THE BEST SOCIAL MEDIA MARKETING TOOLS IN 2024

Find below some of the best social media marketing tools, software and platforms in 2024 list.

Brought to you by Mau, a Senior Digital Marketing Specialist & Trainer at eDigital.

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THE BEST SOCIAL MEDIA MARKETING TOOLS IN 2024

Are you stressed or cannot sleep properly thinking about the best social media marketing tools to use in 2024?

You are not alone!

Thousands of marketers in fashion, food and alcohol, sports, art, travel and other growing industries are looking for some of the best social media marketing software, platforms and tools to help them meet their marketing objectives and put less pressure on customer service.

Our best virtual assistants are sharing below some of the best social media marketing tools to use this year!

APPS FOR CONSUMER CONTESTS, COMPETITIONS AND GIVEAWAYS

ANALYTICS TOOLS FOR SOCIAL MEDIA MARKETING

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ANIMATED VIDEO TOOLS FOR SOCIAL MEDIA MARKETING

  • Anchor videos is a new pretty slick tool that magically transforms audio files to video, transcribing content into easy-to-follow (highly shareable) text you can listen to (on mute). You will like it because most major social platforms aren’t built for audio consumption. Sharing a URL to an hour-long podcast on Facebook will rarely convert to direct listeners at the moment. On the other hand, auto-playing videos with mute-friendly captions are trending. Auto-playing videos are also an effective way to grab people’s attention. Anchor’s new tool lets you trim audio clips so you can share a minute from an insightful podcast, transcribed with captions. Here’s an example

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  • Raw Shorts helps businesses cut the time and cost necessary to create high-quality animated explainer videos, video ads, video infographics, product videos, and much more. It’s effortless to use the “drag and drop” video builder in the cloud. The HTML5 builder enables greater flexibility and support than Flash in all browsers.
  • Pow Toon is a great video presentation builder. You can make your own website video, product demo or explainer video. Choose from a variety of “ready-to-use” templates, for free!

CHROME EXTENSIONS FOR SOCIAL MEDIA

  • Sniply Just like Startafire, this extension enables you to embed your messages and calls to action on any page you share with your followers on social media.
  • Twitter Follower This extension is pure automation. Find a profile that relates to your target audience and launch the extension: it will start following people they follow. You can also use it to unfollow multiple accounts at once.

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CONSUMER COMPETITIONS AND CONTEST TOOLS

COMPETITIVE ANALYSIS TOOLS

CONTENT DISCOVERY TOOLS

  • Drumup.io DrumUp is a powerful content marketing, curation and social media management tool. Discover and curate trending content, and schedule posts on Twitter, Facebook and LinkedIn.
  • meetcortex.com Cortex brings data to the creative process of social media marketing. You will easily find what to post, when, how often, and instantly add the most effective photo or video for your social media posts. Cortex will tell you what image colours will bring you the highest engagement. Cortex offers integration with Getty Images. Find the perfect photo and video to be sent out at the right time. Clients include Marriott Hotels, Toyota and Heineken.

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FACEBOOK MARKETING TOOLS

DESIGN TRENDS FOR SOCIAL MEDIA

GOOGLE SELLER RATING AND REVIEWS PLATFORMS

  • ekomi-us.com eKomi helps you automate the process of requesting ratings and reviews to be added to your google seller rating.

HASHTAGS TOOLS FOR SOCIAL MEDIA MARKETING

  • Hashtagify.me Hashtagify.me has plenty of data you can use to analyse Instagram hashtags. Related hashtags and their popularity data. The tool will show you other hashtags to consider and will display visually how popular each hashtag is and how closely it correlates to the original.
  • Ritetag.com RiteTag helps ensure that the tags you use are well-chosen by showing you how good or overused a particular hashtag is. It also provides you with comprehensive statistics about hashtags before you use them. Pro customers can use Ritetag the hashtag suggestion tool based on the content of your photo.
ritetag suggestion hashtag tool based on content

ritetag suggestion hashtag tool based on content

Trendsmap.com Local businesses might find value in Trendsmap, which shows you relevant hashtags that are being used in your geographic area.

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IMAGE ATTENTION TESTER

  • Eyequant.com

IMAGE EDITING TOOLS

A quick question for you: Is your marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing marketing.

IMAGE RESIZE COMPRESSION TOOLS

  • compressnow.com
  • tools.dynamicdrive.com/imageoptimizer is an image conversion and optimisation tool
  • jpegmini.com
  • jpegreducer.com
  • imageoptimizer.net
  • kraken.io
  • warfareplugins.com Social Warfare is a paid WordPress plugin. You can specify different images to be used for each social network. Horizontal for Facebook, Google+, Twitter, Linkedin and then a Vertical image for Pinterest
  • imgopt.com
  • tinypng.com

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IMAGE SIZES FOR SOCIAL MEDIA

social media image size guide

social media image size guide

INFLUENCER MARKETING PLATFORMS

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INFOGRAPHICS TOOLS

  • killerinfographics.com
  • piktochart.com

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INSTAGRAM TOOLS

LANDING PAGE BUILDER TOOLS

LINKEDIN MARKETING TOOLS

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LISTENING & ALERTS TOOLS

best social media strategy plan template

best social media strategy plan template

LIVE-SHOPPING TOOLS

MANAGEMENT TOOLS

MOCK-UP TOOLS

  • placeit.net

PINTEREST TOOLS

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PHOTO EDITING TOOLS

PHOTOGRAPHY FOR SOCIAL MEDIA

QUOTES MAKER TOOLS

  • quotescover.com

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RESEARCH AND TRENDS TOOLS

  • forrester.com
  • latitude research
  • Quuu.co is a great tool for source content suggestions. They find the finest content by hand, reviewing every piece so you don’t have to, freeing up more time for other areas of your business. They promise that each post has been hand-reviewed in-house. The free package is available so you can give it a try. Key features:
    • Select interests. Select from over 300 interest categories to receive suggestions that matter to you and your audience.
    • Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account.
  • Emplifi.io offers data and insights for the most popular Facebook pages and users by country.

THINK WITH GOOGLE – INSIGHTS

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ROYALTY-FREE IMAGE BANKS

Join 5k+ subscribers and get proven successful marketing strategies and tips!

SCREENSHOT TOOLS

awesomescreenshot.com

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SOCIAL MEDIA COURSES

SOCIAL MEDIA MARKETING PLAN TEMPLATE

SOCIAL MEDIA MARKETING PLANNING PROCESS

SOCIAL MEDIA MARKETING TRENDS

SOCIAL MEDIA POLICY TEMPLATE FOR EMPLOYEES

SOCIAL MEDIA SCHEDULING TOOLS

SOCIAL MEDIA STRATEGY TEMPLATE

SOCIAL MEDIA TRAINING

SOCIAL SHARING BUTTONS

  • addthis.com
  • mashsharer (a WordPress plugin)
  • sharebar (a WordPress plugin)
  • social pug (a WordPress plugin)
  • All social sharing buttons/plugins for WordPress sites.

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TIKTOK TOOLS

  • TikTok Video Editor. Video Editor gives advertisers more freedom to edit and customize their content with TikTok-styled elements, including TikTok copyrighted music, text fonts, text colours, creative dimensions and more. You can create a TikTok video without much effort!
  • Smart Video. Smart Video can help you turn bland pictures into ingenious ads! One advertiser leveraging this tool is Taylor’s College. Their marketing team used Smart Video to convert still images into a vertical video clearly communicating benefits, drawing a high conversion rate, and directing interested users to their website. See more details on the Showcases page.
  • Quick Optimisation. Improve your creatives by adding some brand-new elements! By using Quick Optimisation, a Vietnam-based advertiser OKXE added upbeat music and effects with a few simple clicks. They also incorporated a strong call-to-action at the end, successfully generating an attention-grabbing dramatic impact. See more details on the Showcases page.

TIKTOK WATERMARK REMOVAL TOOLS

    • SnapTik.app
    • TikTokdownload.online

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USER-GENERATED CONTENT MARKETING & CONTENT AGGREGATION TOOLS

VIDEO PRODUCTION FOR SOCIAL MEDIA 

  • quickclicps.com.au
  • shootsta.com is a mix of in-house and outsourced video production. Ideal for corporations, SMEs and agencies. 24 hours of turnaround time. Packages start at $2k per month for two videos. Clients include: Adobe, Qantas, KiwiBank, Sanofi
  • speechpad.com is a video transcription service.

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VIDEO PROMOTION AMPLIFICATION

  • bravebison.io (former Rightster) Brave Bison helps video owners, publishers and marketers get the right video to the right audience, on the right platform, at the right time.
  • blog.youtube.com (The official Youtube gob for video creators)

YOUTUBE MARKETING TOOLS

CONCLUSION

Using some of the best social media tools will help you save time and increase your chances of being noticed by your current and potential customers on social media. Professional marketers use some of the above best social media tools not only for managing their social media but also for keeping an eye on competitors’ content, getting valuable insights and producing better results. 

eDigital can help you conceptualise, plan, develop, run and optimise successful marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST SOCIAL MEDIA MARKETING TOOLS IN 2024

was brought to you by Mau
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Mau is one of the most popular marketing consultants and facilitator of eDigital‘s best marketing strategy training and best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.