Nothing drives us more than helping you reduce our clients’ customer acquisition costs.

With Google Ads and social media ads becoming more expensive and more competitive, our clients are looking for better ways to maximise their digital marketing budgets and lower their costs of acquiring new customers.


Whether you are spending 1 million dollars or 10 million dollars a year on ads, we believe we can help you reduce your dependency on ads and show you how you can build your own direct marketing channels and assets your customers will love; ensuring your brand not only earns new customers but also keep them.

Key facts:

  • Plenty of years of experience. 17+ years of digital marketing expertise, strategies, frameworks and insights.
  • We love facilitating digital marketing strategy workshops. Hundreds of strategic marketing sessions and workshops across Australia and overseas.
  • We practise what we preach. All our customer acquisition and retention activities for eDigital are through our own direct marketing channels and assets. We do not even spend 1 dollar on ads.


Whether you are using the Diffusion of Innovation” curve, mapping out your Customer Life Cycle Stages” framework, your own marketing mix modelling for sales forecasting or the old 4 p’s of marketing mix model or another marketing strategy framework or nothing at all; eDigital will check up your current marketing strategy and executions and help you prioritise areas for improvement.

You will be blown away by our deep understanding of the latest digital marketing strategy techniques to minimise customer acquisition costs and lower ad dependency (paid media).

Mau – our Global Head of Strategy – can also present some of the top latest Digital Marketing trends and best practices.

Sessions available:

  1. Half-day (3 hours) Delivery: online or on-site
  2. Full day (6 hours) Delivery: online or on-site

Mau’s proven training and strategic workshops will unmercifully uncover what your marketing sucks at and teach you how to build a marketing engine with channels and assets you fully own.

The strategic sessions Mau offers will surely stir up lots of thinking and fire up new ideas in your team to effectively activate new paths to conversion and increase customers’ lifetime value.

In fact, a client’s quote after a strategy session was:

“Gosh, we have not had that really deep understanding of marketing strategy like that for such a long time. We need more of this kind of thing”

Contact us today and book now your strategic session or workshop.


If your most pressing issue is that customer acquisition costs are through the roof, we are surely the best agency in Australia to help you lower them.

Mau – our Global Head of Strategy will analyse your current market situation and will present ways you can not only reduce your customer acquisition cost and minimise your dependency on paid media; but also will present you with effective frameworks and methodologies to build a marketing engine that will bring you marketing assets and channels you fully own.

Every single strategy session comes with a “Discovery” call where we will learn from you about your business, your marketing goals, your top challenges and issues and your learning objectives before we deliver our training or strategy workshop.

Some of our clients who have taken eDigital’s Strategy Workshops

  • Alexander & Co – Architecture firm
  • Datalicious – Marketing analytics agency
  • General Assembly – Global tech college
  • Global Cars – European Car leasing
  • Good Hair Day (GHD) – UK’s hair beauty brand
  • Greek Style Council – Fashion online retailer
  • Chadwick – Real Estate Agent
  • Jewish National Fund – Non-for-profit
  • La Camera – Restaurant
  • Manbrands – Marketing agency
  • Materialised – Fabrics
  • Mood Media – Retail digital display provider
  • NSW Department of Planning & Environment – Government
  • Ollie and Max – Online fashion retailer
  • Reading Eggs (3P Learning)
  • Sillicon Kitchen – Business Consultant
  • Spanish Tapas – Restaurant
  • Stylish Arcade – Online fashion retailer
  • Uvision – Migration Agency


✔︎ Results-driven. Effective and practical digital marketing strategies to reduce customer acquisition costs and minimise “ad” dependency.
✔︎ Learn. We run tailored strategy workshops and training sessions to help you solve your specific needs, issues or challenges.
✔︎ In safe hands. A qualified team with Certified Digital Marketing specialists.

Find more about our clients and the best social media training

About Mau

Mau’s experience includes working for some of the top brands in Australia including News Limited,, The Athletes Foot, Thrifty Car Rental and others.

Mau has consulted for a great range of clients across different industries including some of Australia’s ASX 200 companies. You can see our clients list.

Mau has been a seasonal lecturer and keynote speaker for some local and international training institutions, conferences and events.

You can also read more about Mau’s experience and profile on Mau’s Linkedin profile.

Where are the digital marketing strategy sessions held?

Our training sessions are facilitated online or face-to-face. We can facilitate our training sessions and strategy workshops at your offices in any major city in Australia: Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast or overseas.

How to book

  1. Contact us and send us your exact requirements: top pressing challenges and issues, number of participants and suggested dates.
  2. We will get back to your with some options prices and payment details. We respond fast.
  3. Complete payment and your strategy session will be confirmed!

Clients’ feedback

“Just wanted to say thanks again for an interesting session. I was hoping to get a copy of the presentation slides if possible please. Thanks” E-commerce Co-ordinator Sass and Bide

“Thank you so much for the excellent workshop on Tuesday night. Both my sister and I got a lot ou of it – and it was fun! I have a look at some of your upcoming workshops and hope to attend”  Editor  – Pacific Magazines

“I belated thank you for running an excellent Social Media Mapping session. It was a very useful session and i learned many tips” Tod

Contact us today and get the knowledge and skills you and your team need to optimise your digital marketing with one of our training sessions and workshops.


Hiring one of our Seniors Marketing Strategists for a marketing strategy workshop brings expertise, objectivity, strategic thinking and facilitation skills.

A tailored digital marketing strategy session can offer your business customised solutions, industry insights, and accountability to the table.

An digital marketing strategist with proven experience can greatly enhance the effectiveness of the workshop and increase the likelihood of developing a successful digital marketing strategy that drives business growth and success.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter