THE MOST 25 POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2024

Find the top 25 most popular wedding hashtags on Instagram in 2024.

The best 25 hashtags for newly married couples, for trending weddings, marriage ceremonies, matrimony, nuptials, bride, hens nights and bucks nights.

Brought to you by Mau, an Instagram Marketing Specialist at eDigital.

Some of our best virtual assistants have just completed the research that uncovers the top 25 most popular wedding hashtags on Instagram in 2024.

THE 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2024

As you may have already noticed, Instagram is showing your posts to a just few of your followers. Yes, that’s right! most of your followers never get to see your posts.

Even the fastest-growing industries have to spend money (boosting their posts) to reach their hard-earned followers on Instagram. Wedding marketers of all generations are stressed and cannot sleep properly at night time trying to figure out other ways to bring wedding sales from Instagram.

If you have taken my marketing strategy training session or are subscribed to my exclusive newsletter, you surely have already put into practice some real & proven marketing techniques to increase your wedding business sales and do not rely on vanity hashtagging.

As a result, publishing popular wedding hashtags has become one of the biggest social media marketing distractions, especially for marketers or business owners who still need to improve their social media strategy, customer service or yet meet their business and marketing objectives.

Remember, the gains from popular wedding hashtags are super minimal compared to activating a real marketing strategy for your wedding business.

Not saying more, find below the top 25 most popular wedding hashtags on Instagram in 2024.

The research was completed by some of our best virtual assistants.

THE TOP 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2024

Marketers are reading > The world’s top 25 most-followed luxury fashion brands on Instagram

25. #weddingstyle

9+ million posts have been tagged with the popular #weddingstyle hashtag. 

Related: #weddingstylist

24. #weddingflowers

9+ million posts have been tagged with the popular #weddingflowers hashtag. 

23. #weddinghair

9+ million posts have been tagged with the popular #weddinghair hashtag. 

Related: #bridalhair – #bridehairstyle – #braidhair – #weddinghairstyles – #weddinghairstylist – #weddinghairpiece – #bridesmaidhair

You may want to add hashtags to target men about to get married: #bridegroomhair or #groomhair is not popular on Instagram.

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you control”

Mau

22. #bridalshower

10+ million posts have been tagged with the popular #bridalshower hashtag. 

“Your wedding marketing and visuals may want to include multiple gender identities, gender expressions or gender behaviours. Wedding ceremonies these days may include clothing, hairstyles, voices, body characteristics and behaviours of multiple genders: transgenders (transmen, transwomen), androgynous, binary, multi-gendered, gender nonconforming, third gender, two-spirit people, genderqueers, cross-dressers, drag queens, drag kings”

Mau

transgender bride wedding transexual

transgender bride wedding transexual

21. #bellanaijaweddings

10+ million posts have been tagged with the popular #bellanaijaweddings hashtag. 

Bellanaija is a popular African lifestyle website with plenty of wedding-related content.

20. #boda

11+ million posts have been tagged with the popular #boda hashtag. 

Boda is the Spanish word for wedding.

Kourtney Kardashian wedding dress Travis Barker

Kourtney Kardashian’s wedding dress Travis Barker

⭐️ Similiar content > The top 25 wedding hashtags on TikTok

19. #weddingcake

11+ million posts have been tagged with the popular #weddingcake hashtag. 

#weddingcakes

Creators are reading > The most popular food hashtags on Instagram

18. #noiva

12+ million posts have been tagged with the popular #noiva hashtag. 

Noiva is the Portuguese word for a bride.

17. #weddingseason

14+ million posts have been tagged with the popular #weddingseason hashtag. 

Wedding conversations are spreading across all social media platforms such as Twitter and TikTok. Below is the most “liked” wedding tweet that does not even use popular hashtags.

Samantha B Hassan wedding post Twitter one million likes

Samantha B. Hassan’s wedding post on Twitter – one million likes

16. #weddingdecor

15+ million posts have been tagged with the popular #weddingdecor hashtag. 

Related: #weddingdecoration

15. #weddingmakeup

15+ million posts have been tagged with the popular #weddingmakeup hashtag. 

⭐️ Popular today > The top 25 trending hashtags on TikTok right now

14. #bouquet

18+ million posts have been tagged with the popular #bouquet hashtag. 

Related: #weddingbouquet – #bridalbouquet – #bridebouquet

13. #weddingideas

19+ million posts have been tagged with the popular #weddingideas hashtag. 

Related: #weddingidea

Taylor Lautner wedding photography celebrations Taylor Dome

Taylor Lautner wedding photography celebrations Taylor Dome

Trending > The top 25 most popular Valentine’s Day hashtags for Instagram

12. #свадьба

23+ million posts have been tagged with the popular #свадьба hashtag. 

свадьба is the Russian word for wedding

11. #groom

24+ million posts have been tagged with the popular #groom hashtag. 

Related: #bridegroom

10. #weddingplanner

25+ million posts have been tagged with the popular #weddingplanner hashtag. 

Related: #weddingplanning – #weddingorganizer – #weddingplanners

9. #bridalmakeup

25+ million posts have been tagged with the popular #bridalmakeup hashtag. 

Related: #weddingmakeup – #weddingmakeupartist

8. #engagement

28+ million posts have been tagged with the popular #engagement hashtag. 

Related: #engaged – #engagementphotos – #justengaged 

7. #casamento

32+ million posts have been tagged with the popular #casamento hashtag. 

Casamento is the Portuguese word for wedding

6. #weddinginspiration

42+ million posts have been tagged with the popular #weddinginspiration hashtag. 

Related: #weddinginspo

You will also like > The top 25 wedding hashtags on TikTok

5. #weddingday

57+ million posts have been tagged with the popular #weddingday hashtag. 

Related: #weddingdayready

meghan markle dress entering church royal wedding may 2018

Meghan Markle dress entering church royal wedding May 2018

4. #weddingphotography

60+ million posts have been tagged with the popular #weddingphotography hashtag. 

Related: #weddingphotographer – #weddingphoto – #weddingshoot

You will also like > How to brief a photographer

3. #weddingdress

60+ million posts have been tagged with the popular #weddingdress hashtag. 

Related: #bridalgown – #weddingdresses – #bridedress

Britney Spears Wedding dress

Britney Spears’ wedding dress

Before you start using these popular wedding hashtags on Instagram, let me tell you something you probably do not want to hear:

SOCIAL MEDIA IS NOT HELPING YOUR BUSINESS

  • Your organic posts are reaching an average of 5% of your followers. 
  • You have been trying hard to build audiences on social media platforms you do not own.
  • You cannot transfer your hard-earned followers to your own CRM.
  • Your customer acquisition costs from social media ads are through the roof.

The solution:

I can offer you tailored marketing strategy training that will help you:

2. #bride

92+ million posts have been tagged with the popular #bride hashtag. 

Related: #bridetobe

meghan markle wedding dress back entering royal wedding church may 2018

Meghan Markle’s wedding dress back entering the royal Wedding church May 2018

1. #wedding

264+ million posts have been tagged with the popular #wedding hashtag. 

There is no surprise that #wedding is the most popular wedding hashtag on Instagram.

Related: #weddings

Note: The #mywedding 1m+ hashtag is far more popular than the #ourwedding 0.3m+ hashtag. 

snapchat geofilter personal wedding langkawi island couple

Snapchat geo-filter personal wedding langkawi island couple

Selling food for wedding parties? Download this best Allergen Guide Sheet Template for food and restaurant business owners.

THE TOP 30 TRENDING WEDDING HASHTAGS ON INSTAGRAM

#married 9+ million posts Related: #justmarried – #newlymarried
#brideandgroom 9+ million posts Related: #weddingcouple
#matrimonio 8+ million posts Matrimonio is the Spanish word for marriage (related: #matrimonios 0.6m)
#weddingparty 8+ million posts Related: #bridalparty
#невеста 7+ million posts невеста is the Russian word for a bride.
#weddinggown 6m+ posts
#engagementring 7m+ posts
#mariage 5+ million posts. Mariage is the French word for wedding.
#weddingdetails 5m+ posts
#weddingring 4m
#bridaljewellery 4m+ posts Related: #weddingjewellery 2m
#weddingceremony 3m+ posts Related: #weddingceremonydecor 0.07m – #weddingceremonyideas 0.04m
#weddinggift 3m (#weddinggifts 1m – #bridesmaidgift 0.4m)
#weddingvenue 3m Related: #weddingvendor 1m – #weddingpackage 0.6m – #weddingvenues 0.5m
#weddingguest 3m Related: #weddinghost 0.07m
#bridemakeup 2m
#bridalfashion 2m Related: #weddingfashion 2m+ – #bridalfashion 2m+
#weddinginvitation 2m Related: #weddinginvitations 2m+
#realwedding 2m
#weddingreception 3m
#weddingvibes 2m
#marryme 2m+
#groomsmen 1m
#bridalsarees 1m
#weddingcollection 1m
#weddingcard 1m
#weddingshoes 1m
#weddingnails 1m Related: #bridalnails 0.5m

“Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram Explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable”

Mau

#weddingband 1m
#weddingstory 1m
#weddingstationery 1m
#weddingaccessories 1m
#justengaged 1m+
#weddingdj 1m+ Related: #weddingmusic 0.6m
#firstdance 1m+
#weddingdesigner 1m+
#realbride 1m+
#weddingshoot 1m+
#bridalhenna 1m+
#bridalsarees 1m+
#asianwedding 1m+
#bridalboutique 0.6m+
#happybride 0.6m+

⚡️ Trending: Wedding influencers have also been using some of the top 25 most popular TikTok hashtags to acquire new fans and build their wedding businesses.

THE BEST INSTAGRAM WEDDING HASHTAGS FOR LIKES 

#bridalblouse 0.6m+
#covidwedding 0.5m+
#weddingdance 0.5m+
#weddingevent 0.5m+

#newlyengaged 0.5m+
#bridalbeauty 0.5m+
#weddingentertainment 0.4m
#weddingtips 0.4m
#weddingsinger 0.4m
#gaywedding 0.4m
#bestwedding 0.4m
#elegantweddingideas
#funwedding
#funweddingideas
#modernbride
#modernwedding
#modernweddingideas
#outdoorwedding
#gardenwedding
#gardenweddingideas
#romanticwedding
#romanticweddingideas
#rusticbride
#rusticwedding
#rusticweddingideas
#vintagebride
#vintagewedding
#vintageweddingideas
#weddingentrance 0.06m

THE BEST INSTAGRAM WEDDING HASHTAGS FOR FOLLOWERS

#weddingexpo 0.3m
#bridaldesigner 0.3m
#weddingfair 0.3m
#maidofhonour 0.3m
#weddingvows 0.3m+ Related: #vows 0.3m+
#celebrant 0.3m Related: #weddingcelebrant 0.1m
#beachwedding
#beachweddingideas
#bohobride
#bohowedding
#bohoweddingideas
#classicbride
#classicwedding
#classicweddingideas
#diybride
#diywedding
#diyweddingideas
#handmadewedding
#weddingdiy
#elegantbride
#elegantwedding
#weddingspeech 0.03m
#weddingtoast 0.03m
#funnywedding 0.02m

“The world’s most popular wedding destinations such as Las Vegas, Nevada, Hawaii, St Lucia, Virgin Islands, Jamaica, Bahamas or Puerto Vallarta use geo-location hashtags on Instagram to further amplify their reach” 

TRENDING WEDDING PHOTOGRAPHY HASHTAGS

#weddingphotography 39.8m
#weddingphotographer 21.4m
#weddingphotos 3.1m
#engagementshoot 1m+
#engagementphotography 1m+

Book a premium marketing strategy session and learn proven marketing strategies to increase your wedding sales”

Mau

TRENDING WEDDING VIDEO HASHTAGS

#weddingfilm
#weddingvideo 1m+
#weddingvideography 1m+
#weddingvideographer
#weddingcinematography
#weddingcinematographer

GREAT 30 USEFUL WEDDING HASHTAGS TO COPY-PASTE

#weddingmc 0.2m
#lgbtwedding 0.1m
#leesbianwedding 0.1m
#weddingheels 0.1m
#weddingsong 0.1m
#weddingadvice 0.1m
#weddingfestival 0.06m
#weddingshowcase 0.06m
#weddingsongs 0.05m
#weddingplaylist 0.01m

Check out > The top 25 most popular travel hashtags on Instagram

#bridesmaid
#bridesmaids
#bridesmaiddress
#bridesmaiddresses
#groom
#groomsmen
#groomstyle
#weddingflorist

Need a hand with your Instagram Marketing Strategy? Book an Instagram marketing training or hire our Instagram virtual assistance service today!

#peonies
#weddingheadpiece
#weddingupdo
#weddinginvite

Next > The top 25 wedding hashtags on TikTok

TOP WEDDING HASHTAGS IN 2024

#weddingmakeupartist
#weddingmakeup
#weddingbeauty
#bridalmakeup
#bridesmaidmakeup
#weddingstylist
#weddingstyle
#weddingdecor
#weddingstyling
#weddingcolours

Popular today > The best new babyborn photography ideas

#weddingplanner
#weddingtransport
#weddingcar
#weddingarch
#weddingarbour
#weddingaisle
#receptiondecor
#weddingcentrepiece

No surprise weddings and travel are so connected! You go to a new city or town and you want to try the local produce. Do not miss adding some of the top 25 most popular travel hashtags on Instagram.

#tablesetting
#tablescape
#weddingflowers
#weddinglighting
#weddingreceptionideas
#stylewedding
#stylebride
#styleweddingideas
#styleweddinginspiration
#beachbride

Marketers are checking out > The top 25 most popular hashtags on Instagram

CONCLUSION

Whether you hashtag or not your wedding business photos, Instagram will only show your post to a few of your followers. It sucks, I know. That’s why you need to invest your limited time, money and resources in proven marketing strategies that bring real sales to your wedding business.

eDigital can help you conceptualise, plan, develop, run and optimise successful wedding marketing campaigns that generate leads and sales for your brand.

The services we offer include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. Also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST POPULAR WEDDING HASHTAGS ON INSTAGRAM IN 2024

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Mau is one of the most popular marketing consultants and facilitator of eDigital‘s best marketing strategy training and best social media training.  Top marketers use Mau’s popular Digital Marketing Plan and Social Media Plan templates.

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