THE BEST 10 AMERICAN CLOTHING BRANDS IN 2024

Find below the best 10 American clothing brands in 2024. The top 10 American fashion brands, fashion houses and clothing designers in the United States of America (U.S.A.)

By Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2024

I already know something about you:

You love buying some of the best clothing brands in the U.S.A.

But before you start watching this exclusive “The best American clothing brands – listlet me tell you something you probably have been turning a blind eye to…

Social media is not helping your business

  • All social media platforms are “money extraction” machines. Their business model is made to make money from you.
  • Their algorithms have been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build audiences on social media platforms you will never own. 
  • You cannot transfer your hard-earned social media followers to your CRM.
  • Your customer acquisition costs from social media ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2024

Grandparents are good people who – sometimes – misbehave.

But this time, your lovely grandma told you that you should value what people do, not what they wear.

You did not listen and you are right now, right here, ready to find out what the best American clothing brands are. 

Some people in America pay high prices to wear some of the best American clothing brands to keep up with the Joneses but surely you know it is all just fashion marketing and profits.

Some of the most unique clothes in America are not commercially available to the general public. These secret American fashion designers work exclusively with multi-billionaires and top celebrities and may have just a handful of clientele.

Once you find the most unique American designer for your clothes, you will keep it secret.

Why?

Because you want to wear unique handcrafted pieces no one gets access to it.

Below are some of the best 10 American clothing brands running fashion marketing campaigns to keep the profits up and shareholders happy.

10. Gap

3+ million people on Instagram follow Gap. 

⚡️Trending today > The best fashion hashtags for Instagram

Tip: A good practice when putting together the best social media brief when hiring a new agency; includes asking them to research the social media activities performed by your top 2 or top 3 fashion competitors.

Need luxury fashion marketing support? Contact us today.

9. American Eagle Outfitters

3+ million people on Instagram follow American Eagle Outfitters

“Fashion is choice. Create your unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your creations”

Mau

Exclusive > The top ethical issues in Marketing

8. Patagonia

5+ million people on Instagram follow Patagonia. 

Patagonia is one of the most popular clothing brands in America. Patagonia is a designer of outdoor clothing and gear for climbing, surfing, skiing and snowboarding, mountain biking, trail running, and fly fishing.

7. Levi’s

8+ million people on Instagram follow Levi’s. 

THE HIGH FASHION MARKET RESALE INDUSTRY IS ON THE RISE

Top resale online marketplaces for high fashion and luxury fashion are popular. According to CNBC, resale shopping is set to be worth more than $33+ billion at the end of 2021 and is on track to top $64 billion by 2024.

Ibid wrote that hundreds of thousands of new fashion items are listed every day on platforms such as Depop often snapped up in seconds by its 30 million+ users, spread across more than 150 countries. And according to Depop, 90% of active users are under the age of 26.

Treet is another online marketplace helping brands set up their resale sites. Treet gained $2.8 million in a seed funding round in May 2021, taking a 10% cut from any sale.

Reflaunt, which allows shoppers to resell their old purchases on the original brand’s website, offers a similar service, but off-platform, and is supported by the likes of fashion label Balenciaga.

Other large, pre-existing companies are pivoting to resale too or building their fashion resale arms.

Rent the Runway, which previously allowed its users to hire high-fashion items for a short time, is now entering the luxury high-fashion resale space too.

6. Tommy Hilfiger

14+ million people on Instagram follow Tommy Hilfiger. 

Tommy Hilfiger is one of the most famous American luxury fashion brands. Tommy Hilfiger is manufacturing sneakers made partly from Frumat, a cellulose-based material extracted from apple skin and core waste.

Popular today > The best fashion hashtags for TikTok

dogs dressed up funny chihuahua haute couture

dogs dressed up funny chihuahua haute couture

Marketers are reading > The best fashion marketing campaign ideas

5. Ralph Lauren

15+ million people on Instagram follow Ralph Lauren. 

Founded in 1967 by fashion designer Ralph Rueben Lifshitz in New York City; Ralph Lauren is one of the most iconic American high fashion brands. Runway show models include Gigi Hadid, Bella Hadid, Grace Elizabeth Harry Cabe, Adut Akesh, Feretta Radic. Ralph Lauren’s marketing campaigns’ singers include Janelle Monáe and others.

The controversial Ghanaian American fashion designer, Virgil Abloh famously bought some Ralph Lauren flannel shirts for $40 each and simply screen printed the word ‘Pyrex‘ and the number 23 on them, before selling them for $550 each.

You will also like > How to write the best video production brief + template

Ralph Lauren created some controversy and criticism back in October 2022 when the wife of the Mexican President posted a photo on Instagram accusing the fashion brand of plagiarism of indigenous Mexican designs. 

Ralph Lauren plagiarism Mexican designs Beatriz Gutierrez Muller

Ralph Lauren – plagiarism of Mexican designs – Mexico’s president’s wife (Beatriz Gutierrez Muller) Instagram post. Oct 2022

Fashion creators are reading > The best fashion hashtags for Tiktok

Just in > The world’s most-followed people on TikTok – list

4. Michael Kors

19+ million people on Instagram follow Michael Kors. 

michael kors logo png

Michael Kors logo PNG

Michael Kors is one of the most popular American fashion brands.

You will also like > The top 10 graphic design trends right now

HIGH FASHION BRANDS CURRENT CHALLENGES

  • Materials: Use of synthetic materials that are harmful to the skin and body. Unwillingness to use more expensive natural organic fabrics that are harmless and break down in the soil. Opportunity to use cotton that biodegrades. The microbes and worms will love it too.
  • Fairtrade: Using suppliers who pay low wages to workers.
  • Disposal: Using materials that cannot be recycled or upcycled or are very hard to give another life.
  • Setting unhealthy beauty standards. Paying exorbitant salaries to anorexic scantily-clad supermodels who may also be suffering from eating disorders.
  • Proof of Authenticity. In April 2021, LVMH, Prada Group and Richemont joined forces to create the Aura Blockchain Consortium to make it possible for consumers to access the product history and proof of authenticity of luxury goods—from sourcing to sales and second-hand markets. In September 2021, OTB joined. The idea of this consortium is to set standards for the luxury industry relating to innovation, transparency, and blockchain technology.

⭐️  Trending today > The most popular fashion hashtags for Instagram

3. Calvin Klein

25+ million people on Instagram follow Calvin Klein. 

Calvin Klein is an American fashion house and a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. Undestanding Gen Z characteristics, Clavin Klein has positioned itself as one of the most popular underwear brands in the world.

Marketers are using > The best influencer marketing brief – template

2. Victoria’s Secret

76+ million people on Instagram follow Victoria’s Secret.

Victoria’s Secret is one of the most popular Fashion brands. Even some of the most followed Australian women on Youtube, enjoy following Victoria’s Secret on Instagram.

However, some ex-models have exposed the dark side of Victoria’s Secret including sexual harassment, psychological abuse, anorexia and telling models to do drugs to lose weight.

Victoria’s Secret reached unprecedented status for its annual televised catwalk presentations, which not only featured the industry’s top supermodels but also attracted pop stars like Taylor Swift and Rihanna. 

The popular American lingerie brand suffered a PR nightmare in 2018 when former head of the brand, Ed Razek, was accused of misogyny by multiple people.

The American brand was also widely criticised for its lack of inclusivity (with Razek refusing to cast Transgender and size-inclusive models), and for promoting unrealistic body and beauty standards via its highly publicised runway shows. 

The criticisms led to Razek sending his resignation letter in August 2019.

Victoria’s Secret is now trying to build a positive brand reputation with the launch of its newest ‘Icons’ campaign that has brought back some top supermodels from its catwalk, including Naomi Campbell, Candice Swanepoel, Sui He and Brazilian models Adriana Lima and Gisele Bundchen.

The brand has hired new but certainly not lesser-known “It Girls” such as Hailey Bieber and Emily Ratajkowski and Sudanese-Australian supermodel Adut Akech who is one of the top 10 most popular Australian women on Instagram

The VS global marketing team seems now on a mission to diversify the model intake. Proof of this is adding top plus-size models to its roster including Paloma Elesser, Julia Beret and Kellee Moran.

Is your fashion marketing generating sales and profit for your business?

You can start a successful marketing strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful marketing strategy today!

I guarantee you will never return to the same way you were doing fashion marketing.

Exclusive > The top ethical issues in Marketing

1. Nike

306+ million people on Instagram follow Nike. 

The global fashion brand: Nike continues to reinvent itself and win people from all generations.

Need social media marketing training? Contact us today.

OTHER POPULAR AMERICAN CLOTHING BRANDS

  • Abercrombie & Fitch
  • American Giant
  • Brooks Brothers
  • Buck Mason
  • Carhartt
  • Columbia
  • Converse
  • Crocs
  • DC shoes
  • Eddie Bauer
  • Filson
  • Forever 21
  • Hollister
  • Hurley
  • J.Crew
  • Keds
  • Marmot
  • New Balance
  • Oakley
  • Old Navy
  • O’Neill
  • Reebok
  • Reef
  • Roxy
  • RVCA
  • Saucony
  • Sketchers
  • Supreme
  • The North Face
  • Timberland
  • Under Armour
  • Vans
  • Vissla
  • Volcom

CONCLUSION

Well-planned digital marketing campaigns enable American clothing brands to reach a global audience, breaking geographical barriers and expanding their market presence beyond physical locations.

Google and Social media platforms facilitate the discovery of popular American clothing brands and offer direct engagement with consumers, allowing American fashion brands to interact, gather feedback and build a loyal customer base.

eDigital can help you conceptualise, plan, develop, run and optimise successful digital marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE BEST 10 AMERICAN CLOTHING BRANDS IN 2024

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