Who are the most popular 10 Australians on Instagram in 2024? Find out the top 10 list of the most followed Australians on Instagram.

Brought to you by Mau, a Senior Instagram marketer at eDigital.


Before you start your Instagram influencer outreach program in Australialet me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy training that will help you:



Read below and find the most popular Australian on Instagram. 

The research was completed by some of our best Instagram virtual assistants

10. Miranda Kerr

14+ million people on Instagram follow Miranda Kerr

Miranda Kerr popular most followed Australian woman Instagram

Miranda Kerr popular most followed Australian woman on Instagram

Miranda Kerr is one of the most iconic Australian female fashion models. Sydney-born, the Aussie ex-Victoria’s secret angel, David Jones beauty ambassador and model, Miranda also owns Kora Organics, her organic skincare brand with products that offer quartz energy. The “crystal quartz” magic may also be helping her boost her Instagram following count.

Note: Many Australians entered this year’s “The Most Followed Aussies on Instagram” list, yet few ones sit high above the frou-frou and have become a key conduit of Influencer Marketing dollars. However, these popular Australians on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio or Justin Bieber with hundreds of millions of Instagram followers. Even some of the world’s most popular computer-generated Instagram celebrities may have more followers than some Aussies on this list.

Marketers are reading > The top 25 most-followed British people on Instagram

9. Troye Sivan

15+ million people on Instagram follow Troye Sivan 

Troye Sivan Mellet is an Australian singer, songwriter, actor and YouTuber.

After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his third extended play, TRXYE, which peaked at number five on the US Billboard 200.

Troye Sivan Australian singer

Troye Sivan Australian singer. Photo: Ted Eytan

Editor’s choice > The best time to post on Instagram


While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move.” Natasha Gillezeau wrote on Australian Financial Review.

Marketers investing in influencer marketing – as part of their social media strategy plan – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

Trending > The top 25 most-followed female fitness trainers on Instagram

8. Kayla Itsines

16+ million people on Instagram follow Kayla Itsines

Kayla Itsines australian female fitness influencer personal trainer

Kayla Itsines Australian female fitness influencer personal trainer

Kayla Itsines is one of the top 25 most-followed fitness trainers on Instagram, book author and a YouTuber (400k+ YouTube subscribers). Kayla was born in Adelaide, Australia (Greek parents), Kayla Itsines is a fitness personal trainer and author of the popular Bikini Body Guides, and founder of the meal-planning and workout app: Sweat with Kayla. Notably, she collaborated with Apple for an Apple Watch marketing campaign in 2015.

The most popular Australians on Instagram influence thousands of consumers and their choices. No doubt, these top Australian stars on Instagram have the power to increase business sales. Learn how to craft your social media plan or brief an influencer today!

Top read > The world’s top 25 most-followed sports athletes on Instagram

7. Tammy Hembrow

17+ million people on Instagram follow Tammy Hembrow.

Tammy Hembrow’s main occupation is fashion modelling.

Do Australians have unrealistic expectations of beauty? Instagram’s Photoshop retouching “Queens” may be the ones to blame, but regardless, they are becoming famous and have secured “influencer” deals from top companies, especially top luxury high fashion brands.

Tammy Hembrow has collaborated with top brands and also promotes her fitness clothing brand Saski and her Tammy Fit app.

You will also like > The best Instagram virtual assistants

6. Iggy Azalea

17+ million people on Instagram follow Iggy Azalea. (@thenewclassic)

Iggy Azalea popular Australian singer Instagram

Iggy Azalea popular Australian singer Instagram – Image: Cosmopolitan

Iggy Azalea is a singer and rapper.

Azalea’s Instagram account was deleted in May 2019 amid her photo leak but the account is back up and running.

Not really my type of music but, there you go, this popular Aussie singer/rapper has done it, she achieved the dream of many Aussie teen girls who just want fun, fame and money.

5. Ruby Rose

22+ million people on Instagram follow Ruby Rose.

Ruby Rose face natural look no makeup

Ruby Rose’s face natural look no makeup

Roby Rose is a film actress, fashion model and TV presenter.

Ruby Rose is an Australian model, actress and TV presenter. One of the top TV series on Netflix: “Orange is the new black” brought her instant popularity and she has worked with brands including Milk and Honey (an Australian Fashion brand), Urban Decay Cosmetics, Maybelline New York Cosmetics and Nike.

In 2021, Ruby Rose played “Victoria” – a drug courier – in one of the best Netflix horror movies: Vanquish.

Want to see far more popular Aussies on Instagram? Get immediate access to this premium list of the top 200 most-followed Australians on Instagram.

✔️ Popular read today > The most-followed Australian women on Youtube!

4. Margot Robbie

23+ million people on Instagram used to follow Margot Robbie in her old Instagram account.

3+ million people on Instagram now follow Margot Robbie in her new account.  (@margotrobbieofficial)

Margot Robbie dog smile

Margot Robbie’s dog – smile. Source: Instagram

Margot’s Instagram account was deleted in June 2021 with 23.7 million followers.

Margot is a multi-award-winning actress who was born in Dalby, Queensland. Before moving to Hollywood, she enjoyed discovering some of the best Brisbane to Cairns road trip best stops.

Top brand collaborations include Vogue magazine which is one of the top 10 most followed fashion brands on Instagram.

Robbie has starred as an actress in the film Babylon (2022) and as the main actress in the comedy Barbie (2023). 

Most viewed today > The top 25 most-followed Australians on TikTok

3. Hugh Jackman

31+ million people on Instagram follow Hugh Jackaman.

Hugh Jackman dogs smiling

Hugh Jackman dogs smiling. Source: Instagram

Film actor. Born in Sydney, Australia; Hugh Jackman, the popular Marvel superhero (X-Men film series: Wolverine & Logan) with his adamantium claws, singer, dancer and multi-award-winning actor: Golden Globe (Les Misérables), Emmy’s Tony Awards (The Boy from Oz); holds one of the most popular Instagram accounts. Hugh is married to Australian actress Deborra-Lee Furness.

In 2013, Hugh Jackman played “Keller Dover” – the dad of a daughter who goes missing – in one of the best Netflix horror movies: Prisoners.

You will also like > The top 25 most-followed British on Instagram

2. Katherine Langford

42+ million people on Instagram follow Katherine Langford.

Katherine Langford popular Australian actress on Instagram

Katherine Langford popular Australian actress on Instagram

Katherine Langford is a film actress born in Perth, Western Australia.

Katherine is one of the most popular Netflix stars for her acting roles as Hannah Baker on 13 Reasons Why and showing her sword-killing skills as Nimue in the Cursed series and is already booked in for Avengers 4. With over 200 million Netflix subscribers watching her roles, no surprise this woman is one of the most followed Australian female stars on Instagram.

This – still young – Aussie girl was not even born when Amazon was founded, plenty to see from her in the years to come.

In 2020, Katherine Langford played “Mara” – a teenager – in one of the best Netflix horror movies: Spontaneous.

⭐️ Exclusive > How to get Instagram followers fast & free

1. Chris Hemsworth

58+ million people on Instagram follow Chris Hemsworth.

Chris Hemsworth popular most followed Australian Instagram

Chris Hemsworth is one of the most popular most followed Australians on Instagram

Chris Hemsworth is the most followed Australian on Instagram.

Aussies can be lucky this dude did not end up dancing as a career and instead stick to his “Thor” character. The famous Aussie star has never encountered a shark, but that did not stop him from appearing in a documentary about sharks by National Geographic.

Whatever he says about sharks or other animals does not matter, people want to see Thor again.

His mansion in the fake and shallow “hipster-healer” beach town of Byron Bay, Australia will be easily paid off with his latest ambassador contracts with Hugo Boss and the Australian Childhood Foundation.

He published an Instagram post bragging about his $1 million donations to Australian bushfire victims and is now aiming to place his new app (Centr) on the World’s most popular fitness apps list.

In 2022, Chris Hemsworth played “Steve Abnesti” – a mad scientist – in one of the best Netflix horror movies: SpiderHead.

Marketers are reading > How to vet influencers for a successful campaign


Some of these popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales for brands. 

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium Top 200 Australians on Instagram list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them. 

Next > The top 20 Australians on Instagram – List

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.


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