THE TOP 10 YOUTUBERS IN THE UK IN 2024
Whether you are a marketer or a Youtube creator you can boost your Youtube video views and subscribers by learning from the top best and most popular Youtubers in the UK 2024 list. The below ranking list includes YouTube creators in the United Kingdom with the most followers.
Brought to you by Mau, a Senior Youtube Marketing Specialist at eDigital.
THE TOP 10 YOUTUBERS IN THE UK IN 2024
In a world of millions of rats racing the corporate ladder, wasting their precious time in toxic work environments and overly-competitive one-upmanship; it is encouraging to have all these British rebellious content creators and courageous storytellers showing us the fun, stupidity, fears and mistakes of the “modern” world and the current decadent society.
Plus the numbers don’t lie.
They show that British people love to feel authentic video content and entertainment on YouTube.
THE TOP 5 REASONS THE BRITISH LOVE YOUTUBE
- Authentic content. British are wary of content that feels forced or inauthentic; they’re much more likely to listen to—and be won over by real voices and people who sound and feel like them. 7 out of 10 YouTube subscribers say they relate to YouTubers more than traditional celebrities.
- Freedom of choice. British can watch what they want, whenever they want and skip everything else. This translates to a hugely important feeling: freedom. They want content that can be worked around their lives.
- Learn anything. YouTube has democratised knowledge, providing a place where people can watch and learn just about anything they can think of i.e. “unboxing videos”, “how-to” guides, free tutorials, etc. YouTube has become Britain’s visual online help and archive of thousands of visual instruction manuals.
- Living vicariously through other people’s experiences. British consumers who have the desire to do anything that seems impossible to them for any economic, physical or mental reasons, can do it vicariously by following their local heroes on Youtube.
- Popular Brits on YouTube define trends. YouTube’s Culture and Trends Report confirmed YouTube creators are the drivers of new cultural movements and some of the latest trends.
YOUTUBE: THE PULSE ON CULTURE
What can the top 10 most popular YouTube channels tell you about British culture? The below list confirms the British obsession with online music, entertainment and original content.
WHY THE POPULAR RISE OF YOUTUBERS IN THE UK?
With today’s access to HD smartphones at a low cost, anyone can be a YouTuber and create video content.
The most important difference that makes some few Youtubers extremely popular with their subscribers seems now to be the level of creativity and some key factors we will discuss below.
Unlike Instagram, YouTube has been offering a revenue-sharing model with its creators for years, allowing them to make money from their video views. This is a massive reason for the quality of content on YouTube and the number of viewers engaged.
THE TOP 10 MOST FOLLOWED BRITISH YOUTUBE CHANNELS IN 2024
For many popular YouTubers in the UK, what started as a fun side project is now a full-time gig bringing them millions of dollars. Some of YouTube’s biggest channels in the UK are launching their own production companies and hiring other digital natives just like them. And they’re creating an economic ecosystem that doesn’t necessarily rely on YouTube’s shared ad revenue.
These YouTube stars in the UK are also using apps, subscription services, crowdfunding, merchandising, movies and books and licensing their content to reach audiences outside YouTube.
British YouTube creators with the most followers aren’t just videographers; they are also creative individuals and passionate entertainers. The below famous British Youtubers with millions of subscribers may be changing and shaping UK culture and can help brands influence and shift brand perception and preference.
Some of the below most popular YouTube channels in the United Kingdom with the most subscribers are also included in The top 25 most-followed British stars on Instagram – List
24+ million subscribers. @ksi
British rapper. Olajide Olayinka Williams “JJ” Olatunji also runs another YouTube channel under the name of JJ Olatunji.
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25+ million subscribers
Coldplay is a British rock band formed in London in 1996. The music band consists of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey.
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28+ million subscribers
Some of the world’s top 10 most popular Youtubers are also gamers.
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YOUTUBE NEED MORE CREATORS!
In the Q1 2021 earnings report, Alphabet – YouTube’s parent company – confirmed YouTube brought in revenue of $6.01 billion in advertising revenue during the quarter — up from $4 billion from a year ago, for a growth rate of 49%. This is an acceleration over its 46% growth in Q4. It’s also nearly twice the growth rate of Netflix, which reported 24% revenue growth in Q1 and expects growth to slow to 19% next quarter. If its current growth trajectory continues, YouTube will book between $29 billion and $30 billion in revenue this year. Netflix is expected to report $29.7 billion in revenue for 2021, according to Refinitiv. To keep up with this growth, we estimate YouTube will continue supporting new creators with the best tools and resources to make them succeed.
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30+ million subscribers
Adele’s controversial Bantu knots showed off at a Jamaican festival in London in Aug 2020, creating a huge outrage within the African-Jamaican community as some people of colour saw it as cultural appropriation and not cultural appreciation.
Why some people did not like Adele’s hair knots?
The massive backlash on social media was due to the fact that People of Colour often see white people (especially celebrities) try and look “black” in a disposable and disrespectful way.
Some argue her knots are cultural appropriation as they are just worn as a party outfit and taken off again and disposed of.
One of the main critics was Ateh Jewel, a Beauty Industry journalist who wrote on the Glamour website:
“Has Adele ever worn Bantu Knots to a red carpet event? Has she ever worn Bantu Knots on an Album cover or to a celeb party? Who did her Bantu Knots, was it a black stylist, does that or should that matter? I have spoken to many black hairstylists, who are often wheeled in to do curls and coils on pop stars and celebs and wheeled out again – whilst the white celebrity hairstylists take all the money and credit. In this light, do you feel Adele’s Bantu knots are exploitation on many levels?”
31+ million subscribers
Some of the world’s top 10 most popular Youtubers are also gamers.
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5. Mr Bean
32+ million subscribers
Rowan Atkinson (Mr Bean) is an English TV Comedian and actor.
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33+ million subscribers
NoCopyrightSounds is a British electronic dance music record label founded by Billy Woodford that offers free music to creators.
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3. SSSniperWolf (Lia)
34+ million subscribers
Lia is a British-American video gamer and prankster.
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2. One Direction
38+ million subscribers
British pop music band
Marketers are reading > The latest YouTube Culture and Trends Report.
1. Ed Sheeran
53+ million subscribers
Ed Sheeran is the most-followed YouTube channel in the UK with the most subscribers.
The most popular Brit on YouTube is Ed Sheeran.
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LATEST YOUTUBE TRENDS
Before you dig deeper into the most popular YouTubers in the UK list, check out Ash Chang’s (YouTube Culture & Trends lead) insights below on how the YouTube creator archetype is evolving to meet audiences more open to a larger diversity of stories and storytellers leading the way.
WATCH OTHERS WATCHING
The new addition and fetish for watching Youtubers “react” to other people’s videos will continue. People enjoy watching others watch not only online gaming but any sort of events: sports games, cooking, casinos, going shopping, interviews and awards ceremonies.
HOW TO HIT THE 10 MILLION YOUTUBE CHANNEL SUBSCRIBERS
- Relatability. People have to relate to your content in order to follow you. There are different strategies to achieve that. Some might include producing video stories people normally feel guilty of or can connect to someone who may be guilty so they can experience the pleasure of sharing the story.
- Fun. There is a strong positive association of fun elements with the level of fans, followers and subscribers.
- Great branding: Popular British YouTube channels ensure all videos are branded via watermarking each video with a logo, web address and some great cover images for both the channel and the video thumbnails.
- Content Tilt: As our friends at Content Marketing Institute call it, popular YouTube channels find a unique flavour to tell your stories.
- Creativity. Most British channels on YouTube with over one million subscribers ensure there is a creative angle.
- Collaborations with other creators.
- Youtube branding. Promote the new and latest YouTube logo on all your online properties and link to your YouTube channel.
OTHER POPULAR BRITISH YOUTUBE CHANNELS
- Mister Max (@MrMaxLife). 23+ million subscribers
- JELLY. 23+ million subscribers
BRAND BENEFITS WHEN COLLABORATING WITH YOUTUBE CREATORS IN THE UK
- YouTube creators can add authentic associations to brands. When creators collaborate with brands, the result needs to feel like an authentic, organic product of that creator’s channel. Successful partnerships require a shared purpose and, most importantly, a desire to create innovative content that will inherently appeal to a creator’s audience.
- YouTube British creators reach real people. There’s one thing creators and brands can agree upon: Audience is everything. Much like brands, creators are constantly shaping and refining their identities to reach broad (or even niche) audiences. Both creators and brands measure engagement to determine their value and reputation, with the goal of earning and holding their audience’s undivided attention.
- All in one. When working with a popular YouTube creator, brands get all in one: the creative concept, creative art, pre and post-production house which includes talent, shooting, coming up with ideas, editing, etc. far cheaper than what it would cost doing the same with a creative agency.
- Huge Reach. Brands get guaranteed thousands – if not millions – of video views when working with popular YouTube creators, ensuring your brand hits your campaign objectives.
- British YouTube creators can generate a positive social impact. Whether they’re encouraging body positivity and confidence or offering their fans different perspectives and new ways to drive change, an increasing number of creators are using YouTube to spread social awareness. Why? Because online video enables creators to tell their stories to a diverse, global audience.
DOES VIRALITY HELP TO MAKE A YOUTUBE CHANNEL POPULAR?
One of the most interesting and well-done studies in the field of Virality is by The Ehrenberg-Bass Institute “Viral Marketing – The Science of Sharing” by Karen Nelson-Field. Some interesting insights of the study include:
- Don’t under-invest in distribution (reach) and over-invest in creative. It’s cool being the best guitarist in the world, but if you are playing in your bathroom, no one will ever hear you. The same goes for creating contagious video content. Most of the viral video content has paid for reach to make it super viral.
- Be positive. Video content which draws a strong, positive emotional response is 30 per cent more likely to be shared than those which elicit strong negative emotions. Strong negative emotions such as anger or shock can prompt us to share, but it is a tough one to get right, as you risk alienating your consumers. Focusing on positive emotions is a much safer bet.
- Forget cute cats and celebs, focus on personal triumphs and the weather. It’s a myth that all you need to do to make a video go viral is stick a cute cat in it. Such creative devices are useless if your video does not elicit strong emotions from its audience. However, there are some creative devices that are highly likely to attract large amounts of sharing and are underused by marketers. One is a personal triumph, used by such ads as P&G’s “Best Job” from the 2012 Olympics. However, a safer bet is science/weather/nature-oriented videos. If there is such a thing as a “sure-fire” approach to viral marketing, then these come the closest.
As recently keynoted (minute: 24:10) by Susan Wojcicki (Youtube CEO); YouTube creators in the UK have an amazing opportunity to work with the TV and film industry too. Example: Flulla YouTube creator who starred in the “Pitch Perfect II” movie (2015) and now starring in his own movie “Buddy Moon” (2016) or Issa Ray YouTube creator of her YouTube channel: Awkward Black Girl who signed with HBL for the series: “Insecure”. Another example is Rachel Bloom Youtube creator who successfully partners with The CW Network to launch her comedy series: “Crazy Ex-girlfriend”.
YouTube creators in the UK may want to get involved with YouTube Red (ad-free experience) which is YouTube’s channel for original series made by YouTube creators and currently is closely competing with rival similar cable shows. The creators featured on YouTube Red get a boost on their YouTube subscription and watching time on their main ad-supported channels and most of these new fans are coming from users who had not watched that content before.
- Learn all the tips and tricks on How to Make a Video Go Viral.
- The top 25 most-followed British people on Instagram
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THE MOST FOLLOWED BRITISH ON YOUTUBE
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