HOW TO WRITE AN APP DEVELOPMENT BRIEF TEMPLATE IN 2020

Whether you are thinking about a new iPhone or Android app for your business or ready to brief an app development agency; you will find this Mobile App Development Brief Template very useful. Great to ensure every party understand the objectives of your mobile app project and ensure the delivery is successful.


BEFORE YOU WRITE YOUR MOBILE APP DESIGN / DEVELOPMENT BRIEF

CHOOSING THE RIGHT MOBILE APP DESIGNER / COMPANY / PROVIDER

Here are a few tips for choosing a Mobile App provider. We would suggest you ask:
  • Does the company have examples of Mobile apps they have built-in your industry?
  • Is your potential Mobile App designer/developer keen to suggest ways to enhance your app with emerging technologies and additional interactivity
  • Is your provider willing to consider a potentially impossible concept, and find a way to make it a reality?
  • Does different stakeholders input add value to the conversation with your potential App designer? If a set of meetings are required to define your app design needs; ensure you have a structured agenda and expected outcomes so the plan is agreed /approved. The below goal-outcome matrix will help you have an effective meeting with your potential app designer.
goal outcome matrix meeting work productivity

goal outcome matrix meeting work productivity

WHAT TO CONSIDER BEFORE YOU BRIEF AN APP DEVELOPER

PLATFORMS

  • Will your mobile app need to run on both Android and iOS? or other mobile operating systems?

INTENDED APP NAME

  • The app name can be decided at any point during the process. Sometimes it’s a good idea to decide a name early to see if it is available on the App Store, but this is not necessary until it’s time to publish the app.
BUDGET
Budgets vary depending on the complexity of an app and your developers’ location. Premium prices will come from developers that are based in developed nations such as the USA (America), Australia, UK, Japan, Israel or Germany.
For low-cost prices, you might consider hiring talent from developing nations such as India, The Philippines or Colombia.
Some key things to consider when budgeting for an app development project:
  • Define a realistic budget required for a Mobile Application design and development. This is important to know prior to delving into exciting concept discussions, which can be time-consuming.
  • Your Mobile App development team would love to know the budget so they can offer solutions that meet your budget requirements.
You can also contact us, we have partnered with a certified app development team.
UI DESIGN
User interface (UI) design is generally the process of making interfaces in software or digital devices for users with a focus on usability, looks or style. UI designers will ensure your new app is easy to use and pleasurable. This can include interactions between texts, graphics, video and/or audio.
Some key things to consider when briefing about UI are:
  • Will you be providing User Interface graphics for every screen of the finished app? Or Would you like the designer to create them?
  • Can you supply the Pantone colours & high-resolution logos for your app?
  • Will you provide specifications for these graphics?
  • Is it any video content or audio that needs to be included in your new app?

APP DESCRIPTION

Write down a general description & notes about your Mobile app concept and what is intended to achieve. Use a single North Face metric and some other goals for both users and business.

DESCRIPTION OF KEY USER EXPERIENCES

It is important to make sure you offer your potential Mobile App designer/developer exact details on what you want your mobile app users to be able to do or complete.

TOOL TO FIND BUGS OR BE ALERTED ON APP CRASHES

Ask your developer what software/tool to be used to find out about potential bugs or crashes. Some tools provide real-time contextual insights throughout the mobile app lifecycle, helping them more quickly identify and fix bugs within apps.

Some of the most popular app development bug tools include Instabug, Crashlytics, Sentri, Firebase, Bugsnag, Bugsee, Fabric.

APP MONETISATION

In today’s app advertising world, all of the credit goes to games, but we believe the mobile app story is about more than just games.

According to industry reports, around 70-80% of app store revenue worldwide is happening outside of games, and, at least from an in-app purchase perspective, it’s growing at a faster rate than in gaming.

How do you decide on the right mix between monetising your new app with ads and/or subscriptions? That is a question you may wrestle with. The fact is, there are some utility apps where subscription-first makes sense and others where it’s not the best business model. At the same time, only a single-digit percentage of traffic will ever pay you for a subscription. This is true across the board with very few exceptions. For free apps, the majority of users are going to be free users and happy to stay that way.

So, what is the right level of monetisation for those users?

Some users will stop using an app or even leave a bad review if they see an ad, and others recognise that if a product is free, there has to be a value exchange, as long as it doesn’t interrupt their experience with your app.

You may want to start with some ad units in your new app, but make them become less of a contributor to overall revenue.

For successful app monetisation, you will need to have a team focused on user engagement, key goals like how many times people are coming back. But also have a one-single “North Star” metric.

Example: What is the key action your app should drive? The more completed actions per user in the app the better, but it’s not just about one-time action, because a user could complete an action once, then be totally satisfied or disappointed and delete your app.

The question is: how many actions per user are needed to be completed to move them across premium offerings within your app?

Session count is important, but it’s more about trying to understand the value your new app can produce.

HAVE A SOLUTION ROADMAP, NOT AN APP ROADMAP

Do the analysis to see how much time and how many resources it will take to develop your app or whether it makes sense to acquire a high-quality, smaller competitor app.

You may find out that making a larger, more strategic acquisition can help you get into a big category faster.

App acquisitions are about more than just buying IP that you can take over and develop internally. You want to look for teams that have built a culture and a story around a particular category.

Having an app primarily as a subscription business can help you be more resilient. But subscriptions can also bring a share of challenges, a great topic for a separate article.

THE BEST MOBILE APP DEVELOPMENT BRIEF TEMPLATE IN 2020

Our Mobile App Development Brief Template will effectively help you map out your app objectives and requirements and ensure your app developer understands your app development objectives and specifications. This information will be critical to ensure your app development project is successful!

OUR MOBILE APP DEVELOPMENT BRIEF TEMPLATE SECTIONS

Specific instructions on how to fill in each section are within the template.

  • CLIENT INFORMATION
  • CURRENT MARKET SITUATION
  • MOBILE APP OBJECTIVES
  • GENERAL APP REQUIREMENTS
  • APP SPECIFIC REQUIREMENTS AND FUNCTIONALITY
  • GENERAL DESIGN GUIDELINES
  • SUBMISSION TO APP STORES
  • PROMOTION
  • APP DEVELOPMENT BUDGET
  • TIMELINES
  • VENDOR QUALIFICATIONS
  • DEFINITIONS
mobile app design development brief template download

mobile app design development brief template download

EARLY PRODUCT RELEASE – MVP 

Are you thinking of an Early Product Release V1 to complete market testing before deploying a full set of features (V2, V3 and more versions)? If so, what are your top 3 app features that will bring your Minimum viable product (MVP) V1 successful?

Note: Minimum viable product (MVP) in app development is a great and highly recommended option to test the success of the most compelling features of your app with minimum dev investment and in the shortest time frame.

Especially with mobile apps, it’s natural to want to build a “lot of experience” before launch, but more often than not that’s a bad idea. If your MVP will take months to build, it’s not an MVP. Try to bring it down to one, simple, beautiful use case that can delight the user, proving the come back and recommend your app to other potential users.

Tip: Even though you may not have much clarity beyond your app version 1, it helps for your Development team to know what you have in mind, and build and design things accordingly.

Offering a roadmap in advance help you many unnecessary redesigns and code refactoring. Plus, writing it down helps you think through your app vision better.

The fewer features for each version, the quickest and cheapest each version release will be, allowing you to test the new app features the most agile way. Then you can decide whether to improve existing features, delete features users did not want or deploy new ones.

WHY DEFINING YOUR MVP (MINIMUM VIABLE PRODUCT) IS SO IMPORTANT

  • Instead of spending six months building a whole set of ideas and features, what an MVP allows you to do is to focus on ONLY the most important features and be able to launch them in a very short time frame.
  • As you will make early releases, the quicker you will know what to enhance, change, pivot or delete from your early release, allowing you to do agile market testing.
  • eDigital Agency will help you define your Minimum Viable Product and road map key features for later app versions.
minimum viable product mvp app development brief template

Minimum viable product MVP app development brief template

It’s natural to want to build a “lot of experience” before app launch, but more often than not that’s a bad idea. If your MVP will take months to build, it’s not an MVP. Try to bring it down to one, simple, beautiful use case that can delight the user.

NATIVE APPS VS PROGRESSIVE WEB APPS 

There are two popular options when building an app.

One option is to build the mobile app as a Native App for iOS or a Native App for Android.

The second option is to build it as a PWA Progressive Web App you will have an app that can be used on both a web browser and as a mobile app on both IOS and Android.

What is a Native App

Native apps are written to run on mobile devices, Native apps are developed with the programming languages of each platform (Objective-C and Swift for iOS and Java for Android).

Benefits of a Native App:

  • Better performance. Both Native and PWA are good but Native is better. PWA runs from a browser, means that there will be latency and more battery consumption compared to a native app. A native app can tie into the underlying operating system. It can access device hardware to do more calculations and deliver a better user experience. Native code is faster and a native app is more powerful.
  • More security options. with a native app, you have the options to build in many security measures. If your app requires a login, you can implement Multi-Factor Authentication. You can also use Certificate pinning for even more secure communication. In addition, users are more likely to trust an app than a URL, as it needed to pass the App Store’s security requirements before getting published.
  • More function options that use the power of the mobile phone hardware. While PWA technology is slowly catching up with native apps, there are limits on the functions PWA offers compared to a native app. With a native app, you can create native push notifications. A geofencing function is only available on Native Apps. Mobile payments may be faster and easier with native apps. A native app can access users’ phone device for some functions such as proximity sensor, ambient light detection, or smart lock.

You should consider a native app if:

  • You want to build credibility for your brand: Being published on app stores increase reliability and native apps have more security options;
  • You want to utilize advanced smartphone features: If geofencing and sensor/detection are essential to UX or your product requires great computing power.

What is PWA?

PWAs are written to run inside a web browser. A Progressive Web App act as a web page and users of the app will experience the web app very close to the native app. PWA uses HTML, CSS, and JavaScript.

PWA most popular benefits:

  • Progressive Web App is faster to build and update. You can have one single codebase for various platforms, not just the two popular platform. Instead of developing an app from scratch, you can configure your current website with help from tools such as Google’s Lighthouse. With responsive design, you just need one version of the app, and it will display in an identical manner on all devices.
  • Fast – With the help of PWA websites contents can be loaded 3 times faster even with slow internet speed.
  • Easier to launch. PWA bypasses the cumbersome App Store requirements. All the users need is a web browser and a URL. Many PWA features are supported by popular browsers such as Chrome, Safari, Firefox, and Edge. This makes it easier for your app to reach a large audience in a short time. You can easily deploy your updates without the need to wait for the approval. This makes PWA much more convenient for both you and your users.
  • Secure – Most of the sites today have security reasons. For proving more security PWA provides a secure environment by implementing HTTPS connections.
  • SEO Benefits. While native apps cannot be indexed by search engines such as Google, PWA can be indexed in Google search results.
  • Responsive – Having a responsive website is an essential factor for websites. PWA sites implement responsive design strategies to provide a consistent experience on desktops, tablets, and mobile devices. Make sure you use rel=canonical for multiple URLs to avoid duplicate content and pay attention to URLs with “#” as Googlebot won’t index anything after the symbol.
  • Cross web browser compatible. PWA works on all modern browsers, such as Chrome, Edge, Firefox, Safari.
  • Offline Mode – This is one of the most dominant factors of PWA sites. It uses a cache mechanism so that a user can access a website without the help of the internet or having low internet speed.
  • No “Installation” needed – progressive web app requires no App Store or installation. From the browser, visitors can bookmark and add the app to their home screen with a few taps. The PWA will show up on the home screen, in their app directory, send notifications, and integrate into system settings
  • Shareable content – Each page in a PWA site has a unique URL that can be shared with other apps or social media.
  • PWA doesn’t take up as much space as a Native app. With just an URL, visitors can access and share the app with their friends. There’s also no need to update the app, as it always displays the most recent version upon launching.

You should consider PWA if:

  • You’ve just started and want a simple app for your user: PWA requires no download and lets you interact with the user via push notifications;
  • You have time and budget constraints: PWA takes less time and money to develop and publish;
  • You want to improve brand awareness and SEO: PWA is similar to any website and reaches a wide audience.

WICH IS CHEAPER? NATIVE OR PWA?

Building a progressive web app is cheaper than developing a native app. In the case of the native app, you will have to learn the language and build a version for each platform (IOS, Android, etc). This means you need the resources to maintain and update each version. Depending on the purpose and complexity of the app, this requires a lot of time and money.

Associated extra costs on app development

  • Apple Developer ID is $149 per year payable to Apple. Android developer ID cost is $35 for a lifetime.
  • Hosting the backend server which is a database to store your client’s details, product and/or services. The cost can be varied between $50 – $100 per month, it depends on the size of the database and the number of traffic generated (the database needs to be hosted in a cloud server). The better the hosting server performance, the higher the cost.
  • Monthly support and maintenance (including yearly app refresh) fee approx. $50 – $100 per month. This can be subscribed as an ad-hoc request if you wish.

Keep in mind the cost estimations depends on your included features you list on your brief. You can scale it down if you want to minimise the cost of the development. Think what the most important features your app users must have on version 1. Your developer can always add any additional features/functionalities in the near future and it is not difficult to scale up apps.

App developers can develop the PWA on a WordPress framework as a backend because a WordPress framework has already come with a database so they do not need to develop a separate backend/database server from scratch. This will be cost-effective and cost-saving for you in the short-term and also in the long run. For the front-end, developers usually use either Bootstraps which is robust or React JS which is scalable.

Final tips when briefing and managing and app development project

  • The biggest mistake people make is hiring someone to build the app and be done with it. Launching an app is the beginning, not the end. You’ll need the professional team way beyond that who can also help you optimise your app, promote it and show you ways to measure its success.
  • If you’re going for an agency, make sure you can interact with your project manager, developers and designers.
  • Look for technical project managers — ideally, they should be Architect level people that can take your inputs and guide the team, not just people managers who simply forward emails. If it’s remote agency look for project managers ideally on the same time zone and location with vast app development experience and insist on app examples they have built.
  • Using agile communication tools like slack so they are always available to chat. Clearly explain the roadmap, milestones, schedule, and insist on weekly sprints and demos. You don’t want them to spend months “polishing” it before showing it to you. You want to see a build every week, even if it’s very raw.
  • Finally, define a project management tool for example, Slack for communication, Asana for task management, Invision for prototypes and design reviews, Github for code, etc.
  • Make sure no communication is lost and everything is tracked.

GETTING THIS TEMPLATE IS FAST, SECURE AND EASY!

  • Go to the Paypal checkout and pay. It’s fast, secure and easy!
  • Once payment is completed, Paypal will automatically redirect you to our confirmation page where you can download your mobile app development template.
  • You can always contact us if you have any questions or issues.

FREE BONUS

When purchasing your Mobile App Development Brief Template, you will also receive the below guide and template:

+ ✅ FREE “GET YOUR APP READY FOR THE NEW APPLE iOS 12 PUSH NOTIFICATIONS” GUIDE

+ ✅ FREE INTERACTIVE MOBILE APP GROWTH STACK FRAMEWORK – Ready for team collaboration on Google Sheets.

ABOUT THE FREE MOBILE APP GROWTH STACK FRAMEWORK

The Mobile App Growth Stack is a framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile app product. The stack can be applied at any stage during a product’s lifecycle and to many different types of businesses, although some layers and elements of the stack will be more relevant at different stages of the Mobile App business. This template on Google Sheets will help you create a Mobile App report cart to follow each key element in the development and promotion of your app. This mobile app growth stack framework is the most used by Mobile Growth Hackers in Silicon Valley who work for some of the most popular apps in the world.

mobile app growth stack framework google sheets

mobile app growth stack framework google sheets

mobile app design development brief template download

mobile app design development brief template download



HOW TO WRITE AN APP DEVELOPMENT BRIEF TEMPLATE

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