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THE BEST 66 WORDS TO USE ON SOCIAL MEDIA
The best 66 words to use on social media.
The top 66 positive words to boost your social media posts, positive words to increase likes and interesting words to get followers.
Brought to you by Mau, a Social Media Advertising Specialist at eDigital.
THE BEST 66 WORDS TO USE ON SOCIAL MEDIA
What are the best words your content manager, copywriter, community manager or social media manager should use when posting, participating or commenting on social media?
Marketers around the world are using TikTok, YouTube and Instagram to engage with potential customers, current customers, brand advocates, celebrities and other partners and the community in general.
One of the most popular social media management activities is to leave nice authentic, genuine comments on other people’s photos or stories but sometimes we can’t find the right words to use.
Find below a list of the top most engaging words you can use to get people’s attention and likelihood to follow you back.
Caution: Some of the below words may not be appropriate when crafting ads talking about the features or benefits of your product or service and may lead you to some of the worst misleading ads.
Always check with your industry body regulator about what words are appropriate when talking about your brand’s features and benefits.
Trending this week: how to write the best social media brief + template
THE BEST 66 WORDS TO USE ON SOCIAL MEDIA
- Adorable
- Admirable
- Amazing
- Astonishing
- Astounding
- Awesome
- Breathtaking
- Brilliant
- Carefully-crafted
- Charming
“Professional Social Media Managers are using some of theΒ top 100 most common English idioms to resonate with customers and fans in a way that sounds like a real conversation with a friend”
Mau – Social Media Training Facilitator at eDigital.Β
- Cheerful
- Classy
- Cool
- Cute
- Delicate
- Elite
- Exceptional
- Excellent
- Excited
- Exquisite
The nature of your products and services will dictate the type of copy you create.
For instance, the words used for social media will likely differ from the words on the “About Us” section of your website.
- Fabulous
- Fascinating
- Fantastic
- Five Star!
- Good on the eye
- Gorgeous
- Graceful
- GOAT (Greatest of all time)
- Great
- Impactful
When it comes to finding the best words for social media, it varies from B2B to B2C businesses since the audiences are different.
In B2C, the writing may be more personal because consumers are generally more emotional than businesses. Therefore, you might try to use words that target the emotions of your users. Emotional words could help you in the process of persuading your most valuable customer segments to buy your brand.
In the B2B world, an impulse purchase is much less likely to happen.
B2B sale cycles are much longer because there are different moving parts, such as legal compliance, technical requirements, etc. Consequently, you might have to move a prospective customer down the sales funnel gradually.
Because businesses are much less likely to purchase based on emotions, the words you use on social media may be more professional, technical and to the point.
Marketers are learning how to make a video go viral
- Impressive
- Interesting
- Invaluable
- Lovely
- Magnificent
- Marvellous
- Mind-blowing
- Nice
- Outstanding
- Phenomenal
- Playful
- Pleasant
- Pleasing to the eye
- Pretty
- Radiant
The words you use in social media are a critical component of the results you get from social media platforms.
As a result, it’s vital to ensure the words you choose are compelling. That means focusing on brand consistency, hitting the right tone, and encouraging your audience to take specific actions.
Marketers also read about the importance of words in life
- Refined
- Remarkable
- Sensacional
- Spectacular
- Sublime
- Superb
- Staggering
- Striking
- Stunning
- Stupendous
Marketers also read the top 10 brand authenticity examples
- Sweet
- Tantalising
- Tasteful
- The finest
- Top-Notch
- Top Quality
- Unreal
- Well composed
- Wicked
- Wonderful
- World-Class
Choosing the right words isn’t easy.
If you need support you can hire one of our copywriting experts that will show you how to get your writing to the next level.
One of our copywriting experts can improve the quality of your social media content captions and descriptions, allowing you to effectively reach your audience and grow your online presence.
Marketers are also reading the importance of words in life.
THE BEST 10 WORDS TO SPICE UP YOUR SOCIAL MEDIA
- Attractive
- Charming
- Desirable
- Hot
- Irresistible
- Naughty
- Provocative
- Seductive
- Seducing
- Teasing
If you’re looking for a way for your brand to stand out from the crowd, don’t hesitate to reach out to one of our professional copywriters.
Conclusion
Well-crafted social media captions with the right words can capture the attention and engage social media followers in a concise and impactful manner within the limited space of social media posts.
Choosing the right words for your brand’s social media posts ensures that your brand’s voice, tone and messaging remain consistent, reinforcing brand identity and brand reputation.
Always check with your marketing team what words are okay to use, especially when talking about the features and benefits of your brand.
You can cherry-pick the ones that are right for your brand.
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THE BEST 66 WORDS TO USE ON SOCIAL MEDIA
was brought to you by Mau

Mau is a Social Media Advertising Specialist who delivers killer digital marketing strategy workshops andΒ best social media training so good, even your grandma will get it.
5k+ smart marketers who love stealing good ideas receive Mauβs weekly email, while others tired of guessing use Mauβs Digital Marketing Plan and Social Media Plan templates.
Mauβs “Escaping Capitalism” trip π βοΈΒ is leaving questionable life choices on TikTok & YouTube