Find below the world’s top 25 luxury fashion brands on Instagram in 2024. The most-followed haute couture brands on Instagram. The most popular high fashion brands with millions of followers on Instagram.

Brought to you by Mau, Global Head of Marketing Strategy at eDigital.


Grandparents are generally good people who – sometimes – behave badly

But this time, your lovely grandma surely told you:

Value what people do, not what they wear”

You did not listen to your granny and you are right now, right here, ready to find out what the world’s most popular high fashion brands are.

To keep up with the Joneses, some people pay the most ridiculous money to wear luxury fashion but, you know it is all about fashion marketing and profits.

The real and most unique haute couture designers are not easily found. Those secret high fashion designers work exclusively with a handful of clientele who can “really” afford them and truly connect with their values, vision and style.

Because you want to wear a unique handcrafted piece “absolutely” no one else can get a copy of it, you should then keep those haute couture designer names secret.


We will then reveal those popular “luxury” fashion brands on Instagram for people who still feel they need to own that Gucci suit or that LV bag that “unfortunately” someone else also has.

Below are the World’s top 25 popular luxury fashion brands on Instagram running some of the most known global fashion marketing campaigns to keep the profits up and shareholders happy.

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  • Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
  • Fairtrade: Using suppliers who do not pay fairly to their workers.
  • Disposal: Using materials that cannot be recycled or upcycled.
  • Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
  • Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

25. Salvatore Ferragamo (@ferragamo)

7+ million people on Instagram follow Salvatore Ferragamo

Food waste is another source of sustainable material. Orange Fiber, an Italian company based in Sicily, produces silk-like twill fabric derived from the leftovers of citrus juice production. Salvatore Ferragamo has used this material in some of its collections.

In 2022, To attract Gen Z, Ferragamo decided to hire Maximilian Davis (a Caribbean-British fashion designer who was already selling his designs to Rihanna and Dua Lipa) as a creative director. 

His new designs are quite far away from what you have been thinking of Ferragamo. 

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”


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24. Stella McCartney

7+ million people on Instagram follow Stella McCartney. 

Stella McCartney is one of the most popular British luxury fashion brands in the world.  Stella McCartney was the first luxury house to label itself ’vegan’ since it did not use leather, fur, or skin. Its latest launch is the world’s first-ever garments made from vegan, lab-grown Mylo mushroom leather. Mylo is a sustainable alternative to leather, created by Bolt Threads, a San Francisco-based company active in the research and development of new alternative materials, and a longtime collaborator with Stella McCartney—they launched vegan Microsilk together in 2017. Mylo has been funded by Bolt Threads and a consortium of Adidas, Kering, lululemon, and Stella McCartney. Stella McCartney is owned by the Kering group.

luxury fashion haute couture high conceptual art photography collage african women carrying wood eDigital

luxury fashion haute couture high conceptual art photography collage African women carrying wood eDigital

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Luxury fashion means different things to different ppl:

A flight of fancy
Cultural heritage
Lavish shows
Money-sucking marketing

And you know the trick:
The harder to get, the more desired it becomes.

But why do luxury fashion marketers spend so much time posting photos, videos and reels on Instagram?

To build “Frequency illusion” cognitive bias. 

Here is how it works:

A luxury brand launches a product through ads and familiarises the consumers with high-frequency posting.

As a result of frequency illusion, once the consumer notices the product, they start paying more attention to it. Frequently noticing the high-fashion product on social media, in conversations, and in real life, leads potential buyers to believe that the product is more popular – or in frequent use – than it is.

Either due to a desire to conform or simply to own the product, the consumer eventually makes the purchase.

This phenomenon is a marketing trick used in luxury fashion that increases the likelihood of the consumer buying luxury products.

23. Miu Miu

11+ million people on Instagram follow Miu Miu. 

Miu Miu is one of the most popular Italian luxury fashion brands on Instagram. Miu Mium brand is owned by Prada, another popular brand on Instagram followed by millions of people. Miu Miu uses its Instagram account to showcase iconic fashion pieces and collections. 

22. Hugo Boss 

11+ million people on Instagram follow Hugo Boss. (@boss)

Hugo Boss is one of the most famous luxury fashion brands in Germany. Hugo Boss is selling sneakers made with Piñatex, a non-woven fibre made from the waste leaves of pineapple plants. Another brand using Piñatex is Paul Smith.

christian dior hugo boss glasses eyewear man collection autumn 2016 collage mauricio mar

Christian Dior & Hugo Boss glasses eyewear man collection autumn

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21. Moschino

12+ million people on Instagram follow Moschino.

Moschino spank catsuit fall 2018 catwalk model

Moschino spank catsuit fall 2018 catwalk model

Italian luxury brand, Moschino was founded in 1983 and rose to the forefront of the international fashion scene through its ironic, tongue-in-cheek fashion designs.

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Is your marketing generating sales and profit for your business?

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A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
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  • Celine. 6.8+ million people on Instagram follow Celine. Celine is one of the most popular French fashion brands on Instagram. 


  • Amour Vert
  • Boody
  • Everlane
  • Kitx (Sydney, Australia)
  • Patagonia
  • PeopleTree
  • Reformation
  • Tentree
  • Vega Sneakers
  • Vege Threads

Do you require social media training for you or your team? Contact us today.

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Professionally crafted Fashion Marketing strategies can make a luxury brand seem more expensive and attractive to consumers, which can help drive sales. Luxury branding and associations with top leaders in an industry also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.

Next > The world’s top 20 luxury fashion brands – list

eDigital can help you conceptualise, plan, develop, run and optimise successful fashion marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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