THE BEST 9 SOCIAL MEDIA MANAGEMENT TOOLS 2024

Find below the best 9 social media management tools and software in 2024.

Brought to you by Mau, a Senior Social Media Marketer at eDigital.

THE BEST 9 SOCIAL MEDIA MANAGEMENT TOOLS 2024

Find below the best Social Media Management tools, software and platforms. Compare their offering and solutions today and make the most of your social marketing.

Make your social media marketing team more productive and get better social media marketing results at scale with one of these best social media management tools.

THE BEST 9 SOCIAL MEDIA MANAGEMENT TOOLS IN 2024

9. ICONOSQUARE

iconosquare logo png instagram analytics platform tool influencers

Iconosquare allows you to plan and draft your social media posts directly from your desktop and smartphone. Android and iTunes apps are available. Key features:

  • Caption your posts in one click. Save your captions and hashtags for future posts.
  • Visualize your publishing calendar. View and manage all your scheduled Instagram posts in one place.
  • Preview your Instagram page. See what your Instagram page will look like when your scheduled posts are published.
  • Get notified when it’s time to post. Post to Instagram in no time at all with our mobile app! No more hassle.

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8. CROWDFIRE

crowdfire logo png instagram app tool

Crowdfire enables you to schedule and publish content to Instagram, Facebook pages, LinkedIn, Pinterest and Twitter from one place. You can choose to post manually or it will choose the best times to post based on when your followers are most active. Once you have created your post and written a description, Crowdfire will analyse the information and suggest the best hashtags to use. It offers free social media scheduling when connecting up to three social media accounts and you can have up to 10 posts scheduled at a time for each of your connected social accounts. For eg, 10 posts for Instagram, 10 posts for Facebook, and so on. To schedule more posts, you can either upgrade to a higher plan. Or wait for some of the posts in your schedule to be published and make way for new posts. 

Benefits:

  • Compose your posts and schedule them to go out later.
  • Automatically find and recommend articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing!
  • Keep an eye out for any updates on your website, blog or online shops; and create quick, beautiful posts about the update to easily share on all your social profiles
  • Schedule all your posts in advance and post them automatically at the best times or at a time chosen by you. Saving you tons of time and effort!
  • Take away the headache of crafting separate posts for each social profile and automagically customize your posts for all your profiles!
  • Use the Chrome extension to share your favourite pages from the internet to all your social accounts in 2 easy clicks!
  • Add your favourite websites and blogs as your source for new content using the RSS feature!
  • Using the Tailored Frequency feature, Crowdfire can schedule the same post to go out multiple times in a month.
  • Supercharge your Twitter account with features like non-followers, fans, recent unfollowers, recent followers, inactive following, smart feed, all following, competitors followers, keyword search & friend check
  • Crowdfire is a favourite amongst creators all over the world! Millions of small businesses, artists, writers, influencers, sellers, freelancers, and self-employed individuals use Crowdfire to go big online.
crowdfire instagram tool app analytics schedule

Crowdfire Instagram tool app analytics schedule

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7. LOOMLY

Loomly is a social media management and scheduling platform that empowers marketing teams to grow successful brands online through collaboration, publishing & analytics features.

Key benefits and features:

  • Manage all your social media content both organic posts & ads.
  • Get notified every time someone in your team updates or comments on a piece of content, with email, push, Slack, and Microsoft Teams notifications.
  • Get post ideas, based on trending topics, RSS feeds, date-related events and social media best practices.
  • Schedule social media content ahead of time: just set it and forget it, Loomly will publish it for you.
  • Automated publishing for Facebook, Twitter, Pinterest, LinkedIn & Google My Business
  • Automated publishing for Facebook Ads & Instagram Ads

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6. AGORA PULSE

agora pulse logo png

agora pulse logo png

Agora Pulse is a consumer competition and social media scheduling and publishing tool for Instagram and other social media platforms. Allows you to avoid multiple entries from the same person, just one competition entry per user. Great nice visual reports. Agora Pulse offers a free trial that includes:

  • Social conversation management at lightning speed. Never miss incoming content and get to inbox Zero in minutes.
  • Easy social media publishing. Schedule, collaborate and publish across the major social networks from one place.
  • Identify new business opportunities. See who’s talking about you and find prospects, brand influencers and ambassadors
  • Shareable social media analytics. Your social media analytics can be easily exported to PowerPoint with awesome graphics.

You can publish to your Facebook Groups – you are an admin of – with Agorapulse. All of your favourite publishing features like Facebook videos, queue categories, internal labels, and assignment options are available for Facebook Groups just as they are for Business Pages.

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5. TAILWIND

tailwind logo png instagram pinterest post scheduling planning app tool platform

Tailwind is one of the most popular post planners and scheduling tools that you can use to enhance your Marketing on Instagram & Pinterest. You can find and schedule great content and get actionable insights via Tailwind’s analytics reports. 100k+ customers. Top features include:

  • Instagram post scheduling
  • Smart Schedule that automatically picks the best times to post
  • Hashtag Finder that suggests the best hashtags
  • Smart.bio lets you drive traffic from Instagram with an auto-updating bio link
  • Colour-coded content plans customised to your goals
  • Mad-lib style caption templates
  • Post inspiration to keep you inspired
  • Grid preview and drag and drop calendar help make your feed beautiful
  • Hashtag Lists lets you save lists of frequently used hashtags
  • Simple, actionable analytics
  • Summary performance emails
  • Hashtag Finder⚡️Get a fresh selection of hashtags for every post, every time. Hashtag suggestions now appear and refresh as you type.

4. SPROUT SOCIAL

sprout social logo png new social media instagram scheduling tool platform

Sproutsocial is a social media management tool that includes Instagram management and post-scheduling created to help businesses grow their social media presence. Key features:

  • You can easily plan and schedule Instagram posts, monitor hashtags, manage and respond to comments, monitor hashtags and run reports to show rich analytics and insights.
  • Manage and publish engaging content. You can save time and optimise your Instagram planning with creative tools, intuitive workflows and powerful scheduling features all within a single platform.
  • Build great customer relationships. Easily engage followers, track campaigns and source user-generated content with a unified inbox to monitor comments and hashtags.
  • Benchmark your Instagram performance. With Sproutsocial you can analyse post and profile level data, hashtag usage and performance and track audience engagement across one or multiple accounts.
  • Streamline your Instagram posting process. Receive push notifications alerting you when it’s time to post.
  • Simplify creative development. Ensure your brand Instagram posts stay on-brand and meet quality standards with editing tools and a centralised asset library.
  • Great collaborative content calendar. Manage Instagram posts efficiently from a team content calendar with campaign tags and a notifications feed.
  • Manage multiple Instagram accounts. Connect and manage multiple Instagram profiles from one social management platform without logging in and out.
  • Foster brand loyalty. With a social CRM toolset that helps you engage with customers quickly and personally.
  • Track and respond to posts published in your business location. Find and engage with customers posting media geo-tagged at your business’ location by tracking Instagram locations.
  • Instagram Post Performance Insights: Quickly identify top-performing posts with Sprout’s analytics and track comments, likes and engagement.
sprout social media dashboard brooks running

sprout social media dashboard brooks running

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3. BUFFER

Buffer logo png social media scheduling app tool platform

The easiest way to plan, track and amplify your social media marketing. Create beautiful social media content on desktop or mobile and schedule reminders to post your photos at the ideal time. You can start for free with only one Social Profile per Platform and ten scheduled posts per month. 

Key features:

  • Create a consistent social media schedule. Reach your audience at the ideal times. Boost engagement by staying in touch regularly and sharing your best content.
  • Track key social media analytics. Measure the performance of your posts to see how your audience is growing and how your followers are engaging with your content.
  • Plan your social media post reminders. Fully organize your social media campaigns from desktop or mobile. Receive reminders when it’s time to post.
  • Team collaboration. Collaborate with team members to organize your upcoming social media posts and campaigns. (Available on Buffer for Business version).

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2. HOOTSUITE

hootsuite logo png social media post scheduler app-tool platform

Hootsuite helps you enhance your social media management. You can manage multiple social media networks and profiles from the Hootsuite dashboard, schedule and plan your posts and content and measure your performance with their analytics reports.

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1. LATER

later logo png instagram scheduling posts tool platform

Later allows you to visually schedule all your social media posts. It offers Instagram Analytics too. 

Key features are:

  • Schedule posts on Instagram, Facebook, Twitter, Linkedin (personal accounts) and Pinterest
  • Preview posts as they’ll appear so you can check you have a consistent aesthetic.
  • Chrome extension: you can collect content from around the web with Later extension for Chrome.
  • Media library: store photos and videos for multiple Instagram accounts in one place. 
  • Bulk upload and schedule photos and videos. 
  • Schedule the same photo or video multiple times.
  • Add labels to your uploaded media and easily search for them. 
  • Linkin.bio integration: Make your Instagram feed instantly shoppable with Linkin.bio
  • Instagram analytics: Learn more about your audience by tracking likes, followers, and clicks
  • Mobile access via Google Play or iTunes app.
later instagram partner april 2018

later Instagram partner

SOCIAL MEDIA SCHEDULING VS. MANUAL POSTING

Some marketers still manually post for a few reasons:

  • Every social platform requires different optimal image size dimensions
  • Create specific trackable landing URLs and not some automated URLs created by scheduling tools.
  • Use emoticons as much as possible so they render nicely on each social media channel.
  • Utilise a different number of hashtags per social media platform.

The manual work takes far more time but you will have more control over the final post. They play more with the quality of content posted than the quantity following two key principles: Would that post be worth a paid boost? would people share it? answering those two questions keeping marketers only manually posting their most optimal campaign content 🙂

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CONCLUSION

Some of the best social media management tools are important for marketers looking to effectively manage, optimise, and measure their social media activity and campaigns.

From centralised management and streamlined scheduling to analytics and audience engagement, these top social media software offer a wide range of features and benefits that help marketers maximise their impact on social media.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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THE BEST SOCIAL MEDIA MANAGEMENT TOOLS IN 2024

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