HOW TO FIX THE LINK ICON MISSING FROM INSTAGRAM STORIES

Learn how to fix the link option not showing on an Instagram story. Get the link option back after missing or disappearing from your Instagram story.

By Mau, Global Head of Marketing Strategy at eDigital.

NO LINK BUTTON ON AN INSTAGRAM STORY – HOW TO FIX IT

Before you try to add a link to your next Instagram Story, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
You keep trying to build an audience on Instagram you will never own.
You cannot transfer your hard-earned Instagram followers to your CRM.
Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

Lower customer acquisition costs.
Minimise dependency on paid media.
Build a marketing engine with marketing assets and channels you fully own.
Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

HOW TO ADD A LINK TO AN INSTAGRAM STORY

⚡️ UPDATE > Link stickers on Instagram stories are finally available to everyone (Even for accounts with less than ten thousand followers).

Yeah, that’s right, you can now link to any web page from your Instagram stories with the link sticker.

Max Eulenstein and Ashley Yuki (Heads of Product at Instagram) announced (27-10-2021) that link stickers for Instagram stories are now available to everyone – regardless of the follower count number.

This means you can now add web links to your Instagram stories and drive traffic to your website even if you have less than 10k followers.

If you don’t have access to link stickers just yet, sit tight, it may take a few days to see the link sticker option live on your Instagram stories.

ABOUT THE LINK STICKER OPTION ON AN INSTAGRAM STORY

Once published, an Instagram story disappears after 24 hours (Unless you save it in one of your highlights folders). Instagram stories humanise a brand in a fun and creative way, letting your organisation tell its tale in a unique and personal voice, more importantly, some accounts can add a link to a specific website URL.

Using the link sticker option on your Instagram stories is a great marketing opportunity to build brand awareness, grow engagement and drive sales.

Trending this week > How to get Instagram followers fast and free.

THE LINK STICKER ISSUE ON INSTAGRAM STORIES IS NOW SOLVED!

Before October 2021, the link functionality on an Instagram story was only available to:

Verified accounts or
Business accounts with 10k+ followers

Yeah, that’s right, people were not able to access the link sticker option on an Instagram story because either the Instagram account was not officially verified by Instagram or the account did not have at least 10.000 followers.

Below is the Instagram account verification process in case you still want to verify your Instagram account.

INSTAGRAM ACCOUNT VERIFICATION STEPS

Log in to your Instagram account
Click on the three horizontal lines icon at the top right
Click on the settings icon
Click on “Account”
Click on “Request Verification”
An online form will appear, fill it in with your details
Attach a photo of your ID (Instagram requires a Government-issued photo ID that shows your name and date of birth (e,g. driver’s license, passport or national identification card) or official business documents (tax filing, recent utility bill, article of incorporation) to review your request.
Ensure all the info is correct, you will not be able to edit or modify your request.
Click the “Send” photo
Wait until Instagram notifies you about your verification status (it might take a couple of weeks).
Once approved, people were able to have the link sticker option for Instagram stories. But as said before, Since October 2021, you do not need to verify your account to have access to the link sticker option.

How to apply for Instagram Verification

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CONCLUSION

Liking from an Instagram Story offers a marketing tool to drive followers to your website or app. The above options will get your Instagram stories with a link icon in no time so your Instagram Story can be used as a traffic driver and potentially help bring leads and sales to your business.

However, there are far more effective ways of generating traffic to your website or app that should be planned and executed as part of a well-crafted digital marketing strategy.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
Marketing training: social media training and digital marketing training.
SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.