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THE TOP 10 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2026

Who are the most popular 10 Australians on Instagram in 2026?

Find out the top 10 list of the most followed Australians on Instagram.

Brought to you by Mau, a Senior Instagram marketer at eDigital.

Marketers checking out this list also checked out the top 25 most-followed Australians on TikTok

THE TOP 10 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2026

Before you start checking this “Top 10 Most-Followed Australians on Instagram” ranking list, let me tell you something you might find hard to admit:

Instagram is mugging you in broad daylight 🔫 while you thank them for the privilege.

Instagram algorithm shows your “viral” content to roughly the same audience who’d notice if you screamed to your office printer: Mark from the marketing team who does not even know your name. 😵

You own nothing 🤡 on your Instagram account.

You’re renting followers from landlords who charge you extra just to talk to your audience.

It’s like building a mansion on rented land: expensive, temporary, and the landlord can bulldoze it whenever they update their “community guidelines”. 🏠💥

Meanwhile, Zuckerberg is swimming in a pool filled with your ad spend. 🏊‍♂️💰

Your current situation:

❌ Zero follower data ownership 📊❌
❌ Organic reach = no-one watching! 🕵️‍♂️
❌ Ad costs rising faster than your therapy bills 📈💀
❌ Followers “export” button? Pure fantasy 🦄

The intervention your marketing needs:

✅ Stop being Instagram’s favourite ATM 🏧❌
✅ Own your audience 👑
✅ Lower your customer acquisition costs 💰
✅ Build marketing systems that own and control 🤖❤️

Throwing money at Instagram ads hoping for results is expensive self-harm with the worse ROI. 🔥

Ready to break up with Instagram’s abuse?

Book a strategy session and learn to build digital marketing that works for you, not against your bank account. 🚀

Stop renting your success. Start owning it.

Let’s craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value. 

THE 10 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2026

Who is the most popular Australian on Instagram?

Find the top 10 most popular Australian on Instagram ranking list.

The research was completed by some of our best Instagram virtual assistants

Note: Many Australians entered this year’s “top 10 most-followed Aussies on Instagram” list, yet few ones sit high above the frou-frou and have become a key conduit of Influencer Marketing dollars. However, these popular Australians on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio or Justin Bieber with hundreds of millions of Instagram followers.

The top 10 most popular Australians on Instagram influence thousands of consumers and their choices. No doubt, these top Australian stars on Instagram have the power to increase business sales. Learn how to craft your social media plan or brief an influencer today!

10. Iggy Azalea

Iggy Azalea is one of the top 10 most popular Australians on Instagram with 16.9+ million followers.

@thenewclassic

Iggy Azalea is a singer and rapper.

Azalea’s Instagram account was deleted in May 2019 amid her photo leak but the account is back up and running.

Not really my type of music but, there you go, this popular Aussie singer/rapper has done it, she achieved the dream of many Aussie teen girls who just want fun, fame and money.

Editor’s pick: the top 10 most popular brands on Instagram

9. Alexandra Mary Hirschi – Supercar Blondie

Alexandra Mary Hirschi is also one of the top 25 most popular Australian women on Youtube with 17.7+ million subscribers.

@Supercarblondie

Alex is an Australian YouTuber based in Dubai, United Arab Emirates who shares videos of some of the coolest luxury and fastest cars on her popular Youtube channel: Supercar Blondie.

Most shared this month: the top 25 most-followed female fitness influencers on Instagram

Editor’s pick: the best time to post on Instagram

The Instagram “stardom” debate

While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move.” Natasha Gillezeau wrote on Australian Financial Review.

Marketers investing in influencer marketing – as part of their social media strategy plan – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

8. Ruby Rose

Ruby Rose is one of the most popular Australians on Instagram with 19.7+ million followers.

@rubyrose

Ruby Rose is a film actor, fashion model and TV presenter.

Ruby Rose is an Australian model, actor and TV presenter. One of the top TV series on Netflix: “Orange is the new black” brought her instant popularity and she has worked with brands including Milk and Honey (an Australian Fashion brand), Urban Decay Cosmetics, Maybelline New York Cosmetics and Nike.

In 2021, Ruby Rose played “Victoria” – a drug courier – in one of the best Netflix horror movies: Vanquish.

Note: Would you like to discover the top 250 most popular Aussies on Instagram? Get immediate access to this premium list of the top 250 most-followed Australians on Instagram.

Popular this month: the most-followed Australian women on Youtube

7. Kyrie Irving

Kyrie Irving is one of the top 10 most-followed Australians on Instagram with 20.3+ million followers.

@kyrieirving

Kyrie Andrew Irving is an Australian-American professional basketball player for the Dallas Mavericks of the NBA (National Basketball Association).

Kyrie Irving is a brand ambassador and Chief Creative Officer for the Chinese sportswear company ANTA. This partnership, formalized in July 2023, includes Irving’s own signature shoe line, the ANTA KAI series, and other apparel. As CCO, he is involved in the overall creative direction of ANTA’s basketball division.

Just updated: the best Instagram virtual assistants

6. Anne Curtis Smith

Anne Curtis Smith is one of the top 10 most-followed Australians on Instagram with 21.3+ million followers.

@annecurtissmith

Anne Curtis-Smith is an Australian-born Filipino actor, television host, entrepreneur and model.

Known for her versatile work in film and television productions, she is one of the most successful and highest-paid Filipino actors of her generation.

Anne was born in Yarrawonga, Victoria, Australia.

Trending this week: The world’s top 25 most-followed sports athletes on Instagram

Unlock the power of influence marketing with this exclusive list of the top 250 most popular Australians on Instagram.

Whether you’re a marketer looking to boost your sales, launch a product, or expand your audience in Australia or an influencer marketing agency or talent manager looking for more top Aussie influencers to partner with; this curated list – you won’t find anywhere else – will give you access to the top 250 most-followed Aussies on Instagram.

From lifestyle, sports, food, music, film, beauty and fashion to fitness and entertainment, these Aussie Instagram stars command millions of followers and the trust of their audiences.

Don’t miss this opportunity to connect now with the right Australian voices to amplify your message.

5. Margot Robbie

In 2021, Margot Robbie deleted her Instagram account that was followed by 23+ million fans.

All Margot Robbie related accounts on Instagram are fan-based accounts.

Margot’s Instagram account was deleted in June 2021 with 23.7 million followers.

Margot is a multi-award-winning actor who was born in Dalby, Queensland.

Top brand collaborations include Chanel and Vogue magazine which is one of the top 10 most followed fashion brands on Instagram.

Robbie has starred as an actor in the film Babylon (2022) and as the main actor in the comedy Barbie (2023).

Most viewed today: The top 25 most-followed Australians on TikTok

4. Felix Yongbok Lee

Feliz Yongbok Lee is one of the top 10 most popular Australians on Instagram with 28.3+ million followers.

@yong.lixx

Felix Yongbok Lee, known mononymously as Felix, is an Australian rapper and singer based in South Korea. Felix

is a member of the popular South Korean boy band Stray Kids, formed by JYP Entertainment in 2017.

Marketers also checked out some of the top 25 most-followed British people on Instagram

3. Hugh Jackman

Hugh Jackman is one of the top 10 most-followed Australians on Instagram with 33.8+ million followers.

@thehughjackman

Film actor. Born in Sydney, Australia; Hugh Jackman, the popular Marvel superhero (X-Men film series: Wolverine & Logan) with his adamantium claws, singer, dancer and multi-award-winning actor: Golden Globe (Les Misérables), Emmy’s Tony Awards (The Boy from Oz); holds one of the most popular Instagram accounts.

Hugh is married to Australian actor Deborra-Lee Furness.

In 2013, Hugh Jackman played “Keller Dover” – the dad of a daughter who goes missing – in one of the best Netflix horror movies: Prisoners.

Related read: the top 25 most-followed British on Instagram

2. Katherine Langford

Katherine Langford is one of the top 10 most popular Australians on Instagram with 39.9+ million followers.

@katherinelangford

Katherine Langford is a film actor born in Perth, Western Australia.

Katherine is one of the most popular Netflix stars for her acting roles as Hannah Baker on 13 Reasons Why and showing her sword-killing skills as Nimue in the Cursed series and is already booked in for Avengers 4. With over 200 million Netflix subscribers watching her roles, no surprise this woman is one of the most followed Australian female stars on Instagram.

This – still young – Aussie girl was not even born when Amazon was founded, plenty to see from her in the years to come.

In 2020, Katherine Langford played “Mara” – a teenager – in one of the best Netflix horror movies: Spontaneous.

⭐️ Exclusive: the top 25 most popular Australian comedians

1. Chris Hemsworth

Chris Hemsworth is the most popular Australians on Instagram with 58.8+ million followers.

@chrishemsworth

Chris Hemsworth is the most-followed Australian on Instagram.

The famous Aussie star on Instagram has never encountered a shark, but that did not stop him from appearing in a documentary about sharks by National Geographic.

Hemsworth starred in Shell’s “Powering Progress” campaign, where the actor helped raise awareness of the company’s efforts to transition towards more sustainable energy solutions. Related: the new Shell logo PNG.

Whatever he says about sharks or other animals does not matter, people want to see Thor again.

Chris Hemsworth’s mansion in the fake and shallow “hipster-healer” beach town of Byron Bay, Australia will be easily paid off with his latest ambassador contracts with Hugo Boss and the Australian Childhood Foundation.

Hemsworth published an Instagram post bragging about his $1 million donations to Australian bushfire victims and is now aiming to place his new app (Centr) on the top 10 most popular fitness apps.

Thor, the literal god of thunder 💪⚡ rocking Naruto gear? Yeah, it happened. A god among ninjas, if you will. ⚡⚔️ Chris was seen wearing a Naruto hoodie in one of his photos, and that’s all it took for fans to lose their minds. Naruto meets Asgard, and the universe just expanded. ⚡🎥 The top 10 Naruto wallpapers 4K HD images for laptop

Next: the top 20 Australians on Instagram – list

Some of these popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales for brands.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 250 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.

Have your say! 🗣

💬 Users’ comments about this top 10 most-followed Aussies on Instagram:

• “Knowing Chris Hemsworth‘s follower count won’t fix your quarterly report 📊 but you’re hoping this top 10 list saves your Q4 sales and lands you a pay rise 💼📈🙌 Joe Alfaro

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