THE TOP 10 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Find the top 10 trending Instagram hashtags in 2023. Copy-paste the top 10 most trending hashtags on Instagram at the moment. Adding top trending hashtags on Instagram will give you more chances to increase your content reach, likes and followers.

Written by Mau, a Senior Instagram Marketing Specialist at eDigital.

Our Instagram virtual assistants have just completed research that uncovers the top 10 most trending Instagram hashtags right now.

Find below the top 10 trending hashtags on Instagram globally. You can also find the top 25 most popular hashtags on Instagram which have far more views than trending hashtags overall.

THE TOP 10 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Before you start using some of the top 10 trending hashtags on Instagram right now, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on Instagram that you will never own. Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your CRM.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

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THE TOP 10 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

Discover below the top 10 trending Instagram hashtags right now. These are the most trending hashtags on Instagram at the moment but not the most popular Instagram hashtags. 

Tip: You can only add up to 30 hashtags on an Instagram post. Copy-paste some of these top 10 trending hashtags on your Instagram posts if relevant to the theme/topic of your content shared on Instagram.

10. #likeforlikes

392+ million posts on Instagram have been tagged with the trending #likeforlikes hashtag.

Related: #likeforlike – #likeforfollow – #likeforlikeback – #tagsforlikesapp

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9. #makeup

401+ million posts on Instagram have been tagged with the trending #makeup hashtag.

Related: #makeupartists – #makeuptutorial – #makeuplover – #makeupaddict

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8. #girl

428+ million posts on Instagram have been tagged with the trending #girl hashtag.

Related: #girls – #boy

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7. #ootd

432+ million posts on Instagram have been tagged with the trending #ootd hashtag.

An outfit of the day (commonly abbreviated OOTD) is where fashion bloggers show what clothes (or outfits) they wear on a particular day or occasion. 

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6. #smile

439+ million posts on Instagram have been tagged with the trending #smile hashtag.

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5. #family

440+ million posts on Instagram have been tagged with the trending #family hashtag.

Don’t find the Chainz family content funny?

You may enjoy following the adventures of Furrha (Husband), his wife Samah and their eight kids (@thefurrhafamily) on TikTok. One of the most-followed families on TikTok with 11+ million followers.

These are the most trending hashtags on Instagram at the moment but not the most popular Instagram hashtags. 

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4. #friends

442+ million posts on Instagram have been tagged with the trending #friends hashtag.

Related:  #bestfriends – #bestfriend – #friend – #girlfriend  – #boyfriend – #buddy – #girlfriends – #mate – #boyfriends – #bestbuddies – #friendsmemes

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3. #life

444+ million posts on Instagram have been tagged with the trending #life hashtag.

You can also find the top 25 most popular Instagram hashtags which have far more views than trending hashtags overall.

2. #music 

451+ million posts on Instagram have been tagged with the trending #music hashtag.

These are the most trending hashtags on Instagram right now but not the most popular Instagram hashtags. 

“As Instagram is showing content to just a few of your followers, forget about hashtags and invest in proven marketing strategies and activities that drive real sales in channels you fully control”

Mau – Global Head of Marketing Strategy at eDigital.

1. #selfie

452+ million posts on Instagram have been tagged with the trending #selfie hashtag.

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You can also find the top 25 most popular Instagram hashtags which have far more views than trending hashtags overall.

HOW MANY HASHTAGS DOES INSTAGRAM RECOMMEND?

You can add up to 30 hashtags per post. However, Instagram’s recent recommendation is to only use between 3-5 hashtags per post while Instagram continues to develop semantic keyword search for content discoverability: the words added to captions or the topics in your videos will become searchable too.

“Globally, each social media platform offers a unique set of popular and trending #hashtags. For example, the most popular TikTok hashtags are quite different to these popular Instagram #hashtags. Compare these lists and have a platform-specific #hashtag strategy”

Mau

INSTAGRAM CHALLENGES AND HASHTAGS

Hashtags become even more powerful when used in challenges, which prompt Instagram users to create videos showing themselves performing a specific action ie: fitness challenge or fans are challenged to reinvent an influencer’s video, show off a football trick or make a funny dance move. Each participant then posts their video on Instagram along with specific hashtags for the challenge.

Sometimes these popular “challenge” competitions offer great prizes for winners, but usually, it’s just for fun.

When brands sponsor a hashtag challenge, it’s called a Branded Hashtag Challenge—and it’s an incredibly effective way to boost awareness, drive engagement, and build a bigger fanbase.

“Publishing both popular and niche hashtags on your Instagram content will increase the chances of being displayed on the Instagram explore feed”

Mau

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HOW TO SEARCH INSTAGRAM HASHTAGS COUNT FROM PC

If you want to search for a specific hashtag on Instagram, simply click on the magnifying glass at the top of the Instagram website’s screen, then type #[yourhashtag] and Instagram will automatically show you the hashtag total count. You can then click on it to see all the content for that specific hashtag.

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Alternatively, you can type this URL on your web browser: https://www.instagram.com/explore/tags/hashtag/.

Change the “hashtag” word for your desired hashtag on that URL.

INSTAGRAM MARKETING SUCCESS IS NOT ONLY ABOUT HASHTAGS

You and your team should also learn about:

• Popular Instagram video styles and trends
• Top trending effects and filters
• Influencers in your industry and their audiences.
• The Instagram influencer creator culture and its jargon

Ready to book an Instagram marketing training session? Contact us.

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WHY USE POPULAR INSTAGRAM HASHTAGS

• Instagram is well known for sparking trends and inspiring shoppers.
• Instagram has a fun, inspiring and persuasive atmosphere that prompts participation and shopping helping propel numerous products and brands into viral status – and not just the big brands in fashion or sports but even smaller businesses selling affordable and innovative products!
• Hashtags play an important role in Instagram marketing strategies. Writing the right hashtag for Instagram helps users find the content they’re interested in, join conversations they care about and meet other users with similar interests and hobbies.
• More importantly, hashtags increase a post’s visibility in the “Explore” feed, where users spend most of their time, and that visibility can push your videos to go viral.

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CONCLUSION

This top 10 most trending Instagram hashtags ranking list is dynamic. Every year, some new hashtags start a trend and others fade away. Trending hashtags on Instagram tell marketers what topics, themes, products and services people are interested in at the moment. Only use trending Instagram hashtags if your brand has earned the right to participate in the trending topic or theme, otherwise, your content will look spammy. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
• Marketing training: social media training and digital marketing training. 
• SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
• Celebrity and influencer marketing campaign strategy. 
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment. 
• Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The top 20 trending hashtags on Instagram right now

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THE TOP 10 TRENDING INSTAGRAM HASHTAGS RIGHT NOW

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