Find below Corporate Social Responsibility (CRS) definition and meaning and why marketers should care about it.

Brought to you by Mau, a Senior Digital Marketing Specialist and Trainer Facilitator at eDigital.


Corporate social responsibility (CRS) is a great activity that every company and business should consider.

“Corporate social responsibility (CRS) is chance to positively impact people’s lives and make a difference in the world. Beyond this, it has the potential to deepen relationships with customers and create a workplace that people genuinely want to be a part of”

Corporate social responsibility (CSR) can make a genuine social impact, increase sales from consumers, and drive teams’ productivity and retention.

However, if CRS is poorly executed, the business and its brands can be labelled as shallow and exploitative of important issues.

Consumers are increasingly better informed and vocal about their purchasing and consumption behaviours, leading to more considered buying habits and more visibility on the brands that fail to meet their social responsibilities. We can help you navigate CSR and align your strategy and principles to a cause that will result in good for your community or society in general.

Let’s take a closer look at what CSR is and why it’s so important.


Corporate Social Responsibility (CSR) is a way for all sorts of organisations to use their profits for positive social impact and change.

The good news is there are many companies dedicating large parts of their profit and intellectual property to helping make the world better.

Some interesting facts about Corporate Social Responsibility:

  • According to the Harvard Business Review, the Global 500 spend in excess of $20 billion per year on CSR initiatives.
  • 90% of the largest companies are now filing sustainability reports while 80% of mainstream investors now consider ESG (environmental, social, and governance) information when making investment decisions.

Some resources:

  • Sites like the Ethical Consumer help to inform concerned customers about practices by brands that are deemed unethical. This affects entire industries
  • A simple search in relation to fast fashion will quickly reveal the level of consumer disgust, mistrust, and abandonment surrounding the sector.


Corporate social responsibility is important for business owners and marketers to build brand trust, mitigate risks, foster stakeholder relationships and attract talent

Embracing CSR is not only a moral imperative but also a strategic business decision that can lead to long-term business success and positive social impact.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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