THE TOP 20 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Find the top 20 trending Instagram hashtags in 2023. Copy-paste the top 10 most trending hashtags on Instagram at the moment. Using some of the top trending hashtags will help you increase your content reach, likes and followers.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

Our Instagram virtual assistants have just completed research that uncovers the top 20 most trending Instagram hashtags right now.

Find below the top 20 trending hashtags on Instagram globally.

You can also find the top 25 most popular Instagram hashtags which have far more views than trending hashtags overall.

THE TOP 20 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Before you start using some of the top 20 trending hashtags on Instagram right now, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 2% of your followers. That’s crazy! This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your own CRM or another platform.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

Book a marketing strategy training session for your team that will help you:

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THE TOP 20 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Discover below the top 20 trending Instagram hashtags right now. These are the most trending hashtags on Instagram at the moment but not the most popular Instagram hashtags

Tip: You can only add up to 30 hashtags on an Instagram post. Copy-paste some of these top 20 trending hashtags on your Instagram posts if relevant to the theme/topic of your content shared on Instagram.

20. #nofilter

285+ million posts

eleuthera islands bahamas ocean water sand beach no filter beautiful crystal clear

Eleuthera islands, The Bahamas ocean water sand beach #nofilter beautiful crystal clear

The top 25 most popular food hashtags on Instagram

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – Global Head of Marketing Strategy at eDigital.

19. #artist

324+ million posts

best instagram animation artists designers

The best animation artists on Instagram – ranking list. 

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18. #sunset

328+ million posts

Murray Lagoon sunset Rockhampton Botanic Gardens Queensland

Murray Lagoon sunset Rockhampton Botanic Gardens Queensland – One of the top stops Brisbane to Cairns road trip. 

“Globally, each social media platform offers a unique set of popular and trending #hashtags. For example, the most popular TikTok hashtags are quite different to these popular Instagram #hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

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17. #lifestyle

351+ million posts

These are the most trending hashtags on Instagram at the moment but not the most popular Instagram hashtags

16. #handmade

353+ million posts

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15. #motivation

364+ million posts

Related: #inspiration 243m+

alidropship inspirational quote instagram post

alidropship motivational quote Instagram post – #motivation

“Publishing both popular and niche hashtags on your Instagram content will increase the chances of being displayed on the Instagram explore feed”

Mau

These are the most trending hashtags on Instagram right now but not the most popular Instagram hashtags

14. #design

361+ million posts

Related: #interiordesign 140m+

Find the top 25 fitness hashtags for Instagram

13. #model

365+ million posts

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12. #dog

372+ million posts

Related: #dogsofinstagram – #cutedog

Shams paragliding dog Col du Granon Alpes France

Shams paragliding dog Col du Granon Alpes France

Can two dogs rack up more than five million followers on TikTok? Yes, they can. Let’s meet Hammy & Olivia Corgi.

Or maybe you know Sapphie, a Pomsky (50% Husky and 50% Pomeranian) dog celebrity that entertains over 6 million TikTok followers and nearly 2 million YouTube subscribers. 

11. #like

388+ million posts

Find the top 30 photography hashtags for Instagram

Next > The top 10 trending hashtags on Instagram right now or the top 21 to 25 trending hashtags on Instagram right now

You can also find the top 25 most popular Instagram hashtags which have far more views than trending hashtags overall.

HOW MANY HASHTAGS DOES INSTAGRAM RECOMMEND?

You can add up to 30 hashtags per post. However, Instagram’s recent recommendation is to only use between 3-5 hashtags per post while Instagram continues to develop semantic keyword search for content discoverability: the words added to captions or the topics in your videos will become searchable too.

INSTAGRAM CHALLENGES AND HASHTAGS

Hashtags become even more powerful when used in challenges, which prompt Instagram users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick or make a funny dance move. Each participant then posts their video on Instagram along with specific hashtags for the challenge.

Sometimes these popular “challengecompetitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

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Next > The top 10 trending hashtags on Instagram right now or the top 21 to 25 trending hashtags on Instagram right now

HOW TO SEARCH INSTAGRAM HASHTAGS COUNT FROM PC

If you want to search for a specific hashtag on Instagram, simply click on the magnifying glass at the top of the Instagram website’s screen, then type #[yourhashtag] and Instagram will automatically show you the hashtag total count. You can then click on it to see all the content for that specific hashtag.

Marketers are using > The best social media strategy plan template

Alternatively, you can type this URL on your web browser: https://www.instagram.com/explore/tags/hashtag/.

Change the “hashtag” word for your desired hashtag on that URL.

INSTAGRAM MARKETING SUCCESS IS NOT ONLY ABOUT HASHTAGS

You and your team should also learn about:

  • Popular Instagram video styles and trends
  • Top trending effects and filters
  • Influencers in your industry and their audiences.
  • The Instagram influencer creator culture and its jargon

Ready to book an Instagram marketing training session? Contact us.

Last note: Is your marketing not reaching your sales targets? Stop wasting your money on marketing that is not performing. Find how you can increase your sales with our eCom boost program!

WHY USE POPULAR INSTAGRAM HASHTAGS

  • Instagram is well known for sparking trends and inspiring shoppers.
  • Instagram has a fun, inspiring and persuasive atmosphere that prompts participation and shopping helping propel numerous products and brands into viral status – and not just the big brands in fashion or sports but even smaller businesses selling affordable and innovative products!
  • Hashtags play an important role in Instagram marketing strategies. Writing the right hashtag for Instagram helps users find the content they’re interested in, join conversations they care about and meet other users with similar interests and hobbies.
  • More importantly, hashtags increase a post’s visibility in the “Explore” feed, where users spend most of their time, and that visibility can push your videos to go viral.

✅  Marketers are using > The best social media marketing plan template

CONCLUSION

This top 20 most trending Instagram hashtags ranking list is dynamic. Every year, some new hashtags start a trend and others fade away. Trending hashtags on Instagram tell marketers what topics, themes, products and services people are interested in at the moment. Only use trending Instagram hashtags if your brand has earned the right to participate in the trending topic or theme, otherwise, your content will look spammy. 

Need training on how to boost your leads and sales online and increase conversions? Contact us today! 

Next > The top 10 trending hashtags on Instagram right now or the top 21 to 25 trending hashtags on Instagram right now

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

THE TOP 20 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

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