The top 10 most popular British females on Instagram in 2024 list. The top 10 female Brits on Instagram in 2024. The top 10 British women with the most followers on Instagram in 2024. 

Brought to you by Mau, a Senior Instagram marketing specialist at eDigital.

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Find out the list of British women with the most success on Instagram holding the top number of followers in 2024.

Check out our top 10 most-followed Brits female influencers on Instagram – ranking list below…


Before you find the top 10 most-followed British women on Instagram in 2024, let me tell you something you probably have been turning a blind eye to…

Instagram is not helping your business

  • Instagram is a “money extraction” machine. Their business model is made to make money from you.
  • The Instagram algorithm has been deliberately designed to lower your organic reach so you have to pay for ads to reach your followers. That’s why only 5% of your followers may see your posts (If you are lucky!)
  • You keep trying to build an audience on Instagram you will never own. 
  • You cannot transfer your hard-earned Instagram followers to your CRM.
  • Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best marketing strategy training that will help you:


Some of these female Brits with a massive following on Instagram collaborate with top companies, especially top 25 luxury high fashion brands.

This list has been ranked by the number of Instagram followers.

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10. Rosie Huntington Whiteley

19+ million people on Instagram are following Rosie Huntington Whiteley. @rosiehw

Rosie Alice Huntington-Whiteley is an English model.

Rosie is best known for her work for lingerie retailer Victoria’s Secret, formerly being one of their brand “Angels“, for being the face of Burberry’s 2011 brand fragrance Burberry Body, for her work with Marks & Spencer, and, most recently, for her artistic collaboration with denim-focused fashion brand Paige.

Rosie Huntington-Whiteley English Instagram UK

Rosie Huntington-Whiteley English Instagram UK

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9. Demi Rose Mawby

19+ million people on Instagram are following Demi Rose Mawby.

Demi Rose Mawby is from Birmingham, the UK, She is a fashion and bikini model and a DJ. The majority of her Instagram content is fashion-based, showing off editorial shoots she’s been involved with and collections with fashion brands, but she’s also used her platform to talk about bereavement and updates on her mental health.

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8. Emilia Clarke

28+ million people on Instagram are following Emilia Clarke

Emilia Clarke is a British actress.

Emilia is best known for her portrayal of Daenerys Targaryen in the HBO fantasy series Game of Thrones, for which she received nominations for four Primetime Emmy Awards.

Clarke studied at Drama Centre London, appearing in several stage productions.

7. Lily Collins

28+ million people on Instagram are following Lily Collins

Lily Collins is a British-American actress

Lily was born in Guildford and raised in Los Angeles. Collins began performing on screen at the age of two in the BBC sitcom Growing Pains.

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6. Victoria Beckham

32+ million people on Instagram are following Victoria Beckham

Victoria Beckham is an English fashion designer, model, singer and television personality.

Victoria rose to prominence in the 1990s as a member of the girl group the Spice Girls, in which she was nicknamed Posh Spice.

Victoria Beckham Hermès Birkin bag pink meme barbie

Victoria Beckham Hermès Birkin bag pink meme barbie

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5. Cara Delevingne

42+ million people on Instagram are following Cara Delevingne

Cara Jocelyn Delevingne is an English model, actress, and singer. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014.

Cara Delevingne short hair

Cara Delevingne short hair

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4. Adele

56+ million people on Instagram are following Adele.

Adele Laurie Blue Adkins is an English pop singer and songwriter. She is one of the world’s best-selling music artists. After graduating in arts from the BRIT School in 2006, Adele became one of the most popular music pop singers of her generation, known for her soulful, emotive voice. One thing that is unique about Adele is that most of her albums are titled with numbers. This is because Adele titles them based on the age she was when she wrote them. … So the album 19 was written by Adele when she was 19 years old. Adele’s most popular song of all time on YouTube is Hello.

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3. Millie Bobby Brown

62+ million people on Instagram are following Millie Bobby Brown

Millie Bobby Brown is a Spain-born British actress, fashion model and producer. Millie began her acting career by playing guest roles on television, then moved to blockbusters, movies and films, including her star role in the Stranger Things movie.

Millie Bobby Brown British Instagram UK

Millie Bobby Brown British Instagram UK

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2. Emma Watson

75+ million people on Instagram are following Emma Watson

Emma Watson is one of the most followed British people in the UK. Emma Charlotte Duerre Watson is an English actress and activist. She has gained recognition for her roles in top movies and films, as well as her women’s rights work.

Emma Watson British Instagram UK

Emma Watson British Instagram UK

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1. Dua Lipa

88+ million people on Instagram are following Dua Lipa

What makes Dua Lipa the most popular British person on Instagram?

Is it her voice or her controversial and provocative fashion and dresses?

Whatever your take; the media, the music and fashion industries are obsessed with Dua Lipa.

Whatever Dua posts on her Instagram account gets noticed by millions of her fans around the world.

Dua Lipa is the most followed Instagram account in the United Kingdom. Dua Lipa is the most popular English celebrity on Instagram.

Dua Lipa is an English singer, songwriter and fashion model.

Her most popular singles “Be the One”, “IDGAF” and the UK number-one single “New Rules”, have peaked at number six in the US and UK music charts. won Lipa the Brit Awards for British Female Solo Artist and British Breakthrough Act in 2018.

Her 2018 single “One Kiss” with Calvin Harris peaked at number one in the UK and became the year’s longest-running number-one single by a female artist, winning the 2019 Brit Award for Song of the Year. In 2019, she won the Grammy Award for Best New Artist, as well as the Grammy Award for Best Dance Recording for her Silk City collab “Electricity”. Later that year, Dua Lipa released “Don’t Start Now” as the lead single from her second studio album, Future Nostalgia (2020). Reaching number two in the UK and US, and number four on the US year-end chart, it was the most commercially successful song by a female artist in the US in 2020. Its follow-up singles “Levitating”, “Physical” and “Break My Heart” are also charted in the top ten.

Future Nostalgia album earned her six Grammy nominations—including Album of the Year, Record of the Year and Song of the Year—and became her first UK number-one album. The album helped Lipa win British Female Solo Artist and British Album of the Year at the 2021 Brit Awards.

As a fashion model, she made her runway debut at Versace‘s Spring/Summer 2022 show at Milan Fashion Week.

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who is Dua Lipa and how do you pronounce that?

who is Dua Lipa and how do you pronounce that?

Hey, Dua Lipa is an Albanian name that means “love” and it is pronounced  ‘doo-ah leep-ah’.

Just in > The top 25 most-followed British people on Instagram – all genders ranking list. 


  • Perrie Edwards 18.6+ million followers. Perrie Louise Edwards is a British singer and member of the British girl group Little Mix. The women’s band has sold millions of records worldwide, making them one of the world’s best-selling girl groups of all time. 
  • Rita Ora 16+ million followers. English female singer and songwriter. 
  • Naomi Campbell 15+ million followers. English fashion model. 
  • Sophie Turner 14+ million followers. English actress. 
  • Sophie Dee. 12+ million followers. English adult content creator and actress on Onlyfans and other adult websites. 


Collaborating with some of the top female British influencers on Instagram can help create online buzz about your brand. In addition, it can strengthen your brand’s reputation, improve audience engagement, and increase conversions, especially if you sell to women.

British marketers have already recognised the importance of female influencer marketing on Instagram and are using it to their advantage.

Next > The top 200 Brits on Instagram – ranking list

eDigital can help you conceptualise, plan, develop, run and optimise successful Instagram marketing campaigns that generate leads and sales for your brand.

Our digital marketing services include:

  • Strategic planning for social media and other digital marketing channels.
  • Online advertising management and optimisation (Search, Display, social media ads and re-marketing).
  • Marketing training: social media training and digital marketing training. 
  • SEO strategy and execution. Including content development (articles, stories, eye-catching and SEO-optimised visuals).
  • Celebrity and influencer marketing campaign strategy. 
  • Brand development. Logo creation, brand personality development and design of marketing materials.
  • Consumer contests/competitions/giveaways.
  • Email marketing. Dip sequence design and deployment. 
  • Conversion rate optimisation. It is also called “path to purchase” optimisation. 

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital‘s marketing strategy training will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.



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