THE TOP 10 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2024 – RANKING LIST

Who are the most popular 10 Australians on Instagram in 2024? Find out the top 10 list of the most followed Australians on Instagram.

Brought to you by Mau, a Senior Instagram marketer at eDigital.

THE TOP 10 AUSTRALIANS WITH THE MOST FOLLOWERS ON INSTAGRAM IN 2024 – RANKING LIST

Before you start your Instagram influencer outreach program in Australia, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

Instagram is a “money extraction” machine. Their business model is made to get you to pay for ads. That’s why only 5% of your followers may see your posts (If you are lucky!)
You keep trying to build an audience on Instagram you will never own.
You cannot transfer your hard-earned Instagram followers to your best CRM software.
Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

Lower customer acquisition costs.
Minimise dependency on paid media.
Build a marketing engine with marketing assets and channels you fully own.
Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE 10 MOST POPULAR AUSTRALIANS ON INSTAGRAM IN 2024 – RANKING LIST

WHO IS THE MOST POPULAR AUSTRALIAN ON INSTAGRAM?

Read below and find the most popular Australian on Instagram.

The research was completed by some of our best Instagram virtual assistants

Note: Many Australians entered this year’s “The Most Followed Aussies on Instagram” list, yet few ones sit high above the frou-frou and have become a key conduit of Influencer Marketing dollars. However, these popular Australians on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio or Justin Bieber with hundreds of millions of Instagram followers. Even some of the top computer-generated influencers may have more followers than some Aussies on this list.

10. Troye Sivan

Troye Sivan is one of the most popular Australians on Instagram with 15+ million followers.

@troyesivan

Troye Sivan Mellet is an Australian singer, songwriter, actor and YouTuber.

After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his third extended play, TRXYE, which peaked at number five on the US Billboard 200.

Troye Sivan Australian singer. Photo: Ted Eytan

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THE “INSTAGRAM STARDOM” DEBATE

While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieve as vaciously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move.” Natasha Gillezeau wrote on Australian Financial Review.

Marketers investing in influencer marketing – as part of their social media strategy plan – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

Most shared this month: The top 25 most-followed female fitness trainers on Instagram

9. Kayla Itsines

Kayla Itsines is one of the most popular Australians on Instagram with 15+ million followers.

@Kayla_Itsines

Kayla Itsines Australian female fitness influencer personal trainer

Kayla Itsines is one of the top 25 most-followed fitness trainers on Instagram, book author and a YouTuber (400k+ YouTube subscribers). Kayla was born in Adelaide, Australia (Greek parents), Kayla Itsines is a fitness personal trainer and author of the popular Bikini Body Guides, and founder of the meal-planning and workout app: Sweat with Kayla. Notably, she collaborated with Apple for an Apple Watch marketing campaign in 2015.

The most popular Australians on Instagram influence thousands of consumers and their choices. No doubt, these top Australian stars on Instagram have the power to increase business sales. Learn how to craft your social media plan or brief an influencer today!

Trending this week: The world’s top 25 most-followed sports athletes on Instagram

8. Tammy Hembrow

Tammy Hembrow is one of the most popular Australians on Instagram with 17+ million followers.

@tammyhembrow

Tammy Hembrow a popular Australian woman on Instagram – Show Up book: Mindset, motivation and creating your dream life. Collage:eDigital.

Tammy Hembrow’s main occupation is fashion modelling.

Do Australians have unrealistic expectations of beauty? Instagram’s Photoshop retouching “Queens” may be the ones to blame, but regardless, they are becoming famous and have secured “influencer” deals from top companies, especially top luxury high fashion brands.

Tammy Hembrow has collaborated with top brands and also promotes her fitness clothing brand Saski and her Tammy Fit app.

Just updated: The best Instagram virtual assistants

7. Iggy Azalea

Iggy Azalea is one of the most popular Australians on Instagram with 17+ million followers.

@thenewclassic

Iggy Azalea popular Australian on Instagram wearing undies with the new Bonds logo.

Iggy Azalea is a singer and rapper.

Azalea’s Instagram account was deleted in May 2019 amid her photo leak but the account is back up and running.

Not really my type of music but, there you go, this popular Aussie singer/rapper has done it, she achieved the dream of many Aussie teen girls who just want fun, fame and money.

Editor’s pick: The top 10 most popular brands on Instagram

6. Ruby Rose

Ruby Rose is one of the most popular Australians on Instagram with 20+ million followers.

@rubyrose

Ruby Rose’s face natural look no makeup

Roby Rose is a film actress, fashion model and TV presenter.

Ruby Rose is an Australian model, actress and TV presenter. One of the top TV series on Netflix: “Orange is the new black” brought her instant popularity and she has worked with brands including Milk and Honey (an Australian Fashion brand), Urban Decay Cosmetics, Maybelline New York Cosmetics and Nike.

In 2021, Ruby Rose played “Victoria” – a drug courier – in one of the best Netflix horror movies: Vanquish.

Want to see far more popular Aussies on Instagram? Get immediate access to this premium list of the top 200 most-followed Australians on Instagram.

✔️ Popular this month: The most-followed Australian women on Youtube!

5. Margot Robbie

Margot Robbie deleted her Instagram account that was followed by 23+ million fans.

Her new Instagram account: @margotrobbieofficialis followed by 3+ million fans.

Margot Robbie’s dog – smile. Source: Instagram

Margot’s Instagram account was deleted in June 2021 with 23.7 million followers.

Margot is a multi-award-winning actress who was born in Dalby, Queensland. Before moving to Hollywood, she enjoyed discovering some of the best Brisbane to Cairns road trip best stops.

Top brand collaborations include Vogue magazine which is one of the top 10 most followed fashion brands on Instagram.

Robbie has starred as an actress in the film Babylon (2022) and as the main actress in the comedy Barbie (2023).

Most viewed today: The top 25 most-followed Australians on TikTok

4. Felix Yongbok Lee

Feliz Yongbok Lee is one of the most popular Australians on Instagram with 23+ million followers.

@yong.lixx

Felix Yongbok Lee popular Australian on Instagram wearing black jacket with the new Nike logo white and Gentlemonster glasses.

Felix Yongbok Lee, known mononymously as Felix, is an Australian rapper and singer based in South Korea. Felix

is a member of the popular South Korean boy band Stray Kids, formed by JYP Entertainment in 2017.

Marketers are reading: The top 25 most-followed British people on Instagram

3. Hugh Jackman

Hugh Jackman is one of the most popular Australians on Instagram with 34+ million followers.

@thehughjackman

Hugh Jackman dogs smiling. Source: Instagram

Film actor. Born in Sydney, Australia; Hugh Jackman, the popular Marvel superhero (X-Men film series: Wolverine & Logan) with his adamantium claws, singer, dancer and multi-award-winning actor: Golden Globe (Les Misérables), Emmy’s Tony Awards (The Boy from Oz); holds one of the most popular Instagram accounts. Hugh is married to Australian actress Deborra-Lee Furness.

In 2013, Hugh Jackman played “Keller Dover” – the dad of a daughter who goes missing – in one of the best Netflix horror movies: Prisoners.

Related read: The top 25 most-followed British on Instagram

2. Katherine Langford

Katherine Langford is one of the most popular Australians on Instagram with 42+ million followers.

@katherinelangford

Katherine Langford popular Australian actress on Instagram

Katherine Langford is a film actress born in Perth, Western Australia.

Katherine is one of the most popular Netflix stars for her acting roles as Hannah Baker on 13 Reasons Why and showing her sword-killing skills as Nimue in the Cursed series and is already booked in for Avengers 4. With over 200 million Netflix subscribers watching her roles, no surprise this woman is one of the most followed Australian female stars on Instagram.

This – still young – Aussie girl was not even born when Amazon was founded, plenty to see from her in the years to come.

In 2020, Katherine Langford played “Mara” – a teenager – in one of the best Netflix horror movies: Spontaneous.

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1. Chris Hemsworth

Chris Hemsworth is the most popular Australians on Instagram with 59+ million followers.

@chrishemsworth

Chris Hemsworth popular Australian on Instagram with the new Walmart logo.

Chris Hemsworth is the most followed Australian on Instagram.

Aussies can be lucky this dude did not end up dancing as a career and instead stick to his “Thor” character. The famous Aussie star has never encountered a shark, but that did not stop him from appearing in a documentary about sharks by National Geographic.

Whatever he says about sharks or other animals does not matter, people want to see Thor again.

His mansion in the fake and shallow “hipster-healer” beach town of Byron Bay, Australia will be easily paid off with his latest ambassador contracts with Hugo Boss and the Australian Childhood Foundation.

He published an Instagram post bragging about his $1 million donations to Australian bushfire victims and is now aiming to place his new app (Centr) on the top 10 most popular fitness apps.

In May 2024, Chris was one of the Met Gala best dressed guests of the night.

Marketers are reading: How to choose influencers for your brand.

Conclusion

Some of these popular Australians on Instagram build strong relationships with their followers based on authenticity, creativity, leadership and trust. Their recommendations and endorsements are perceived as genuine, making them influential in shaping consumer opinions and generating sales for brands.

Partnering with some of these popular Australians on Instagram allows you to tap into their extensive reach, exposing your business or brand to a larger and more targeted audience.

This exclusive and premium “Top 200 Australians on Instagram“ list will save your marketing team time executing an influencer outreach program and will make it easy to track your progress in contacting some of them.

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

Strategic planning for social media and other digital marketing channels.
Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
Training: social media marketing training and digital marketing training.
SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
Celebrity and influencer marketing campaign strategy.
Brand development. Logo creation, brand personality development and design of marketing materials.
Consumer contests/competitions/giveaways.
Email marketing. Dip sequence design and deployment.
Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 20 Australians on Instagram – List

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.