THE BEST USER-GENERATED CONTENT (UGC) TERMS OF USE” DOCUMENT TEMPLATE 2022

Find below the best User-Generated Content (UGC) Terms of Use document template. Brought to you by Mau, a Senior Content Marketing Specialist at eDigital.

USER-GENERATED TERMS OF USE DOCUMENT – TOP BENEFITS

Wondering how you can legally repost photos and videos from people, influencers and customers on your social media channels?

Save thousands of dollars in disputes, lawyers and lawsuits with this exclusive and premium User Generated Terms of Use” document template. Stop any concerns and get this template today!

Before you start collecting and re-posting (publishing) your influencers and customers’ user-generated content (UGC), you may want to understand the rules of how to repost UGC and protect your company and brands with a professionally written “User Generated Terms of Use” document that it is accepted by all your content creators.

Learn below how you can legally repost content (photos, videos) using this best “User Generated Terms of Use” template and start having great success with UGC!

MARKETERS LOVE USER-GENERATED CONTENT (UGC)

A consumer survey commissioned by social media platform: Olapic, found out UGC is 76% more trustworthy than branded advertising. It was also confirmed UGC is a great social media marketing strategy for curating and publishing unique content that – in some cases – your brand cannot create. And the best: it is free!

User-generated-content-76-per-cent-more-trustworthy-than-advertising-Olapic-report

User-generated content 76 % more trustworthy than advertising – Olapic report

WHAT IS USER-GENERATED CONTENT?

Some of the best user-generated content examples are pieces of content created and shared on social media channels, blogs, websites and apps by the general public, content creators (videographers, YouTubers, TikTokers, photographers), brand ambassadors, influencers and/or customers that include your product, your handle, branded hashtag or a mention about your brand, business or employees.

A request for usage of this user-generated content is a common activity led by marketing and social media departments.

⭐️⭐️⭐️⭐️⭐️ What we needed it

We wanted to find a way users’ posts tagged with our promoted hashtags were ok to use for our marketing. This template was the solution. Thanks

Hannah R. 🔷  Verified purchaser

IS IT LEGAL TO REPOST USER-GENERATED CONTENT? 

A few years ago, Max Dubler, a professional photographer wrote a blog post that went viral about a brand that re-posted one of his photos without his approval or permission.

In “No, You Can’t Use My Photos on Your Brand’s Instagram for Free,” Dubler explains that he usually charges $25 for brands to repost his photos. The brand replied that they “don’t pay for Instagram shares” and were willing to take the photo down. Dubler screenshots the conversation and shared it on Reddit where it quickly got 2,200 upvotes and 400+ comments. This created a “reputation” issue for this brand that could have otherwise been easily successfully managed if they have had a well-crafted UGC Terms of Use” document being accepted by each creator the brand reposted content from.

To avoid a PR disaster of your own – and to be fair to all content creators, influencers and customers posting about your brand – it’s important to write and publish a “User Generated Content Terms of Use” protecting your business and brand from any legal dispute.

ASK FOR PERMISSION

Always ask for permission before reposting someone else’s photo or video on your organisation’s social media channels. Giving credit by tagging or mentioning the content creator in your post is not enough.

Many marketers have the idea that if they ask for permission, the content creator will not accept or might not reply back. In fact, 65 % of people will grant permission to use their photos within 24 hours.

Some of the best examples of brands asking for UGC request for usage rely on having a “UGC Terms of Use” document already published on their official sites.

✪Expert note: Your brand being hashtagged by users does not necessarily mean these users are giving you permission for your brand to repurpose their content.

All UGC – by default – is copyrighted by the owner or creator of that content.

You – as the brand manager – should explicitly ask for permission to repurpose it. You may also need the permission of any person depicted in that user’s photograph or video.

Must read 👉  How to write a killer influencer brief document

HOW TO GET UGC APPROVALS

Step 1: Craft your “User Generated Content Terms of Use” Document

This is where this premium UGC Terms of use template comes in handy.

Step 2: Publish your document on your official website. 

Make sure a link to your “UGC Terms of Use” is added to your website footer and sitemap, this way, visitors can easily access your document.

Step 3: Link to it from different pages and social media channels.

Post regularly a link to your UGC Terms of Use document from your social media channels, making it easy for anyone to find your UGC Terms of Use document.

Step 4: Define the exact wording when asking for permission. Some options include:

“Hi [NAME] We love this photo! Can you let us use it for our social media channels and marketing materials? If so, please agree to our Terms of Use located on (your terms of use URL), reply with #yes[COMPANYNAME]”

By replying with “#yes[companyname]” your users are giving you permission to use your photo on your channels. Ensure you credit them (credit means mentioning her/his name and handle)

Give all UGC content pieces the same level of importance as any other copyrighted content. When reading your UGC terms of use, your customers should have no doubts about how you intend to use their content. Playing fast and loose with permissions may risk your brand’s reputation in the long run.

Step 5: Run a test for a couple of weeks.

Ask some micro-influencers ( influencers with less than 5000 followers) to give you permission to use their content and evaluate their responses.

Step 6: Find a UGC management tool. 

Manually finding and asking for “content usage” permission can be a laborious task, especially for popular brands with millions of mentions on social media. You can use one of the best UGC management tools to search, ask permission & repost UGC at scale and report progress.

Step 8: Ensure records are kept. 

When paying for a UGC management tool, ensure the service level agreement (SLA) includes a section in relation to how they manage and keep “permission of usage” records. How often do they back up the records? will you have a copy of all the “permission of usage” records when leaving the tool? etc.

THE BEST USER-GENERATED CONTENT TERMS OF USE DOCUMENT TEMPLATE 2022 – DOWNLOAD

WHAT YOU GET

  • A three-page document professionally crafted by the eDigital team.
  • This exclusive and premium template covers all the points you and your content creators need to be aware of when re-posting or using other people’s content.
  • Easy format on Microsoft Word for quick edits.
  • Immediate download after payment, no need to wait :)

Below is a screenshot of the three-page document, ready in Microsoft Word for quick editing and customisation.

best user generated content terms of use template

Best user-generated content terms of use template

HOW TO GET THE TEMPLATE – STEPS

  1. Complete payment
  2. Click on “return to merchant” to be taken to a page where you will find this premium template.

You can always contact us if you have any questions

⭐️⭐️⭐️⭐️⭐️ Great template

After publishing our new UGC Terms of Use on our website, we feel more confident using UGC content across our organisation.  Really happy with the template.

Liam D. 🔷  Verified purchaser

FINAL NOTE

Leveraging UGC on Social Media is surely a great way to supercharge your digital marketing for free. It’s incredibly important to follow the UGC rules to ask for permission and give credit to the content creator.

DISCLAIMER

This “User Generated Content Terms of Use” template is not intended to convey or constitute legal advice. Please consult a lawyer or an attorney before publishing your final “UGC Terms of Use” to ensure it is uniquely suited to your business needs. eDigital shall not be liable and shall be held harmless for any errors or omissions contained on this template. You may rely on this template without consulting a lawyer or an attorney solely at your own risk.

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THE BEST USER-GENERATED CONTENT (UGC) “TERMS OF USE” DOCUMENT TEMPLATE

was brought to you by Mau

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Mau is a certified Facebook, Google Ads, SEO specialist, keynote speaker and one of Australia’s top marketing influencers. Mau offers digital marketing strategy support & training. Mau‘s premium Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

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