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THE TOP 10 LUXURY FASHION BRANDS ON TIKTOK IN 2025

The top 10 luxury fashion brands on TikTok in 2025. The top 10 most popular and most-followed luxury fashion brands on TikTok in 2025 – ranking list.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE TOP 10 LUXURY FASHION BRANDS ON TIKTOK IN 2025

Becoming aware and following some of these top 10 most popular luxury fashion houses on TikTok will help you with:

Market insights & trend forecasting

• Analysing content from top-performing fashion brands helps identify emerging trends in aesthetics, storytelling and audience engagement.
• Tracking growth patterns reveals which fashion styles, fashion campaigns, and fashion collaborations resonate with audiences.

Competitive benchmarking

• Understanding the marketing strategies of top luxury fashion brands provides a benchmark for measuring your own fashion brand’s performance.
• Insights into content frequency, post formats (reels, stories, lives), and engagement tactics can inform your own marketing plan.

Inspiration for creative direction

• Observing how luxury fashion brands use visuals, colours, and storytelling can spark fresh ideas for new fashion collections, ad campaigns, and content creation.
• High fashion brands often set the tone for broader fashion trends that trickle down to other fashion market segments.

Audience behaviour & preferences

• By studying audience engagement, fashion designers and fashion marketers can better understand what consumers value, whether it’s craftsmanship, heritage, sustainability or exclusivity.
• Knowing which content formats perform best helps tailor content strategies to match audience preferences.

Partnerships & influencer collabs

• Luxury fashion brands often collaborate with top influencers, popular celebrities, and other brands. Observing these partnerships can help identify potential collaborators for your own fashion brand.

eCommerce & social shopping trends

• Luxury fashion brands leverage some of the top 10 live-selling apps, tools and software for product drops, exclusive previews, and social commerce. Tracking these tactics can help you optimise your own e-commerce approach for your fashion brand.

THE TOP 10 MOST-FOLLOWED LUXURY FASHION BRANDS ON TIKTOK IN 2025

Grandparents are good people who – sometimes – behave badly.

But this time, your lovely grandma surely told you that you should value what people do, not what they wear.

You did not listen and you are ready to find out what the top 10 most popular luxury fashion brands on TikTok are.

10. Michael Kors

Michael Kors is the most-followed luxury fashion brand on TikTok with 1.5+ million followers.

@michaelkors

Michael Kors is one of the top 10 most popular American clothing brands.

Michael Kors on TikTok is like that fashion’s desperate middle age uncle going through his mid-life crisis trying to convince teenagers it’s still cool while visibly sweating through its reasonably-priced designer polo.

Michael Kors’ TikTok account is a masterclass in “How to Make $300 Purses Look Both Overpriced AND Underwhelming” through the magic of ring lights and attractive 20-somethings who definitely had to Google who Michael Kors is.

They showcase their signature MK monogram, the fashion’s equivalent of writing your name on your lunch bag so other kids won’t steal it.
Their videos feature models with the enthusiasm of hostages trying to convince you that yes, another beige handbag with metal hardware is REVOLUTIONARY.

See influencers pretending their MICHAEL Michael Kors diffusion line is actually the runway collection, while actual fashion people scroll past faster than you can say “outlet mall.”
The comments section is basically “OMG WANT 😍” typed by either bots or people whose fashion aspirations peak at “fancy enough for Olive Garden.” Meanwhile, Michael himself appears occasionally like fashion’s version of Steve Buscemi saying “How do you do, fellow kids?” while clutching a monogrammed jet ski or whatever.
Michael Kors on TikTok: Proving you can spend millions on marketing and still end up looking like someone’s aunt trying to “go viral” at Thanksgiving dinner.

You will also like this year’s top 10 graphic design trends

The top challenges faced by luxury high fashion brands

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled or are very hard to give another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

9. Maison Valentino

Maison Valentino is one of the top 10 most-followed luxury fashion brands on TikTok with 1.7+ million followers.

@valentino

 

Valentino is one of the most famous Italian luxury fashion brands.

Maison Valentino‘s TikTok is where a billion-dollar luxury brand tries desperately to convince teenagers they should care about clothes they’ll never be able afford!

Watch models with the emotional range of expensive mannequins awkwardly lip-sync to popular TikTok songs while draped in outfits that cost more than your home loan.

Valentino’s CMO seems to approve content created by their 24-year-old social media manager who keeps having to explain what “rizz” means.

A haute couture brand trying to sound cool saying: “these cargo pants are bussin” with a sprinkle of Italian pretension!

Valentino on TikTok: where they somehow make clothing worth €8,000 look like it was filmed on a Nokia phone from 2003.

Somehow Valentino snuck into Animal Crossing, ensuring even your digital avatar can feel financially inadequate in pixelated couture.

Nothing says “exclusive luxury brand” quite like dressing up cartoon raccoons and anthropomorphic villagers in $6,000 virtual dresses and then promoting them on TikTok.

Because if your fake island character isn’t wearing Valentino, are you even living?

Next up: Valentino-branded Minecraft blocks and Roblox outfits – because colonising every corner of the Metaverse with unaffordable fashion is apparently the new frontier of high-end marketing.

Designer FOMO: now available in all dimensions!

Marketers are reading the best fashion marketing campaign ideas

Exclusive read: the top 25 fashion hashtags on TikTok

The high fashion market resale industry is no the rise

Top resale online marketplaces for high fashion and luxury fashion are popular.

Ibid wrote that hundreds of thousands of new fashion items are listed every day on platforms such as Depop often snapped up in seconds by its 30 million+ users, spread across more than 150 countries. And according to Depop, 90% of active users are under the age of 26.

Treet is another online marketplace helping brands set up their resale sites. Treet gained $2.8 million in a seed funding round in May 2021, taking a 10% cut from any sale.

Reflaunt, which allows shoppers to resell their old purchases on the original brand’s website, offers a similar service, but off-platform, and is supported by the likes of fashion label Balenciaga.

Other large, pre-existing companies are pivoting to resale too or building their fashion resale arms.

Rent the Runway, which previously allowed its users to hire high-fashion items for a short time, is now entering the luxury high-fashion resale space too.

You can also check out some of the best fashion marketing ideas and examples

8. Prada

Prada is one of the top 10 most popular luxury fashion brands on TikTok with 1.9+ million followers.

@prada

Prada on TikTok is where Italian high fashion meets low attention spans!

Watch in awe as a luxury fashion brand selling $3,000 nylon bags desperately tries to get Gen Z attention and tell them they are “down with the kids” through painfully choreographed fashion videos.

Prada on TikTok is where a minimalist Italian luxury fashion brand awkwardly dances to trending TikTok songs, featuring fashion models who look like they’ve just landed from another galaxy. Ok, they are beautiful extraterrestrials trying to pass as human beings.

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Prada’s content on TikTok seems to be conceived by a 60-year-old marketing executive during her first amphetamine trip in which a bizarre juxtaposition of €9,000 leather good had to be filmed with all the production value of a middle school webcam.

The comments section is just an echo chamber of “OMG SLAY 😍” from bots, while normal humans wonder if selling their liver would cover that triangle logo bag.

Prada on TikTok: proving that no amount of money can buy authenticity, but it can definitely purchase 15 seconds of uncomfortable fashion cringe. Italian elegance has never looked so desperately thirsty for teens parents’ $.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

Reignite growth for your fashion brand with our Strategy Workshops

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Are you experiencing new competitors, changing customer behaviours, or industry disruptions?

It is time for a fresh perspective.

Our digital marketing strategy workshops:

✅ Identify weaknesses, uncover new opportunities and provide actionable insights to reignite business growth

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Learn more about our workshops now!

7. Hugo Boss 

Hugo Boss is one of the top 10 most popular luxury fashion brands on TikTok with 2.7+ million followers.

@boss

Note: Harming a Voodoo doll of your “Boss” seems to keep employees happy! 😂

Hugo Boss on TikTok is where German efficiency meets digital desperation!

Prepare to be astonished as a 100-year-old corporate suit German brand tries to grab teens attention to tell them they’re “totally lit” through the power of overpriced blazers and fake relatability.

Enter their saviour: Khaby Lame.

Khaby is the silent TikTok genius who built an empire on judging people’s stupidity with nothing but facial expressions.

Hugo Boss’s CMO basically said, “Quick! Find the most popular person who doesn’t need to speak German!” and handed him a blank check.

Now Khaby stands in their videos, looking appropriately confused about why he’s wearing business casual at his age, making his signature “seriously?” gesture at their marketing team’s ideas.

The contrast is beautifully painful – Khaby’s authentic, self-made charm juxtaposed against Hugo Boss’s corporate stiffness. This is like watching your old single rich uncle try to do a TikTok dance at your birthday party while wearing dress shoes and checking his stock portfolio between takes.

Boss content on TikTok alternates between painfully staged “casual” moments of models laughing on command while wearing $1,200 sweaters, and Khaby silently questioning the life choices that led him to pretend a necktie is something exciting.

You can almost see the director off-camera whispering, “Look happy! You’re wearing Hugo Boss! That’s fun, right? RIGHT?”

Hugo Boss on TikTok: where German luxury meets Italian expressiveness meets social media confusion. Because nothing says “youth appeal” quite like watching beautiful people look uncomfortable in clothing designed for corporate law presentations.

Hugo Boss is hawking sneakers made of Piñatex (aka pineapple plant garbage fibers) proving even luxury brands can turn fruit trash into a vegan flex for your feet! 🍍👟

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

Just in: the world’s top 25 most-followed people on TikTok – list

Popular this month: The top 10 fashion brands on Instagram

Luxury fashion current challenges

• Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
• Fairtrade: Using suppliers who do not pay fairly to their workers.
• Disposal: Using materials that cannot be recycled or upcycled or hard to give them another life.
• Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
• Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

Fashion creators are reading the best fashion hashtags for Tiktok

6. Calvin Klein

Calvin Klein is one of the top 10 most-followed luxury fashion brands on TikTok with 3.1+ million followers on TikTok.

@calvinklein

Calvin Klein on TikTok is where a brand famous for making your parents horny in the 90s now frantically collects K-pop idols like Pokémon cards!

Nothing says “we’re still sexy and relevant” quite like watching NewJeans – five barely-adults looking uncomfortable in their Calvins while attempting choreography that screams “our management made us do this”.

Observe with wonder as Calvin Klein weirdly mines the K-pop goldmine, throwing underwear at every member of the Korean entertainment industry. Mingyu from Seventeen and Jungkook from BTS stand awkwardly in their briefs, wondering if this is what their years of training prepared them for – looking constipated while caressing their own abs in black and white.

Fashion marketers are also reading this year’s best 10 Met Gala theme looks

Then there’s Kendall Jenner, contractually obligated to appear in yet another underwear campaign because apparently no other models exist on planet Earth. She brings all the personality of expensive “masa madre” bread to videos where she pretends lounging in cotton basics is a revolutionary act.

Don’t miss Jeremy Allen White, fresh from “The Bear” looking equal parts confused and concerned as he channels his inner “sandwich chef who somehow lost his clothes.” You can practically hear his agent whispering:

“Just think of the paycheck, Jeremy. Just think of the paycheck.”

Editor’s pick: the top 10 trending fashion hashtags on TikTok right now!

And the cherry on top: Kid Cudi, showing up like your cool uncle who accidentally wandered into a Gen Z slumber party, wondering why he’s doing TikTok dances in designer underwear when he could be literally anywhere else.

Calvin Klein’s TikTok strategy: throw enough celebrities in underwear at the algorithm and pray that Gen Z forgets this is the same brand their parents bought at the mall.

Because nothing rejuvenates a legacy underwear brand quite like watching Jennie from Blackpink look mildly uncomfortable while a 62-year-old marketing executive shouts:

“MORE YOUTH APPEAL!”

Just updated: the top 25 fashion hashtags on Instagram

5. Balenciaga

Balenciaga is one of the top 10 most popular luxury fashion brands on TikTok with 4.4+ million followers.

@balenciaga

Balenciaga on TikTok is the best digital embodiment of “what if we make garbage but call it luxury and charge $2,000?”

Be amazed as you watch Kim Kardashian wrapped in Balenciaga’s yellow caution tape like a human crime scene, unable to sit, bend, or use the bathroom – all for the glory of being Balenciaga’s living mannequin.

Their TikToks feature Kim waddling down hallways in outfits that scream:

“I’m either going to a post-apocalyptic funeral or about to clean your septic tank and call it fashion”

Then there’s one of the top 25 most-followed Australians on Instagram: Nicole Kidman, looking like she’s been kidnapped and forced to model at gunpoint. Her eyes silently communicate “I won an Oscar for this?” as she’s draped in what appears to be expensive upholstery fabric stolen from an abandoned Soviet hotel.  The TikTok captions read “timeless elegance” while she models a Balenciaga dress that resembles a designer straightjacket.

Don’t miss Michelle Yeoh, martial arts legend and acclaimed actress, now reduced to wearing what looks like industrial-strength garbage bags while a TikTok filter adds weird sparkles. She delivers Balenciaga’s signature “I’m-being-held-hostage” facial expression that all their models must perfect.

Isabelle Huppert brings French arthouse credibility while modelling Balenciaga clothes that look like they were designed by an AI that was fed nothing but pictures of construction tarps and psychiatric ward uniforms.

And finally, PP Krit Amnuaydechkorn, looking equal parts confused and fabulous, wearing what appears to be a $8,000 version of something you’d find in a Walmart bin after Halloween. Balenciaga carefully edits their TikToks to make sure you can’t hear him whispering “please send help” into the camera.

Balenciaga’s content on TikTok is where celebrities worth millions pretend that looking like expensive disaster victims is the pinnacle of fashion.

Remember: it’s not ugly – you’re just too poor and uneducated to understand it!

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Hiring a video producer? Learn how to write the best video production brief + template

Balenciaga dropped an ad campaign so wildly tone-deaf, it looked like they handed creative control to a hummingbird on fentanyl.

Think of this for a sec: kids, teddy bears, and BDSM gear – because apparently nothing screams “fashion forward” like toddlers posing next to bondage accessories.

Somewhere in the universe, common sense packed its bags and left.

⚡️Most read today: How to write the best creative photography brief

4. Burberry

Burberry is one of the top 10 most-followed luxury fashion brands on TikTok with 5+ million followers on TikTok.

@burberry

Burberry’s TikTok account is what happens when a century+ old British luxury brand discover the power of Red Bulls and memes in the same afternoon.

Imagine this: a fashion brand that once outfitted Antarctic explorers and military officers now frantically trying to make their plaid patterns go viral between teens doing stupid dance challenges.

Burberry’s collabs are a fever dream of “who’s who” and “wait, who?” Tang Wei brings elegant East Asian cinematic gravitas, immediately undermined by gets paid great $ to do the “Burberry Check Challenge” where she has to find as many items with the pattern as possible in 15 seconds.

Zhang Jingyi, meanwhile, delivers smoldering high-fashion poses that would make Vogue executives weep, right before being directed to lip-sync to “Chasing Pavements” while wrapped in a $4,000 trench coat in the rain.

Then there’s Barry Keoghan, the actor who specialises in playing lovable psychopaths, now awkwardly explaining his “fashion journey” while a Burberry social media manager off-camera mouths “mention the heritage” every time he starts talking about his character from “The Banshees of Inisherin”.

And let’s not forget tennis star Jack Draper, looking perpetually confused as if he showed up for a sportswear ad and instead found himself in a moody, rain-soaked London alleyway being instructed to “embody the essence of Burberry” while holding a tennis racket wrapped in their signature check pattern.

Burberry, that posh British icon, decided to pimp out Honor of Kings characters – China’s fave video game – with their signature trench coats and tartan skins.

It’s like a Burberry marketing executive said:

“Screw high fashion, let’s slap our fancy threads on digital warriors!”

Too bad only Chinese teens get to flex this pixelated plaid swagger. 🎮🧥

Burberry’s 2023 Valentine’s Day “B:MINE” campaign decided to ditch the roses and chocolates for a full-on LGBTQ+ flex, starring transgender models- one rocking visible mastectomy scars like a badge of honour while cuddling a gal pal in a Burberry top.

Sounded like a Friday’s after-work drinks got Burberry’s marketing team to think: “let’s make conservatives clutch their pearls!”

Real-life queer couples were caught mid-smooch, draped in dusty pink and oat beige gear.

Burberry tried to serve love-is-love vibes with their fancy scarves and Lola bags, but ended up serving secondhand cringe, proving even luxury brands can fumble the rainbow harder than your uncle at a Pride parade!

Back in September 2018, Burberry made a bold, groundbreaking promise: they’d finally stop setting their unsold handbags and trench coats on fire like a teens’ campfire party.

This genius move came after the BBC exposed that Burberry had torched a casual $36 million worth of merch in 2017 — because apparently, nothing says “luxury fashion” like turning your inventory into artisanal smoke.

Fashion creators also checked the world’s top 25 most popular people on TikTok.

Luxury fashion’s best-kept secret: Why true elegance is never on display

While some pay exorbitant prices for haute couture to impress others, insiders know that mainstream luxury fashion often prioritises profits over craftsmanship.

But here’s the truth:

The most exquisite, one-of-a-kind pieces are never mass-produced or publicly available.

These elite designers craft personalised, hand-tailored creations exclusively for a select few.

And when you discover a designer who captures your essence with unparalleled artistry, you won’t broadcast it.

Because true luxury isn’t about status, it’s about wearing masterpieces no one else can touch.

Just in: the world’s top 25 most-followed TikTok celebrities

3. Gucci

Gucci is one of the top 10 most-followed luxury fashion brands on TikTok with 5.8+ million followers.

@gucci

Gucci is an Italian brand owned by the French Kering group.

Gucci have seemingly kidnapped half of Hollywood actors and another half of Asia’s entertainment celebrities, got them into absurd overpriced loafers, and said:

“dance for the algorithm, my darlings”

Gucci‘s celebrity roster reads like a marketing executive worried about Gen Z appeal, then threw in whoever was big in seven different countries just to cover their bases. It’s like they’re playing Celebrity Bingo with their marketing budget.

Here is a list of the ridiculous things Gucci ‘s marketing department force some popular humans to do to get fame on their TikTok account:

• NewJeans’ Hanni, looking adorably uncomfortable as she tries to make wearing $9,000 worth of clothing seem “relatable” while doing a dance that will be embarrassingly dated by the time you finish watching.
• Miley Cyrus, who Gucci hired to remind everyone that they’re still “edgy,” despite being about as rebellious as a country club that recently allowed denim on Fridays.
• Lee Jung Jae went from playing desperate games for survival to… well, playing desperate games for Gucci’s fashion survival. His Gucci videos have all the natural authenticity of someone being forced to say: “logomania is self-expression”
• Jin from BTS appears in Gucci’s videos where he stares – with a serious face – at nothing, as if contemplating the meaning of life, when really he’s just wondering how many zeros were on his check.
• Jay Park badly tries to make luxury Gucci loafers look street while a Gucci’s marketing team off-camera shouts:”more swag, but make it AFFLUENT swag!”
• Xiao Zhan gazes into the camera with the dead-eyed stare of someone who’s been told to “embody the spirit of Gucci” for eight straight hours.
• Jessica Chastain brings Oscar-worthy acting to pretend she normally lounges around her home in full Gucci insignia.
• Billkin, who’s famous enough in Thailand to get cast but not famous enough for Gucci to spell his name correctly in the credits.
• Yara Shahidi intellectualises fashion in captions so pretentious they make undergraduate philosophy papers seem accessible.

The list of adorable Gucci’s puppets continues:

• George MacKay runs dramatically through fields wearing a Gucci’s $3,500 sweater.
• Dev Patel looks confused about whether he’s shooting a fragrance ad or auditioning for a period drama.
• Pixie Geldof and George Barnett stand around looking British and vaguely disaffected on intimate Gucci’s imagery that is in fact too public to be intimate.
• Austin Lin emotes in three different Gucci’s designer outfits that all somehow look exactly the same.
• Sara Leghissa and Robert Barry were probably hired because a marketer at Gucci misheard their names as “celebrity.”
• Currynew (Peter Zhang) illustrates Gucci’s silk scarves while models awkwardly holding bags at angles marketing insisted were “casual but aspirational.”
• Zhang Linghe stares intensely at the camera like he’s trying to set it on fire with his mind.
• Davika Hoorne, Alia Bhatt, and Shin Min Ah all do the exact same video in different languages.
• KAI dances with the intense precision of someone who knows this Gucci contract is paying his rent.
• Mina Shin and IU create content for Gucci’s TikTok account that’s simultaneously over-edited and underwhelming.
• Paul Mescal and Daisy Edgar-Jones try to recreate their “Normal People” chemistry while draped in enough Gucci’s designer fabric to clothe a small nation.
• Dakota Johnson employs her “Fifty Shades” experience to look seductively at handbags.
• Ryan Gosling checks his watch repeatedly, counting down the seconds until his Gucci contract ends.
• Kendall Jenner poses with Gucci’s “Double-G” monogram fashion items like she’s never seen objects before in her life.
• Bad Bunny somehow makes Gucci look street despite the brand’s desperate attempts to remain exclusive.
• Olympic figure skater Yuzuru Hanyu pirouettes in loafers, because nothing reminds people of “athletic performance” like expensive Italian leather dress shoes.

Confused teens are commenting on Gucci’s TikTok videos: “is that a purse or a hat?” and also wondering what is that Gucci stripe, that two green stripes interrupted by a single red bar.

Gucci is owned and managed by the French luxury holding company: Kering which also owns and manages other top luxury fashion brands including Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin and Girard-Perregaux.

For its Fall 2021 collection, Gucci partnered with the art auction house Christie’s on an NFT video called Aria, which sold in June 2021. In October 2020, the sustainable collection “Off the Grid” was featured in the latest The Sims game.

In March 2023, Gucci secured a partnership with web3 company: Yuga Labs (The parent company of the Bored Ape Yacht Club NFT collection and the metaverse world: Otherside).

Fashion creators are using some of the best fashion hashtags for Instagram

2. Dior

Dior is one of the top 10 most-followed luxury fashion brands on TikTok with 8.2+ million followers.

@dior

Dior‘s TikTok videos try to persuade teenagers that spending four months’ rent on a handbag is totally relatable content!

At the helm of Dior’s powrful influencer marketing spend is BLACKPINK‘s JISOO, whose contract apparently requires her to look enraptured by lipstick tubes as if they contain the secrets of the universe.

“Wow, another Rouge Dior shade! This will definitely solve climate change!”

As Jissoo applies the 47th nearly-identical red lipstick while the ad director whispers:

“More passion! It’s not just makeup, it’s DIOR!”

Then there’s BTS‘s Jimin, who Dior hired to make their menswear look edgy but instead created videos where he looks like he’s been kidnapped by a gang of luxury tailors and forced to serve a life sentence in $5,000 suits.

Watch as he awkwardly vogues next to statues in the Louvre, his eyes silently pleading:

“Please let me dance normally just once”

Obviously the comments are just 14 y.o. typing “MARRY ME JIMIN” while real fashionistas wonder if he’s allowed to bend his elbows in that jacket.

Let’s pass that page.

Rosalía brings her flamenco flair to Dior by standing completely still in couture.  Revolutionary!  The Spanish singer who built her brand on movement and energy is transformed into a human mannequin, occasionally allowed to blink twice if she needs water between takes. Her TikToks involve elaborate sets, dramatic lighting, and absolutely zero of the personality that made her famous.

Chinese actress Xin Liu appears in videos so over-filtered they might as well be CGI, her skin retouched to the texture of a PlayStation 2 character as she whispers “J’adore Dior” with the wild passion of someone describing tax law to a pack of disinterested teens.

⭐️ Most read today: how to write the best creative photography brief

Tennis star Zheng Qinwen somehow manages to look less comfortable holding a Dior bag than she does returning a 120mph serve.

Liu Yuxin brings androgynous cool to Dior videos where she’s instructed to “just walk back and forth” for 30 seconds while someone offscreen frantically waves Dior shopping bags to create “ambiance”

Bollywood royalty Sonam Kapoor elevates looking confused about product placement into an art form, her expressions vacillating between “Is this bag supposed to be on my head?” and “Am I getting paid enough for this?”

And let’s not forget SEVENTEEN‘s Mingyu, a man who could make a garbage bag look couture but is instead forced to pretend that carrying a tiny Dior saddle bag is what all the cool basketball-player-height K-pop idols are doing these days.

The true masterpiece of Dior‘s TikTok strategy is how they’ve managed to take some of the world’s most charismatic entertainers and drain them of all personality faster than you can say “luxury marketing budget.”

Each Gucci video on TikTok follows the same formula: attractive celebrity + neutral expression + slow motion + dramatic music = videos that go viral despite having all the emotional depth of a puddle in the Sahara desert.

Meanwhile, in a Parisian office, Christian Dior‘s ghost watches in horror as his legacy of refined elegance is reduced to 15-second clips of celebrities awkwardly pointing at perfume bottles like they’ve just discovered fire.

The popular Israeli-American actor, Natalie Portman wore a Dior’s gown and cape for the 2020 Oscars Awards ceremony. The cape was embroidered with all of the female film directors’ names who weren’t nominated for #Oscars in 2020. The gown and cape required 600 hours of workmanship by Dior ateliers according to Bazaar magazine. 

Dior is owned by LVMH Moët Hennessy Louis Vuitton (LVMH).

Marketers are using some of the top 25 fashion hashtags on TikTok

1. Louis Vuitton

Louis Vuitton is one of the top 10 most popular luxury fashion brands on TikTok with 14.9+ million followers.

@louisvuitton

 

Louis Vuitton content on TikTok is working hard at convincing teens that their great-grandmother’s favourite luggage company is actually “lit”.

Nothing says “we connect with the youth” quite like a luxury French fashion maison founded during the reign of Napoleon III attempting for their videos to go viral between dance challenges and ramen challenges.

LV influencer and celeb collabs list reads like someone threw darts at a board labeled: “famous people who might need extra money”

• Lisa from Blackpink, who’s contractually obligated to look sexually attracted to handbags that cost more than a used car. Prepare to be astonished as she caresses LV monogrammed leather with the passionate intensity of someone who’s been told “pretend this purse is your firstborn child” by a nervous director.
• British influencer Madeline Argy, awkwardly wanders Paris in a LV branded TikTok video. Yeah, just a casual stroll across the “Pont Neuf” seem relatable while dripping in enough LV monogrammed leather to clothe a small village.
• Saoirse Ronan, an actress known for period dramas and serious cinema, now reduced to whispering “Louis Vuitton” in fifteen different accents while looking wistfully out of Parisian windows. The cognitive dissonance of the star of “Little Women” promoting $10,000 handbags is apparently lost on everyone involved.
• Victor Wembanyama, the “little” NBA sensation, appears in videos where he awkwardly hunches to fit in frame while holding bags designed for humans of normal proportions. Nothing makes luxury accessories look more accessible than seeing them dwarfed by a basketball player who could use a Louis Vuitton keepall as a coin purse.
• American actress, Emma Stone managing to make LV’s white-on-white-on-more-white business suit interesting at Paris Fashion Week, which is quite the achievement considering it’s the same colour palette of a hospital waiting room or an abandoned dairy farm.

• Léa Seydoux brings her Bond-girl intensity to the task of… opening and closing handbags in slow motion. Innovative content! The French actress stares at LV products with the exact same glowing intensity she used when plotting to destroy MI6, making TikTok users wonder if the handbag might contain explosive devices rather than overpriced wallets.
• Alicia Vikander applies her Oscar-winning acting skills to convince us she normally lounges around her house in full Louis Vuitton clothing, scrolling through TikTok like a regular person who just happens to be wearing $15,000 worth of outfits to check their phone.
• BTS appears in carefully controlled 15-second clips where they’re not allowed to dance, sing, or display any of the charisma that made them famous. Instead, they stand in formation like very expensive mannequins, occasionally permitted to blink if their sponsored videos have produced $.
• Sophie Turner channels her Game of Thrones experience by looking at competing luxury brands the same way Sansa Stark looked at her enemies before having them executed.
• Liu Yifei floats ethereally through historic French buildings, her expression suggesting she’s calculating exactly how many handbags she needs to promote to buy her own historic French building.
• French actress Noémie Merlant trying hard to be interesting while she is interviewed by a Boomer trying to look cool with an unbranded baseball cap.
• And finally, tennis champion Naomi Osaka, who appears visibly uncomfortable trying to convince us that what she really needs between Grand Slam tournaments is a monogrammed trunk that requires four people to carry.

Comments on LV videos on TikTok is mix of teens writing: “My parents won’t let me buy it” next to other patriotic one demanding local products: “Where are your factories?????” and “Made in??????”

Meanwhile, somewhere in Kansas City, Taylor Swift brought back the logo mania while cheering on the Chiefs. The look featured the controversial “in-your-face” logo-mania trend with a LV monogram jacket.

Fashion marketers are also reading the best fashion marketing ideas and examples.

In 2019, Louis Vuitton partnered with Riot Games, the creators of the game League of Legends. An exclusive travel case for the Cup Trophy and other digital assets was designed by Nicolas Ghesquiére (Fashion designer and creative director). This was followed by a real capsule collection inspired by League of Legends.

Fashion creators are using some of the top 25 fashion hashtags on Instagram

Conclusion

Knowing the top 10 most-followed luxury fashion brands on TikTok is essential for fashion marketers, fashion designers, and fashion content creators because it provides valuable insights into current trends, consumer behaviour, and effective content strategies.

These top 10 most popular luxury fashion brands on TikTok set the tone for fashion aesthetics, engagement tactics, and innovation, influencing broader fashion and fashion marketing practices.

By analysing their success, fashion marketers can identify emerging fashion trends, benchmark their performance, and uncover opportunities for creative direction, collaborations, ultimately helping them stay competitive and resonate with their customers.

Luxury fashion branding and associations with celebrities and top fashion designers also help high fashion companies stand out from their competitors and create preference, trust and a more memorable consumer experience.