THE TOP 10 MOST POPULAR BRITISH PEOPLE ON INSTAGRAM UK 2024 LIST

The top 10 most-followed British on Instagram in 2024. The most popular people on Instagram from the UK in 2024 list. The top 10 biggest Brits, celebrities, influencers and stars from Britain on Instagram in 2024.

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

THE TOP 10 MOST POPULAR BRITISH PEOPLE ON INSTAGRAM UK 2024 LIST

Many popular British people, creators, influencers, celebrities and artists entered this year’s “The Most Followed Instagram Celebrities in the United Kingdom” list.

Yet few sit high above the frou-frou and have become a key conduit of Influencer marketing dollars in the UK and overseas.

These top 10 popular UK-based stars on Instagram are still not quite like some of the World’s Instagram stardom celebrities such as Selena Gomez, Cristiano Ronaldo, Arianna Grande, Lionel Messi, Beyonce, Charlie D’Amelio and Justin Bieber with hundreds of millions of Instagram followers.

Even some of the world’s most popular computer-generated influencers may have more followers than some of these British Instagram celebrities in the United Kingdom.

Need Influencer Marketing campaign optimisation support? Contact us

THE TOP 10 MOST POPULAR BRITISH CELEBRITIES, INFLUENCERS AND STARS ON INSTAGRAM 2024 LIST 

Before you start your British influencer outreach on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

  • If you are lucky, your posts on Instagram may reach 5% of your followers. This is a massive issue affecting thousands of marketers.
  • You have been trying hard to build an audience on Instagram that you do not even own.
  • You cannot transfer your hard-earned Instagram followers to your best CRM software.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops for your team that will help you:

Marketers are hiring: The best Instagram virtual assistants

10. Ed Sheeran 

Ed Sheeran is one of the most-followed British on Instagram with 48+ million followers.

@teddysphotos

Ed Sheeran popular British singer on Instagram

Ed Sheeran popular British singer on Instagram posing with a tomato sauce bottle with the new Heinz logo a yellow apron with the new Lego logo and a music award for reaching 1+ billion streams with the new Spotify logo.

Edward Christopher Sheeran (@teddysphotos) is an English singer and songwriter. Born in Halifax, West Yorkshire, he was brought up in Framlingham. His song Bad Habits was a massive hit in 2021. The British pop star’s “Shape of You” song became the first song to reach three billion streams on Spotify in December 2021.

Ed Sheeran has endorsed and collaborated with different brands including: Pokémon, Heinz, Mini, Spotify, Lego and more.

Marketers are reading: The best time to post on Instagram

9. Zayn Malik

Zayn Malik is one of the most popular British on Instagram with 51+ million followers.

@zayn

Zayn is one of the most talented voices in the UK, Zayn Malik is a popular British singer.

Born and raised in Bradford, UK; Malik auditioned as a solo contestant for the British music competition The X Factor in 2010. After being eliminated as a solo performer, Malik was brought back into the competition, along with four other contestants, to form the boy band One Direction, which went on to become one of the best-selling boy bands of all time.

In 2016, Malik became the first British male artist to debut at number one in both the UK Singles Chart and US Billboard Hot 100, with his debut single “Pillowtalk” and debut album “Mind of Mine”. Malik is the recipient of several accolades, including an American Music Award and an MTV Video Music Award.

He is also the only artist to have won the Billboard Music Award for New Artist of the Year twice, receiving it once as a member of One Direction in 2013 and then again in 2017 as a solo artist.

Malik has collaborated with other popular singers, producers and musicians including Taylor Swift, Sea, Mic Righteous, Casyo Valentine “Krept” Johnson, Karl Dominic “Konan” Wilson, Lil Wayne, Chris Brown, Usher, Kehlani, Nicki Minaj, Becky G, Shaed, Naughty Boy, James Ryan Ho, Timbaland, Snakehips, PartyNextDoor, R3hab, Jungleboi and others.

Luxury fashion brand: Versace collaborated with Zyn Manic for a capsule collection called Venus.

Zayn Malik British singer

Zayn Malik British singer

A quick question: Is your Instagram marketing bringing sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

A well-crafted marketing strategy will:

✔︎ Optimise your valuable time
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Instagram marketing.

Popular this month: The world’s top 25 most-followed sports athletes on Instagram

8. Gareth Bale

Gareth Bale is one of the most-followed British on Instagram with 53+ million followers.

@garethbale11

Gareth Frank Bale is a Welsh golfer and one of the most popular footballers on Instagram who played as a winger for Major League Soccer (MLS) club Los Angeles F.C. and the Wales national team after successful spells at Real Madrid F.C. and Tottenham Hotspurs F.C.

Bale began his professional football career at Southampton, playing at left-back and earning acclaim as a outside the box kick specialist, then moved to Tottenham Hotspurs where he was decisive for the club, before being sold to Los Blancos.

Gareth was also close to being part of the exclusive list of the world’s most popular sports athletes on Instagram.

Gareth Bale popular British on Instagram

Gareth Bale popular British on Instagram wearing a jacket with the new adidas logo.

Not hitting your sales targets? Are your ads not performing? Get an expert marketer to support you the whole year and help you boost your sales today!

⭐️ Editor’s pick: The top 25 Australian women on Youtube

7. Adele

Adele is one of the most popular British on Instagram with 57+ million followers.

@adele

Adele popular British singer on Instagram

Adele popular British singer on Instagram wearing the English national football jersey with the new Nike logo.

Adele Laurie Blue Adkins is an English pop singer and songwriter. Adele is one of the world’s best-selling music artists.

After graduating in arts from the BRIT School in 2006, Adele became one of the most popular music pop singers of her generation, known for her soulful, emotive voice. One thing that is unique about Adele is that most of her albums are titled with numbers. This is because Adele titles them based on the age she was when she wrote them. The album 19 was written by Adele when she was 19 years old.

Adele’s most popular song of all time on YouTube is Hello.

Ready to start your Influencer outreach program in the UK?

Get this exclusive and premium “Top 200 Brits on Instagram” list today!

⭐️ Exclusive readHow to get Instagram followers fast

6. Millie Bobby Brown

Millie Bobby Brown is one of the most-followed British on Instagram with 63+ million followers.

@milliebobbybrown

Millie Bobby Brown popular British woman on Instagram

Millie Bobby Brown popular British woman on Instagram wearing a handbag with the new Louis Vuitton logo.

Millie Bobby Brown is a Spain-born British actress, fashion model and producer.

Millie began her acting career by playing guest roles on television, then moved to blockbusters, movies and films, including her star role in the Stranger Things movie.

TikTok creators are reading: This year’s top 10 TikTok marketing trends

5. Tom Holland

Tom Holland is one of the most popular British on Instagram with 65+ million followers.

@tomholland2013

Thomas Stanley Holland is an English actor.

As a child, Holland took dancing classes, where a choreographer noticed his talent. He played a supporting part on the West End stage in Billy Elliot the Musical. Tom Holland is known for his role as Peter Parker/Spider-Man in the Marvel Cinematic Universe.

Tom Holland Prada

Tom Holland posing with the new Prada logo, one of the world’s top 25 Luxury high fashion brands.

Just updated: The top 10 YouTubers in the UK

4. Emma Watson

Emma Watson is one of the most-followed British on Instagram with 74+ million followers.

@emmawatson

Emma Watson is one of the most followed British people in the UK.

Emma Charlotte Duerre Watson is an English actress and activist. She has gained recognition for her roles in top movies and films, as well as her women’s rights work.

Emma Watson popular British woman on Instagram

Emma Watson popular British woman on Instagram – Paradoxe perfume with the new Prada logo

Most usefulHow to best contact the Instagram support team

3. Alia Bhatt

Alia Bhatt is one of the most-followed British people on Instagram with 85+ million followers.

Alia Bhatt popular British actress on Instagram

Alia Bhatt popular British actress on Instagram with the new Gucci logo.

Alia Bhatt is one of the most popular Bollywood actress with British and Indian nationalities. Alia Bhatt currently lives in Mumbai.

Just in: The top 10 British comedians

2. Dua Lipa

Dua Lipa is one of the most-followed British on Instagram with 87+ million followers.

Dua Lipa popular British female singer on Instagram

Dua Lipa popular British female singer on Instagram modelling for a perfume with the new Ives Saint Laurent logo.

What makes Dua Lipa the most popular British person on Instagram?

Is it her voice or her controversial and provocative fashion and dresses?

Whatever your take; the media, the music and fashion industries are obsessed with her. Whatever she posts on her Instagram account gets noticed by millions of her fans around the world.

Dua Lipa is one the most followed Instagram account in the United Kingdom. Dua Lipa is the most popular English celebrity on Instagram.

Dua Lipais an English singer, songwriter and fashion model.

Related read: The world’s top 25 luxury high fashion brands

Dua’s most popular singles “Be the One”, “IDGAF” and the UK number-one single “New Rules”, have peaked at number six in the US and UK music charts. won Lipa the Brit Awards for British Female Solo Artist and British Breakthrough Act in 2018.

Her 2018 single “One Kiss” with Calvin Harris peaked at number one in the UK and became the year’s longest-running number-one single by a female artist, winning the 2019 Brit Award for Song of the Year. In 2019, she won the Grammy Award for Best New Artist, as well as the Grammy Award for Best Dance Recording for her Silk City collab “Electricity”. Later that year, Dua Lipa released “Don’t Start Now” as the lead single from her second studio album, Future Nostalgia (2020). Reaching number two in the UK and US, and number four on the US year-end chart, it was the most commercially successful song by a female artist in the US in 2020. Its follow-up singles “Levitating”, “Physical” and “Break My Heart” are also charted in the top ten.

Future Nostalgia album earned her six Grammy nominations—including Album of the Year, Record of the Year and Song of the Year—and became her first UK number-one album. The album helped Lipa win British Female Solo Artist and British Album of the Year at the 2021 Brit Awards.

As a fashion model, she made her runway debut at Versace‘s Spring/Summer 2022 show at Milan Fashion Week.

In May 2024, Dua was one of the Met Gala best dressed guests of the night.

Dua Lipa dress Met Gala 2024

Dua Lipa wearing one of the best 10 Met Gala dresses in 2024

Marketers are readingHow to choose influencers for a successful campaign.

who is Dua Lipa and how do you pronounce that?

who is Dua Lipa and how do you pronounce that?

Hey, Dua Lipa is an Albanian name that means “love” and it is pronounced  ‘doo-ah leep-ah’.

Female British creators are reading: The top 10 British women on Instagram

1. David Beckham

David Beckham is the most popular British on Instagram with 88+ million followers.

@davidbeckham

David Beckham popular British on Instagram

David Beckham popular British on Instagram wearing pink sneakers with the new Adidas logo and white socks with the new Boss logo.

David Beckham is also one of the most popular footballers on Instagram

Beckham is the president & co-owner of Inter Miami CF and the co-owner of Salford City F.C.

You will also enjoy watching this David Beckham’s creative pencil drawing portrait.

David Beckham is also part of the exclusive list of the world’s top 25 most-followed sports athletes on Instagram.

Most views today: The top 25 fitness hashtags on Instagram

THE TOP UK STARS ON INSTAGRAM – THE DEBATE

While some people believe Instagram stardom relies heavily on “human objectification” aided with surgical procedures (lifted buttocks, fake eyelashes, and augmented lips); others believe this objectification is valid and acceptable.

“There are legitimate criticisms to be made about social media influencers, such as the celebration of unrealistic lifestyles, body image questions, to the rampant consumerism promoted, but often the genuine entrepreneurialism of those involved are dismissed in a highly gendered manner. Building a substantial social media following and then successfully monetising the platform is not achieved as vacuously or simply as many assert or assume. It requires creative skill, effort and labour, and the aesthetics that sell are constantly on the move”

Natasha Gillezeau wrote on AFR

Marketers – who decide on Instagram influencer marketing budgets – as part of a social media strategy – will need to define how to choose Instagram collabs as the platform and its top celebrities are more scrutinised for the quality of their content presented.

British YouTubers are reading: The top 10 YouTubers in the UK

Tip: Marketers are using this exclusive list of the top 200 British people & Brits influencers on Instagram for their influencer outreach programs and campaigns in the UK.

Conclusion

The most popular people on Instagram UK influence thousands of consumers and their choices. No doubt, these top Instagram stars based in the UK have the power to help marketers achieve the social media marketing goals set on a the best social media strategy template. Learn how to brief an influencer today!

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram advertising campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
  • Training: social media marketing training and digital marketing training.
  • SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
  • Celebrity and influencer marketing campaign strategy.
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment.
  • Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 20 British people on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST POPULAR BRITS ON INSTAGRAM UK IN 2024

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