THE TOP 10 YOUTUBERS IN THE UK IN 2024

Whether you are a marketer or a Youtube creator you can boost your Youtube video views and subscribers by learning from the top best and most popular Youtubers in the UK 2024 list. The below ranking list includes YouTube creators in the United Kingdom with the most followers.

Brought to you by Mau, a Senior Youtube Marketing Specialist at eDigital.

THE TOP 10 YOUTUBERS IN THE UK IN 2024

In a world of millions of rats racing the corporate ladder, wasting their precious time in toxic work environments and overly-competitive one-upmanship; it is encouraging to have all these British rebellious content creators and courageous storytellers showing us the fun, stupidity, fears and mistakes of the “modern” world and the current decadent society.

Plus the numbers don’t lie.

They show that British people love to feel authentic video content and entertainment on YouTube.

THE TOP 5 REASONS THE BRITISH LOVE YOUTUBE

  1. Authentic content. British are wary of content that feels forced or inauthentic; they’re much more likely to listen to—and be won over by real voices and people who sound and feel like them. 7 out of 10 YouTube subscribers say they relate to YouTubers more than traditional celebrities.
  2. Freedom of choice. British can watch what they want, whenever they want and skip everything else. This translates to a hugely important feeling: freedom. They want content that can be worked around their lives.
  3. Learn anything. YouTube has democratised knowledge, providing a place where people can watch and learn just about anything they can think of i.e. “unboxing videos”, “how-to” guides, free tutorials, etc. YouTube has become Britain’s visual online help and archive of thousands of visual instruction manuals.
  4. Living vicariously through other people’s experiences. British consumers who have the desire to do anything that seems impossible to them for any economic, physical or mental reasons, can do it vicariously by following their local heroes on Youtube.
  5. Popular Brits on YouTube define trends. YouTube’s Culture and Trends Report confirmed YouTube creators are the drivers of new cultural movements and some of the latest trends. 

YOUTUBE: THE PULSE ON CULTURE

What can the top 10 most popular YouTube channels tell you about British culture? The below list confirms the British obsession with online music, entertainment and original content.

WHY THE POPULAR RISE OF  YOUTUBERS IN THE UK?

With today’s access to HD smartphones at a low cost, anyone can be a YouTuber and create video content.

The most important difference that makes some few Youtubers extremely popular with their subscribers seems now to be the level of creativity and some key factors we will discuss below.

Unlike Instagram, YouTube has been offering a revenue-sharing model with its creators for years, allowing them to make money from their video views. This is a massive reason for the quality of content on YouTube and the number of viewers engaged.

THE  TOP 10 MOST FOLLOWED BRITISH YOUTUBE CHANNELS IN 2024

For many popular YouTubers in the UK, what started as a fun side project is now a full-time gig bringing them millions of dollars.  Some of YouTube’s biggest channels in the UK are launching their own production companies and hiring other digital natives just like them. And they’re creating an economic ecosystem that doesn’t necessarily rely on YouTube’s shared ad revenue.

These YouTube stars in the UK are also using apps, subscription services, crowdfunding, merchandising, movies and books and licensing their content to reach audiences outside YouTube.

British YouTube creators with the most followers aren’t just videographers; they are also creative individuals and passionate entertainers. The below famous British Youtubers with millions of subscribers may be changing and shaping UK culture and can help brands influence and shift brand perception and preference.

Some of the below most popular YouTube channels in the United Kingdom with the most subscribers are also included in The top 25 most-followed British stars on Instagram – List

10. KSI

24+ million subscribers. @ksi

British rapper. Olajide Olayinka Williams “JJ” Olatunji also runs another YouTube channel under the name of JJ Olatunji.

KSI English rapper Olajide Olayinka Williams JJ Olatunji cat black man bandana controversial mishandled situations list suggested apologies

KSI English rapper Olajide Olayinka Williams JJ Olatunji cat black man bandana controversial mishandled situations list suggested apologies – funny meme. 

Editor’s pick > How does the YouTube recommendations algorithm work?

9. Coldplay

25+ million subscribers

Coldplay ghost stories collage wallpaper

Coldplay ghost stories collage wallpaper

Coldplay is a British rock band formed in London in 1996. The music band consists of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey.

You will also like > The top 25 British people on Instagram

8.  DanTDM

28+ million subscribers

Minecraft gamer

Some of the world’s top 10 most popular Youtubers are also gamers. 

shhh… Want your new video to go viral?

Click on the below image and grab our top-secret tips  ⬇️

YOUTUBE NEED MORE CREATORS!

In the Q1 2021 earnings report, Alphabet – YouTube’s parent company – confirmed YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from $4 billion from a year ago, for a growth rate of 49%. This is an acceleration over its 46% growth in Q4. It’s also nearly twice the growth rate of Netflix, which reported 24% revenue growth in Q1 and expects growth to slow to 19% next quarter. If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, according to Refinitiv. To keep up with this growth, we estimate YouTube will continue supporting new creators with the best tools and resources to make them succeed.

Exclusive > The top 10 Pinterest marketing trends

7. Adele

30+ million subscribers

English singer.

Adele’s controversial Bantu knots showed off at a Jamaican festival in London in Aug 2020, creating a huge outrage within the African-Jamaican community as some people of colour saw it as cultural appropriation and not cultural appreciation.

Adele bantu knots collage Rihanna Rita Ora Jamaica top meme cultural appropriation vs appreciation

Adele bantu knots collage Rihanna Rita Ora Jamaica top meme cultural appropriation vs appreciation. Adele photo source: Instagram post

Why some people did not like Adele’s hair knots?

The massive backlash on social media was due to the fact that People of Colour often see white people (especially celebrities) try and look “black” in a disposable and disrespectful way.

Some argue her knots are cultural appropriation as they are just worn as a party outfit and taken off again and disposed of. 

One of the main critics was Ateh Jewel, a Beauty Industry journalist who wrote on the Glamour website:

“Has Adele ever worn Bantu Knots to a red carpet event? Has she ever worn Bantu Knots on an Album cover or to a celeb party? Who did her Bantu Knots, was it a black stylist, does that or should that matter? I have spoken to many black hairstylists, who are often wheeled in to do curls and coils on pop stars and celebs and wheeled out again – whilst the white celebrity hairstylists take all the money and credit. In this light, do you feel Adele’s Bantu knots are exploitation on many levels?”

Just in > The new optimal YouTube channel header image size

6. Dream

31+ million subscribers

Minecraft gamer

Some of the world’s top 10 most popular Youtubers are also gamers. 

People who read this article also read > The top 10 Gen Z characteristics

5. Mr Bean

32+ million subscribers

Rowan Atkinson (Mr Bean) is an English TV Comedian and actor. 

⚡️Trending Today > The best social media brief template for agency

4. NoCopyrightSounds

33+ million subscribers

NoCopyrightSounds is a British electronic dance music record label founded by Billy Woodford that offers free music to creators. 

NCS logo black png NoCopyrightSounds

NCS logo black png NoCopyrightSounds

You will like > The top 10 TikTok marketing trends

3. SSSniperWolf (Lia)

34+ million subscribers

Lia is a British-American video gamer and prankster.

Alia Shelesh SSSniperWolf England top yellow Louis Vuitton hand bag British Youtuber

Alia Shelesh SSSniperWolf England top yellow Louis Vuitton handbag British Youtuber. Source: Instagram post

Marketers are also reading > The best 10 social media analytics tools

2. One Direction

38+ million subscribers

British pop music band

One Direction British music band UK – Funny toxic ex meme

Marketers are reading > The latest YouTube Culture and Trends Report.

1. Ed Sheeran

53+ million subscribers

British singer

Ed Sheeran is the most-followed YouTube channel in the UK with the most subscribers.

The most popular Brit on YouTube is Ed Sheeran.

Ed Sheeran bad habits song

Ed Sheeran’s bad habits song

A quick question for you: Is your YouTube marketing generating sales and profit for your business?

You can start a successful social media strategy with clear and defined objectives that will make you grow your business.

In fact, a well-crafted marketing strategy will:

✔︎ Free up valuable time for you
✔︎ Make you produce far less but better quality marketing campaign content
✔︎ It will increase sales, profit and brand equity

If you believe you have a creative, passionate and curious mind and you are seriously ready to grow your business, I invite you to craft a successful social media strategy today!

I guarantee you will never go back to the same old way you were doing Youtube marketing. ?

LATEST YOUTUBE TRENDS

Before you dig deeper into the most popular YouTubers in the UK list, check out Ash Chang’s (YouTube Culture & Trends lead) insights below on how the YouTube creator archetype is evolving to meet audiences more open to a larger diversity of stories and storytellers leading the way.

WATCH OTHERS WATCHING

The new addition and fetish for watching Youtubers “react” to other people’s videos will continue. People enjoy watching others watch not only online gaming but any sort of events: sports games, cooking, casinos, going shopping, interviews and awards ceremonies.

Youtube trends 58 per cent people feel connected watching live streams

Youtube trends 58 per cent of people feel connected watching live streams. Source: ThinkwithGoogle.

 

HOW TO HIT THE 10 MILLION YOUTUBE CHANNEL SUBSCRIBERS

  • Relatability. People have to relate to your content in order to follow you. There are different strategies to achieve that. Some might include producing video stories people normally feel guilty of or can connect to someone who may be guilty so they can experience the pleasure of sharing the story.
  • Fun. There is a strong positive association of fun elements with the level of fans, followers and subscribers.
  • Great branding: Popular British YouTube channels ensure all videos are branded via watermarking each video with a logo, web address and some great cover images for both the channel and the video thumbnails.
  • Content Tilt: As our friends at Content Marketing Institute call it, popular YouTube channels find a unique flavour to tell your stories.
  • Creativity. Most British channels on YouTube with over one million subscribers ensure there is a creative angle.
  • Collaborations with other creators.
  • Surprise. 
  • Youtube branding. Promote the new and latest YouTube logo on all your online properties and link to your YouTube channel.
Youtube top trending videos United Kingdom UK

Youtube top trending videos in the United Kingdom – the UK

OTHER POPULAR BRITISH YOUTUBE CHANNELS

  • Mister Max (@MrMaxLife). 23+ million subscribers
  • JELLY. 23+ million subscribers

BRAND BENEFITS WHEN COLLABORATING WITH YOUTUBE CREATORS IN THE UK

  • YouTube creators can add authentic associations to brands. When creators collaborate with brands, the result needs to feel like an authentic, organic product of that creator’s channel. Successful partnerships require a shared purpose and, most importantly, a desire to create innovative content that will inherently appeal to a creator’s audience.
  • YouTube British creators reach real people. There’s one thing creators and brands can agree upon: Audience is everything. Much like brands, creators are constantly shaping and refining their identities to reach broad (or even niche) audiences. Both creators and brands measure engagement to determine their value and reputation, with the goal of earning and holding their audience’s undivided attention.
  • All in one. When working with a popular YouTube creator, brands get all in one: the creative concept, creative art, pre and post-production house which includes talent, shooting, coming up with ideas, editing, etc. far cheaper than what it would cost doing the same with a creative agency.
  • Huge Reach. Brands get guaranteed thousands – if not millions – of video views when working with popular YouTube creators, ensuring your brand hits your campaign objectives.
  • British YouTube creators can generate a positive social impact. Whether they’re encouraging body positivity and confidence or offering their fans different perspectives and new ways to drive change, an increasing number of creators are using YouTube to spread social awareness. Why? Because online video enables creators to tell their stories to a diverse, global audience.

DOES VIRALITY HELP TO MAKE A YOUTUBE CHANNEL POPULAR?

One of the most interesting and well-done studies in the field of Virality is by The Ehrenberg-Bass Institute “Viral Marketing – The Science of Sharing” by Karen Nelson-Field. Some interesting insights of the study include:

  • Don’t under-invest in distribution (reach) and over-invest in creative. It’s cool being the best guitarist in the world, but if you are playing in your bathroom, no one will ever hear you. The same goes for creating contagious video content. Most of the viral video content has paid for reach to make it super viral.
  • Be positive. Video content which draws a strong, positive emotional response is 30 per cent more likely to be shared than those which elicit strong negative emotions. Strong negative emotions such as anger or shock can prompt us to share, but it is a tough one to get right, as you risk alienating your consumers. Focusing on positive emotions is a much safer bet.
  • Forget cute cats and celebs, focus on personal triumphs and the weather. It’s a myth that all you need to do to make a video go viral is stick a cute cat in it. Such creative devices are useless if your video does not elicit strong emotions from its audience. However, there are some creative devices that are highly likely to attract large amounts of sharing and are underused by marketers. One is a personal triumph, used by such ads as P&G’s “Best Job” from the 2012 Olympics. However, a safer bet is science/weather/nature-oriented videos. If there is such a thing as a “sure-fire” approach to viral marketing, then these come the closest.

CONCLUSION

As recently keynoted (minute: 24:10) by  Susan Wojcicki (Youtube CEO); YouTube creators in the UK have an amazing opportunity to work with the TV and film industry too. Example: Flulla YouTube creator who starred in the “Pitch Perfect II” movie (2015) and now starring in his own movie “Buddy Moon” (2016) or Issa Ray YouTube creator of her YouTube channel: Awkward Black Girl who signed with HBL for the series: “Insecure”. Another example is Rachel Bloom Youtube creator who successfully partners with The CW Network to launch her comedy series: “Crazy Ex-girlfriend”.

YouTube creators in the UK may want to get involved with YouTube Red (ad-free experience) which is YouTube’s channel for original series made by YouTube creators and currently is closely competing with rival similar cable shows. The creators featured on YouTube Red get a boost on their YouTube subscription and watching time on their main ad-supported channels and most of these new fans are coming from users who had not watched that content before.

NEXT

eDigital specialises in creating successful digital marketing campaigns.

We can conceptualise, plan, develop, run and optimise:

  • Google Ads (Search, Display and re-marketing)
  • Social media campaigns (Instagram ads, TikTok ads, etc)
  • Consumer contests/competitions
  • Content strategies including articles, stories and eye-catching visuals
  • Influencer partnerships to amplify your campaigns, offers and promotions

We can also train your team on how to optimise your marketing with the latest trends, tools, tips and best practices.

Contact us today and start boosting your leads and sales.

Hundreds of marketers have supported us with their generous donations. Donate today! or join 5k+ marketers receiving our e-newsletter.

Final note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully review your marketing campaigns and help you build a marketing engine with channels and assets you fully own. The training will stir up your team’s thinking and bring new ideas to activate new conversion paths and effectively boost customer lifetime value.

THE MOST FOLLOWED BRITISH ON YOUTUBE

was brought to you by Mau
cat laptop rug book red glasses illustration

Mau is one of the most popular marketing consultants helping marketers like you lower customer acquisition costs and paid media dependency through custom training and strategy sessions. Mau‘s popular Digital Marketing Plan & Social Media Plan templates are used by thousands of marketers.

Book Mau for your next training day or join 5k+ marketers receiving Mau’s e-newsletter