Awario acquired Buzzbundle in 2017.
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Digimind is a social media listening software that helps you find the conversations people are having about your brand. You will see the conversations that matter most, in real-time, across millions of online sources, in order to gain valuable insights to drive and improve your marketing strategy. It also offers:
- a Social Command Centre which is a big screen that showcases your brand pulse – in real-time – on social media.
- Listen, analyse and report mentions and other social data.
- An app is available for Hootsuite integration.
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The Emplifi solution enables continuous social media monitoring without over-complicating analysis by automatically cutting out the noise and irrelevant data. With customisable query-based searches, uncover the right social media insights at all stages of the customer journey. From awareness and interest to purchase and retention, translate the relevant data into immediately actionable social media intelligence. You can spot and address problems across the entire customer journey before they escalate into a crisis. Whether it’s problematic campaign messaging, product errors or reacting fast.
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iSentia (Formerly called Buzznumbers) offers Social media listening. You can easily listen to brand’s mentions, competitor’s mentions, product reviews and commentary and more on social media with iSentia media listening technology. You can listen to, report on, analyse and track everything in one place.
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Brand24 is a market intelligence, social media listening and analytics tool. Brand24 can monitor any topic, keyword or brand name mentioned on Facebook, Instagram, TikTok and Linkedin. It also combines features for gaining market and social insights, engaging audiences, and detecting sales opportunities.
Some of Brand24’s best features include:
- You can track and engage in online conversations relevant to your business
- Brand24 offers you analysis on reach, sentiment, and influence.
- Many companies of different sizes ( not only enterprise-level) use this tool to identify and analyse online conversations about their brands, products, and competitors.
- Great tool for listening to your brand or blog.
- Brand24 gives you instant access to all public mentions on the internet.
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Brand24 top clients include IKEA, Intel, Uber and Divante.
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15. AGORA PULSE
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Agora Pulse allows you to easily manage shares, mentions and the results of social media keyword or hashtag searches as a team.
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14. BAZAAR VOICE
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Learn from customer behaviour and stay ahead of trends. Improve your shopping experience (and your products) with real-time problem tracking, custom alerts on review activity, and comprehensive reporting on everything from category and product performance to offline conversion impact. Bazaarvoice acquired Curalate in July 2020.
Bazaar Voice’s top clients include Coles, Repco, Warehouse Group, Officeworks and Johnson & Johnson.
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talkwalker logo png social media intelligence
Talkwalker is one of the best social media listening and analytics tools. Talkwalker helps users find and use their social data to access insights on their brand.
Talkwalker’s top clients include UNICEF, the University of Sydney, Hydro-Quebec, Abu Dhabi Islamic Bank, UniCredit, Yves Rocher, Dubai TV Channels, STEF-Group, Zoo Zurich, DIE PR-BERATER, Orange, HelloFresh, Hong Kong Airlines, Nescafe and Deutsche Telekom.
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DemandForce (Formerly known as Flowtown) is a social media listening software that offers:
- List management so the tool feeds your most up-to-date business information to popular consumer destinations, ensuring you have complete and accurate info on sites including Google, Bing, Citysearch, Yellowpages.com and more.
- Marketing automation makes it possible to reach out to clients when they’re due for routine and recommended services.
- Online reviews management. Expand your online presence by sending your customer reviews to sites like Yelp, Facebook, WebMD, Vitals and more.
- Appointment reminders and confirmations. (via email or text) reducing no-shows.
- Call tracking.
Demandforce’s top clients include Investopedia and Linkedin.
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The Buzzsumo tool helps you find the most shared content and key influencers on social media.
Buzzsumo’s top clients include Group M, HSBC, Intuit, Protec & Gamble, Google and Adani.
10. SOCIAL FLOW
Social Flow social listening tool is used by mashable.com and News Limited and other publishers to manage and optimise social media engagement. Will help you know the best time to publish for optimal reach and engagement.
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Meltwater helps PR, social and marketing teams go beyond media listening. Meltwater platform helps clients build influence, connect with their audience and measure success on the go. Meltwater has made a number of acquisitions in the social media space including Sysomos (April 2018), Klear (April 2021), Owler (June 2021), DeepReason.ai (Nov 2021).
Meltwater’s top clients include Google, Kellogs, Puma, H&M, World Wildlife Fund, Mailchimp, Air France, W Hotels, Fox Sports and The Economist.
8. SOCIAL MENTION
Listen to over 100 sources and you can easily track and measure what people are saying about you, your company, a new product, or any topic across the social media landscape in real-time.
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Cision is a social media management and listening tool. Cision gives users a solution for listening, engaging, and analyzing social streams to gain insights into a brand’s image and engage a community. Cision acquired ViralHeat in March 2015 and social media and PR listening platform Trendkite in Jan 2019. Cision also used to own a social media listening tool called: Visible Intelligence. Cision currently owns BrandWatch and Falcon.io
Cision’s top clients include Adobe, H&M and Volvo Cars.
- BRANDWATCH Owned by Cision
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Brandwatch was bought by peer index in 2014 you can identify social influencers by topic. Brandwatch is a social intelligence and social media listening and analytics technology platform that gathers millions of online conversations every day and provides users with the tools to analyse them. In June 2017, Brandwatch launched “Image insights” their new image detection and analysis tool to help marketers discover and analyse how, when, and where people are sharing content with your logo. With image insights, marketers can discover how people are using your products even if they are not typing the exact words on their content allowing them to see all types of content: the good, the bad before it goes viral. In October 2018, Crimson Hexagon merged into the BrandWatch umbrella.
- Signals. Signals is part of the BrandWatch offering allowing companies to analyse media mentions in real-time and automatically alert you via email when there have been significant changes, such as an increase in volume, a trending story or an influencer getting involved in the conversation. The “Signals” tool doesn’t require you to know what changes you’re looking for in advance – so it’s great for unearthing stories or issues you might otherwise have missed. Signals can be set up to alert multiple people – even those without a Brandwatch login.
Brandwatch’s top clients include Walmart, Nestle, Unilever, AstraZeneca, PepsiCo and Havas Media Group.
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Sprinklr is an enterprise-level social media suite with features for social media management, social media listening, social advertising, and social analytics. Sprinklr can access a variety of social media sites including Facebook, Twitter, LinkedIn, Google+, and Instagram. Sprinklr offers users customizable social media components to integrate with many departments within a company. Sprinklr offers AI AI-assisted content. Overcome writer’s block with OpenAI’s ChatGPT. Let AI instantly generate ideas for your social posts while you decide the brief, tone and audience.
Sprinklr’s top clients include L’Oreal, SAP, Wells Fargo, Microsoft, Ikea, Uber, Booking.com, Cisco, Prada, Lenovo, Honda, McDonald’s, Ferrara Candy, Sonos, Acer, Groupon, Philips, Clemson University, Telefonica Brasil, Norse Atlantic Airways, Evri, Boston University, Havas Media Group and Arnott’s Group.
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Ever since Keyhole extended its hashtag research to cover Instagram, it’s been one of the most complete hashtag analysis tools on the market. They give you a lot of information about each specific hashtag, including how many users added it to their posts, the reach of the hashtag, and the impressions it receives. You can also see how many unique posts featured the hashtag, to evaluate popularity against the competition.
Keyhole’s top clients include US Open.
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4. AHREFS CONTENT EXPLORER TOOL
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Similar to Buzzsumo it helps you find popular content/posts resonating in different social media channels including Facebook, Twitter, Linkedin, etc. The content explorer tool is not free and it is part of a paid package.
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Mention is a social media listening solution. Mention is also integrated with the social media management platform Buffer to allow users to manage and publish content within the product.
Mention’s top clients include Benq, Ryadh Airports, Prisma Media, Microsoft, Deliveroo, Indinvest Partners and Twotone.
Buffer logo PNG social media scheduling app tool platform
Many people think it is a social media listening tool but it is not, it is a social media content distribution tool that allows you to post content to all your relevant social media channels all at once.
Buffer’s top clients include Huckberry, DressUp, Lensabl, Happy Socks, Mercy for Animals, Food52, Burrow, Shopify, Stripe, GitHub, Microsoft, Basecamp, Trello, Help Scout, Intercom, Untappd, Business Insider and The Seattle Times.
1. ADOBE EXPERIENCE MANAGER
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Adobe Experience Manager is the former Adobe Social. It is the leading digital experience management solution for marketers and IT to design, anticipate and deliver quickly adaptable experiences across the web, mobile, in-store and any end-point in the customer journey. Adobe bought Context Optional back in May 2011.
Some of the top companies using Adobe Experience Manager include Walmart, Apple, Shell, UnitedHealth Group and BP.
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Marketers use social media listening tools to make sense of online conversations with the objective to:
Clutch released a study analysing how medium and large businesses use social listening tools.