THE BEST 49 VALENTINE’S MARKETING IDEAS, EXAMPLES AND TIPS IN 2024

Find the best 49 Valentine’s Day marketing ideas, examples and tips in 2024. Find inspiration and craft your unique Valentine’s Day marketing campaign for February 2024.

Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

THE BEST 49 VALENTINE’S MARKETING IDEAS, EXAMPLES AND TIPS in 2024

IMPORTANCE OF MARKETING DURING VALENTINE’S DAY

Valentine’s Day Spending this year is expected to be $21.8  billion just in the U.S.A. And the large majority of that spending is expected to be online. Even with these changing Covid times, Valentine’s Day is still one of the biggest selling opportunities of the year.

This year’s on-trend products include everything from traditional Valentine’s Day gifts such as candies, flowers, jewellery, skincare, fashion, healthy food boxes, takeaway food offers, food recipes, beverages, sporting gear, fitness or yoga sessions, etc.

The new Valentine’s Day celebration

As marketers will put hearts in your eyes and dollars in their pockets, they have evolved Valentine’s Day into a wider celebration not only for partners but for single friends, family, especially kids, self-love and pets.

Before you dive into some cool Valentine’s Day ideas and examples, you should read these Valentine’s Day marketing tricks and ideas few people know about for winning Valentine’s Day marketing results and outperforming your competitors this year.

THE BEST 49 VALENTINE’S DAY MARKETING IDEAS, EXAMPLES AND TIPS FOR FEBRUARY 2024

Your marketing – on Valentine’s Day – should do that: change people’s lives or at least show them a new perspective of what love could mean.

Now you are about to check out some of the best Valentine’s Day marketing ideas and social media post examples below…

49. TikTok – An exclusive concert for Valentine’s Day 

TikTok invited its millions of users to join for a chill evening with Justin Bieber as he performs his fan-favourite album “Journals” LIVE from the drew house, only on TikTok.

Valentines Day Justin Bieber TikTok

Valentines Day Justin Bieber TikTok exclusive music concert

Need TikTok marketing inspiration for your Valentine’s Day campaign?

  • UK retailer Marks & Spencer collaborated with three popular TikTok creators to promote their “Valentine’s Dine-In meal” special; each produced a hilarious take on the brand’s classic “this is not just” style to reach an audience of 18.5 million.
  • Sustainable beauty brand gitti conscious beauty skipped the romance on Valentine’s Day to spread a positive message of self-love instead—a breath of fresh air that earned their campaign a 20% engagement rate.

48. LinkedIn – “Breaking Up is Hard to Do” article for Valentine’s Day

The “Breaking up is hard to do: How to leave a Job You don’t love and find one meant for you” article written by LinkedIn in Feb 2020 uses Valentine’s Day celebration to promote their blog.

valentines day article idea linkedin example

valentines day article idea Linkedin example

47. ABC Australia – Animal love related social media posts for Valentine’s Day

 

 

ABC Australia media publisher valentine's day celebration marketing campaigns social media posts

ABC Australia media publisher valentine’s day celebration marketing campaigns social media posts

46. Ad Council – “Love Has No Labels” Experiential campaign activation for Valentine’s Day

With more than 60 million views on YouTube, this Valentine’s Day was a great success for the Ad Council.

45. Adore Me – What Do Women Really Want For Valentine’s Day?” campaign

 

44. Bodhi Restaurant – Pet-friendly vegan set menu for Valentine’s Day

Bodhi Restaurant Valentine's Day offer dog friendly Instagram post

Bodhi Restaurant Valentine’s Day offer dog-friendly Instagram post

43. Booking – “Visit New York City in February” campaign for Valentine’s Day. 

February in New York may be chilly but, provided you wrap up warm, you’ll be able to enjoy its myriad advantages, too. As well as being the city’s cheapest month of the year for accommodation, there’s ice skating, romance everywhere for Valentine’s Day, the Lunar New Year taking over Chinatown, and Restaurant Week (when the city’s finest restaurants offer discounted prix fixe meals for the first week of the month). February in New York is 92% cheaper than the most expensive month of the year. For booking.com it is all about relevant content for the Valentine’s Day occasion. Ensuring there is relevant up-to-date content that people are gonna read, get inspired and book.

Five brilliant places to pop the question

booking.com five brilliant places to pop the question valentines day bagan lodge myanmar

booking.com – five brilliant places to pop the question – Valentine’s Day – Bagan lodge, Myanmar

42. Nelson the Seagull Bakery – Bread giveaway contest for Valentine’s Day

There’s something about the subtle reference to Valentine’s Day with a touch of sophistication that gets people’s attention. Who would’ve thought a bakery could run a Valentine’s Day” contest on Instagram with so much engagement? It proves that any brand, with some creativity, can make the most of these giveaways. The contest was run using the ShortStack contest tool.

Valentines Day bread giveaway competition Instagram

Valentine’s Day bread giveaway competition Instagram

“L’aimer authentiquement, c’est l’aimer dans son altérité et dans cette liberté par laquelle il s’échappe. L’amour est alors renoncement à toute possession, à toute confusion; on renonce à être a fin qu’il y ait cet être qu’on n’est pas” 

De Beauvoir

41. Brisbane City Council – Reduce driving speed campaign for Valentine’s Day

Brisbane City Council Valentines Day facebook post speed awareness monitors

Brisbane City Council Valentines Day Facebook post speed awareness monitors

40. Burberry – “B:MINE” campaign for Valentine’s Day

In 2023, Burberry released a controversial new Valentine’s Day campaign to celebrate intimacy and affection.

Burberry Valentines Day campaign BMINE transgender lgbt models 2023

Burberry Valentine’s Day campaign B:MINE transgender lgbt models 2023

The “B:MINE,” campaign includes photos of LGBT and transgender models, captured embracing and kissing. One transgender model showed his scars from a double mastectomy, a surgical procedure where both breasts are removed partially or completely.The new Valentine’s Day ad campaign did not sit right with several customers as they bashed Burberry with a massive online backlash.

Burberry Valentines Day campaign BMINE transgender lgbt models 2023

Burberry Valentines Day campaign BMINE transgender lgbt models 2023

Someone on Twitter said: “Who exactly is the target audience for this?”

“Burberry’s new ad campaign has nothing to do with selling clothes but selling an ideology to young women that they were born in the wrong body and the only way to feel better is to become a boy. Stop glorifying and normalizing self-mutilation”

39. Cartier – “The Proposal – Jump Right In” campaign for Valentine’s Day

38. City of Adelaide – “Dinner for two” competition for Valentine’s Day

Valentine's Day facebook competition dinner City of Adelaide

Valentine’s Day Facebook competition dinner City of Adelaide

37. City of Melbourne – “What’s your Melbourne love story?” campaign for Valentine’s Day

City of Melbourne Valentine's day Facebook post what's your love story

City of Melbourne Valentine’s Day Facebook post what’s your love story

Trending today > This year’s top 10 social media marketing trends

36. City of Sydney – “Say: ‘I love you’ without the waste” campaign for Valentine’s Day

Valentines Day facebook post sustainable gift ideas City of Sydney

Valentines Day Facebook post sustainable gift ideas City of Sydney

35. Comuna Cantina – “LOVE IS… Eating tacos together” campaign for Valentine’s Day.

Valentine’s Day Subject line: “Love is eating tacos together. We are showing you what love is this Valentine’s Day

Valentine’s Day Subject line: “?  Let us show you what love is this Valentine’s Day ?

valentines day restaurant offer example email comuna cantina brisbane

Valentine’s Day restaurant offer example email Comuna Cantina Brisbane

34. Daily Charme – “Nail Art ideas” campaign for Valentine’s Day

Can a Valentine’s Day video get 10 million views? Daily Charme is behind one of the most popular Valentine’s Day YouTube videos. The campaign also takes prominence on their home page.

Valentines Day campaign offer nails Daily Charme

Valentines Day campaign offer nails Daily Charme

33. Doritos – “Hot Wings and Ranch” jumper campaign for Valentine’s Day

Doritos Valentine’s Day marketing campaign has launched limited-edition two-person jumpers to celebrate Valentine’s Day adding a little spice to the special day. Celebrity influencers like Georgia and Lee, the Bachelorette couple, as well as Tindafella (AKA Jarrod Allen) & GF Maddison Bonner, will be wearing the jumper by re-enacting famous celebrity images.  The jumpers showcase Doritos “hot wings” and “ranch” flavour combinations.

Doritos jumper Sweater two person valentines day campaign 2018

Doritos jumper Sweater two-person Valentines Day campaign 2018

Marketers are also reading: The best Valentine’s Day captions. 

32. Harmony & Chef’d – “15% off your first order + free cake” campaign for Valentine’s Day

Make your Valentine’s Day delicious with Chef’d & eHarmony. eHarmony partnered with Chef’d to create twelve perfect meals for your special Valentine.  Take 15% off your first order on chefd.com using code EHARMONY.  Plus, you’ll get a complimentary cake for two courtesy of Nothing Bundt Cake!

eharmony Chefd valentines day marketing campaign 2018

eharmony Chefd valentines day marketing campaign 2018

31. Fich restaurant – Seafood platter offer for Valentine’s Day

valentine's day seafood platter offer finch petersham sydney Instagram post

Valentine’s Day seafood platter offer finch Petersham Sydney Instagram post

30. Google – “Parisian love” campaign for Valentine’s Day

This classic “Impress a french girl” Google Valentine’s Day ad still resonates and get lots of views and shares.

 

29. Gopro – “We make a pretty good 3rd wheel ????” campaign for Valentine’s Day

Happy Valentines Day Gopro dancers rooftop video

Happy Valentines Day Gopro dancers rooftop Instagram video

28. Heide Museum of Modern Art – “Arty dinner for singles and couples” campaign for Valentine’s Day

Heide Museum of Modern Art valentines dinner invitation instagram 2020

Heide Museum of Modern Art valentines dinner invitation Instagram 2020

Marketers are also reading > The best Valentine’s Day marketing tricks

27. Kmart –  “Happy Valentine’s Day granma” campaign

26. Lush Cosmetics – “Come together” campaign for Valentine’s Day

⚡️ Trending > The top 25 Valentine’s Day hashtags for Instagram

A VALENTINE’S DAY STORY

Before you discover some of the best Valentine’s Day marketing ideas & examples, let me tell you a personal story.

Some years ago, I was working in Kyoto when Valentine’s Day arrived.

That morning, when I arrived in my office I found some chocolates on my desk.

But not any type of chocolate.

Those special chocolates are called honmei-chocos” and these ones, in particular, were homemade by a local famous chocolatier.

As a “Gaijin” in Kyoto, I did not know what that gift meant and a colleague explained that I was “liked” by the secret gifter.

I went home thinking who the gifter was and how I was going to thank that person. I lay on the floor and completed a yin yoga session which released the stress I had.

The next day, we all were ready to go out and use a great “Valentine’s Day” deal at a trendy bar offering “love” inspired cocktails and drinks.

During the night, I surprisingly found out that the gifter was that very special human I also really fancied for many months like no other person at work.

But I was not sure if it was ethical to have a romance with someone who was reporting to me.

I danced the night off when suddenly and without realising; I ended up alone with this special person in the middle of the dance floor.

We have been together since that night she accepted my kokuhaku (love declaration).

Who would have thought that Valentine’s Day gift was going to change my life – literally – forever!

But Valentine’s Day is not all roses for many people.

Some experience Valentine’s Day overdose and excess to the point of making them sick.

Valentine’s Day overdose excess

Valentine’s Day overdose/excess

25. Maja Rose Cake Design – “Hamper Box” campaign for Valentine’s Day

Valentine's Day hamper box mini moet chocolates Maja Rose Cake Design Sydney Instagram video

Valentine’s Day hamper box mini Moët chocolates Maja Rose Cake Design Sydney Instagram video

Popular read > Valentine’s Day marketing tricks and ideas few people know about

24. Me undies – “Match me undies” campaign for Valentine’s Day

Me undies online fashion retailer knows how to get people’s attention during Valentine’s Day festivities with it is super colourful well-curated fashion marketing photography.

me undies last day free delivery instagram valentines day 2018

me undies last day free delivery Instagram Valentine’s Day 2018

You will also like > The top 25 Valentine’s Day hashtags on Instagram

23. Moonpig – “Heartfelt Can Happen Anywhere” campaign for Valentine’s Day

22. Mr Roses Australia – “Win one-year  supply of Sublime Roses” campaign for Valentine’s Day

mr roses early bird valentines special gif instagram animated pink heart

Mr roses early bird valentines special gif Instagram animated pink heart

 

mr roses print ad valentine's day promo code offer afr

Mr roses print ad Valentine’s Day promo code offer Australian Financial Review

21. Museum of International Folk Art – “Throwback to Alexander Girard” campaign for Valentine’s Day

Museum of International Folk Art Instagram post Valentine's Day throwback Alexander Girard A Designer's Universe Vitra

Museum of International Folk Art Instagram post – Valentine’s Day throwback Alexander Girard A Designer’s Universe Vitra

20. Natural Habitat Adventures and World Wildlife Fund – “Who’s your animal soulmate” campaign for Valentine’s Day

Using Interact Quiz maker, these two companies run a Valentine’s Quiz campaign that helps you find your animal soulmate, gets you on the World Wildlife Fund email list, and has a call to action to donate to help preserve your spirit animal (all the results are endangered species)

natural habitat adventures world wildlife fun quiz valentines day

natural habitat adventures world wildlife fun quiz valentines day

19. Nikon – “Love is in the air” consumer competition for Valentine’s Day 

To celebrate Valentine’s Day, Nikon posts Valentine-related content on their Facebook page and also runs competitions using Agora Pulse.

nikon valentines day marketing campaign australia facebook page post

Nikon Valentine’s Day marketing campaign Australia – Facebook page post

18. Noosa Boathouse – “Dinner specials” campaign for Valentine’s Day

valentines day restaurant offer example facebook post noosa boat house

valentines day restaurant offer example Facebook post Noosa boathouse

17. NRMA – Romantic getaway competition for Valentine’s Day

valentines day marketing campaign idea example NRMA two nights romantic getaway competition

valentines day marketing campaign idea example NRMA two nights romantic getaway competition – Facebook post

16. Opera Australia – “Something worth sharing” campaign for Valentine’s Day

Imagine surprising someone you love (or someone you’re hoping will fall in love with you) with tickets to the opera. It’s a date that you’ll always remember.

The perfect gift for Valentine’s Day. Imagine surprising someone you love (or someone you’re hoping will fall in love with you) with tickets to the opera. You’ve planned something special. You dress to impress. You meet your date and feel their anticipation. As the lights go down in the theatre, get swept up in a torrid romance or heart-rending tragedy. Bask in the beauty and artistry on stage. At the interval, grab a glass of something sparkling and enjoy the stunning view over Sydney Harbour or the lush interior of Arts Centre Melbourne. It’s a date that you’ll always remember. It’s the perfect Valentine’s Day gift.

15. Oporto Burgers – “Half price meal for two” campaign for Valentine’s Day

Oporto burgers valentine's day deal half price meal for two 2020

Oporto burgers Valentine’s Day deal half price meal for two 2020

14. Oxfam International – “All kinds of Love” campaign for Valentine’s Day 

Oxfam International Valentine's Day All kinds of love campaign designer maluca kf

Oxfam International Valentine’s Day All kinds of love campaign designer maluca kf – Instagram Post

13. Qantas Airlines – “Love is in the Air” campaign for Valentine’s Day 

Qantas love is in the air video facebook post married employee couple story valentines day promotion

Qantas love is in the air video Facebook post married employee couple story valentines day promotion

12. Retailmenot – “Which Candy Heart Saying Are You?” quiz for Valentine’s Day

Using Interact Quiz maker, Retailmenot launched a viral Valentine’s Campaign quiz called: Which “candy heart” saying are you? that was completed for over 3.8k users!

retailmenot valentines day campaign which candy heart saying are you quizz

retailmenot valentines day campaign which candy heart saying are you quizz

11. Shopify – Valentine’s Day industry explainer video 

valentines day video explanation shopify facebook post

Valentine’s Day video explanation Shopify Facebook post

10. Sitchu travel guides – “Date night ideas” campaign for Valentine’s Day. 

sitchu travel guides valentine's day date night idea Instagram post

Sitchu travel guides Valentine’s Day date night idea Instagram post

9. Swarovski – “Real life couples” campaign for Valentine’s Day campaign

Thinking about influencers and celebrities for your Valentine’s Day? Surely Swarovski got the money to pay for it.

This campaign invited key celebrity couples to be photographed by talented photographers.

swarovski valentines day campaign 2018 Shanina Shaik Ruckus

Swarovski Valentine’s Day campaign 2018 Shanina Shaik Ruckus

Supermodel Karlie Kloss was selected to be the star of the Austrian crystal label Swarovski Valentine’s Day Campaign 2018.

Spanish models Andres Velencoso,  Maggie Jiang and Daisuke Ueda, Chiara Ferragni and Fedez, Shanina Shaik and her fiance DJ Ruckus also joined Valentine’s marketing campaign.

Swarovski’s Creative Director was inspired by the ribbon knot that symbolises lifelong commitment along with having a seductive twist and brings gorgeous designs to celebrate the romantic holiday that celebrates love and commitment. Some of the top products include dainty little trinkets, bold cuffs, and a double ring along with necklaces and bracelets.

8. Target bargains – “Charcuterie board” campaign for Valentine’s Day

One of the most popular Valentine’s Day Instagram reel this year goes to Target Bargains with this Charcuterie Board.

Valentines Day Charcuterie Board Target Bargains Instagram post

Valentine’s Day Charcuterie Board Target Bargains Instagram post

7. The Body Shop –  Valentine’s Day gift ideas

Are you an online beauty retailer and got your Valentine’s Day section ready?

Check out this from The Body Shop…

Valentine’s Day Gifts The Body Shop Marketing Campaign 2018

Valentine’s Day Gifts The Body Shop Marketing Campaign 2018

6. The Body Shop –  #sendakiss campaign for Valentine’s Day

valentines day marketing campaign the body shop sending a kiss

Valentine’s Day marketing campaign the body shop sending a kiss

5. The New York Times – “Love City” campaign for Valentine’s Day

The New York Times Love City 24 hours Valentines Day

The New York Times Love City 24 hours Valentine’s Day

4. Tiffany – “Virtual Tattoo Shop” campaign for Valentine’s Day

Tiffany’s marketing campaign for Valentine’s Day focuses on giving its audience a means to create content. People can use those virtual tattoos and add them to their selfies and photos. This is a great user-generated content example for Valentine’s Day.

Tiffany Tattoo Shop Valentines day Marketing Campaign 2018

Tiffany Tattoo Shop Valentine’s Day Marketing Campaign 2018

3. Toyota Australia – “Love come in different sizes” campaign for Valentine’s Day

toyota australia valentines day animated gif image different cars inside heart shaped hands fingers facebook post

Toyota Australia Valentine’s Day animated gif image of different cars inside heart-shaped hands fingers Facebook post

2. Smirnoff Australia and Walter Kass – “The worst day of my life” campaign for Valentine’s Day

Valentine's Day funny satirical Instagram video Walter kass Smirnoff vodka

Valentine’s Day funny satirical Instagram video Walter Kass Smirnoff vodka

1. Yoins – “Day to Night Lookbook” campaign for Valentine’s Day

Yoins is a brand that knows its audience is on mobile most of the time and vertical video execution makes sense.

Below is a great vertical video execution for Valentine’s Day (better to be watched from your iPhone). 

Marketers are using > The top 25 Valentine’s Day hashtags on Instagram

NEXT

  • Show your love for Valentine’s Day marketing and send this article to your team and colleagues! 🙂
valentine's day image show your love gif

Valentine’s Day image – Show your love gif

Trending > Valentine’s Day marketing tricks and ideas.

How does Instagram celebrate Valentine’s Day?

Valentines Day Instagram post

Valentine’s Day Instagram post

CONCLUSION

Valentine’s Day digital marketing and social media campaigns and activations present a valuable opportunity for your brand to leverage Valentine’s Day’s emotional appeal, seasonal demand, and unique consumer behaviour.

Well-crafted Valentine’s Day campaign can drive sales, increase brand preference and foster stronger connections with your most valuable customer segment during Valentine’s Day. 

eDigital can help you conceptualise, plan, develop, run and optimise successful Valentine’s Day marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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THE BEST VALENTINE’S DAY MARKETING CAMPAIGN IDEAS, EXAMPLES AND TIPS IN 2024

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