The new Instagram logo PNG in 2024. The latest Instagram logo in large and medium pixel sizes. The current official Instagram logo full-colour aesthetic on a transparent background. 

The new Instagram logo was brought to you By Mau, Senior Logo Designer and marketer at eDigital.


Before you embrace the newest Instagram logo PNG version, allow me to shed light on something many marketers are overlooking:

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:


The best Instagram logo for your marketing materials, website or email signature.

This latest Instagram logo is used by designers, marketers, business owners and some of the top 25 most-followed Australians on Instagram as an effective way to promote their products, services or art.

The new 2024 Instagram logo PNG is one of the world’s most recognised logos, bringing great brand equity to the parent company: Meta.

The newest Instagram logo can easily compete with some of the world’s most famous symbols, even with some of the top 25 luxury high fashion brand logos with millions of marketing dollars.

Find below the newest and official Instagram logo in different sizes: small, medium and large


The new Instagram logo PNG small size on a transparent background.

You can also find other small Instagram logo PNG versions.

Right click on the image and then select “Save as” and then Viola! You are ready to start using the newest official Instagram logo small pixel size version

Instagram logo PNG small size

Instagram logo PNG small size

You can also use:


Learn more about the Instagram’s logo designers and creators.

On the 23rd of May 2022, Instagram decided to update its logo, colours, typeface and other brand elements with a refreshed visual identity. This is the latest Instagram logo in full colour available to anyone.

The new Instagram logo brings energy and purpose with a refreshed visual identity and continued visual evolution to create more immersive and inclusive experiences for Instagram users.

  • The new Instagram logo has been designed to celebrate creativity, simplicity and self-expression.
  • The new Instagram visual gradient is reimagined with vibrant colours to make it feel illuminated and alive, and to signal moments of discovery.

Need the new Instagram logo to be printed somewhere? Get the Instagram logo SVG Vector for print

Did you notice the last Instagram logo update was in 2016? Did it change the way you thought of the brand? If so, you wouldn’t be alone, the Instagram logo transitioned from a tiny toy camera to a bold, gradient icon generating different opinions around brand strategies and logo designers.

The Instagram brand is much more than the name and the logo — it’s the emotional and cognitive connection Instagram has had with its daily users since its debut in 2010 (See social media history timeline).


The new Instagram logo PNG medium size on a transparent background.

Right click on the image and then select “Save as” and then Viola! You are ready to start using the newest official Instagram logo small pixel size version. 

Instagram logo PNG medium size

Instagram logo PNG medium size

Popular read > Who designed the latest Instagram logo?


You should promote your business on Instagram by placing the Instagram logo in the following assets:

  • Your website. Add the Instagram logo icon on the header and footer of it.
  • Your printed marketing materials. Print the Instagram logo and your Instagram account name at the back of all your brochures.
  • Email signature. Add the Instagram logo below your email signature so it is easier for your customers and partners to find your Instagram account.
  • Business cards. Print the Instagram logo and your Instagram account name on your business card.
  • eBooks, white papers & reports. Add the Instagram logo and your Instagram account name at the end of all your online resources including eBooks, White Papers, Reports, etc.
  • Shopfront decal. Add the Instagram logo on your shop front decal. This an easy way to remind walk-ins to follow your Instagram account.

Hot read > The top 10 most popular brands on Instagram

Using the right Instagram logo becomes particularly important for promotions you send out on key dates such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc.

Marketers are reading > How to get the Instagram verification badge


The new Instagram logo is a key element of the Instagram brand and is recognised worldwide as a symbol for the social media app. The new Instagram logo has become an important part of Instagram’s visual identity and branding and is instantly recognisable by its unique design.

The new Instagram logo serves several important functions.

First, it helps users quickly identify the app and quickly differentiate it from so many other social media apps.

Second, the new Instagram logo helps to reinforce its brand identity. By using a consistent and unique icon across all marketing and promotional materials, Instagram can create a strong and recognisable brand that is easily identifiable to users.

Finally, the new Instagram logo serves as a symbol of innovation and social status. Many marketers are proud to display the Instagram logo on their marketing materials, as it signals that they are active on the platform.

Other popular Instagram logo versions:

Need social media training for you or your team? Contact us


The new Instagram logo PNG large size on a transparent background.

Right click on the image and then select “Save as” and then Viola! You are ready to start using the newest official Instagram logo small pixel size version. 

Instagram logo PNG large size

Instagram logo PNG large size

Other Instagram logos

⚡️ Trending:

Popular read > The best free online logo design makers, apps and tools

Instagram retired its former logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white. Their former logo, a retro brown and cream camera with a rainbow stripe similar to the iconic Polaroid cameras, was well recognised but radically updated.

The new Instagram logo design reflects how the app (bought by Facebook for $1 billion four years ago), has transformed since it was created.

When the app (which was originally called “Burbn”) first became popular, it was known largely for its photo filters and effects that gave images a retro edge. Many people would even take their photos from Instagram and put them on a different network such as Twitter or Facebook. But over the years Instagram has become a massive social media phenomenon in its own right, a major platform for celebrities and advertisers, as well as supporting videos, animations and drawings.

The Instagram app now has more than 1.4+ billion million users worldwide in 2024.

The Instagram design team was inspired by all the ways the Instagram community has grown and changed, and they wanted to create a logo that reflects how vibrant and diverse storytelling on Instagram has become.

Instagram has also changed its app to a new black-and-white design for backgrounds, icons and menus. The more muted design is intended to make photos stand out more.


The newest Instagram logo is an important element of the platform’s success and plays a critical role in helping to build a strong and recognisable brand identity.

But, as said previously, the Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your connections and or followers. 

Therefore, you must design a digital marketing strategy that brings leads and sales from channels you fully own such as your website or app. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


was brought to you by Mau
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Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

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