Brought to you by Mau, a Senior Content Marketing Specialist at eDigital.
Wondering how you can legally repost photos and videos from people, influencers and customers on your social media channels?
Avoid any concerns and get this premium template today!
⭐️⭐️⭐️⭐️⭐️ A must-have template
Alexandra P. ✅ Verified user
MARKETERS LOVE USER-GENERATED CONTENT (UGC)
A consumer survey commissioned by the social media platform: Olapic, found out UGC is 76% more trustworthy than branded advertising. It was also confirmed UGC is a great social media marketing strategy for curating and publishing unique content that – in some cases – your brand cannot create. And the best: it is free!
WHAT IS USER-GENERATED CONTENT?
Some of the best user-generated content examples are pieces of content created and shared on social media channels, blogs, websites and apps by the general public, content creators (videographers, YouTubers, TikTokers, photographers), brand ambassadors, influencers and/or customers that include your product, your handle, branded hashtag or a mention about your brand, business or employees.
A request for usage of this user-generated content is a common activity led by marketing and social media departments.
IS IT LEGAL TO REPOST USER-GENERATED CONTENT?
A few years ago, Max Dubler, a professional photographer wrote a blog post that went viral about a brand that re-posted one of his photos without his approval or permission.
In “No, You Can’t Use My Photos on Your Brand’s Instagram for Free,” Dubler explains that he usually charges $25 for brands to repost his photos.
The brand replied that they “don’t pay for Instagram shares” and were willing to take the photo down. Dubler screenshot the conversation and shared it on Reddit where it quickly got 2,200 upvotes and 400+ comments.
Video equipment company GoPro uses UGC to sustain its Instagram, TikTok and YouTube channels, with its most viewed photos and videos all originally created by customers. Not bad for content that cost GoPro nothing to produce. In fact, UGC for GoPro become so important, that the GoPro marketing team now run their own awards show and promotes daily photo challenges to inspire its consumers to get creative.
Mau, A Senior Digital Marketing Specialist at eDigital
⭐️⭐️⭐️⭐️⭐️What we needed it
We wanted to find a way users’ posts tagged with our promoted hashtags were ok to use for our marketing. This template was the solution. Thanks
Hannah R. ✅ Verified purchaser
ASK FOR PERMISSION
Always ask for permission before reposting someone else’s photo or video on your organisation’s social media channels. Giving credit by tagging or mentioning the content creator in your post is not enough.
Many marketers have the idea that if they ask for permission, the content creator will not accept or might not reply back. In fact, according to Crowdriff, 65 % of people will grant permission to use their photos within 24 hours.
✪Expert note: Your brand being hashtagged by users does not necessarily mean these users are giving you permission for your brand to repurpose their content.
All UGC – by default – is copyrighted by the owner or creator of that content.
You – as the brand manager – should explicitly ask for permission to repurpose it. You may also need the permission of any person depicted in that user’s photograph or video.
⚡️Trending today > How to write the best influencer brief document
HOW TO GET UGC APPROVALS
Step 2: Publish your document on your official website
Step 3: Link to it from different pages and social media channels
Step 4: Define the exact wording when asking for permission
Some options include:
By replying with “#yes[companyname]” your users are giving you permission to use your photo on your channels. Ensure you credit them (credit means mentioning her/his name and handle)
Step 5: Run a test for a couple of weeks
Ask some micro-influencers ( influencers with less than 5,000 followers) to give you permission to use their content and evaluate their responses
Step 6: Find a UGC management tool
Manually finding and asking for “content usage” permission can be a laborious task, especially for popular brands with millions of mentions on social media. You can use one of the best UGC management tools to search, ask permission & repost UGC at scale and report progress.
Step 8: Ensure records are kept
When paying for a UGC management tool, ensure the service level agreement (SLA) includes a section in relation to how they manage and keep “permission of usage” records. How often do they back up the records? will you have a copy of all the “permission of usage” records when leaving the tool? etc.
WHAT YOU GET
- A three-page document professionally crafted by the eDigital team.
- This exclusive and premium template covers all the points you and your content creators need to be aware of when re-posting or using other people’s content.
- Easy format on Microsoft Word for quick edits.
- Immediate download after payment, no need to wait 🙂
Below is a screenshot of the three-page document, ready in Microsoft Word for quick editing and customisation.
HOW TO GET THE TEMPLATE – STEPS
- Complete payment on Paypal.
- Once you complete payment, Paypal will show you a “return to merchant” link. Please click on that link to be taken to the page where you will find this premium template.
You can always contact us if you have any questions or issues. We respond fast! ⚡️
⭐️⭐️⭐️⭐️⭐️ Great template
Liam D. ✅ Verified purchaser
Leveraging UGC on Social Media is surely a great way to supercharge your digital marketing for free. It’s incredibly important to follow the UGC rules to ask for permission and give credit to the content creator.
Need user-generated content support or training? Contact us.
UGC is used across all stages of the customer’s purchase journey to help influence engagement and increase conversions. When having the right UGC terms of usage, UGC content can be used on social media and other channels, such as email, landing pages, banner ads and even checkout pages.
eDigital specialises in creating successful digital marketing campaigns for brands who love using UGC.
We can conceptualise, plan, develop, run and optimise:
- UGC campaigns
- Google Ads (Search, Display and re-marketing)
- Social media campaigns (Instagram ads, TikTok ads, etc)
- Consumer contests/competitions
- Content strategies including articles, stories and eye-catching visuals
- Influencer partnerships to amplify your campaigns, offers and promotions
We can also train your team on how to optimise your marketing with the latest trends, tools, tips and best practices.
Contact us today and start boosting your leads and sales.
Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.
Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.