The best 66 words to use on social media. The top 66 positive words to boost your social media posts, positive words to increase likes and interesting words to get followers.

Brought to you by Mau, a Senior Social Media Specialist and Training Facilitator at eDigital.


What are the best words your content manager, copywriter, community manager or social media manager should use when posting, participating or commenting on social media?

Marketers around the world are using TikTok, YouTube and Instagram to engage with potential customers, current customers, brand advocates, celebrities and other partners and the community in general.

One of the most popular social media management activities is to leave nice authentic, genuine comments on other people’s photos or stories but sometimes we can’t find the right words to use.

Find below a list of the top most engaging words you can use to get people’s attention and likelihood to follow you back.

Caution: Some of the below words may not be appropriate when crafting ads talking about the features or benefits of your product or service and may lead you to some of the worst misleading ads.

Always check with your industry body regulator about what words are appropriate when talking about your brand’s features and benefits.


  1. Adorable
  2. Admirable
  3. Amazing
  4. Astonishing
  5. Astounding
  6. Awesome
  7. Breathtaking
  8. Brilliant
  9. Carefully-crafted
  10. Charming

“Professional Social Media Managers are using some of the top 100 most common English idioms to resonate with customers and fans in a way that sounds like a real conversation with a friend”

Mau – Social Media Training Facilitator at eDigital

  1. Cheerful
  2. Classy
  3. Cool
  4. Cute
  5. Delicate
  6. Elite
  7. Exceptional
  8. Excellent
  9. Excited
  10. Exquisite

The nature of your products and services will dictate the type of copy you create.

For instance, the words used for social media will likely differ from the words on the “About Us” section of your website.

  1. Fabulous
  2. Fascinating
  3. Fantastic
  4. Five Star!
  5. Good on the eye
  6. Gorgeous
  7. Graceful
  8. GOAT (Greatest of all time)
  9. Great
  10. Impactful

When it comes to finding the best words for social media, it varies from B2B to B2C businesses since the audiences are different.

In B2C, the writing may be more personal because consumers are generally more emotional than businesses. Therefore, you might try to use words that target the emotions of your users. Emotional words could help you in the process of persuading your most valuable customer segments to buy your brand.

In the B2B world, an impulse purchase is much less likely to happen.

B2B sale cycles are much longer because there are different moving parts, such as legal compliance, technical requirements, etc. Consequently, you might have to move a prospective customer down the sales funnel gradually.

Because businesses are much less likely to purchase based on emotions, the words you use on social media may be more professional, technical and to the point.

Marketers are using > The best copywriting brief template

  1. Impressive
  2. Interesting
  3. Invaluable
  4. Lovely
  5. Magnificent
  6. Marvellous
  7. Mind-blowing
  8. Nice
  9. Outstanding
  10. Phenomenal
  11. Playful
  12. Pleasant
  13. Pleasing to the eye
  14. Pretty
  15. Radiant

The words you use in social media are a critical component of the results you get from social media platforms.

As a result, it’s vital to ensure the words you choose are compelling. That means focusing on brand consistency, hitting the right tone, and encouraging your audience to take specific actions.

Trending today > The importance of words in life

  1. Refined
  2. Remarkable
  3. Sensacional
  4. Spectacular
  5. Sublime
  6. Superb
  7. Staggering
  8. Striking
  9. Stunning
  10. Stupendous
  11. Sweet
  12. Tantalising
  13. Tasteful
  14. The finest
  15. Top-Notch
  16. Top Quality
  17. Unreal
  18. Well composed
  19. Wicked
  20. Wonderful
  21. World-Class

Choosing the right words isn’t easy.

If you need support you can hire one of our copywriting experts that will show you how to get your writing to the next level.

One of our copywriting experts can improve the quality of your social media content captions and descriptions, allowing you to effectively reach your audience and grow your online presence.

Marketers are also reading: The importance of words in life.


  1. Attractive
  2. Charming
  3. Desirable
  4. Hot
  5. Irresistible
  6. Naughty
  7. Provocative
  8. Seductive
  9. Seducing
  10. Teasing

If you’re looking for a way for your brand to stand out from the crowd, don’t hesitate to reach out to one of our professional copywriters.

Popular this month > The best words for real estate/property ads


Well-crafted social media captions with the right words can capture the attention and engage social media followers in a concise and impactful manner within the limited space of social media posts.

Choosing the right words for your brand’s social media posts ensures that your brand’s voice, tone and messaging remain consistent, reinforcing brand identity and brand reputation.

Always check with your marketing team what words are okay to use, especially when talking about the features and benefits of your brand.

You can cherry-pick the ones that are right for your brand.

eDigital can help you conceptualise, plan, develop, run and optimise successful social media marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training.
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy.
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. It is also called “path to purchase” optimisation.

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants and facilitator of eDigital‘s best marketing strategy training and best social media trainingMau‘s popular Digital Marketing Plan and Social Media Plan templates are used by top marketers

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter