THE WORLD’S TOP 25 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2024

The world’s top 25 most-followed TikTok people in 2024. The biggest & most popular TikTok celebrities, influencers & accounts in 2024.

Brought to you by Mau, a Senior TikTok Marketing Specialist at eDigital.

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THE WORLD’S TOP 25 MOST-FOLLOWED PEOPLE ON TIKTOK IN 2024

There is a valid argument saying marketers and “wanna-be” influencers are the few people interested to know who the most-followed people are on TikTok.

However, there is another group of people who enjoy watching the content and creativity of some of the most popular video creators on TikTok.

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THE WORLD’S MOST-FOLLOWED  PEOPLE ON TIKTOK IN 2024 – LIST

The power of TikTok marketing relies on TikTok content creators. They are far more popular and far more followed than the top 10 most popular brands on TikTok. The below TikTok stars will be able to help you reach audiences never imagined for your brand.

THE WORLD’S TOP 25 MOST POPULAR TIKTOK CELEBRITIES IN 2024

Before you dive into the world’s top 25 most-followed TikTok stars, let me tell you something you have probably been turning a blind eye to…

TikTok is not helping your business 

• If you are lucky, the videos you post on TikTok may be reaching 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on TikTok that you do not even own.
• Yes, that’s right; you cannot transfer your hard-earned TikTok followers to your best CRM software.
• Your customer acquisition costs from TikTok ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshop that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

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25. Brent Rivera

47+ million followers

Brent Rivera is an American Actor and one of the most popular entertainment influencers on TikTok.

Brent is the co-founder and CEO of Amp Studios, a talent incubator and content agency.

Rivera has collaborated with brands including Verizon, Starbucks, UN Youth Peace, Coca-Cola, Apple, Colgate and others. He also owns Relatable Apparel, a fashion brand. 

Popular this month > The latest TikTok ads interest targeting list

24. Kris Collins 

50+ million followers. (@kallmekris)

Kriss Collins (aka kallmekris) is one of the most popular Canadian comedians at the moment managed by the New York-based A3 Artist Agency.

In less than two years, this Canadian female comedy star knows how to sell comedy shows and win awards.

Collins is a lip-sync dancer, model and hairdresser who posts funny videos on fashion, makeup, hairstyles and her romantic adventures.

Kriss Collins has collaborated with the following brands:

• Vessi (Sneaker brand)

Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

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23. Billie Eilish

51+ million followers

Billie Eilish is an American singer and songwriter. 

Eilish first gained public attention in 2015 with her debut single “Ocean Eyes”, written and produced by her brother Finneas O’Connell, with whom she collaborates on music and live shows.

Billie’s fifth single “Bad Guy” was a total success. This popular song made her the first artist born in the 21st century to release a chart-topping single.

Eilish has received multiple accolades, including:

• Grammy Awards
• American Music Awards
• Guinness World Records
• MTV Video Music Awards
• Brit Awards
• Golden Globe Award
• Academy Award. Billie was the first person born in the 21st century to win an Academy Award.

Eilish is the youngest artist in Grammy history to win all four general field categories—Best New Artist, Record of the Year, Song of the Year, and Album of the Year—in the same year.

Billie was featured on Time magazine’s inaugural Time 100 Next list in 2019 and the Time 100 in 2021.

TikTok creators are reading > The best time to post on TikTok

22. Michael Le

51+ million followers. @justmaiko

Michael Le is an American dancer and TikTok entertainer of Vietnamese descent.

The TikTok star has built a huge following with his viral choreographed dance moves.

He has seen practising boxing with other popular TikTokers and Y.outubers in Miami, Florida and other locations in a bid to get more attention and fans.

Michael is surely one of the most popular dancers on TikTok (known as @justmaiko) and YouTube who has amassed more than 68 million followers combined across his social media, has signed with CAA for representation.

Le creates daily content on social media that revolves around dance, fitness, fashion, Web3 and gaming.

He also has created a family channel called The Shluv Family with his two younger brothers, sister, and mom. 

Le recently partnered with Liithos’ Ashfall, a sci-fi game and comic book, to build a TikTok series. 

Michael also created his gaming channel and Web3 gaming ecosystem, Joystick, which aims to help creators and gamers navigate the world of web3 games and provide opportunities to earn revenue.

Le, winner of the Shorty Award for Best in Dance, can be seen in cameos in Spider-Man: No Way Home and The Victor Hong Berries. Michael also performed at the 2023 Nickelodeon Kids’ Choice Awards. 

He has also been featured in Forbes, the Los Angeles Times, The Hollywood Reporter, and Fortune, among other publishers.

Michael Le has collaborated with brands such as Prada, Disney, State Farm, Invisalign, Lenovo, American Eagle, Hugo Boss, Paramount, Nintendo, Walmart and EA.

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21. Alina Kim

52+ million followers. @homm9k

Alina Kim (also called Homa) is a popular TikTok influencer in Kazakhstan.

She enjoys publishing dancing and entertainment videos on her TikTok account.

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Next > The world’s top 20 most-followed people on TikTok.

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Are you looking for a list of the World’s top 100 most followed people on TikTok right now? Contact us, we can offer you this list for a fee.

Marketers who read this article are also using the latest TikTok ads audience interests targeting options list.

CONCLUSION

TikTok influencers are known for starting and participating in viral challenges and trends. Their influence can propel a trend to widespread popularity, which can have significant implications for music, fashion, dance, entertainment, sports and other cultural elements.

The above top 25 influencers on TikTok can reach millions of users and are constantly pushing the boundaries of content creation, using innovative editing techniques and storytelling methods. This creativity attracts and retains a large audience, making them valuable partners for marketers seeking to tap into a younger demographic.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Training: social media marketing training and digital marketing training. 
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy. 
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment. 
• Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Next > The world’s top 20 most-followed people on TikTok.

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 25 MOST POPULAR TIKTOK ACCOUNTS IN THE WORLD

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