THE 2021 COMPLETE SOCIAL MEDIA VIDEO AD SIZES & SPECS SHEET GUIDE

Find the Complete Social Media Video Ad Sizes and Specs Sheet Guide 2021. Use the new latest Social Media video ad sizes and specs below ensuring your videos are produced for multiple social media platforms.

THE 2021 COMPLETE SOCIAL MEDIA VIDEO ADS SIZES & SPECS SHEET GUIDE

SOCIAL MEDIA PLATFORMS VIDEO AD SIZES SPECS

Platform  Format Frame rate Bit rate Length File size
Facebook .mp4, mov or gif 30fps is ok Bitrates of 50 or 80Mbps are ok 1 second to 241 minutes Up to 4gb
Instagram .mp4, mov or gif 30fps is ok Bitrates of 50 or 80Mbps are ok 1 second to 2 minutes Up to 30mb
Youtube .mov, .mpeg4, mp4, .avi, .wmv, .mpegps, .flv, 3gpp and webm. 24.25 or 30 fps. Do not resample, upsample or telecine pulldown. Bitrates of 50 or 80Mbps are ok Skippable ads: 12 sec to 6 min. (60 sec for Youtube kids)

Non-skippable: Max 15 sec

Bumper ads: 6 sec

Up to 1gb
TikTok .mp4, .mov, .mpeg, .3gp, or .avi 30fps is ok Greater than 516 kbps 5 to 6 seconds Less than 500mb
Linkedin .mp4 30 fps is ok Bitrates of 50 or 80Mbps are ok 3 sec to 30 min 75 kb to 200 mb
Pinterest .mp4, .mov or .m4v Minimum 25fps,  30 fps is ok Bitrates of 50 or 80Mbps are ok 4 seconds to 30 minutes Up to 2gb
Snapchat .mp4, .mov, H.264 encoded No specific requirements  No specific requirements  3 to 180 seconds Up to 1gb

Last checked: Dec 2020

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😀

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Mau is a Senior Digital Marketing Specialist with 15+ years helping clients solve their digital marketing challenges. Mau is a certified Facebook & Adwords Professional, Certified SEO Consultant and industry speaker. Mau trains marketers via Strategy Workshops & Training Sessions inc his popular Digital Marketing Plan & Social Media Plan templates. Subscribe to Mau’s e-newsletter connect on LinkedIn Instagram Facebook

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