ADVERTISE ON eDIGITAL
Do you offer a product, software or service for marketers?
You can now reach 1+ million marketers visiting eDigital website in the last year or connect to our 5+ thousand subscribers and boost your leads & sales with our advertising solutions.
Reach engaged marketers on the eDigital Website
The modern marketer’s purchase journey is complex and full of different influencers, gatekeepers and decision-makers.
Our team of professional marketing specialists, content writers and creators can help your brand reach, earn preference and encourage marketers to try and purchase your brand.
eDigital is one of Australia’s most visited Media and Marketing websites.
Powered by our dedicated team of Digital Marketing Specialists, writers and editors, we offer some of the best marketing practices, tips, ideas, inspiration and solutions marketers are searching for.
eDigital publishes niche, practical, actionable, carefully crafted Digital Marketing content and amplifies it across our website and social media.
- 1+ million marketers visited eDigital website in the last year.
- 5k+ subscribers receive our weekly e-newsletter.
We understand not only what marketers and business owners watch and read, but what they buy and how they think.
Our content is originated, curated and SEO optimised by our team with additional material supplied by partners, advertisers and other digital marketing industry bodies.
eDigital monitors and tracks 24/7 new digital marketing topics, challenges and issues to ensure marketers and business owners get the best digital marketing practices, actionable tips and practical advice and stories they need.
eDigital takes insights on what Digital Marketing topics are trending and offers unique content pieces that are highly demanded by marketers.
Contact us today to help you connect with our community of marketing professionals.
THE TOP REASONS COMPANIES ADVERTISE ON EDIGITAL
- Popular. eDigital is one of Australia’s most visited digital marketing sites. 1+ million marketers read our articles in the last year.
- Niche Destination. 9+ years publishing some of the most read “digital marketing” content.
- Quality Content. 850+ relevant and carefully crafted digital marketing articles and well-curated stories.
- Authoritative. 650+ marketing-related search term combinations on Google Page 1; offering SEO juicy backlinks to your site.
- Fresh Content. New interesting marketing stories are published every week by our team of professional marketing writers and content creators.
- Loyal subscribers. 5k+ marketers receiving our weekly e-newsletter.
Read more about our branding and logo.
eDIGITAL AUDIENCE
We don’t pay for traffic. The way to create value for our readers is to engage and re-engage through content optimisation. Most of our traffic comes from SEO.
We keep asking the same questions:
- What are the communication issues and challenges marketers and business owners want to solve with marketing?
- What are the top best marketing practices and tips they all can act on regardless of their level of expertise?
We optimise our content for practical problem-solving. We can curate carefully crafted stories about your brand making them relevant to professional marketers. That’s how eDigital audience has grown to more than 1+ million marketers in the last 12 months.
If you provide a relevant marketing product, tool, software or service to marketers, we should talk!
Our Audience – Brief Summary
- Top professions: Business owners, marketers and entrepreneurs.
- Gender: 51% female, 49% male.
- Top age brackets: 25-34 yo (44% – most popular), 35-44 y0 (22%), 18-24 yo (18%)
- Top affinity categories: Arts, Entertainment, Fashion, TV, Online Video, Travel and Sports.
- Top locations: AUS, USA & UK.
Find below the top 2 opportunities for reaching the 1+ million marketers consuming our content on the eDigital website.
1. PREMIUM SPONSORED CONTENT OPPORTUNITIES
- Expert Q&A. Interview-style article discussing a trendy/hot topic or disrupting topic. We can interview your CEO or Marketing Manager.
- Topic 101. Promote an educational content piece that will help marketers new to your niche.
- “Best of List“. (Top vendors) article. Get your brand featured on one of our “Best of Lists” articles.
- Vendor Review. One of our Digital Marketers will test and review your service/product. It can include a review on your Facebook page and/or Google Business Listing.
- Exclusive eDMs or eDM sequences to our e-newsletter subscribers (More than 3000) Sample here.
- Advertising on our weekly eNewsletter. We offer one exclusive banner ad pot on our weekly eNewsletter.
- Educational content. Exclusive content piece promoting your latest Guide, Report, WhitePaper or State of the Industry report.
- PR & News Amplification. Amplify your newsworthy story to our email subscribers or visitors. Clients use this to promote a new feature, Integration, Partnership or Acquisition.
- Price-driven offers. Promote your specific offers, deals, promotions or discounts.
- Event promotion. Exclusive content promoting your upcoming event, ie, webinar, seminar or product launch event.
- Successful “Case Study” Amplification. A nice way to promote the work you have achieved for a happy client.
- “How to buy” Guides. You will be invited to offer advice on how to choose a particular digital marketing tool.
- Infographic Amplification. Promote your infographic on eDigital website via an exclusive visually impactful article.
- “Back of House” article. Reporting from the view of a pro marketer about a specific topic, tool or challenge.
The eDigital website can also be used for your content syndication needs. This means, if you have an already proven successful content piece generating leads and conversions for you, you can syndicate that content piece on the eDigital website. We will treat it as a “guest” article.
- Generate awareness of your brand
- Increase favourable comparison vs a competitor
- Increase preference towards a product or service for marketers
- Incentivise a free trial
- Generate purchases via the promotion of a deal, promo code or discount code.
- Promote a “money cannot buy” experience to your potential and/or existing clients.
- Educate your target audience on the best ways to use/enjoy your brand
- Amplify an existing campaign you are running on other channels.
Note: We work with you to find an angle that will make our readers or subscribers engage with your content. Some of our clients prefer using different content options to fully generate extra reach. Alternatively, they can use eDigital as a “supporting” channel to promote a “hero” campaign already running online.
Please visit our content terms, conditions & guidelines and contact us to discuss your advertising needs and/or download our latest media kit.
2. BANNER ADVERTISING OPPORTUNITIES
All the banner ads you see on the eDigital website are managed and optimised by our global media partner: MediaVine.
To get your display banner ads on the eDigital website, simply ask your media agency to raise their bids for edigitalagency.com.au.
eDigital traffic data is verified by ComScore, the world’s most trusted company for planning, transacting, and evaluating media across platforms.
Download the eDigital Media Kit now!
Find out more about our brand and logo.
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ADVERTISE ON eDIGITAL
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