THE TOP 10 MOST POPULAR FOOD HASHTAGS ON INSTAGRAM IN 2024

The top 10 most popular food hashtags on Instagram in 2024. The best 10 hashtags for food bloggers, restaurants and chefs on Instagram.

Brought to you by Mau, a Senior Food Marketing Specialist at eDigital.

THE TOP 10 MOST POPULAR FOOD HASHTAGS ON INSTAGRAM IN 2024

Before you start using some of the below popular food hashtags on Instagram, let me tell you something you have probably been turning a blind eye to…

Instagram is not helping your business 

• If you are lucky, the food videos you post on Instagram may be reaching 5% of your followers. This is a massive issue affecting thousands of marketers.
• You have been trying hard to build an audience on Instagram that you do not own.
• Yes, that’s right; you cannot transfer your hard-earned Instagram followers to your best CRM software.
• Your customer acquisition costs from Instagram ads are through the roof.

The solution

I can offer you the best digital marketing strategy workshops that will help you:

• Lower customer acquisition costs.
• Minimise dependency on paid media.
• Build a marketing engine with marketing assets and channels you fully own.
• Craft the best digital marketing plan and social media strategy that boosts sales and customer lifetime value.

THE TOP 10 FOOD HASHTAGS ON INSTAGRAM IN 2024 – LIST

Our best Instagram virtual assistants have uncovered Instagram’s top 10 most popular food hashtags.

Does Jamie Oliver use some of the top 10 most popular food hashtags for Instagram? He does not need to. And if you have taken my marketing training, you know you can build your marketing engine and minimise your dependency on hashtagging to get the reach and attention your brand deserves.

Copy-paste the most relevant food hashtags to attract your most profitable customer segments.

10. #breakfast

#breakfast is one of the most popular food hashtags on Instagram featured in 118+ million posts

Related: #desayuno

You will also find useful: How to take the best photos for a restaurant

9. #dinner

#dinner is one of the most popular food hashtags on Instagram featured in 128+ million posts

Related: #comida – #cena

⭐️ Most views today: The top gluten-free hashtags for Instagram

8. #cake

#cake is one of the most popular food hashtags on Instagram featured in 136+ million posts

Related: #torta

#cake is also one of the top 25 most popular food hashtags on TikTok

Most shared article: The top 25 healthy food hashtags for Instagram

7. #delicious

#delicious is one of the most popular food hashtags on Instagram featured in 154+ million posts

Related:  #deliciousfood

Popular this month: The most popular takeaway food in Australia

6. #coffee

#coffee is one of the most popular food hashtags on Instagram featured in 175+ million posts

#coffee is also one of the top 25 most popular food hashtags on TikTok

Food Marketers are reading: The top 25 healthy food hashtags for Instagram

POPULAR FOOD INFLUENCERS ON INSTAGRAM

• Albert Niazhvinski (@albert_cancook) 2+ million followers on Instagram.
• Andy Cooks
• Grandbaby Cakes
• Preppy Kitchen‘s John Kanell and Jake Cohen
• Mike Greenfield of Pro Home Cooks
• Stephen Cusato of NotAnotherCookingShow
• Owen Han
• TheMoodyFoody
• Elyse Meyers
• Alan Chikin Chow
• CelinaSpookyBoo
• Brodie the Dood
• CodeMiko

Just updated: The top 25 most popular food hashtags on TikTok

5. #yummy

#yummy is one of the most popular food hashtags on Instagram featured in 205+ million posts

Related: #yum

#Yummy is also one of the top 25 most popular food hashtags on TikTok

Editor’s pick: The most searched food recipes in Google Australia

4. #instafood

#instafood is one of the most popular food hashtags on Instagram featured in 245+ million posts

Related: #foodstagram – #foodgram

⭐️ Most read today: The most popular vegan food hashtags on Instagram

3. #foodie

#foodie is one of the most popular food hashtags on Instagram featured in 259+ million posts

Related: #foodies – #foodiesofinstagram

#Foodie is also one of the top 25 most popular food hashtags on TikTok

⚡️ Trending this week: Food influencers have also been using some of the most popular vegan hashtags on Instagram to acquire new fans and build their food businesses.

2. #foodporn

#foodporn is one of the most popular food hashtags on Instagram featured in 310+ million posts

People are also reading: How to eat healthy food everyday on a budget

1. #food

#food is one of the most popular food hashtags on Instagram featured in 532+ million posts

Related: #foods – #alimento

No surprise the #food hashtag is the most popular food-related hashtag on Instagram.

Food marketers are also reading: The best 10 Australian food

Next: The top 20 food hashtags on Instagram

Trending this week: The best Allergen Guide Sheet Template for food and restaurant business owners.

Tip: Some restaurants are using fake (faux) artificial plants as decor for their food/dish photography but this may send a message to customers that you may also be using fake or artificial ingredients in the preparation of your dishes. Keep your food photography natural and real. If you include a flower or a plant in your Instagram photography, then show real natural ones.

Join 5k+ subscribers and receive the best digital marketing tips!

“If lucky, Instagram is showing your food posts to 2% of your hard-earned followers. Invest in proven marketing strategies and activities that drive real sales in channels and assets you fully own”

Mau – senior digital marketing specialist at eDigital. 

Restaurant managers and food business owners who are not offering junk food or soft drinks in their venues are contributing to making their clients and local communities healthier.  Offering scientific-based information about the food you sell to your customers not only shows respect but will also delight customers who take pride in looking after themselves.

These actions will increase repeat visitation and customer loyalty. They will also decrease customer churn rate (Number of customers who visited you once and never come back).

When posting on social media, add hashtags that promote your commitment to healthy food such as:

#nonprocessed
#zerosugar
#nofat
#nosalt
#nopreservatives
#madelocally
#freshproduce
#nomsg
#noartificialflavours
#noartificialcolours

Food creators are also reading: The top 25 most popular travel hashtags for Instagram

Tip: Add hashtags to your Instagram Stories to have chances of being displayed on the Instagram explore page using the hashtag sticker (you can only add one hashtag) or use the text tool (you can add up to 10 hashtags), you can even hide them by placing a sticker on top of them or use the colour tool to make the hashtags invisible but still findable.

Need a hand with your Instagram Marketing Strategy? Book a training session or hire one of our best Instagram virtual assistants today!

No surprise food and travel are so connected! You go to a new city or town and you want to try the local produce. Do not miss adding some of the top 25 most popular Instagram travel hashtags

Popular food creators in Instagram:

• Andrew Rea @bingingwithbabish

Conclusion

Popular food hashtags are an important way to expand your Instagram audience and get more reach. When you use a food hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Instagram Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.

eDigital can help you conceptualise, plan, develop, run and optimise successful food marketing campaigns that generate leads and sales for your food brand.

Our digital marketing services include:

• Strategic planning for social media and other digital marketing channels.
• Online advertising management and optimisation: Google Ads Search, Display, Re-marketing and social media advertising.
• Marketing training: social media training and digital marketing training.
• SEO strategy and execution. Including content development:articles, stories, eye-catching and SEO-optimised visuals.
• Celebrity and influencer marketing campaign strategy.
• Brand development. Logo creation, brand personality development and design of marketing materials.
• Consumer contests/competitions/giveaways.
• Email marketing. Dip sequence design and deployment.
• Conversion rate optimisation. It is also called “path to purchase” optimisation.

Next: The top 20 food hashtags on Instagram

Contact us today and start boosting your leads and sales.

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Final note: Want to reduce customer acquisition costs and dependency on paid media? Our exclusive digital marketing strategy workshops will unmercifully review your marketing, help you build a marketing engine with channels and assets you own, stir your team’s thinking, bring new ideas for new conversion paths and boost customer lifetime value.

THE TOP 10 MOST POPULAR FOOD HASHTAGS FOR INSTAGRAM IN 2024

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