HOW TO DECIDE ON THE BEST SOCIAL MEDIA MARKETING GOALS FOR YOUR BUSINESS

Find below how to decide on the best social media marketing goals for your business. The best social media marketing goals, ideas and examples.

Brought to you by Mau, a Senior Social Media Marketing Specialist at eDigital.

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HOW TO DECIDE ON THE BEST SOCIAL MEDIA MARKETING GOALS FOR YOUR BUSINESS

Part of an effective social media strategy template is to have your goals defined. Find below the most popular and best social media marketing goals and objectives you can use for your business.

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INCREASE CATEGORY AWARENESS

Increasing category awareness is an important social media marketing goal for new innovative businesses that are the first to enter a new market. The big goal is to make sure people are aware of the new category and create a need for it.

The top metric to measure this social media goal:

• Amount of people who are aware of the new category.

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INCREASE BRAND AWARENESS

This is one of the most popular social media marketing goals for businesses where they want to ensure a segment of potential clients or customers know your brand is an option within an existing category.

The top metric to measure this social media goal:

• Amount of social media users who have seen your posts.

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INCREASE BRAND PREFERENCE

Increasing brand preference is a great social media marketing goal as it helps potential clients to move into their purchase funnel. With this goal, you want to make sure you are giving great reasons for people to consider your brand a real contender when the customer is ready to buy.

The top metric to measure this social media goal:

• Amount of people “liking” your social media posts.

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INCREASE LEADS

Increasing leads is a great social media goal to ensure you are bringing potential clients to inquire about your products and or services or subscribe to news about your business.

The top metrics to measure this social media goal:

• Amount of people who have sent enquiries from your social media content.
• Amount of people who have subscribed to your e-newsletter from your social media channels.

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INCREASE TRIALS

Social media is a great channel to increase people trialling your brand. you want to make sure you are giving enough reason with massive value for people to give it a go at having a taste of your brand.

The top metric to measure this social media goal:

• Amount of people who have registered to get a demo.

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INCREASE SALES FROM SOCIAL MEDIA FOLLOWERS

Yes, everyone wants sales from social media. Therefore, this is one of the most important goals. You should want your social media efforts to help you increase sales. You will need to track your social media traffic that converts into sales using Google Analytics or any other tool.

The top metric to measure this social media goal:

• Amount of people who have completed a successful purchase from your social media content.

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INCREASE REVIEWS AND RECOMMENDATIONS

Once people have bought from you, you can use social media to get people to review your brand and write a recommendation on key social media channels that are relevant to your business. For example: if you are a restaurant, you might want to make sure your clients write reviews on TripAdvisor and other aggregators. You can use your social media channels to promote a competition for people who write the best reviews.

The top metric to measure this social media goal:

• Amount of people who have left a review on Facebook, Google Maps, or other key industry aggregators: TripAdvisor, etc.

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INCREASE POSITIVE BRAND SENTIMENT ON SOCIAL MEDIA

With one of the best social media listening tools, you will be able to see how your social media activity is helping create positive brand sentiment about your brand.

The top metric to measure this social media goal:

• Amount of people who have written great positive remarks and/or comments about your brand on social media channels.

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INCREASE CUSTOMER SERVICE AND SUPPORT ON SOCIAL MEDIA

Social Media followers now expect businesses to be responsive on social media. They may be following already on Facebook and Instagram and the quickest way to ask you questions will be via these channels. You want to ensure you are providing fantastic customer service and support where your customers are: on social media.

The top metrics to measure this social media goal:

• Amount of people who have been supported by your customer service team via social media channels.
• Amount of support tickets closed from social media users asking questions about your brand.
• Amount of people visiting your faq, education articles as part of requesting support from social media.

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REWARD OUR SOCIAL ADVOCATES

This social media goal can be tied to your Loyalty program and use it to ensure you reward all your social media followers who are actively promoting your brand.

The top metric to measure this social media goal:

• Amount of social media followers who have been rewarded for their support.

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INCREASE REACH WITH INFLUENCES

Sometimes it is not easy for a brand to reach new audiences who may be interested to pay for your premium products or services. In these cases, you may want to collaborate with key influencers to ensure you can reach those new audiences.

The top metric to measure this social media goal:

• Amount of people who have seen and engaged with your influencer’s content that promotes your brand.

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INCREASE TRUST / REPUTATION / THOUGHT LEADERSHIP

Some of the most valuable companies around the world know the power of building and maintaining thought leadership, reputation and trust.

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Some of the key aspects you can promote on social media marketing to ensure you are building customer trust/reputation and thought leadership are:

• Innovation.
• Quality of products.
• Corporate Social Responsibility examples.
• People management.
• Use of corporate assets
• Financial success: long-term investment value.
• Quality of management.
• Global competitiveness.

Top tip: Pick your top three goals and focus your resources on them. More than three goals may distract you and be harder to achieve. You may also need some of the best social media tools to plan, measure and track your progress.