THE BEST 12 LINKEDIN PERSONAL PROFILE COVER IMAGE IDEAS & STYLES

Need some ideas for your Linkedin profile cover/header image? Find the best Linkedin profile cover photo (header image) ideas, styles & examples to get inspired and start your powerhouse personal brand on Linkedin!

⚡️ Tip: Do not stop with your Linkedin cover image, also optimise for the most optimal Linkedin profile picture size

BEFORE DECIDING ON YOUR NEW LINKEDIN COVER PHOTO

Before you check the below best Linkedin profile cover image ideas and exampleslet me tell you something you probably have been turning a blind eye to…

Linkedin is not helping your business

  • Linkedin is a “money extraction” machine. Their business model is to make money from you.
  • The Linkedin algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Linkedin you will never own. 
  • You cannot transfer your hard-earned Linkedin followers to your CRM.
  • Your customer acquisition costs from Linkedin ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

THE BEST 12 LINKEDIN PERSONAL PROFILE COVER / HEADER IMAGE IDEAS, STYLES & EXAMPLES

Whether you are part of the young Gen Alpha with a junior role or a baby boomer with a C-level position (See generations’ years & names chart) you will need to have an impactful Linkedin profile header/cover image and get people to read your Linkedin profile and contact you. Even some of the most popular Australians with the most followers on Instagram are using Linkedin to raise their professional profiles.

Different Linkedin header image styles are being used and you will have to judge which Linkedin cover image style type might suit your needs.

Click on the titles or images below to see more examples for each image style.

Design your Linkedin cover image for a specific audience you want to connect with. For example:

  • The key audience for job seekers is recruiters and/or HR managers.
  • The key audience for business development managers (BDMs) is procurement managers or C-level executives.
  • The key audience for not-for-profit founders is potential sponsors.

12. THE “ACHIEVER” STYLE

Shaun Robinson Linkedin cover photo top voices achiever style

Shaun Robinson Linkedin cover photo top voices achiever style

Popular this month > The new Linkedin video ad size specifications

Your Linkedin header image should offer clues about:

  • Your skills
  • Your personality
  • Your passion
  • Your style

Marketers who read this article also read > The top 10 Gen Z characteristics

11. THE “CAMPAIGNER/ACTIVIST” STYLE

Benjamin MacEllen trans man feminist LGBTQIA+ animal rights activist

Benjamin MacEllen trans man feminist LGBTQIA+ animal rights activist

Linkedin profile background images with your team can be a great idea, showing you lead and care for your team, only if you genuinely do so and have consent from the people appearing on the image.

⭐️ Popular read > The best cover image size for a Linkedin article

10. THE “COMPANY LOGO” STYLE

Jessica Dong Linkedin profile cover image company logo style

Jessica Dong Linkedin profile cover image company logo style

You will enjoy reading > This year’s top 10 TikTok Marketing trends

9. THE “CREATIVE” STYLE

linkedin background photo ideas minimalistic back alexandre meyer creative strategist

Linkedin background photo ideas minimalistic black – Alexandre Meyer creative strategist

Add people to your Linkedin network in your next meeting or conference > How to discover Linkedin users nearby

⚡️Trending today > The top 10 social media analytics tools

8. THE “#HASHTAG” STYLE

linkedin profile cover photo examples text hashtag illustration alexandra galviz

Linkedin profile cover photo examples text hashtag illustration Alexandra Galvez

You will enjoy reading > The best Linkedin cover photo size

7. THE “ME AT WORK” STYLE

Sian Leo Proctor Linkedin profile cover image astronaut African American woman

Sian Leo Proctor Linkedin profile cover image astronaut African American woman

Have you applied for a job through Linkedin and still waiting to hear from the recruiter? Check out the best follow-up message examples to a recruiter on Linkedin after applying for a job

Marketers are reading > The best 10 Linkedin company pages.

6. THE “POSITIVE/INSPIRATIONAL QUOTE” STYLE

⭐️ Exclusive > The top 10 Pinterest marketing trends

DON’T FORGET TO ALSO UPDATE YOUR LINKEDIN COMPANY COVER PHOTO

Use Linkedin company cover photo to promote specific events such as Valentine’s Day, Bicycle Day, Mother’s Day, Father’s Day, Black Friday, End of the Year campaigns, January sales, Earth Day, Refugee Day, etc.

Below is an example of Godiva’s Linkedin company page cover image ready for Valentine’s Day celebrations.

Linkedin company cover photo Godiva Chocolatier Valentines Day

Linkedin company cover photo Godiva Chocolatier Valentines Day

People are also reading > How to remove an employee from a Linkedin company page

5. THE “SPEAKER/PRESENTER” STYLE

linkedin profile background image examples presenter style shama hyder

Linkedin profile background image examples presenter style Shama Hyder

Most views today > The new optimal Linkedin post image size

4. THE “CASUAL” STYLE

best linkedin cover image examples - casual lifestyle palm trees sun simon sinek

The best Linkedin cover image examples – casual lifestyle palm trees sun – Simon Sinek

Professionals on Linkedin visit your profile for many different reasons. This means you do not necessarily have to publish a “skill” related Linkedin cover image or photo.

A Linkedin cover photo for a sales representative may want to convey values such as “trust” or “support”.

A CEO may choose to show she/he lives and breathes his/her company with a Linkedin cover image that includes the company logo or offices.

Trending > The top 10 most popular companies on Linkedin

3. THE “COLLAGE” STYLE

linkedin background image idea personal branding expert brittany krystle

Linkedin background image idea personal branding expert Brittany Krystle

Expert tip: You do not have to stick to the same Linkedin header image for life, not even for the whole year! You can alternatively use this valuable space for a campaign or a key professional event/milestone you have achieved or aiming to achieve.

Popular this month > How to write a social media brief

2. THE “TRANSFORMATIONAL COACH” STYLE

Do you help people transform into better versions of themselves? Lee Davy uses his Linkedin header image to promote his program about how to stop drinking alcohol completely.

Linkedin cover image header - transformational coach style - Lee Davy

Linkedin cover header idea – transformational coach-style image – Lee Davy

Just updated > The top 25 most popular Australian women on Youtube

1. THE “AUTHOR” STYLE

Seth Godin Linkedin profile cover image author style

Seth Godin Linkedin profile cover image author style

Editor’s pick > The new optimal Linkedin profile cover photo size

CONCLUSION

Your Linkedin profile’s background cover image is your opportunity to create a positive first impression that matters. Having a solid Linkedin profile header photo is one way to increase your visibility and open up more professional opportunities. Your Linkedin background banner photo should reinforce who you are and visually support what you are communicating on your Linkedin profile. The photo or image should communicate your values, skills and professional identity or highlight social proof or achievements.

eDigital can help you conceptualise, plan, develop, run and optimise successful Linkedin advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Please donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST LINKEDIN PROFILE COVER/HEADER IMAGE IDEAS & EXAMPLES

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants offering the best marketing strategy training and the best social media training. Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

Book Mau for your next training day or join 5k+ marketers receiving Mau‘s e-newsletter.