Who are the top 20 most popular Australians on Instagram in 2024? Find the top 20 most-followed Australians on Instagram list.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital



Find below the top 20 most followed Australians on Instagram in 2024.

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20. Phoebe Tonkin

8+ million people on Instagram follow Phoebe Tonkin. (@phoebejtonkin)

Phoebe Jane Elizabeth Tonkin is an Australian actress and model. She is best known for her roles as “Cleo Sertori” in H₂O: Just Add Water, “Fiona Maxwell” in Tomorrow, When the War Began, “Faye Chamberlain” in The Secret Circle, and “Hayley Marshall” in The CW series The Vampire Diaries and its spin-off series The Originals.

Phoebe Tonkin popular Australian woman Instagram

Phoebe Tonkin, a popular Australian woman on Instagram

What about TikTok? > The top 25 most followed Australian stars on TikTok

19. Daniel Ricciardo

8+ million people on Instagram follow Daniel Ricciardo

Daniel Joseph Ricciardo AM is an Italian-Australian car racing driver who is currently competing in Formula One (F1), under the Australian flag, for the McLaren team.


Daniel Ricciardo Australian Formula One driver

Daniel Ricciardo Australian Formula One (F1) driver photo Instagram

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18. Celeste Barber

9+ million people on Instagram follow Celeste Barber.

Celeste Barber popular Australian woman comedian on Instagram

Celeste Barber popular Australian woman comedian on Instagram. 

Celeste Barber is one of the most popular female top 25 Australian comedians on Instagram who has been accused for body shaming and bullying other women. Others say her work tries to fight against traditional female body standards.

In 2020, Barber began posting to fundraise for Australia’s horrific bushfires. Her initial fundraising target was $30,000. Within four days she had raised $33 million, which then swelled to $50 million. Bazaar magazine mentioned that was the largest single fundraiser in the history of Facebook at the time. (Related: The top bushfire resistant house design ideas)

Celeste is also an actress.

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17. Nicole Kidman

9+ million people on Instagram follow Nicole Kidman.

Nicole Mary Kidman is an American and Australian actress and producer.

Known for her work across various film and television productions from different themes, she has been continuously identified as one of the world’s most popular actresses.

Nicole Kidman Australian popular actress

Nicole Kidman – Australian actress

“While some of the most popular Australians on Instagram are currently actors/actresses and fashion models, this may change in a few years. Young popular content creators are coming out from other video platforms such as TikTok & Twitch. Watch out for new influencers and celebrities from these emerging platforms”

Mau. Senior Instagram Marketing Specialist at eDigital

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16. Angela White

9+ million people on Instagram follow Angela White. (@theangelawhite)

Angela Gabrielle White is an Australian actress and director. She has been inducted into the AVN Hall of Fame and the XRCO Hall of Fame, and in 2020 became AVN’s first three-time Female Performer of the Year winner.

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15. Maia Mitchell

10+ million people on Instagram follow Maia Mitchell.

Maia Mitchell is an Australian actress and singer. She is known for her roles as “Brittany Flune” in the children’s television series Mortified for the Nine Network, and as “Natasha Ham” in the Seven Network’s teen drama: Trapped.

maia mitchell popular australian on instagram

Maia Mitchell popular Australian on Instagram

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14. David Warner

10+ million people on Instagram follow David Warner. (@davidwarner31)

David Andrew Warner is an Australian cricketer and a former Australian cricket national team captain.

A left-handed opening batsman, Warner is the first Australian cricketer in 132 years to be selected for a national team in any format without experience in first-class cricket.


David Warner Australian cricketer

David Warner Australian cricketer – Photo: Instagram

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13. Rebel Wilson

11+ million people on Instagram follow Rebel Wilson.

Rebel Melanie Elizabeth Wilson is an Australian actress, comedian, writer and singer. After graduating from the Australian Theatre for Young People in 2003, Wilson began appearing as Toula in the SBS comedy series Pizza and later appeared in the sketch comedy series The Wedge. From Fat Amy in “Pitch Perfect” to that annoying roommate in “Bridesmaids,” this Australian female actress has played some of the most popular comedic characters of all time.

Some other roles have included ABC caper Les Norton and hosting Seven’s oddball reality show Pooch Perfect.

Rebel is also the host of Amazon Prime Video’s Australian production, LOL: Last One Laughing. Rebel Wilson won a defamation lawsuit against Bauer Media in 2017.

Rebel Wilson popular Australian comedian

Rebel Wilson popular Australian comedian

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12. 5 Seconds of Summer

11+ million people on Instagram follow 5 Seconds of Summer. (@5sos)

Australian pop music boy band.

5 seconds of summer popular australians on instagram

5 seconds of summer popular Australians on Instagram

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Need a list of the most popular Australians on Instagram? Access this exclusive and premium list of the top 200 most followed Australians on Instagram; for immediate access on Google Sheets.

11. Liam Hemsworth

12+ million people on Instagram follow Liam Hemsworth

Liam Hemsworth Australian actor

Liam Hemsworth Australian actor

Is Liam piggybacking from his older brother’s fame?

Liam’s acting role as “Josh Taylor” in the dull Australian soap opera: Neighbours may have given him its own deserved fame.

Lately, he has been on the news as he was forced to quit his vegan diet after suffering kidney stones.

Liam is currently one of the Australian Childhood Foundation ambassadors. In 2020, he divorced Miley Ray Cyrus (an American singer).

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Next > The top 10 Australians on Instagram or the top 25 Australians on Instagram

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How does this list compare with the most popular Australian YouTubers?

The most popular Australians on Instagram influence thousands of consumer choices from what they buy, where they go on holiday, what causes to donate to, what to wear, what companies to follow, what to eat and how to be healthy. No doubt, they have the power to increase business sales as long as there is a fit. Learn how to craft your social media plan or brief an influencer today!

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Some of these top 20 popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales. 

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium Top 200 Australians on Instagram list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
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  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The top 10 Australians on Instagram or the top 25 Australians on Instagram

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