The best Instagram competition apps, contest tools, winner generator software & giveaway platforms in 2024. Get entrants & pick a winner today!

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.


Instagram depreciated features necessary for running hashtag contests via its API in December 2018. With this change, applications using the Instagram API do not have access to read public posts on a user’s behalf. For businesses, this means you can no longer simply pull posts with a specific hashtag from Instagram. To set up an Instagram hashtag contest you must use an Instagram Business Account and connect the Instagram Business Account to a Facebook Page and your Instagram hashtag contest entries must include:

  • The entry hashtag
  • Participants MUST enter @mention of the Instagram Business Account running the contest.
  • Choose the timeframe during which entries will be collected.


Running an Instagram competition/contest is a great way to bring awareness to your business. Picking an Instagram competition tool to create and run your contest should be based on your specific goals.

If you are planning to run Instagram competitions/contests regularly, you’ll need a robust and fully featured tool. Shortstack should be a great option and cheaper than its main rivals

Agorapulse is a great option for Facebook marketing and it is one of the best social media management software.


While some of the above tools allow you to set up and test their platform for free, they will charge you for running your Instagram competition, contest or giveaway.

Below are some of the best tools for running Instagram competitions/contests


agora pulse logo png

agora pulse logo png

Agora Pulse is a contest/competition and social media scheduling tool for Instagram and other social media platforms. Agora Pulse offers a free trial that includes:

  • Social Conversations Management at Lightning Speed. Never miss incoming content and get to inbox Zero in minutes.
  • Easy Social Media Publishing. Schedule, collaborate and publish across the major social networks from one place.
  • Identify New Business Opportunities. See who’s talking about you and find prospects, brand influencers and ambassadors
  • Shareable Social Media Analytics. Your social media analytics can be easily exported to PowerPoint with awesome graphics.
  • Multiple entries from the same person get cancelled, just one competition entry per user.
  • Great visual reports.

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Some of the consumer competitions and contests you can run with easypromos are:

  • Sweepstakes: Create sweepstakes for users who comment on a post on your Instagram profile. You can ask as a requirement that they follow your brand and filter the finalists based on the number of friends tagged. Includes a tool to pick winners randomly, automatically and transparently.
  • Instagram Photo Competitions: Organise a photo contest among your followers on Instagram. Publish the photo competition on Instagram and any website. Photography contests are great for creating engagement, visibility and UGC. Manage and moderate the entries and pick a winner.

Marketers are also reading > The best 10 social media competition software, apps and tools


Gleam offers marketing apps designed to help you grow your business. You can run Competitions. Add your prize and choose your actions. Key features include:

  • Verified Actions. Gleam verifies the entries to most social networks, this saves time & improves the quality of your competition.
  • Responsive Widget. Responsive and offers several options to ensure a seamless experience for mobile users.
  • One-click entry. Once a user registers their social accounts with Gleam they’ll be able to enter your competitions with only one click.
  • Unlimited Potential. unlimited combinations of entry methods, plus the ability to easily create your custom actions.
  • Built-in Viral Sharing. Reach more potential entrants by allowing users to refer their friends for extra entries with our viral referral links.
  • 3rd Party Integrations. Gleam can be integrated with top popular social media networks & email providers.
  • Fraud Protection. Easily identify and deal with any suspicious activity that may be happening in your campaigns.
  • Multi-Languages. Over 20+ languages are supported and you can even add your text or phrases.
  • Easily Pick Winners. Pick winners for your campaigns randomly inside Gleam or easily award manual entries for creative contests.

Running a contest for Mother’s Day? Check out these best Mother’s Day marketing ideas and examples.


Outgrow logo png

Outgrow logo png

Outgrow is a SaaS solution that offers a no-code easy-to-use platform to create interactive competitions and contests using viral calculators, quizzes, chatbots, surveys and much more!


giveaway example paper crafter mag outgrow

giveaway example paper crafter mag outgrow

Trending today > Australian Game of Skill Competition T&C’s template


Rafflecopter is an Instagram competition tool that allows you to easily run a giveaway online. Launch and manage your next giveaway in minutes with no coding or IT help. You can select your prize, choose your entry methods, and start collecting entries. When your giveaway is over, you just select and announce your winners. Done!

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shortstack logo png transparent instagram competitions contests tool app platform

ShortStack is a great tool not only to create and run contests but also it helps you get explicit permission to use that content via their Rights Management tool. ShortStack leaves the poster a comment asking for their consent. When they reply yes, ShortStack detects the reply and notifies you that you’re free to use the content.

For example, it can comment: “We love your photo! We’d like to share it on our website and social channels. To permit us, please reply with “#yesyoucan.

It’s possible to ask for any permission because the message that is sent from ShortStack can be fully customised. ShortStack can also hold voting competitions or offer discounts. This platform also offers you a competition embedding code so you can add the code on any page on your website.

Customers on the Agency Plan can collect competition/contest entries without a form, and their fans can enter contests without ever leaving Twitter and Instagram. With hashtag contests, people simply need to include the contest hashtags (and, for Instagram, @mention the Instagram profile) in their Instagram and Twitter posts to enter.

With ShortStack, you’re able to collect and store entries into lists (aka databases). Some key features include:

  • Set up autoresponder emails to contest entrants once they fill out your competition forms – great for entry confirmations, thank you emails or coupon delivery.
  • Customise autoresponder emails, including unique referral URLs, coupons and deals.
  • Schedule emails to send to your contest entrants on a specific day or send them immediately – perfect for announcing a winner or sending reminders
  • Customise emails with entrant information by including merge fields, making emails more personal.
  • Use templates to create emails in minutes and target email recipients using filter options.
  • The Instagram comment importer allows you to pull in comments from a post to a list.
  • Random entry picker to choose a winner.
  • The Search Widget allows participants and voters to quickly find the entries they are looking for. Search is especially useful for large contests where there are thousands of submissions.
  • ShortStack for WordPress plugin lets you embed your contests on your WordPress site. Campaigns embedded in a website or blog get 83% more views and 3x more entries than campaigns published on Facebook alone.
  • List Form Field. Give entrants multiple options to choose from within a single field, and allow them to select one or multiple answers.
  • Categories Form Field. Allow entrants to choose a category for their submissions, and display the entries within these categories.
  • Redirect After Submit. Enable a form to redirect to another URL after form submission.
  • Email Voting Restriction. Require voters to submit their email addresses for their vote to count.

Video contests using Shortstack include the following features:

  • Allow video entries via hashtag or upload videos directly via a form;
  • Tiktok video contests and Tiktok video competitions: Easily collect TikTok videos;
  • Adjust the video entries’ aspect ratio and height to be displayed for voting;
  • Download the originally uploaded video file.

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viralsweep logo png

viralsweep logo png

ViralSweep is one of the best software to run contests on Instagram. You can run a photo, video or a “hashtag” Contest. You can try Viralsweep for free.

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Wishpond’s app supports photo and hashtag contests on Instagram. But you can also use Wishpond to design a contest landing page to highlight your prizes, approve or deny entries, and use the app’s analytics to keep an eye on your contest’s progress. Once you’ve created an account, you can build a “campaign.” Start by designating the hashtag you want to use for the contest. Once the contest is up and running, use the app’s analytics to keep an eye on its progress. You can see the number of conversions and viewers for the contest, and you can also view all of the entries and stop the contest at any time.

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If you’re running an Instagram photo, video, or hashtag contest, WooBox’s dashboard makes it easy to set age restrictions, track submissions, approve entries, and pick a winner. Once you’ve connected WooBox to your Facebook account, you’ll get access to a dashboard with a ton of options for creating promotions, sweepstakes, UGC contests, and more.

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Woorise logo png

Woorise logo png

With Woorise you can easily create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps business owners and marketers connect with their key audiences, collect leads and close sales.

Father's Day best dad joke contest example lolli pops woorise

Father’s Day best dad joke contest example lolli pops Woorise


  • Randompicker


  • Strutta
  • Uberflip
  • Tabsite

Marketers are also reading: How to run an Instagram competition – steps.


Some of the above software and tools for running Instagram competitions play a key role in helping you improve your brand’s preference on social media and offer you the chance to reach potential customers and increase sales.

Running special and exciting contests or competitions on Instagram can spark interest and engagement among your followers and potential customers.

People love the opportunity to win prizes or be recognised for a specific effort or skill, and this can lead to increased likes, comments, shares, and overall social media interaction with the content you post on Instagram.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram contests that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training.
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy.
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

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