THE BEST TIME TO POST ON TIKTOK ON SUNDAY
Find below the best time to post on TikTok on Sunday. The best Sunday posting times to get more views, fans & likes. The best hour to post a TikTok video on Sundays.
By Mau, a Senior Digital Marketing Specialist at eDigital.
POSTING ON TIKTOK AT THE BEST TIME ON SUNDAY
Since its launch in 2016 (See social media history timeline), TikTok offered a chronological feed but that changed in 2020 with an updated algorithm that gives priority to posts with higher engagement, which means the more likes and comments your post receives, the more people will see your post!
Even professional marketers working for the most popular brands on TikTok are publishing their videos at the most optimal time on Sunday. This signals to TikTok that the video published is of quality and may move up on followers’ feeds and be shown to more users.
There are a handful of ways marketers in different industries are able to increase TikTok engagement and one of the best ways is to post when your TikTok fans are the most active on Sunday.
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✔︎ Tip: A great strategy is to use the best time to post on TikTok on Sunday with some of the top trending TikTok hashtags or the most popular TikTok hashtags in your industry, For example, you may want to use specific industry hashtags (i.e. fashion – fitness – food – travel) and post your TikTok videos at the best time on Sunday to maximise the number of people exposed to your video.
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THE BEST TIME TO POST ON TIKTOK ON SUNDAY
Recently I did the ultimate driving Brisbane to Cairns road trip visiting top stops but I did not have much time to post on TikTok so I really wanted to figure out the best day and time to post on TikTok on Sundays making sure I was not missing or forgetting it.
When’s the best hour to post on TikTok on Sunday? Ideally, when your target audience is awake and using the app! If you have a TikTok Pro account, you can access data on your target audience, including the time that they are most active on the app on Sundays. Similarly, you can use your other social media metrics to find out your audience’s active hours online.
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It does not really matter what time you post your TikTok video on Sunday. Two reasons:
- The TikTok algorithm will present global users (located in different time zones) random videos TikTok believes they will watch regardless of what time you posted it.
- Not even some of the official TikTok accounts on TikTok (i.e. TikTok, TikTok Australia or TikTok for Business) publish their TikTok videos at a specific optimal time on Sundays. Do not believe us! You can use this timestamp tool and get the date and the exact time any video on TikTok gets published.
And if the above reasons are not enough to stop you from finding the most optimal hour to publish your next TikTok video on a Sunday, let me tell you something you probably have been turning a blind eye to:
If you are lucky – even posting your TikTok video at the best time on Sundays, you are likely to get a maximum of 2% reach.
Yes, that’s right, only 2% of your hard-earned followers will see your TikTok video on a Sunday.
We know it sucks.
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INFLUENCER MARKETING HUB
Influencer Marketing Hub conducted a study to identify the best time to post on TikTok on Sunday. In the study, they analysed 100,000 TikTok posts to discover the best time to post for each day of the week.
The best time to post on TikTok on Sunday (in Eastern Standard Time EST):
- Sunday: 7 am, 8 am, 4 pm
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According to Karolina Mikolajczyk at Hootsuite, the best time to post on TikTok for maximum engagement is not Sunday. There are other days that are far better to post on TikTok:
Tuesday: 7:00 am (PT)
Thursday: 10:00 am (PT)
Friday: 5:00 AM (PT)
Pacific Standard Time
TikTok serves content to a global audience. 5:00 am in Los Angeles is 8:00 am in New York, 1:00 pm in London and 10:00 pm in Sydney. Find where most of your audience lives. Time zones really matter.
Morning posts seem to do better early in the week (Monday to Wednesday), while TikTok videos posted in the afternoon and evening gain more traction over the weekend (Thursday to Sunday).
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When it comes to honing in on your best time to post on Tiktok on Sunday, take note of the content that performed the best each Sunday on your TikTok Analytics and identify what time it was posted.
Video Performance + Time Posted + Audience Timezone = Best Time to Post
Of course, there is still a bit of guesswork left in the mix, there is no definitive answer to when every brand should post to TikTok on Sundays. But this should give you a strong indication of what time will work for you and your audience.
From here, you can fine-tune as you start to manage and measure your content performance. You may notice that as your profile grows, your audience location and online behaviours change too, so keep checking in on your reporting and altering your strategy.
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Shopify has not confirmed any insights on the best time to post on TikTok on Sunday. However, they offer the Onollo plugin and Onollo tells you the best time and date to schedule a post on your social media accounts.
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According to a blog post published by one of the best social media scheduling tools: Social Pilot, there is no best time to post on TikTok on Sundays. This is because no brand or influencer on TikTok has the same target audience. Similarly, every audience occupies a different time frame to hang out on TikTok to watch video content.
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Marketers of some of the most followed brands on TikTok are using TikTok Analytics to find out what’s the most popular time your followers are watching your videos on Sundays.
To have access to TikTok Insights data for your account, you will have to have a TikTok Pro Account (different from an individual account). You can also check the visitation data on Google Analytics to confirm the most popular hour on Sunday people is visiting your website/app.
These insights will give you an indication and some testing ground to decide the best time to post on TikTok on Sundays.
Things to consider:
- Did you notice any correlation between Google Analytics data and TikTok Insights data? is there any correlation between popular Sunday hours shown on Google Analytics and TikTok Insights data?
- If your main TikTok audience is based in Australia, test different key times during the day when people are generally free on Sundays: 7 a.m or 8 a.m. before they start their Sunday activities.
- Sunday nights are a really good time to post your TikTok videos about your upcoming week’s activities, events, offers, promotions or discounts. You may want to publish a TikTok video on a Sunday eve around 8:30 pm or 9 pm when people are generally relaxing and getting ready and planning their week ahead.
- Consider the times your “Customer Service Department” is open as people might see a post and give you a call or send you an email.
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WHAT IF YOU DO NOT POST AT THE BEST TIME ON SUNDAY?
As long as you make some content that people find compelling, you can go viral on TikTok. Virality is not directly connected to the best time to post on TikTok on Sundays. Even if you post on a different day (apart from Sundays) a video on TikTok could go viral.
A good piece of advice is to create and share what inspires you, videos that are fun or helpful (solve a pressing issue or challenge) and the rest will take care of itself.
For those starting out on TikTok, don’t worry too much about Sunday views statistics or the best time to post your TikTok videos on Sundays – all of this will happen organically.
SCHEDULING YOUR TIKTOK VIDEOS TO BE PUBLISHED AT THE BEST TIME ON SUNDAYS
Marketers and professional TikTok influencers are busy people who want to post at the right time for maximum impact. That’s why TikTok launched Video Scheduler in March 2021, a new feature that allows Creators and Business Accounts to schedule a TikTok video post up to 10 days in advance.
You can find this feature on the web upload page. Once you’ve scheduled a post, it will then be visible on both the web version and the app version of TikTok. You can schedule videos anywhere from 15 minutes to 10 days in advance of publishing. You’ll need a TikTok Business Account or TikTok Creator Account in order to access desktop scheduling.
If you don’t already have one, you can go to Settings > Account to change your account type.
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Here’s how to schedule – steps:
- Log in to your account at tiktok.com on a web browser, and click on the Cloud icon at the top right-hand corner of your feed.
- You will then be directed to the upload video page, where you can upload videos, add a caption including hashtags, edit the cover image, choose who can view it, and set your privacy settings–including whether people can comment on or duet your video.
- After uploading and editing, toggle the schedule button and select a date and time to schedule your post. The time zone will default to your computer setting.
- Click schedule to schedule your post! You can see your scheduled posts alongside drafts in the Profile view.
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?? Expert tip: As with regular posting, you won’t be able to edit the video, captions, or scheduled time after scheduling the video post. If you need to change what you’ve scheduled, you can the scheduled post and re-upload it after making any edits. When a scheduled video is posted, you’ll receive a push notification to alert you that your TikTok video post is live.
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WHAT IS THE BEST TIME TO POST ON TIKTOK ON SUNDAY?
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