THE TOP 25 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Find the top 25 trending Instagram hashtags in 2023. Copy-paste the top 10 most trending hashtags on Instagram at the moment to boost your photo and video views and get more followers.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

Our Instagram virtual assistants have just completed research that uncovers the top 25 most trending Instagram hashtags right now.

Find below the top 25 trending hashtags on Instagram globally. You can also find the top 25 most popular hashtags on Instagram which have far more views than trending hashtags overall.

THE TOP 25 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Before you start using some of the top 25 trending hashtags on Instagram right now, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your own CRM.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

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THE TOP 25 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Discover below the top 25 trending Instagram hashtags right now. These are the most trending hashtags on Instagram at the moment but not the most popular hashtags on Instagram. 

Tip: You can only add up to 30 hashtags on an Instagram post. Copy-paste some of these top 25 trending hashtags on your Instagram posts if relevant to the theme/topic of your content shared on Instagram.

25. #cat

287+ million posts

Related: #catsofinstagram 200+ million posts

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24. #amazing

287+ million posts

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23. #drawing

292+ million posts

Related: #draw 104m+

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These are the most trending hashtags on Instagram at the moment but not the most popular hashtags on Instagram. 

22. #beach

298+ million posts

21. #followforfollowback

303+ million posts

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You can also find the top 25 most popular hashtags on Instagram which have far more views than trending hashtags overall.

HOW MANY HASHTAGS DOES INSTAGRAM RECOMMEND?

You can add up to 30 hashtags per post. However, Instagram’s recent recommendation is to only use between 3-5 hashtags per post while Instagram continues to develop semantic keyword search for content discoverability: the words added to captions or the topics in your videos will become searchable too.

“Globally, each social media platform offers a unique set of popular and trending #hashtags. For example, the most popular TikTok hashtags are quite different to these popular Instagram #hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

INSTAGRAM CHALLENGES AND HASHTAGS

Hashtags become even more powerful when used in challenges, which prompt Instagram users to create videos showing themselves performing a specific action ie: a fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick or make a funny dance move. Each participant then posts their video on Instagram along with specific hashtags for the challenge.

Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

“Publishing both popular and niche hashtags on your Instagram content will increase the chances of being displayed on the Instagram explore feed”

Mau

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Find the top 25 photography hashtags for Instagram

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – Global Head of Marketing Strategy at eDigital.

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HOW TO SEARCH INSTAGRAM HASHTAGS COUNT FROM PC

If you want to search for a specific hashtag on Instagram, simply click on the magnifying glass at the top of the Instagram website’s screen, then type #[yourhashtag] and Instagram will automatically show you the hashtag total count. You can then click on it to see all the content for that specific hashtag.

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Alternatively, you can type this URL on your web browser: https://www.instagram.com/explore/tags/hashtag/.

Change the “hashtag” word for your desired hashtag on that URL.

THE BEST HASHTAGS FOR INSTAGRAM

#dogsofinstagram 269+ million posts
#hair 246m+ One of the top hair influencers on Instagram is @justclassicallycassidy
#flowers 234m+
#funny 229m+ (#memes – 221m+ – #meme 155m+ – #lol 180m+ – #funnymemes 76m – #comedy 69m – #humor – 69m+ – #humour 7m+
#wedding 224m+ Find the top 25 wedding hashtags for Instagram
#baby 218m+ (#cutebaby 17m)
#home 188m+
#christmas 183m+
#party 183m+
#healthy 182m+ (#health 150m+)

THE BEST 11 INSTAGRAM HASHTAGS FOR NEW FOLLOWERS

#holiday 159m+
#bts 160m+
#architecture 163m+
#swag 166m+ (#giveaway 45m+ – #promo 33m+ – #promotion 14m+ – #discount 12m+ – #deals 8m+ – #offer 5m+ – #offers 3m+ – #deal 3m+ – #discounts 2m+)
#black 168m+ (#blacklivesmatter 27m+)
#india 168m+
#anime 172m+
#cool 174m+ (#nice 99m+)
#christmas 183m+
#trending 253m+ (#trend 100m+)
#viral 278m+ (#viralvideo 31m+ – #viralvideo 9m+ – #goviral 2m+)

INSTAGRAM MARKETING SUCCESS IS NOT ONLY ABOUT HASHTAGS

You and your team should also learn about:

• Popular Instagram video styles and trends
• Top trending effects and filters
• Influencers in your industry and their audiences.
• The Instagram influencer creator culture and its jargon

Ready to book an Instagram marketing training session? Contact us.

THE BEST 14 INSTAGRAM HASHTAGS FOR LIKES

#newyork 118m+
#brasil 120m+
#vegan 121m+ Find the top 10 vegan hashtags for Instagram
#indonesia 123m+
#usa 125m+
#adventure 129m+
#dance 134m+ (#dancer 40m+) Dancers trending right now: Rawat VL Comedy
#paris 134m+
#luxury 144m+
#meme 154+
#japan 154m+
#tiktok 154m+
#london 155m+
#blue 157m+
#pink 158m+

THE TOP 23 FAST-GROWING HASHTAGS ON INSTAGRAM

23. #wellness 55m+
22. #korea 58m+
21. #tokyo 59m+
20. #gaming 60m+
19. #uk 64m+
18. #barcelona 65m+
17. #couple 68m+ (#cutecouples 3m)
16. #realestate 68m+ (#realestateagent 17m+)
15.#bali 69m+
14. #spain 70m+
13.#germany 71m+
12. #russia 71m+
11. #australia 73m+
10. #losangeles 78m+
9. #colombia 79m+
8. #mexico 87m+
7. #skincare 94m+ (#skincareroutine 21m+)
6. #france 96m+
5. #eyes 97m+
4. #sport 107m+ (#football – 89m+ (#soccer 48m+ – #futbol 28m+)
3. #halloween 108m+
2.#video 109m+
1. #homedecor 115m+ (#homedesign 30m+)

WHY USE POPULAR INSTAGRAM HASHTAGS

• Instagram is well known for sparking trends and inspiring shoppers.
• Instagram has a fun, inspiring and persuasive atmosphere that prompts participation and shopping helping propel numerous products and brands into viral status – and not just the big brands in fashion or sports but even smaller businesses selling affordable and innovative products!
• Hashtags play an important role in Instagram marketing strategies. Writing the right hashtag for Instagram helps users find the content they’re interested in, join conversations they care about and meet other users with similar interests and hobbies.
• More importantly, hashtags increase a post’s visibility in the “Explore” feed, where users spend most of their time, and that visibility can push your videos to go viral.

THE BEST 28 INSTAGRAM HASHTAGS FOR SMALL BUSINESS

28. #businesstrategy 1m+
27. #businessdevelopment 1m+
26. #businessadvice 1m+
25. #businessgoals 1m+
24. #customer 2m+ (#customers 1m+ – #customersatisfaction 1m+ – #customerfeedback 1m+ – #customerappreciation 1m+)
23. #newbusiness 2m+
22. #businessquotes 2m+
21. #businesspassion 2m+
20. #businessopportunity 2m+
19. #businessmindset 2m+ (#businessminded 2m+)
18. #businessideas 2m+
17. #businesscards 2m+
16. #businessgrowth 2m+
15. #businesstips 4m+
14. #businesscoach 4m+
13. #businessman 9m+ (#businessmen 1m+)
12. #businesswoman 14m+ (#businesswomen 3m+)
11. #businessowner 18m+
10. #linkinbio 22m+
9. #startup 24m+ (#startups 5m+ #startuplife 5m+)
8. #giveaway 45m+ (#competition 14m+ – #contest 11m+)
7. #supportsmallbusiness 49m+
6. #shopsmall 52m+ (#shopsmallbusiness 8m+)
5. #shoplocal 68m+ (#supportlocal 37m+ #supportlocalbusiness 8m+)
4. #smallbusiness 90m+ (#smallbusinessowner 17m+ – #smallbiz 6m+)
3. #entrepreneur 91m+ (#entrepreneurship 27m+ – #entrepreneurlife 20m+ #emprendedores 18m+ – #entrepreneurs 12m+)
2. #sale 95m+ (#promotion 14m – #discount 12m – #offer 5m+ – #onsale 2m+)
1. #business 97m+ (#businesslife 3m+)

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CONCLUSION

This top 25 most trending Instagram hashtags ranking list is dynamic. Every year, some new hashtags start a trend and others fade away. Trending hashtags on Instagram tell marketers what topics, themes, products and services people are interested in at the moment. Only use trending Instagram hashtags if your brand has earned the right to participate in the trending topic or theme, otherwise, your content will look spammy. 

Need training on how to boost your leads and sales online and increase conversions? Contact us today! 

Next > The top 20 trending Instagram hashtags right now

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THE TOP 25 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

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