THE TOP 10 MOST-FOLLOWED COMPANY PAGES ON LINKEDIN IN 2024 – LIST
Find below the top 10 most-followed company pages on Linkedin in 2024. The top 10 most popular business accounts on Linkedin with the most followers.
Brought to you by Mau, a Senior Linkedin marketing strategist at eDigital.
THE TOP 10 MOST-FOLLOWED COMPANY PAGES ON LINKEDIN IN 2024 – LIST
Before you find the world’s top 10 most-followed company pages on Linkedin in 2024, let me tell you something you have probably been turning a blind eye to…
Linkedin is not helping your business
- If you are lucky, your organic Linkedin posts are reaching an average of 5% of your followers. This is a massive issue affecting thousands of professionals on Linkedin.
- You have been trying hard to build an audience on Linkedin that you do not even own.
- You cannot transfer your hard-earned Linkedin followers to your own CRM.
- Your customer acquisition costs from Linkedin ads are through the roof.
The solution
I can offer you the best marketing strategy training that will help you:
- Lower customer acquisition costs.
- Minimise dependency on paid media.
- Build a marketing engine with marketing assets and channels you fully own.
- Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.
Marketers are reading > The top 10 best company pages on Linkedin
THE TOP 10 MOST-FOLLOWED COMPANY PAGES ON LINKEDIN IN 2024 LIST
Out of 15+ million company pages listed on Linkedin, our best virtual assistants have uncovered the most-followed company pages on Linkedin in 2024.
You can also check out the best company pages on Linkedin
10. Nestlé
14+ million people follow Nestlé on Linkedin.
⛔️ Caution: This company uses ☠ harmful single-use plastic packaging.
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is one of the world’s largest public food companies measured by revenue.
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9. IBM
15+ million people follow IBM on Linkedin.
IBM company page on Linkedin
IBM does all in tech: Artificial Intelligence, cloud software, blockchain and IoT but the IBM company page on Linkedin also connects with its followers through personal storytelling. Innovation, diversity and inclusion messaging (a Pride Week post drove high levels of engagement) are key themes they share on Linkedin. IBM also spotlights employee stories and their success -especially- with innovation.
Tips for your company page:
- Don’t be afraid to inject a little personality into your posts. People want to see the human side of even tech companies too!
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8. FORBES
18+ million people follow Forbes on Linkedin.
Forbes company page Linkedin cover profile image
Forbes is an American business magazine and website owned by Integrated Whale Media Investments and the Forbes family. The business magazine and website feature articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics and law. Forbes is also one of the most popular brands on Instagram.
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7. APPLE
18.7+ million people follow Apple on Linkedin.
Apple company page cover image Linkedin
Apple uses its company page on Linkedin mainly for promoting open vacant positions, recruitment news and career paths. Apple also showcases diversity and inclusion initiatives and sustainability efforts Apple backs up its storytelling with plenty of credible research and insights. Apple is also one of the most popular brands on Instagram.
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6. UNILEVER
19+ million people follow Unilever on Linkedin.
Unilever company page cover image Linkedin
⛔️ Caution: This company uses ☠ harmful single-use plastic packaging.
Not everyone believes their corporate social responsibility messaging about refugees, environmental issues and bullying if they do not stop single-use plastic usage.
Tips for your company page:
- Test out thematic serial content with your audience. Quotes and stats tend to receive higher engagement.
- Make sure your videos can be understood even with the sound off.
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5. MICROSOFT
20+ million people follow Microsoft on Linkedin.
Microsoft company page Linkedin cover profile image
The world’s giant tech, computer and software leader (and LinkedIn’s parent company) keeps things fresh on its company page with plenty of news and stories spanning a diverse variety of content formats, a mix of analysis, news and tips for managers and employees. In addition to their own written articles often created by their own employees and managers, they share plenty of other companies’ content
Tips for your company page:
- For companies with diverse and far-reaching audiences, regionalized content will drive higher engagement.
- Share highly relevant content from partners and other companies that share the same audience.
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4. TED CONFERENCES
23+ million people follow Ted Conferences on Linkedin.
TED Conferences company page Linkedin cover profile image
The stratospheric success of the TED Conferences brand on Linkedin confirms that inspirational thought leadership from world top leaders is a top attraction for Linkedin users. The TED Conferences page on Linkedin offers a mix of pre-recorded videos, articles and fantastic photography. The work and life tips shared by TED feel authentic and genuine, with topical relevance to the modern professional. Ted Talks is also one of the most popular brands on Instagram.
Tip for your Linkedin company page:
- Experiment with different types of videos for different marketing objectives.
- Visual is the new headline. Move beyond stock photos and source aesthetically interesting images to accompany your posts.
- Ensure the imagery matches the messaging, with bonus points for drawing clever connections.
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3. LINKEDIN
25 million people follow Linkedin on Linkedin.
Linkedin company page cover image
This is an obvious one and no surprise as Linkedin has to walk its talk. By practising what they preach, Linkedin offers a great stream of useful content for a wide audience of employees, business owners, managers, and job hunters. The Linkedin company page offers Linkedin profile tips, asks open-ended questions to spark conversations and they try to draw in new, curious members through relevant hashtags.
Tips for your company page:
- Ask open-ended questions to bring interactivity to your company page on Linkedin.
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2. GOOGLE
29+ million people follow Google on Linkedin.
Google company page Linkedin
Google is one of the world’s most recognised brands and the tech giant keeps its Linkedin followers engaged with a steady cadence of new content that showcases corporate social responsibility initiatives, new innovations, company culture and more. Recognising that the faces within a company are most relatable to human users, Google puts its people first and this strategy seems to be successful in earning millions of fans on Linkedin. Google is also one of the most popular brands on Instagram.
Tip for your Linkedin company page:
- Regardless of the platform, social media users are often busy and short on time, so you may only have a few seconds to grab their attention. Try limiting the text in your Company Page updates to 150 characters or fewer.
- Leverage your company leaders to make your company page followers feel like they’re getting a sneak peek into your brand.
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1. AMAZON
30+ million people follow Amazon on Linkedin.
Amazon company page Linkedin cover profile image
The Amazon company page on Linkedin puts a lot of attention on lifting up its employees and customers (Amazonians), with frequent well-curated customer/employee stories. Amazon followers on Linkedin are also presented with exclusive company event news, job interview tips and more.
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HOW TO GET YOUR COMPANY PAGE POPULAR ON LINKEDIN
- Include relevant info on the imagery, there’s no need to repeat that verbiage within the caption copy.
- Share exciting company news makes your Linkedin company page feel like an exclusive community while attracting top talent.
- Create distinct platforms for different aspects of your business, you can tailor messages specifically to target audiences for each. The General Electric company page on Linkedin is a great example of this.
- Post relevant and interesting content about upcoming events and conferences your company is attending or sponsoring.
CONCLUSION
Linkedin is the world’s largest online professional network, which means Linkedin is inherently B2B-centric. Linkedin is where initial perusals and connections are made about prospective B2B buyers and sellers. As a result, Linkedin is nearly ubiquitous as a content marketing channel for B2B marketers and is one of the top best social media channels for B2B marketing. However, you must not make Linkedin the only channel for your lead generation. Depending on what you sell, you may find other most optimal ways to build your brand. Need training on how best to promote your brand on Linkedin? Contact us today!
Next > The top 10 best company pages on Linkedin.
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THE TOP 10 MOST-FOLLOWED COMPANY PAGES ON LINKEDIN IN 2024
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