Find below some of the best online quiz makers and quiz creator software in 2024 list. Build & run an online quiz with these free and premium quiz maker tools and platforms.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.


You will never have to pay for someone to take a “What Should Your Celebrity Name Be?” quiz.

They will do it for free and as fast as swallowing chocolate after a year of a “no sweets” diet!

Most surveys are boring and clunky. That’s why survey responses – most of the time – have to be rewarded with cash, but a quiz is fun and interactive! When answering a quiz, people don’t feel like they are filling out a survey; and according to AdWeek, quizzes are the most viral shared content you can use to grow your audience.

Quizzes are a true game-changer as they can engage your audience to an extent you never thought possible.

From highly shareable “revealing” quizzes, people will share the quiz on social media: Facebook, etc. Think about those addictive pop culture quizzes from sites like BuzzFeed.

Quizzes act as a kind of “digital glue” – making people stick to websites.

After all, who doesn’t want to know “Are you a true Game of Thrones expert? or “How well do you know body language?”. These are among life’s most important questions. Rivalled only by other equally pressing ones like the “Find out if you have amillionaire” mindset?” quiz.

A well-designed quiz has the benefit of going viral. A successful quiz will spread like wildfire among your online audience. People who visit your site and take the quiz will then pass it on to their friends, who will then pass the quiz to their friends. And so on. All the while, promoting your site, where the quiz originated.


A quiz engages your audience by asking them a series of questions, at the end of which they are given a result based on their responses. For instance, a business that develops accounting-related products could create quizzes questioning its audience regarding its business size and aim to place them in a certain tax bracket.

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  • Quizzes can ask for information that would just be weird to ask for elsewhere. For instance, you could ask people which kind of music they prefer in a personality quiz, and no one would think twice about it, imagine asking for that information in an email conversation or poll, it just doesn’t quite make sense.
  • Quizzes are the perfect medium for learning about your visitors, and that information can aid your content strategy and produce content pieces much more tailored to the audience that’s already interested in the products and services you offer.

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Once a quiz gives you insights about your visitors, then you want to figure out how you can use that information to improve your website or your digital marketing strategy.

Below are three ways to use that new-found quiz data to create a better experience for the people who are visiting your website/app and in general for your digital marketing tactical executions:

1. Content tailored to a specific age group: One of the easiest things to ask for in a quiz is the age of someone. I am sure you have seen many personality quizzes asking: “How Old Are You?” Each generation has its lingo and way of communicating, so make your website content and digital marketing messages reflect what your audience is used to.

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2. Messages that target specific interests: Quiz questions can unearth interests, for example, “Pick a sports team” might lead you to find out that 70% of your readers are “Real Madrid F.C.” fans. You can use that information in future posts. If you need to bring in an example, make it from “Real Madrid”, if you need a celebrity to use, talk about Cristiano Ronaldo.

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3. Share interesting stats as part of your digital marketing. Sharing numbers and stats can create instant trust and make us accept them as facts. Statistics have long been promoted as one of the best ways how to make anyone believe anything. For example, promoting a “Most teens prefer Snapchat over Instagram” statement and then backing it up with an image of your quiz result showing this to be the truth is much more powerful than the fact by itself.


Most quiz maker software tools today overlook the respondent’s experience, which is why some quizzes might produce low response rates. (Related: How to encourage survey participation) Choose a survey maker that creates modern-looking surveys that engage respondents, are easy to answer, and use cutting-edge mobile features. And you get greater response rates and better feedback. Interact is a great option for this.

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interact quiz maker logo png transparent background

Interact helps you build a database of potential customers fast by creating and publishing interesting quizzes your potential customers would love to respond to and see its results. Interact can be integrated with most email marketing platforms such as MailChimp and others via Zapier. Most of our clients want to embed their quizzes onto their websites. You can start for free with no email collection or other nice features. Interact also offers photography and images from Unsplash and Giphy so you can easily add great visuals (photos, images, gifs) to your surveys in no time. Related: The best websites for royaltry free images

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9. ONE CLICK QUIZ MAKER by SurveyAnyPlace

Your One Click Quiz Maker quiz won’t just incorporate your logo, colours and other brand elements.

With a few clicks, you can add images, videos and animations. Because fun and engaging get you better results!

An easy builder walks you through each phase of creating your survey or quiz.

The quiz or survey you just created is chameleon-like: it adapts to every device and environment you put it in. iOS or Android, phone or tablet.

Embed in your native app, on a tab on your Facebook page or in your web app.

This quiz-maker tool makes it easy to collect and analyse relevant quiz data. With instant respondent uploads, you can keep to yourself or share with a wider audience. Graphically or via text, by a question or by the respondent. Filterable, downloadable data. 

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8. ENGAGEFORM by 4Screens

With Engageform you only need a while to create a quiz, mobile-friendly survey or poll. The builder dashboard is easy and intuitive – you will feel familiar with it after the first try. Many visual customisation options.

Key features:

  • Easy sharing and embedding. It only takes a moment to share your quiz, survey or poll.
  • Generate leads. Create a unique relationship with your fans and customers. Engage them with your interactive content and use this opportunity to gain leads.
  • Obtain feedback & stats.

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Opinion Stage is an interactive content (e.g. polls, quizzes, lists) creation service for publishers & brands. Easily create beautiful interactive content – polls, quizzes, lists & more – to drive viral reach and engagement.

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If you’re looking at this WordPress Quiz plugin, you want results. More user engagement, more social shares. More email options. Install QuizCat and you can create quizzes for your website.

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How you ask is everything.

That’s Typeform promise.

One of the most engaging quiz builders and tools you can find. Typeform is a  versatile data collection tool for professional marketers. Typeform makes asking easy & answering refreshing. Integrates with Unsplash to get free images and also you can upload gifs to your quizzes.

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Riddle’s quiz builder is intuitive and simple to use – no coding skills necessary.

Your first quiz can be live on your site in just a few minutes. Is your website on WordPress? You can also create, edit, and publish quizzes using their WordPress plug-in.

Key features:

  • Engage your visitors – visitors who take a quiz stay 37% longer on your site
  • Run contests – such as ‘get at least 80% correct for the chance to win!’
  • Get more leads – include a lead generation form, and then qualify each sign-up based on their quiz answers.
  • Show your lead form before the user sees their results (when they are most likely to give their details)
  • Ask for name, age and email – up to five fields of data
  • Create a form using their form builder or use your from AWeber or MailChimp
  • Paste in your own forms or other content using our In-Quiz iFrame
  • Send all leads along with their answers to your CRM system
  • Segment them by their responses (Ex. Anyone who answers a) for question #5 is a hot lead)
  • Automatically send personalised follow-up messages – based on their results.
  • Directly integrates with your AWeber and MailChimp, ConstantContact, Marketo, SalesForce or any other platform via their webhook or Zapier options.

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3. uQUIZ

You can create quizzes, customise how they look with ease and embed them on your website in no time. uQuiz makes it quick and easy to create interactive quiz content that your visitors will engage with and generate leads.

With uQuiz, you can present offers and generate leads with an advertisement at the end of your quizzes. View their answers and see their result – this is a fantastic starting point for a conversation! You can specify a custom tweet for each quiz or personality type, including your brand’s URLs and hashtags.

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Want to generate more leads by doing something different (and fun)? The new ShortStack Knowledge Quiz template is one of the best quiz-maker tools. Some of the top benefits of the ShortStack Knowledge Quiz template include:

  • Allows you to add questions with multiple-choice answers
  • Requires quiz-takers to submit their lead collection form before revealing their score
  • Displays dynamic outcomes based on entrants’ scores.
  • Users are encouraged to share their results with friends, which promotes friendly competition among friends and generates more leads for you.

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With SnowQuiz you can create quizzes, assessments and personality tests. The best quiz maker and test builder. Make beautiful and viral quizzes, entertain your audience, and capture leads.

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When users interact with your content, you demand their attention and thus engage them on a deeper level than with passive content which doesn’t require user interaction.
Research confirms the benefits of adding interactive elements to a content marketing strategy. Marketers reported that interactive content produced almost 2x the conversions than did passive content (Kapost). In a similar fashion, marketers assessed the effectiveness of interactive content at 93% and passive content at 70% (Inc).

If you haven’t yet started incorporating responsive content into your marketing strategy, it’s a must! You’re in the right place as long as you recognise its value.

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The first step to succeeding with interactive content is identifying the right formats.

You might want to try as many different content types as possible before permanently settling on any specific formats. You will be surprised at how your audience is attracted to one unconventional content type, and you don’t want to miss out by hesitating to try out that format.

Some of the most popular quiz alternatives are:

  • Polls: polls ask users to respond to a single question. A great way to engage your audience and reveal your audience’s general opinion on a subject, their overall values, or some of their character traits. For instance, if you create a poll asking how users would proceed with a risky business strategy, the answers will help you evaluate whether your audience is generally open to taking chances or whether they prefer to play it safe.
  • Surveys: Surveys are longer, more in-depth polls with multiple questions and sometimes non-multiple-choice answers. Surveys can reveal even more about your audience’s demographics and psychographics giving you invaluable information to develop a strategy around.
  • Web tools: require significantly more investment but they can be well worth the cost. A web tool will need to be developed and coded, but if it fulfils an essential function well, then your audience is bound to be highly attracted to it. A great example is Neil Patel’s QuickSprout, which analyses users’ websites for improvement potential. QuickSprout has been cited and endorsed in numerous industry-leading publications, driving significant traffic to the website since its inception and earning Patel recognition as a Top 100 Technorati Blogger.


We know that interactive content produces a more engaged audience. Of course, that is only true if the website visitor chooses to take action. To effectively capitalise on the added engagement interactive content brings, you’ll need to be able to identify the engaged prospects and send them through a sales funnel accordingly. The best way to do this is lead scoring, wherein a marketing automation tool assigns scores to each visitor and increases the score every time the visitor interacts with the content. The highest-scoring visitors are thus your most engaged and warmest leads.


Make sure your interactive content can reveal invaluable information about your leads that will enable your brand to better appeal to potential customers. Let’s say you publish a survey that asks users what their most significant pain point is within a specific part of their business operation. If your product or service corresponds to that pain point, you now know how to tailor your marketing strategy to highlight that your product or service provides a solution to your audience’s problem.

Quizzes are also a great way to acquire and profile new sign-ups.

Example: Break the Love is a tech tennis app that uses a quiz to get new members and find out more about their tennis skills and preferences.

Tennis IQ quiz Break the love

Tennis IQ quiz Break the love


With interactive content, you should be doing all you can to keep your users as engaged as possible every step of the way. Unlike passive content, because interactive content requires users to invest time in specific actions to continue consuming content, users are likely to hesitate before beginning to interact with content unless it catches their eye. The best way to captivate and keep users’ attention? Visuals. The nature of visual content means that users find it more appealing, more memorable, and most importantly, more engaging.

Tip > Turn your quiz into a consumer contest with one of the best Instagram contest/competition apps


Keep the ultimate goal in mind—the conversion. Improved analytics like higher engagement numbers and warmer, better-scoring leads are great, but if they aren’t converting into customers, they aren’t bringing your business revenue. Interactive content becomes a futile exercise. That’s why it is vital to the effectiveness of your interactive content strategy that you create each piece of content with the end goal of conversion in mind. Never let a user get away from an interaction without being prompted to complete a meaningful action that brings them closer to the conversion from visitor to customer. Use newsletter subscriptions, product demo sign-ups, call-back requests, or any other call to action to ensure that the website browser is entered into your sales system and brought nearer to conversion.

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The web is increasingly comprised of distracting material. Moreover, as modern technology continues to reduce the human attention span to one that is shorter than a goldfish’s, one thing is becoming increasingly clear: to succeed online, your brand must be engaging. By incorporating quizzes or other interactive elements into your content marketing strategy, you’ll be well on the way to achieving your goal of more captivating content.

eDigital can help you conceptualise, plan, develop, run and optimise successful Quiz campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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