THE BEST POWER WORDS FOR PROPERTY ADS IN 2024

Use the Best Words” when writing property ads in 2024. The most powerful and persuasive words used by top real estate agents and property owners to sell real estate property fast!

Brought to you by Mau, a Senior Property marketer at eDigital.

THE BEST POWER WORDS FOR REAL ESTATE MARKETING ADS IN 2024

Persuasive copywriting is both science and art and the below words will help you execute winning property ads in the form of billboards, outdoor advertisements, property landing pages, Google ads, etc.

These top words can be used for any type of real estate including houses, apartments, villages, townhouses, offices, studios, holiday farms, etc.

Do you need support with your property ads on Google? Contact us.

Mau, our Senior Digital Marketing Specialist worked for the most visited real estate website in Australia and has assisted different real estate businesses.

eDigital specialises in Google Adwords, re-marketing, email marketing and social media advertising.

⚡️ Trending > The importance of words in life

THE BEST POWER WORDS FOR REAL ESTATE/PROPERTY MARKETING ADS IN 2024 – LIST

A to D WORDS

absolute – Example: “…absolute waterfront…”
accessible
acclaimed
adventurous
affluent
amazing
ambience
amenities
appointed
artistic
astute
authentic
awe-inspiring
balustrade
Bushfire resistant (Related: The best bushfire resistant house design ideas)
blend
blue ribbon
bright – Popular for “Bright natural light
canopy
capable
casual
centered (USA)/centred (UK)
character
charming
classic
classy
colorful (USA)/colourful (UK)
comfort
comfortable
comfy
comprises
coordinated
copious
cosmopolitan
coveted
cozy (USA)/ cosy (UK)
creative
crisp
custom
cutting edge
delightful
deluxe
desirable
discreet
distinct
distinctive
distinguished
divine
dramatic
dress circle
dynamic

A quick question for you: Is your real estate marketing generating enough sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your real estate business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never go back to the same old way you were doing property marketing.

E to G WORDS

eclectic
effervescent
effortless – effortlessly
enjoy
elaborate
elegant – elegance
elite
elongated
embark – Example: “embark on a rare opportunity to…”
enchanting
enrapturing
epitome
equipped
excellent
exceptional
exciting
exclusive – exclusivity
executive
exemplary
exquisite
extensive
fabulous
flair
floor-to-ceiling – Example: “floor-to-ceiling glass”
footsteps – Example: “…literally footsteps from…”
framed
fresh
functional
generous – generously
genuine
glamorous (USA)/glamourous (UK)
glorious
good flow
gorgeous
gourmet – Example: “Gourmet Chef’s kitchen”
graceful
grand
grandiose

Thousands of marketers in real estate and property development are looking for new exciting copywriting tips to get their ads to do what they want: sell property!

Our best Instagram virtual assistants have discovered property buyers pay attention to attractive words that spark their interest.

And, whether your real estate customer service has not been that great or your brand is yet to meet your marketing objectives, adding powerful words to your real estate ads is a great way to increase brand preference and trust which ultimately will boost your property leads, sales, profits and brand equity.

H to L WORDS

handsome
harmonious
healthy
highlights
historic
ideal
idyllic
imaginative
impeccable
incredible
inexpensive
innovative
inspiring
integrated – Example: “integrated sound system”
internationally – Example: “…internationally renowned as…”
intimate
intricate
intuitive – intuitively
investment
inviting
irresistible
jewel
landmark
lavish
light-filled,  light-soaked
lifestyle
lovely
low maintenance
lush
luxurious
luxury

Marketers are reading > This year’s top 10 social media trends

M – R WORDS

magnificent
majestic
manicured
massive
masterpiece
mature
memorable
meticulous
modern
modest
nestled
niche
noble
old world charm
open – opening off – Example: “balcony opening off dining room area…”
original
ornamental
outstanding
oversized (over-sized)
overwhelming
palace – palatial
paradise
park-like
pastoral setting
peaceful – peacefully
personality
phenomenal
picture perfect – picturesque
plush – Example: “plush carpet”
polished
posh
practical
premium
prestigious – prestige
prime
pristine
private
quaint
quality
quiet
rare
raw
refined
relaxing
remodeled (USA)/remodelled (UK)
renaissance
renowned – Example: “…renowned as…”
restored
resurgence
retreat
revitalized (USA)/revitalised (UK)
rich
rich-fabric – Example: “rich-fabric carpet”
romantic

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S – Z WORDS

safe
scenic
secluded
secure
sensational
sensible
serene
shimmering
shiny
significant
simplicity
soaring
soothing
sophisticated
spa bath
spacious
sparkling
spectacular
stately
state-of-the-art
stunning
stylish
substantial
sun-drenched – sun-kissed
superior
sweeping
symbiotic
symphony

⚡️ Popular read > The importance of words in life

tasteful
textured
tidy
tightly-held
timeless
towering
tranquil
transformed
transitional
treasure
tremendous
undulating
unique
unmatched
unpretentious
unsurpassed
upscale
vast
versatile
vestibule
vibrant
Walk to – You can also use “Stroll to”
warm
water glimpses (means a tiny view of the ocean or a lake)
welcoming
well-sized
well-designed
world-class

Real estate marketing managers are also reading: The best words to use on social media

CONCLUSION

Choosing the right words in real estate advertisements is essential for creating a strong first impression, highlighting key features and setting the tone of your ad.

Cherry-picking the best words for your property ad can help you build trust, encourage engagement and differentiate your ad from competitors.

When your real estate ad is online, the words you choose can also help you optimise it for search engines, appeal to specific audiences and ensure legal compliance.

Strategic word choice can make a significant impact on the success of your property listings and ultimately drive your desired results.

eDigital can help you conceptualise, plan, develop, run and optimise successful real estate marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST WORDS FOR PROPERTY ADS IN 2024

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