THE TOP 10 LUXURY HIGH FASHION BRANDS IN THE WORLD 2021 LIST

Find below the latest top 10 luxury high fashion brands in the world 2021. The best selling & most popular global top designer fashion companies & haute couture brands. Brought to you by Mau, a Senior Digital Marketing Specialist at eDigital.

Need support with your luxury fashion marketing? Contact us today.

THE TOP 10 LUXURY HIGH FASHION BRANDS IN THE WORLD 2021 LIST

THE WORLD’S TOP HAUTE COUTURE BRANDS 

Your lovely grandma surely told you that you should focus on what people do, not what they wear.

But you did not listen to your grandma and you are right now, right here, ready to find out what the World’s most popular high fashion brands are.

You pay an exorbitant amount of dollars for one piece of Haute Couture from any of the below brands to keep up with the Joneses but surely you know it is all just fashion marketing and profits.

The most unique pieces of Haute Couture designers are not listed here and I am not about to tell you where to find them. Once you find one, you do not want anyone to know about her/him. Why? because you want to wear unique handcrafted pieces not available at high fashion houses.

Below are the World’s top 10 popular luxury fashion brands running global fashion marketing campaigns to keep the profits up and shareholders happy.

NUMBER 10: RALPH LAUREN 🇺🇸

Founded in 1967 by fashion designer Ralph Rueben Lifshitz in New York City; Ralph Lauren is one of the most iconic American high fashion brands. Runway show models include Gigi Hadid, Bella Hadid, Grace Elizabeth Harry Cabe, Adut Akesh, Feretta Radic. Ralph Lauren’s marketing campaigns’ singers include Janelle Monáe and others.

Ralph Lauren logo png polo player symbol horse icon black

NUMBER 9: VERSACE 🇮🇹

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Founded in 1978 by Gianni Versace in Milan, Italy; Versace is one of the World’s most popular luxury fashion brands from Italy. Models include Naomi Campbell, Kendall Jenner, Gigi & Bella Hadid, Binx Walton, Sora Choi, Hailey Baldwin, Emily Ratajkowski, Adut Akech, Anok Yai, Aylah Peterson, Daein Moon, David Trulík, Evelina Lauren, Grace Hartzel, Irina Shayk, Khadim Sock, Loic Namigandet, Lucas Barski, Martin Burian, Mica Argañaraz, Mona Tougaard, Nacho Penín, Precious Lee, Rebecca Leigh Longendyke, Rianne Van Rompaey, Sebastian Klimes, Simone Bricchi, Sora Choi and Vittoria Ceretti. Celebrity customers include Jennifer Lopez.

NUMBER 8: YVES SAINT LAURENT 🇫🇷

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Founded in 1961 by Yves Henri Donat Mathieu-Saint Laurent in Paris, France; Yves Saint Laurent sells high fashion apparel and accessories. Some products include clothing, shirts, skirts, pants, perfumes, makeup and skincare products, bags, belts, jewellery, glasses, and accessories for men and women.

Most read today > How to write the best creative photography brief

NUMBER 7: PRADA 🇮🇹

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Founded in 1913 by Mario Prada in Milan, Italy. Prada is one of the world’s leading luxury high fashion brands offering clothes, apparel, luggage and luxury goods manufactured with the finest artisanal techniques, using exquisite materials. The Prada brand is an elegant shopping destination for the most prestigious Italian and European customers. Its innovative approach inspired by its unconventional observation of society that allows Prada to anticipate – and often influence – fashion and style trends. the Prada brand offers men’s and women’s leather goods, clothing and footwear, combining contemporary, innovative and sophisticated design with the uniqueness of handcrafted products. Prada also operates in the eyewear and fragrance sector.

“Fashion is choice. Create your own unique style. Do not let fashion marketing campaigns decide what person you are. You can upcycle pieces of clothing no longer used, buy second hand, wear your own creations”

Mau

NUMBER 6: HERMÈS 🇫🇷

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Founded in 1837 by Thierry Hermès in Paris, France, Hermès manufactures and sells luxury fashion goods. It specialises in leather goods and saddlery (accounting for around half of revenue); clothes and accessories; silk and textiles and other products such as perfumes, watches, jewellery, and home furnishings. Hermès operates via a network of 200+ exclusive stores and retail shops around the world. The Hermès brand is best known for its Birkin and Kelly bags.

HIGH FASHION BRANDS CURRENT CHALLENGES

  • Materials: Use of synthetic materials that are harmful to the skin, body and soil. Natural-fashion brands use organic cotton fabrics that are harmless and break down in the soil. Cotton biodegrades fast and the microbes and worms love it.
  • Fairtrade: Using suppliers who do not pay fairly to their workers.
  • Disposal: Using materials that cannot be recycled or upcycle or very hard to give them another life.
  • Setting unhealthy beauty standards. Paying top salaries to anorexic runway models who may also be suffering from eating disorders.

NUMBER 5: GIORGIO ARMANI 🇮🇹

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Founded in 1975 by Giorgio Armani in Milan, Italy – after learning the craft at Nino Cerruti atelier – Armani designs, manufactures and sells luxury high fashion and lifestyle products. It offers apparel, accessories, eyewear, watches, jewellery, home interiors, fragrances and cosmetics and skincare products under a range of brand names: Giorgio Armani, Emporio Armani, Armani Beauty and A/X Armani Exchange.

NUMBER 4: CHRISTIAN DIOR 🇫🇷

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Founded in 1946 by fashion designer Christian Dior in Paris France; Dior brand sells luxurious fashion apparel and accessories including high-end leather goods, haute couture clothes, jewellery, perfumes, shoes and skincare. Dior is owned by LVMH Moët Hennessy Louis Vuitton (LVMH).

Most read today > How to write the best creative photography brief

NUMBER 3: CHANEL 🇫🇷

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Founded in 1910 by couturière GabrielleCoco” Chanel in Paris, France; Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Chanel sells high fashion clothes, luxurious fragrances, handbags, watches beauty and skincare products. Chanel is famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit.

NUMBER 2: GUCCI 🇮🇹

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Founded in 1921 by Guccio Gucci in Milan, Italy; Gucci is one of the oldest Italian fashion brands. Gucci started out as a luggage maker, producing luxury travel goods as well as equestrian equipment. Today, Gucci sells luxurious fashion apparel, high-end leather goods, as well as premium knitwear, eyewear, watches, jewellery, silk goods, shoes, handbags, beauty and skincare products. Gucci is well known for its distinctive “Double-G” monogram, as well as the iconic Gucci stripe, consisting of two green stripes interrupted by a single red bar.

Some of the world’s best creative fashion designers have work for the Gucci brand including Tom Ford, Frida Giannini and Alessandro Michele. Gucci is owned and managed by the French luxury holding company: Kering that also owns and manages other top luxury fashion brands including Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin and Girard-Perregaux.

NUMBER 1: LOUIS VUITTON 🇫🇷

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Founded in 1854 by French fashion designer Louis Vuitton in Paris, France; Louis Vuitton is the world’s most valuable luxury brand and is a division of the French LVMH group. The Louis Vuitton brand sells leather goods, handbags, trunks, shoes, watches, jewellery, fragrances, accessories, beauty and skincare products. The brand is well recognised by its LV monogram. Some of the world’s most popular celebrities and influencers serve as brand ambassadors for Louis Vuitton including Léa Seydoux (French actresses), Alicia Vikander (Swedish actresses), Korean boy music band: BTS, Emma Stone (American actress), Sophie Turner (English actress), Liu Yifei (Chinese-American actress, singer, model) and Naomi Osaka (tennis player).

 

A quick question for you:

  • How much of your time and money with Fashion Marketing is actually generating benefits for your business?
  • Is it really worth spending your limited time promoting your fashion label in marketing that does not work?
  • Would you better off pivoting your marketing resources to other areas?

Just running fashion marketing – as all brands do – will not result in boosting your sales and CLV (customer lifetime value). 

I see this ⛔️  MASSIVE ISSUE ⛔️  many times!

You can change the way you do fashion marketing by crafting a successful Digital Marketing strategy

  Once you have your digital marketing strategy defined, your digital marketing executions will make more sense as they help you reach your expected marketing goals. 

In fact, a professionally well-crafted digital marketing strategy will:

✔︎ Free up valuable time
✔︎ Make you produce far less but better quality content and
✔︎ Get you far greater results

If you believe you have a creative, passionate and curious mind, I invite you to read How to write the best Digital Marketing strategy to do Digital Marketing in a far more meaningful and effective way. 😀

TOP 5 PREMIUM FASHION BRANDS BUT NO LUXURY

Number 5: Celine
Number 4: Michael Kors
Number 3: Hugo Boss
Number 2: Calvin Klein
Number 1: Tommy Hilfinger

Do you require social media training for you or your team? Contact us today.

PLACES TO BUY LUXURY HIGH FASHION AT HALF PRICES

  • eBay
  • Vinted is an online clothing and home goods marketplace. Vinted has some 45 million users (May 2021) who upload their own items of clothes or home goods to sell or buy those uploaded by others. Users pay no fees for listing, but Vinted takes a “buyer protection” rate that is either between 3% and 8% of the cost of an item, or a direct cut (in the UK – between £0.03 and £0.08), depending on the value of the good. Vinted has operations across 13 markets — France, Germany, Belgium, Spain, Italy, the Netherlands, Austria, Poland, Czech Republic, Lithuania, Luxembourg, UK and the USA.
  • Depop is an online marketplace (web & app) to buy and sell unique fashion. 30+ million registered users in more than 150 countries. You can discover and celebrate your style on your own terms, and feel good about your fashion choices by extending the lives of millions of fashion clothing, accessories and garments.

ORGANISATIONS HELPING WITH CLOTHING WASTE

  • WornUp makes new things from old clothing. They up-cycle non-wearable uniforms and production offcuts and turn them into new things helping reduce textiles in a landfill.

Last note: Is your marketing not reaching your sales targets? Stop wasting your money on marketing that is not performing? Find how you can increase your sales with our eCom boost program!

WORLD’S TOP LUXURY HIGH FASHION BRANDS 2021 HAUTE COUTURE LIST

was brought to you by…

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Mau is has been meowing digital marketing for 16+ years. A certified Facebook, Google Ads, SEO specialist and keynote speaker; Mau also offers marketing strategy support & digital marketing training. Mau‘s Digital Marketing Plan & Social Media Plan templates are used by hundreds of marketers. Subscribe to Mau’s newsletter or connect on Linkedin Instagram or Facebook

Best fashion marketing ideas

Best fashion marketing ideas