the agenda items and training objectives.
  2. Relevant learning material. Mau, our social media training facilitator will prepare any relevant material, best practices, and examples for your specific training needs.
  3. Discussion. Specific times for discussion, idea generation and questions.
  4. Knowledge check. Wrap up with a knowledge check online survey.
  5. Email follow-up. For any questions that were not resolved during the session.

Our social media training can be delivered online or at your office in main cities in Australia including Sydney, Brisbane, Melbourne or Perth.


Mau is our Senior Social Media Marketing Trainer with 16+ years of social media experience with top Australian brands including News Limited,, NSW Government, The Athlete’s Foot, Thrifty Car Rental, GHD and others. Mau has trained hundreds of business owners (see top clients), marketing managers, social media specialists and community managers in Australia and overseas.


“Mau has a great presentation style. Friendly, knowledgeable, articulate and engages with his audience frequently” Laura

“Mau was wonderful. Lots of information on the subject and great use of relevant examples. I also enjoyed how Mau engages the class to provide examples, having the opportunity for new ideas to be raised and success stories in different industries brought to attention. I will come back to some of his digital marketing classes!” Matthew

“I thought it was great and would attend another of his classes” Kate

” The lecturer provided a very extensive range of valuable information. As time was short sadly we ran out of time to see some of his excellent information. I would suggest extending the time from 2 to 3 hours” Rob

“The class was great and Mau’s knowledge of marketing and social media was indeed impressive” Chris

“I thought it was great and would attend another of his classes” Tod

“Hi Mau, Thank you for tonight’s class- very insightful and I learnt a lot! Would love to get your newsletter! Cheers” Corina

“Hello, Mau. A belated thank you for running an excellent Social Media Mapping session on Wednesday at General Assembly.  It was a very useful session and I learned many tips” Jill

The students give “high instructor” scores to Mau’s training facilitation for being:
✔ Well prepared
✔ Engaging
✔ Meeting student’s expectations

Book your Social Media Strategy session by contacting us today!


eDigital’s Social Media audits are great marketing teams that are looking for better and cheaper ways to acquire new customers and decrease paid social media traffic dependency.

eDigital’s Social Media Audit draft document will spot those hidden opportunities your brand can unlock to improve your customer reach, engagement and loyalty.

The social media marketing audits we offer will also bring some of the world’s best examples that other brands (within your industry/vertical) are implementing to win new customers, not just followers.


Engaging on social media allows brands to build trust with potential customers, partners and talent/employees. This is especially true if other people are promoting your brand or products/services to other people. 

Social media marketing is a career path of lifelong learning that requires constant skill development. Some of these top skills include creative content production (copywriting, photography, video production), communication and relationship-building skills, time management, organisation, digital marketing strategy knowledge, customer care skills and analytics. 

We will work with you to develop a unique training agenda to fill the knowledge and skill gaps of your team.

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.